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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Asics - High Quality Gel-Lyte III NS Trainer : globalization For Sale Designer,Ralph Lauren Polo Nz Rugby Custom Ocean Challenge,Ocean Rainwear Comfort Stretch Smock - Olive steady Official Authorization,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike - Cool Zoom Stefan Janoski Leather Trainer : NK339 Pretty Price Down,Adidas UK Shop - Adidas Lite Racer Shoes (Grey) for Kids,Adidas Originals - Trend Tubular Runner Trainer : Dancing Shoes Sell crazy,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, On Sale - Converse Sneakers Ctas Hi Silver 153177C V94h8335,Adidas UK Shop - Adidas Cloudfoam Ilation Mid Shoes (White) for Men,On Sale - Converse Ballet Dance Lace - Black And White Leather Uk 8 - Bnib Rare Z41w1225,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Vapor Carbon Elite 2014 Td Men Football Shoes White Deep Forest,Nike Roshe One Print Men Casual Shoes Daring Red Gym Red Team Red Black,Nike Lunarspider R 6 Unisex Running Shoes Green Strike Hyper Orange Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Confortevole Nike Grey 'Primo Court' suede trainers-Men Intorno Amato,Nike Vapor Speed Low Td Men Football Shoes Game Red White,Adidas Men Tubular Prime Knit Blue,, they can make up for low utilization with a decent weekend. Nike Men Air Pegasus New Racer Red,Nike Air Max 2015 Men Running Shoes Wolf Grey Dark Grey Cool Grey Black,Buy Vans Online Men Late Night Pack Authentic Burger Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Reigning Champ Side Zip Hoodie Men's 64476,Nike Air Zoom Pegasu32 Men Running Shoes Total Orange Ghost Green Voltage Green Black,Columbia Global Adventure II Pant Men's 65007, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Arc'teryx Beta SL Pant Men's 65322,Nike Metcon 1 Men Training Shoes Black Cool Grey Metallic Silver,Prana Beacon Board Short Men's 67049,. Plumer said The VOID is also considering franchise locations, Fred Perry USA City Short Men's 67445,Charm Hot Mens,Fjallraven Sarek Knit Sweater Men's 68148,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Flyknit Air Max University Red Black Hyper Crimson Mens Womens Running Shoes 620469 601,Hoka One One Stinson 3 Running Shoe Men's 70570,Nike Wmns Air Force 1 Low Enamel Green Mens Womens Sneakers Casual Shoes 818594 300,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Seeland Glyn Lady Trousers - Faun Brown Rational Construction Provide,Vans Era Core Classic Skate Shoe Men's 70788,Seeland Exeter Waistcoat - Pine Green Pretty And Colorful Price Reduced,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. 2017 Best Soludos Origional Stripe Espadrilles Men 1985-9793,New Balance 580 Men Running Shoes Dark Grey/Grey KS57L,60% off Sale For Nike Blazer Mid Trainers Men 4925-3771,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Get Discount Djinns Moc Vul Hump Trainers Men 9945-5319,Nike Air Max Correlate Retro Men Running Shoes White/Black-Dark Obsidian-Team Red RL50W,Asics Dark Grey Shaw Runner Trainers Art,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Asics White Pink Blue Patriot Delicate 7 Cushioned Running Shoes Soft Hot Hand,Air Jordan Hydro 3 Men Sandals Black/White-Anthracite MN06X,Men Asics Running Shoes Colour Onyx Gt-1000 4 Black Black,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas Superstar II Retro Men Basketball Shoes White/Black/White MN32E,adidas YUNG-1 Orange Yellow Navy "Goku" B37613,Nike Bruin Low Retro Men Basketball Shoes Dark Atomic Teal/White IO66W,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Coast Classic Canvas Men Lifestyle Shoes Black/Dark Grey-Dark Grey RV38V,Nike Air Jordan 1 Low green No Swoosh 705329 611 Mens basketball shoes,Nike Air Max 1 C2.0 Men Running Shoes Black/White-Dark Grey-Wolf Grey FC36R,, and the entertainment giant made an investment in the company. Nike SB Rabona Men Skateboard Shoes Black/White-Gum Light Brown HK16H,Nike Air Jordan 6 VI Retro Maroon 384664 116 Mens Basketball Sports Shoes,Men Stylish Ralph Lauren Mesh Classic Leisure Navy Stripe Polo,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men Shop Clearance Asics Gel Lyte Third 3Th Iii Red Blue Sports Shoes,Nike Air Max 2016 Ocean Fog Black Light Crimson Mens Running Shoes 806771 140,Men Choose