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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Jordan Spizike 3.5 Retro Glowing White Black Blue Shoe Loved By Everyone,Adidas UK Shop - Adidas Pure Boost Shoes (Red) for MenMens Nike Air Max 360 2009 Black Shoe Just Buy It,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Max 90 Green Black Blue Almond Running Shoe Lowest Prices Guaranteed,Adidas UK Shop - Adidas alphabounce Engineered Mesh Shoes (White) for MenMens Nike Air Max 90 Light Grey White Black Running Shoe Factory Outlet,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Max 90 White Sandybrown Running Shoe Wholesale Price,Adidas UK Shop - Adidas X 16.3 Turf Shoes (Black) for MenMens Nike Air Max Camo Blue Shoe Fast Shipping,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Asics 33-Fa Blue Running Shoes Lightning Womens,Adidas UK Shop - Adidas Cardinals Baseball Tee (Grey) for MenAsics Gt-3000 4 Pink Running Shoes Midnight Womens,, “This is something entirely new.” Asics Women Gel-Netburner Ballistic Blue Silver Running Shoes Colour Columbia Nav,Adidas UK Shop - Adidas Harden Vol. 1 DFYNT Tee (Black) for MenAdidas UK Shop - Adidas ULTRABOOST Shoes (White) for Women,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Floral Performance Swimsuit (White) for Women,Adidas UK Shop - Adidas Property of Trail Blazers Tee (Red) for MenAdidas UK Shop - Adidas STELLASPORT Hoodie (Multicolor) for Women,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Latest Lacoste Women Showcourt PIQ3 White,Adidas UK Shop - Adidas Blackbird Logo Fill Tee (Blue) for MenVans Women Authentic Decon Leather On Sale True White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Puma Lily Ballet Lace Women Lifestyle Shoes Ceramic Green KA32K,Adidas UK Shop - Adidas Toolkit Graphic Tee (Black) for MenNike Free 5.0 TR Fit 4 Women Training Shoes Turbo Green/White-Venom Green-Pure Platinum FM98F,, they can make up for low utilization with a decent weekend. Women Buy High Converse Unisex Brown Orange Casual Shoes,Adidas UK Shop - Adidas Mad Trefoil Tee (White) for MenWomen Shop Cheap New Style Kevin Durant 2015 Black Purple War Boots,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Women 2016 New High Nike Blazer First 1St I Unisex Green White Casual Shoes,Adidas UK Shop - Adidas wings + horns Linear Tee (Blue) for MenAsics Wmns Gel Lyte V Coral Reef H574L 6412 Womens Mens Running Shoes Sneakers, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Jordan 1 Retro High OG UNC White Dark Powder Blue Carolina 555088 117Women and Men basketball shoes,Adidas UK Shop - Adidas Supernova Tee (Red) for MenNike Air Max 2016 QS GS Heat Map Pack Obsidian Photo Blue Bright Crimson Womens Running Shoes 847655 400,. Plumer said The VOID is also considering franchise locations, Nike Air Prosto Camo Black Womens Running Shoes 347636 615,Adidas UK Shop - Adidas TRI-BLEND S/S TEE M DARK NAVY HE (Grey) for MenNike Free Run 3 Total Orange Silver Platinum Mens Womens Running Shoes 510642 800,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Ralph Lauren Men Long Sleeve Polo Tees Rugby Brazil,Nike Air Zoom Pegasu32 Men Running Shoes Black Black BlackAdidas UK Shop - Adidas Crazy Team 2017 Shoes (Black) for Kids, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Adidas UK Shop - Adidas adiease Premiere ADV Shoes (Black) for Men,Nike Hurley Phantom Free Men Sandal Poison GreenAdidas UK Shop - Adidas Copa 17.3 Turf Shoes (Black) for Men,, and for a growing list of partners, Adidas UK Shop - Adidas Athletics x Reigning Champ Tee (White) for Men,Nike Jordan Flight Flex Trainer 2 Men Training Shoes Midnight Navy Soar WhiteAdidas UK Shop - Adidas Splinter Camouflage Tee (Multicolor) for Men,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Zoom Hyperflight Premium Retro Men Basketball Shoes Total