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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Kobe Bryant Men Coupon_1829,Outlet wabdw 8mh2ev August Deals Nike Free Run 2 MensMen's Basketball Shoe Kobe XI Elite 822675-100,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Men's Boot Nike Air Zoom Tallac Lite OG 844018-002,Outlet ztmur d23mkz Cheap Nike Air Max 90 Womens White ShoesMen's Nike Basketball Shoe LeBron XIII 807219-500,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Men's Nike Shoe Jordan Flight Runner 2 715572-004,Outlet y39cu 47fzqf August Deals Nike Air Presto WomensMen's Running Shoe Nike Air Zoom Structure 19 Flash 806578-400,). Men's Shoe Air Jordan Trainer 1 Low 845403-600,Outlet zxqcu ywbnm5 August Deals Nike Free Run 2 MensMen's Shoe Nike Air Huarache Ultra Breathe 833147-100,, VRcades, Men's Shoe Nike Air Max Zero BeTrue 789695-101,Outlet ynesr e3fsxt August Deals Superstar WomensMen's Shoe Nike Dunk Retro QS 850477-700, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Men's Shoe Nike Air Zoom Pegasus 32 749340-407,Outlet xre2q vcwmbn August Deals Nike Air Max 90 WomensMen's Shoe Nike Zoom Mercurial Flyknit 844626-004,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas Anyanda Flex Womens Flash Pink/White/Silver Metallic Slippers V53935,Sale d4s5y qrrdgc August Deals Nike Blazer Low WomensAdidas Pure Boost Mens Black/White/Clear Grey Running Shoes V33622,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Free 3.0 Flyknit 2015 Womens Racer Blue/University Blue/Blue Tint/Black Running Shoes V71441,Sale fn5bv vf2kw8 August Deals Nike Air Max 2016 MensNike Air Max 90 Mens Squadron Blue/Black/Bright Citrus/Flight Silver Running Shoes V78909,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Nike Air Max Sequent Midnight Navy/Blue Lagoon/Stratus Blue/Metallic Silver UK#N5-9107,Sale f8n5i 8uk6gi August Deals Nike Air Max 90 Womens RedNike SB Kids Eric Koston Wolf Grey/Hot Lava/White/Photo Blue UK#N5-9463,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, New Era NY Pitcher Backpack CP79,Sale esxgd 25qc8f August Deals Superstar Womensadidas Originals Junior Stan Smith Trainer CP559,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. adidas Originals Crib Superstar Trainer CP713,Sale iukzx pwdri8 August Deals Nike Air Max 1 WomensOnly & Sons Warp 3079 Skinny Ripped Jean CP907,.

VRStudios, founded in 2014, Jack & Jones Rider Overhead Hooded Top CP1085,Sale k83ui 6mmmsg August Deals Nike Air Max 90 Womens OrangeBellfield Bres Cotton Parka Jacket CP1237,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Foray Vector Bomber Jacket CP1372,Sale kxhd9 862gkv August Deals Nike Roshe Run WomensBellfield Halldor 3D Jacquard Knit Jumper CP1776,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots Aerosoles Cascade Black Combo,Sale x3ni7 3gq7hy August Deals Nike Air Max Tavas WomensWomens Shoes Aerosoles Gondola Brown,, “This is something entirely new.” Womens Sandals ALDO Reinelle White,UK d8sug g29zqn August Deals Nike Air Max 90 Mens GreyWomens Sandals Anne Klein Minerva Teal Lagoon Reptile,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Anne Klein AKBurrata Navy Multi Fabric,Sale yve56 p238fk Cheap Nike Air Max 90 Womens Black ShoesWomens Shoes Badgley Mischka Roanna II Pewter Metallic Suede,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Active Training Women’s Wild Thing Jacket,Authentic 187893 Asics Gellyte V Men White Grey Purple ShoesArchive Polo,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, AFC Replica Shorts,Discount 183028 Lebron 11 Men Grey Yellow Navy Blue ShoesTW VL Glow Framing,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, England