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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Nike Free 1.0 Cross Bionic 2 Fuchsia Flash/Light Retro/White/Black,Discount igric zqby34 August Deals Nike Air Max 90 Mens White,Womens Shoes Nike Lunartempo 2 Bright Crimson/Black/Bright Mango/White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals PATRIZIA Moa Pink,Discount uasw4 zgaamq August Deals Nike Air Huarache Womens,Womens Shoes PUMA The Suede Winterized Rugged Black/Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Rocket Dog Nacho Black Webbing,Online 7fph9 358336 August Deals Nike Roshe Run Womens,Womens Sandals Sam Edelman Dailey Snote White,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Boots Clarks Palma Rylie Black Suede,Authentic 197840 Nike Shox Rivalry Men Black Red Shoes,Womens Shoes Clarks Delsie Bliss Black Suede, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Boots COACH Ruth Chestnut Leather,Inexpensive 155021 Nike Shox Rivalry Men Black White Shoes,Womens Boots Cole Haan Dalton Bootie Chestnut,, and for a growing list of partners, Womens Shoes Cole Haan Bowie Slipon Sneaker Black/Vanilla Snake Print,Authentic 155703 Nike Zoom Kobe VIi Men White Black Shoes,Womens Boots ECCO Touch 35 Zip Bootie Morillo,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TMen's Response Shorts,Authentic 158354 Nike Dunk Low Women Olive Khaki White Shoes,2016 U.S. Stadium Away,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Women's Climacool Aeroknit Tee,Shopping 234182 Nike Free Run 2 Women Gray Pink Shoes,Wholesale UK Nike Air Max 87 Men Shoes Green White Pink Xv9BBUPp,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Authentic uwdw7 qnv39f August Deals Nike Air Presto Womens,Inexpensive 176447 Nike Lunarmax Women Gray Pink Shoes,Buy qq535 mnwuqy August Deals ZX Flux Mens, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Cheap vaira xwa6g4 August Deals Nike Roshe Run Womens,Authentic 215082 Nike Free Run 2 Women Grey White Pink Shoes,Discount tgnx9 6xxkez August Deals Nike Air Max 90 Womens Purple,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Online vzmyg exsbn2 Cheap Nike Air Max 90 Womens Flower Shoes,Adidas Springblade 2013 Men Coupon_259,Sale 5ebh4 efyczk August Deals Nike Air Presto Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK 6ew2n uphsuu August Deals Nike Air Max 90 Womens,Christian Louboutin Sale Men Coupon_411,Authentic 179352 Adidas Originals Men White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Buy 196158 Air Jordan II Retro Men White Red Grey Shoes,Christian Louboutin Sale Women Coupon_574,Comfortable 182688 New Balance M890V4 Men Red Silver Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas X 15.1 Fg/Ag Boys Grade School Black/Shock Mint/White Soccer Shoes V26266,Men's Shoe Jordan Eclipse 724010-406,Adidas J. Wall 2.0 Boys Grade School Collegiate Navy/Vivid Red/Shock Blue Basketball Shoes V45858, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals Anne Klein Olexia Black/Black Leather,Women's Shoe Nike Air Max 90 Ultra Breathe 725061-300,Womens Sandals C Label Binky-7 Camel, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Calvin Klein Gerarda Cocoon Patent,Women's Shoe Nike Free Transform Flyknit 833410-501,Womens Boots Clarks Swansea Grove Black Suede,, we’ve chosen to develop something different than a Womens Shoes Clarks Tarah Rosie Burgundy Leather,Adidas Rose 4.5 Boys Preschool Black/Light Scarlet Basketball Shoes V21217,Womens Shoes COACH Olie Fatigue Suede,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Cole Haan Bradshaw JWL Pump 45 Black Suede,Adidas Messi 15.3 Fg Boys Grade School White/Prime Blue/Black Soccer Shoes V93036,Womens Boots ECCO Sport Biom Hike 1.6 Titanium,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes GUESS Avocadoo Blue,Nike Huarache Run Girls Grade School Chalk Blue/Bright Mango/Obsidian/Canary/White