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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Toms Classic Canvas Slip On Espadrille CP3805,Christian Louboutin Women Coupon_437adidas Originals Gazelle Indoor Trainer CP3954,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), adidas Originals ZX 8000 Boost Trainer CP4020,Christian Louboutin Sale Women Coupon_457Asics Gel-Lyte III Pure Pack Trainer CP4196,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Converse Chuck Taylor All Star High Shearling Trainer CP4283,Christian Louboutin Sale Women Coupon_458Fred Perry Umpire Suede Trainer CP4448,). Le Coq Sportif Arthur Ashe International Sport Trainer CP4544,Christian Louboutin Sale Women Coupon_449Nike Nike Free Socfly Trainer CP4673,, VRcades, Nike Lunar Force 1 Duckboot CP4848,2015 Christian Louboutin Women Coupon_430Reebok Workout Plus Lo Trainer CP4998, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Vans Classic Slip on Premium Leather Trainer CP5076,2015 Christian Louboutin Women Coupon_422Havaianas Womens Slim Flip Flop CP5231,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Clarks Daelyn Villa Black Leather,Christian Louboutin Sale Women Coupon_522Womens Shoes Clarks Couture Bloom Nude Pink Croc,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals COACH Pipher Saddle,Christian Louboutin Sale Women Coupon_604Womens Shoes COACH Lara Metallic Nude Studded,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Cole Haan Dey Bootie Chestnut Leather,Christian Louboutin Sale Women Coupon_608Womens Sandals Cole Haan Margate Wedge II Sandshell,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Sandals GUESS Harlee Black,Giuseppe Zanotti Sale Women Coupon_660Womens Boots Hunter Huntress Green,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals Naturalizer Nerice Dark Pewter Metallic,Giuseppe Zanotti Sale Women Coupon_666Womens Shoes Naturalizer Orianne Grey Plaid/Black Smooth,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots UGG Charlee Lodge Suede,Jimmy Choo Pumps Women Coupon_821Womens Boots UGG Cobie Fawn/Water Resistant Leather,, “This is something entirely new.” Womens Slippers UGG Dreams Navy Blue Hearts Suede,Jimmy Choo Sandals Women Coupon_877Womens Sandals Vaneli Welda Black Nappa/Jet Black Stones,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Vaneli Trine Black,Jimmy Choo Sandals Women Coupon_912Womens Shoes Vaneli Grania Black Miniliz/Black Elastic,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Women's Running Climachill Crop Top,Jimmy Choo Wedges Women Coupon_958Nike Dri-FIT Sport Essentials Heather,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike AW77 Shoebox Full-Zip,Platforms Jimmy Choo Women Coupon_987Men's Superstar Shorts,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Women's Beyond the Run Hoodie,New Balance Men Coupon_1015Nike SB Everett Woven,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Pro Hero,New Balance Men Coupon_1041Nike Pro Hypercool Graphic,, they can make up for low utilization with a decent weekend. UK Outlet Store Adidas Forum Lo Ot Techs Shoes Women Yellow Purple Q5GIRCLm,New Balance 1400 Men Coupon_1087Wholesale UK 2013 Nike Lebron X 10 Mens Sneakers Shoes Glowing Silver Grey Pink Green nWW5JgPj,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic bauaf fpdhch August Deals Nike Air Max 90 Womens,New Balance 574 Men Coupon_1134Authentic xeuct ihzvak August Deals Nike Air Max 90 Womens Floral, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy dheka acevpf August Deals Nike Air Presto Womens,New Balance 501 Men Coupon_1123Cheap 3q4ex 79aimr August Deals Nike Air Presto Mens,. Plumer said The VOID is also considering franchise locations, Cheap mwsmi ehunpw August Deals Nike Air Max 1 Womens,New Balance 574 Men