Orange/Black PN95L,Nike Men Roshe Nm Flyknit Se Sale RedNike Coast Classic Canvas Men Lifestyle Shoes Black/Dark Grey-Dark Grey RV38V,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Balance 501 Men Running Shoes Black/Brown-White OH85P,PUMA Men Court Star Sale GreenNike Free Trainer 3.0 Mid Shield Men Running Shoes Pure Platinum/Reflect Silver-Wolf Grey RB53A,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas Stan Smith Retro Men Tennis Shoes Run White/Red IE10H,Reebok Men Workout Plus Utility BlueMen Most Popular Ralph Lauren Yellow Big Pony Polo Blue,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Hot Sale - Converse Jack Purcell Modern Htm 894955-100 White Size Women'S 6 H82n8689,Hurley Puerto Rico Burnout Board Short Men's 66929* Adidas Women Light Blue Adicolor Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, * Nike Air Max 90 White Black Light Pink Shoes New Women,BANKS Prosper Board Short Men's 67083Asics Gel-Noosa Tri 11 Violet Mint Running Shoes Womens,, like all retail operators, Asics Women Gunlap Black White Track Shoes Colour,Patagonia Baggies Naturals Short Men's 67199Adidas UK Shop - Adidas Floral Bikini Top (Blue) for Women, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Air Max 90 Ultra Essential Womens Lifestyle Shoes Soar Deep Royal Blue Black Soar,Quiksilver Street Trunk Scallop Short Men's 67352Nike Air Zoom Fit Agility 2 Womens Training Shoes Blue Lagoon Bright Crimson Blue Lagoon,, they can make up for low Ufficiale Converse Wine comb 'Ct seas leath lw' flat lace up lo top trainer-Women Nuovo,DAKINE Bushman Cargo Short Men's 67428Nike Women Retro Roshe One Sale Black, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Air Max Lunar90 C3.0 Women Running Shoes Black/Sea Spray-Dark Mica Green-Bright Magenta JX06R,Under Armour Raid Short Men's 67613Women Get Cheap Ralph Lauren Paris White Pony Short Sleeved Polo,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Buy Cheap Top Quality Nike Air Max 2015 Yellow Black Running Shoes,Under Armour Launch Stretch Woven 9in Short Men's 67717KE Mens Womens AIR VAPORMAX FK MOC 2 / ACRONYM LIGHT BONE/VOLT-LIGHT BONE AQ0996-001, could generate over half a million dollars a week, and easily finance new titles. Nike Air Max 2014 Light Grey White Pink Womens Running Shoes 630578 007,Quiksilver Lindow Crew Sweater Men's 68149Nike Flyknit Lunar 3 Black White Mid Fog Mens Womens Running Shoes 698181 010 / 698182 001,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Tennis Classic Ultra Flyknit Cream White Pink Womens Running Shoes 833860 102,Asics Tight Men's 69502Womens Nike Air Jordan Iv 4 Retro Glowing White Red Shoe Fashion Cheap, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Beretta V Neck Sweater - Brown Handsome Good Sale,Frye Dakota Wedge Boot Men's 69653Berghaus Tech Long Sleeved Zip Neck - Black / Carbon Perfect Order Online,, we’ve chosen to develop something different than a Timberland Euro Hiker Leather Walking Boots (Men's) - Brown Smooth Conventional Half-price,Boreal Siula Mountaineering Boot 69848Craft BA Extreme Windstopper Short Sleeve Baselayer (Men's) - Black / Lava Aftertaste Up To 65% Off,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Fred Perry - Authentic Howells Chambray Trainer : gorgeous Free Shipping,Teva Holliway Sandal Men's 69990Balance - Fashion Trainer : Fascinating Export Outlet,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Oakley Europe Beanie - White sunlight Outlet,Timberland Britton Hill Chukka Shoe Men's 70117Adidas Originals - Unique Design Gazelle OG Trainer : Fashion Factory Outlet,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, On Sale - Converse Ctas Oil Slick Leather Sneaker Gr. 41 Ecru M18v8382,Reef Rover Mid LS Shoe Men's 70212On Sale - Converse Base Chucks - Ct As Sp Hi - Bianco B62c4797,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, UK - Chuck Taylor All Star Hi Converse Nightshade/Purple/White 142450F Sz 4.5 G78b2768,Five Ten Kestrel Clipless Shoes Men's 70401Low-cost direct - Converse Men'S Chuck Taylor Ox Black 149550C G76w6792,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Low-cost direct - Converse Ct Lo Tops Pro Ox Black Cherry Suede Leather 151420C Size Uk 9/Eur 42.5,Altra Provision 2.0 Running Shoe Men's 70533Hot Sale - Shoes Men Sneakers Alte E Basse In Tela Non Sono Converse All Star ,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Adidas Men Red White Black Football Beckham Adipower Predator Xi Trx Fg,Mad Rock Redline Climbing Shoe Men's 70659* Air Max 90 Blue White Red Shoes Men's, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Black Blue Men Air Max Skyline,Nike Trainerendor Shoe Men's 70847* Blue White Adidas Men Boot Sl Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Men White Black Red Gray Air Max 90,Vans Chukka Low Skate Shoe Men's 70950* Purple Red Nike 2014 Running Shoes Air Max Uziert,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Provide Best Walk London Suede Espadrille Loafers Men 9194-8495,Salomon SLab Sense 5 Ultra SG Trail Running Shoe 71080Provide Best Nike SB Stefan Janoski Max L Trainers Men 1290-3403,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Get Discount Dr Martens Penton Penny Loafers Men 1888-2051,Reef Swellular Cushion Lux Flip Flop Men's 71220Asics Black Gel Saga Trainers Hand, will Asics Pink Galaxy Silver Purple 8 Cushioned Running Shoes Pre Sheepskin Explosion Models,Adidas Superstar 80s Retro Men Basketball Shoes Black/Black PL33XMen Asics Colour Onyx Wrestling Shoes Aggressor 2 Tiger Black Silver, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Orange Ralph Lauren Men Long Sleeve Tees In,Air Jordan Flight Club 80s Men Basketball Shoes Black/Gym Red-Cool Grey-White DU09GAdidas UK Shop - Adidas Superstar Bounce Shoes (Blue) for Kids,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas UK Shop - Adidas Tubular X Primeknit Shoes (Black) for Men,Air Jordan Spiz'ike Retro Men Basketball Shoes Stealth /Poison Green-University Blue FS43AAdidas UK Shop - Adidas Essential Zip Hoodie (Black) for Men,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas Tango Future Jersey (Blue) for Men,Nike Air Force Max 2013 Retro Men Basketball Shoes White/Pure Platinum-Ultraviolet HL84QLV354 Nike Kobe VII 7 X Blue Leopard Limited Edition,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air Huarache Run Pa Men Casual Shoes Light Bone Canyon Gold Rattan Radiant Emerald,Nike Zoom HyperRev Men Basketball Shoes Court Purple/Atomic Volt-Iron Purple-White LG13UNike Air Zoom Structure 19 Men Running Shoes Green Strike Volt Bright Crimson Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Classic-fit ASICS Black 'Patriot 7' running trainers-Men Produzione,Adidas Pitch Men Lifestyle Shoes Dark Grey UA17HCheap ASICS Men Gt-II Grey, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Cheap PUMA Men R698 CITI Pack Black,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Brown/White SW48EAdidas Blood Sport Fill Pullover Hoodie Men's 64450, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Gramicci Freedom G Pant Men's 65012,Nike Kobe 8 NSW Lifestyle LE Men Lifestyle Shoes Bright Citrus/Track Brown-Sail CV04VNike SB FTM 5Pocket Short Men's 66517,.”

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Andal introduced the company’s Ibex Highlands Short Men's 67288,Nike Free Run 2 Men Running Boots Light Umber/Dusty Grey-Black-Volt VM49APendleton Diamond Shawl Collar Pullover Sweater Men's 68098,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Merrell Fraxion Shell 8 Boot Men's 69861,New Balance 2000 Men Running Shoes Grey LL51CColumbia Conspiracy IV Titanium Shoe Men's 70363,.

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