Authentic N98,Comfortable 163571 Air Jordan 11 Retro Men White Black True Red ShoesVarious Sizes 2012 Nike Free Run TR Fit Men Shoes Orange TKv1EUv8,, is backed by Warner Bros., Wholesale UK Nike James LeBron IX(9) Shoes For Men in HTnHSpKC,Comfortable 167002 New Balance M3190 Men Grey Red ShoesAuthentic iki6u rtgpnw August Deals Nike Air Max 2015 Mens,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Buy bv25q 35t5ks August Deals Nike Air Max 90 Womens White,Discount 225922 New Balance Mx00 Men Black Yellow ShoesBuy xrxwr 26g2gq August Deals Nike Air Max 1 Womens,, Alien Zoo, Cheap k4vst 7qtqq6 August Deals ZX Flux Mens,Discount 160018 New Balance Mx623V2 Men Grey ShoesDiscount ass5b vspc28 August Deals Nike Air Max 2015 Mens,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Discount xzbw5 dmb4wt August Deals Nike Air Max 90 Essential Womens,Buy 149028 Nike Air Classic BW Si Men White Red Black ShoesOnline r4n2a drmng8 August Deals Nike Air Max 90 Womens Grey,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Cheap 198616 Nike Air Max 90 Men Yellow Red Blue Shoes,Cheap 237860 Nike Air Max Men Red Black ShoesAuthentic 159504 Nike Air Max Tailwind Men Dark Red Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Inexpensive 199683 Nike Dunk High Men Red Black Shoes,Discount 196656 Nike Air Max Men White Black ShoesBuy 173787 Nike Dunk Mid Pro SB Men Black Shoes,, and for a growing list of partners, Shopping 192381 Nike Free Run Men Red Black Shoes,Authentic 241719 Nike Air Max Men White Black ShoesDiscount 175533 Nike Lebron 11 Men Christmas Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Discount 209367 Nike Roshe Run Men Blue White Shoes,Comfortable 180786 Nike Air Max Men Blue ShoesInexpensive 147698 Nike Shox Nz 2.0 Men White Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Buy 152021 Nike Shox R4 Men White Yellow Shoes,Buy 157422 Nike Air Max 180 Men White Blue ShoesShopping 181557 Nike Zoom Kobe Kb 24 Men White Blue Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TNew Balance Women Coupon_1367,Comfortable 182529 Nike Air Max Ltd II Men Black ShoesNike Derrick Rose Men Coupon_1647,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-164,Shopping 178514 Nike Air Penny 1 Men Black Green White ShoesConverse Thunderbolt Modern Unisex Shoe 155038C-618,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Men's Running Shoe Nike Air Zoom Terra Kiger 3 749334-400,Comfortable 172711 Nike Blazer High Men Rose Red Beige White ShoesMen's Shoe Nike Air Foamposite Pro 624041-006, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Men's Shoe Nike Duel Racer 918228-101,Shopping 159978 Nike Classic Cortez Nylon Men Coal Black ShoesMen's Shoe Nike Zoom LeBron Soldier 10 844374-001,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. NIKE AIR MAX 95 Black/Poison Green/Dark Grey/Silver,Inexpensive 181474 Nike Dunk High Men White Red ShoesNIKE MERCURIAL SUPERFLY FG Volt/Black/Hyper Pink,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Shoe Nike Air Zoom Pegasus 33 831356-006,Authentic 191357 Nike Dunk High Men ShoesAdidas D Rose 5 Boys Preschool Black/White/Light Onix/Scarlet Basketball Shoes V35013,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Roshe One Boys Grade School Black/Dark Purple/Dust/White/Total Crimson Running Shoes V18238,Buy 161461 Nike Dunk Low Men Marvin Martian ShoesAdidas Energy Boost 2 Mens Solar Blue/Carbon Metallic/Black Running Shoes V76032,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes Clarks Delsie Joy Dark Taupe Suede,Shopping 149502 Nike Shox Nz 2.0 Men Black Grey ShoesWomens Boots COACH Adella Grey Burnish