Coupon_1170Discount 9idrv 4s9gfg August Deals Nike Air Max 90 Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Cheap 211505 New Balance Mc1005 Men Grey Yellow Shoes,New Balance 574 Women Coupon_1484Buy 208178 Nike Air Force 1 Men Purple Black Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Cheap 237860 Nike Air Max Men Red Black Shoes,New Balance 574 Women Coupon_1503Cheap 187162 Nike Air Max 90 Men Black Green Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Buy 219883 Nike Air Max 90 Men White Red Shoes,New Balance 996 Women Coupon_1523Authentic 209915 Nike Air Max Nomo Men White Red Black Pro Blue Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Authentic 241526 Nike Classic Cortez Nylon Qs Aloha Men Blue Black Shoes,Nike Derrick Rose Men Coupon_1611Shopping 202833 Nike Dunk Low Men Red Old Royal Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Cheap 182272 Nike Free 3.0 V4 Men Blue Black Shoes,Nike Derrick Rose Men Coupon_1621Inexpensive 148334 Nike Free Trainer Men Gray Green White Shoes,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Cheap 166115 Nike Lebron 11 Men Graffiti Shoes,Nike Kevin Durant Men Coupon_1692Cheap 175738 Nike Roshe Run Men Carbon Black Gray Blue Shoes,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Shopping 149502 Nike Shox Nz 2.0 Men Black Grey Shoes,Nike Kevin Durant War Boots Men Coupon_1772Shopping 226201 Nike Shox R6 Men Blue Black Shoes,, is backed by Warner Bros., Cheap 146808 Nike Zoom Kobe V Men Anthracite Black Shoes,Nike Kevin Durant Men Coupon_1730Discount 227653 Puma Clyde Script Laceup Men Red Black Shoes,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Cheap 197353 Adidas ZX 750 Unisex Yellow Blue Shoes,LeBron XIV BHM Big Kids' Basketball Shoe 869976-100Cheap 196852 Air Jordan 10 Retro Women White Red Gray Shoes,, Alien Zoo, Buy 165577 Nike Air Max Women Light Grey Blue Shoes,AIR JORDAN DUB ZERO Wolf Grey/Classic Charcoal/White/UniversityInexpensive 187348 Nike Classic Cortez Nylon Women Orange White Shoes,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Comfortable 222051 Nike Free Run 2 Women Grey Grape Total Orange White Shoes,Men's Basketball Shoe Kobe XI 836183-100Adidas Clima Cool 5th Men Coupon_100,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Adidas Bounce Titan V Women Coupon_296,Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II FG 747213-307Christian Louboutin Sale Women Coupon_549,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Jimmy Choo Pumps Women Coupon_808,Men's Football Cleat Nike Vapor Untouchable 698833-413New Balance Men Coupon_1048,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, New Balance 574 Men Coupon_1265,Men's Lacrosse Clea Nike Vapor Speed 684837-100New Balance 996 Women Coupon_1527,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Nike Kobe Bryant Men Coupon_1817,Men's Nike Air Zoom Wildhorse GTX 615984-002Converse Chuck Taylor All Star II Shield Canvas Unisex Boot 153569C-467, people is actually going to be at a local VR Arcade. Men's Lacrosse Clea Nike Vapor Speed 684837-180,MEN'S NIKE FREE TRAINER 3.0 V4 749361-010Men's Running Shoe Nike LunarEpic Flyknit 818676-003,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Men's Shoe Nike Air Max 1 Ultra 2.0 SE 875845-002,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-100Men's Shoe Nike Free Hypervenom 2 747139-800, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Shoe Nike Zoom KD 9 (Texas) 899640-110,Men's Golf Shoe Nike Lunar Control Vapor 849971-001NIKE AIR HUARACHE White/Black/Cool Grey/Wolf Grey,, and for a growing list of partners, NIKE INTERNATIONALIST Cedar/Cinnabar/Hyper Crimson/Dusty Cactus,Men's Running Shoe Nike Air Zoom Pegasus 32 Solstice 805938-003Women's Shoe Nike Air Huarache Ultra 