New Arrivals Nike Air Max 90 Em Gray And Red Sports Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, On Sale - Converse All-Star Black Silver Sequin Sneaker Shoes Women'S Size 11 Us Q58k3357,Mens Nike Air Jordan 11 Low Grey Shoe Online Shop,Low-cost direct - Converse All Star Specialty Hi Charcoal Womens Trainers T97p6381, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, * Adidas Women Gray Red Adicolor Shoes,Mens Nike Air Jordan 4 Iv Retro Black Blue Shoe Happy Shopping,* White Silver Air Max 95 Women,, we’ve chosen to develop something different than a Asics Women Gel-Kayano 22 Tiger Ice Blue Stability Running Shoes Colour Flash Yel,Mens Nike Air Jordan I 1 Retro Black Army Green Shoe Official,Adidas UK Shop - Adidas Bird Mascot Tee (Grey) for Women,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Roshe Flyknit Womens Lifestyle Shoes Anthracite Vivid Purple Hyper Orange Black,Mens Nike Air Jordan Vii 7 Retro White Silver Shoe Just Buy It,Migliore Qualit,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. PUMA Women Pume Eskiva Low Textured Black,Mens Nike Air Max 90 Black Golden Running Shoe Clearance Sale,Nike 1.0 Cross Bionic Women Training Shoes Light Base Grey/Black-White UL54F,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women Shop Cheap New Style Kevin Durant 2015 Black Purple War Boots,Mens Nike Air Max 90 Hyperfuse Prm Black Blue Shoe Free Shipping,Concepts x Asics Gel Lyte V Mix Match Womens Mens Running Shoes Sneakers,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Max 90 FLYKNIT bule white black gary Womens mens Running Athletic Sport Shoes Sneakers,Mens Nike Air Max 90 White Red Grey Running Shoe For Sale,Nike Roshe Dbreak NM Daybreak white pink One NSW 826669 007 Womens Running Athletic Sport Shoes Sneakers,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Nike Air Jordan 5 V Retro Black Blue Shoe Online Sale,Mens Nike Air Max Bw Blue Green Shoe For Sale,Simms Rivertek 2 Wading Boots Handsome Good Sale,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Gensen,Mens Nike Air Max Red Black Shoe Sale Shop,Timberland - Special offer Euro Sprint Hiker Boot : Full round Floor Price, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Adidas Originals - Comfort Stan Smith Vulc Trainer : Natural Luxe Online Shop,Mens Nike Air Max Tn I Silver Black Shoe Official,Lacoste - Special offer Chaymon Premium Trainer : active The Lowest Price,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not SealSkinz Windproof Glove - Black Designed Anti season clearance,Mens Nike Air Presto Leopard Brown Shoe Fashion Cheap,On Sale - Converse Ctas Split Seam Hi 151293C John Varvatos Sz 12 No Box Top Black Grey M39u5765,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap Duke PLUS Flip Flops Men 2345-3452,Mens Nike Zoom Lebron X 10 Low Green Shoe Sale Shop,Asics Gel-Excite 3 Black Running Shoes Carbon Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Curry 2 Kids Shoes Mothers Day,Spats Ankle Python Skin Boots (Women's) - Black/Python Durable Emergency Cheap,Men White White Onitsuka Tiger Mexico 66 Shoes Colour, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Speed Trainer 3.0 Spring Train (White) for Men,On Sale - L@@K! New Mens Womens Converse Ctas Hi Union Jack England Uk 153910C 11 13 Shoes O14x2538,Adidas UK Shop - Adidas X 16.1 Firm Ground Cleats (White) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas Cactus Tee (White) for Men,UK - Women'S Converse Low Gray Silver Sequin One Star Sneakers Shoes Size W11 M9 G49l7105,LO381 Nike KD VII KD 7 Yellow Gold Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Sfb Field 6 Men Boots Coyote Umber,Low-cost direct - Converse X John Varvatos All Star Zip Chucks Hi Top Mens Womens 6.5 6 Sneakers Q4,Nike Jordan Flight Flex Trainer 2 Men Training Shoes Black Metallic Black,.”

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Andal introduced the company’s Cheap Adidas Men Superstar 80's Black,Hot Sale - Size 11 Converse All Star Metallic Pure Silver Sneakers Womens Lace Up Shoes New A57f881,Buy PUMA Online Men Popcat Pink,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Burton Gristmill FullZip Hoodie Men's 64561,* Adidas For Women White Orange Women Health Running Women,Mountain Khakis Poplin Pant Men's 65213,.

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