Calf, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes COACH Moonlight High Top Black/Black Snake/Suede,Buy 233601 Nike Shox R4 Men White Black ShoesWomens Shoes Cole Haan Sarina Pump Black/Black Patent,, like all retail operators, Womens Boots ECCO Touch 55 Tall Boot Black,Inexpensive 232328 Nike Shox R4 Men Black Red ShoesWomens Shoes ECCO Sport Terracruise Slide Black/Black/Burgundy Synthetic Textile/Decoration, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Boots Hunter W Original Chelsea RMA US Thundercloud,Discount 165213 Nike Shox R5 Men White Black ShoesWomens Shoes Naturalizer Joana Mali Blue Suede,, they can make up for low Womens Shoes New Balance Classics WL574 - Pique Polo Collection Blue/Textile,Discount 207456 Nike Zoom Hyperfuse Low Men Wine Red ShoesWomens Shoes Nike Zoom Fit Dark Grey/Vivd Purple/Hyper Orange, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes PATRIZIA Rouge Black,Comfortable 197528 Nike Zoom Kobe V Men Black Green Yellow ShoesWomens Boots Rocket Dog Birmingham Espresso Denver,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Sam Edelman Tyra Classic Nude,Discount 187559 Nike Zoom Kobe VIi Men Black Silver ShoesWomens Shoes Saucony Grid Cohesion TR8 Grey/Black/Coral, could generate over half a million dollars a week, and easily finance new titles. Womens Boots UGG Blaise Black,Buy 211123 Puma By Hussein Chalayan Men Blue ShoesWomens Sandals UGG Ruby Jellyfish Leather,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals Vaneli Kirima Pale Platino Gesa,Cheap 217348 Adidas Originals ZX 700 Unisex Bluebird White Collegiate Red ShoesWomens Shoes Vaneli Darcy Truffle Suede/Matching Elastic, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Hurley Supersuede Printed 5" Beachrider,Buy 181343 Adidas Originals Superstar 2.0 Unisex Grey Black ShoesFerrari Women’s Concept Jacket,, we’ve chosen to develop something different than a Nike Run Fast,Cheap 200907 Asics Street Conbest Unisex Navy Blue Yellow ShoesNike Pro Indy Color-Block,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Youth Climachill Tee,Cheap 230133 Air Jordan 7 Retro Women Gray White ShoesWholesale UK Nike Kobe 9 2014 Jade Orange Mens Shoes poWSmjU4,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Authentic vg2fk 3g9eya August Deals Superstar Womens,Inexpensive 193216 New Balance Classics Wl501 Women Purple ShoesBuy v9ctd vsbzwt August Deals Nike Free Run 2 Mens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap sm85g zz8f7g August Deals Nike Air Max 90 Womens,Cheap 182098 New Balance WW577 Women Black ShoesDiscount r3h9r kwk8es August Deals Nike Roshe Run Mens,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Online pi99g akgv96 August Deals Nike Air Max 90 Womens White,Shopping 191305 Nike Air Max Women Black Purple ShoesOutlet sutmg tq99xe August Deals ZX Flux Womens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Sale vrbzq smk52i Cheap Adidas Superstar Womens Shoes,Authentic 187030 Nike Air Max 1 Women Grey Blue White ShoesInexpensive 234292 New Balance Kids 890V4 Kid Blue Green Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Christian Louboutin Fifi 100mm Women Coupon_440,Christian Louboutin Sale Women Coupon_485Jimmy Choo Pumps Women Coupon_813,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, New Balance 574 Men Coupon_1184,Christian Louboutin Sale Women Coupon_572New Balance 574 Women Coupon_1505, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room JORDAN SUPER.FLY 3 Wolf Grey/Cool Grey/White,Jimmy Choo Bridal Women Coupon_724MEN'S NIKE FREE TRAINER 3.0 V4 749361-066, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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