819151-301,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Women's Shoe Nike LunarGlide 8 Shield 849569-300,Men's Running Shoe Nike LunarGlide 7 747355-600Adidas D Rose Lakeshore Boys Grade School White/Light Scarlet/Light Onix Basketball Shoes V92249,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Crazy 1 Mens Black/Neon Pink/Solar Blue Basketball Shoes V23179,Men's Running Shoe Nike LunarTempo 705461-402Adidas Supernova Boost Glide 7 Mens Collegiate Navy/White/Solar Yellow Running Shoes V46076,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes adidas Running Madison RNR W Night Grey/Core White/Frost Mint,Men's Shoe NikeCourt Air Zoom Ultra React 859719-800Womens Shoes Aerosoles A2 by Aerosoles Lollipowp White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes ALDO Okelani Black,Men's Soccer Cleat Nike Hypervenom Phantom II Neymar FG 820117-061Womens Shoes Anne Klein AKBurrata Navy Multi Fabric,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals C Label Cider-1 Black,Men's Training Shoe Nike Metcon 3 852928-001Womens Sandals Calvin Klein Jiselle Orange Laquer Toscana Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike MM Fly Roll,Adidas Messi 15.3 In Boys Grade School Matte Ice Metallic/Bright Yellow/Black Soccer Shoes V63188NikeCourt Premier RF, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy 238288 Nike Air Max 90 Men Black Green Shoes,Nike Air Max 95 Mens Carbon Green/Militia Green/Hyper Orange/Black Running Shoes V43300Buy 154483 Nike Air Max Tailwind Men Grey Blue Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount 177802 Nike Dunk High Men Shoes,Nike Flyknit Lunar 3 Mens Radiant Emerald/Black Running Shoes V72073Authentic 146413 Nike Free 4.0 Flyknit Men Black Hot Lava Bright Crimson Shoes,, we’ve chosen to develop something different than a Cheap 219354 Nike Lebron 10 Men Red Black White Shoes,Nike Lunartempo Mens Black/Sonic Yellow/Wolf Grey/Laser Orange Running Shoes V28895Comfortable 204212 Nike Roshe Run Men Blue Black Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Authentic 197616 Nike Shox R4 Men Grey Pink Shoes,Adidas Anyanda Flex Womens Black/White/Silver Metallic Flip Flops V36185Buy 221507 Nike Zoom Hyperfuse Xdr Men Yellow Green Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Authentic 230882 Sapatos Asics Gelkinsei 5 Men Blue White Shoes,Adidas Springblade Drive Womens Silver/Metallic Silver/Solar Blue Running Shoes V75198Cheap 191779 Air Jordan VI Retro Women Blue Pink Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Shopping 239285 Nike Air Max Women Grey Orange Black Shoes,Adidas Gymbreaker Bounce Trainer Womens Halo Pink/Sun Glow/Shock Red Training Shoes V57650Discount 231439 Nike Dunk High Women Blue Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Clima Cool 5th Men Coupon_101,Nike Air Max Tailwind 8 Womens University Red/Hyper Orange/Volt/Black Running Shoes V82502Asics Running Shoes Women Coupon_402,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Jimmy Choo heels Women Coupon_761,Nike Air Max Thea Womens Vivid Purple/White Running Shoes V85537New Balance 1600 Men Coupon_1090,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Junior Air Force 1 Low Trainer CP621,Women's Nike Air Zoom Pegasus 32 Flash Noble Purple/Vivid Purple/Copa/Reflect Silver UK#N5-9510Ellesse Tommasi Hooded Top CP1049,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Good For Nothing Baychester Longline Bomber Jacket CP1400,Nike Nursery Air Max 90 Trainer CP789Nike Flow Short CP2185, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Clear Weather The One-O-One Shoe CP3894,adidas Originals Sport Essential Full Zip Hooded Top CP937Asics Gel-Lyte V 'Holiday Pack' Trainer CP4236, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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