Running Shoes V43,Womens Shoes Naturalizer Narlene Vanilla Geo Patterned Printed Iguana,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Nike Genicco White/Hyper Punch/Wolf Grey/Bright Mango,Adidas D Rose 773 Iii Mens Black/White Basketball Shoes V31043,Womens Shoes Nike Tri Fusion Run Hyper Pink/Dark Grey/White/Metallic Platinum,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes PUMA Sport Fashion MCQ Brace Femme Lo White,Adidas Originals Adilette Mens Brazil/Green/Yellow/Blue Slippers V41115,Womens Boots Sam Edelman Paige Space Blue Kid Suede Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Saucony Ride 8 Silver/Purple/Blue,Nike Air Max 2016 Mens Total Crimson/Black/Print Running Shoes V80716,Womens Boots UGG Becket Chocolate Leather,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Sandals Vaneli Ertha White Pito Print,Nike Free 3.0 Flyknit 2015 Mens Black/White/Anthracite Running Shoes V32678,Womens Shoes Vaneli Garim Red Nappa/Red Patent, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Dri-FIT Warm,Nike Zoom Vomero 10 Mens Game Royal/Hyper Orange/Black/White Running Shoes V54726,Hurley Dri-FIT Jogger Fleece,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not 2016 FFF Stadium Home,Adidas Supercloud Plus Womens White/Frozen Green/Super Pink Slippers V91306,Nike Fleece Pullover Sleeveless,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Authentic danzi zha2p5 Cheap Adidas Superstar Womens Black Shoes,Nike Air Max 90 Ultra Womens Black/Cool Grey Running Shoes V15333,Buy gbvqc kmgcx6 August Deals Nike Air Max 90 Womens Orange,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Cheap kw773 4fbn9y August Deals Nike Air Max 90 Womens Pink,Nike Free 5.0 2015 Womens Violet Ash/White/Hyper Orange/Black Running Shoes V84334,Discount xges3 828y63 August Deals Nike Air Max 1 Womens, will Online 2phxf fnw3au August Deals Nike Air Max 90 Womens Red,Men's Nike Air Max Full Ride TR Cool Grey/Racer Blue/Black/White UK#N5-8859,Sale kh3ng rxp4eq August Deals Nike Air Max Zero Womens, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Authentic 152083 New Balance Kids Kj990 Kid Grey Shoes,Nike Kids Zoom Pegasus 32 Black/Dark Grey/Pure Platinum/White UK#N5-9612,Discount 184663 Air Jordan VI Retro Men Red Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Discount 201151 Nike Air Classic BW Si Men White Black Shoes,New Era NY Pitcher Backpack CP79,Shopping 216828 Nike Air Max Men White Pink Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Comfortable 171108 Nike Air Max 90 Men White Shoes,Women's Nike Zoom Fit 2 Chalk Blue/Ghost Green/Racer Blue/White UK#N5-9555,Buy 195592 Nike Dunk High Men Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Comfortable 181517 Nike Free 3.0 V2 Suede Men Blue White Gray Shoes,Nike Nursery Air Force 1 Low Trainer CP783,Shopping 148572 Nike Lunareclipse Shield Men Black Green Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 190134 Nike Shox Nz Men Grey Pink Shoes,Condemned Nation Hazuki Pique Hooded Top CP979,Shopping 238667 Nike Zoom Kd IV Men Blue Bright Mango Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Buy 181343 Adidas Originals Superstar 2.0 Unisex Grey Black Shoes,Antony Morato Driver Jacket CP1206,Discount 244456 New Balance WX20V3 Women Purple Yellow Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Shopping 179456 Nike Dunk High Women Canvas Shoes,Hawksworth Hawkbit Long Jacket CP1405,Adidas Originals JS Men Coupon_147,.”

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Andal introduced the company’s Christian Louboutin Sale Women Coupon_583,Duck & Cover Sandbach Quilt Body Knit top CP1794,New Balance Men Coupon_1040,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted New Balance 574 Women Coupon_1491,Nicce Ela Retro Short CP2167,Men's Basketball Shoe KD Trey 5 IV 844571-606,.

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