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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Jordan 5 Retro Supreme V Black DS 824371 001 Women and Men basketball shoes,Men Asics 6 Colour Tennis Shoes Gel-Blast Lightning Navy White,Nike Air Max 90 Ultra Breathe White Light Retro Lava Glow Womens Running Shoes 725061 103,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Free 4. 0 Flyknit Clearwater Fuchsia Pink Blue Womens Running Shoes 631050 501,Men Asics Colour Wrestling Shoes Omniflex-Attack Tiger Red Navy White,Nike Roshe Run Sea Blue Mens Womens Running Shoes Trainers Sneakers,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women Nike Used DUNK Amazing SB Low TRD QS 313171 171,Men Asics Running Shoes Colour Flash Gel-Kayano 22 Tiger Silver Yellow Black,Low-cost direct - Converse All Star Ladies Hi Top Pink Orange & Yellow Trainers Size 4.5 Ref Ma02 P,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * Adidas Mens Gray Yellow White Large Tongue,Adidas UK Shop - Adidas EQT Racing 93 Primeknit Shoes (Green) for Men,* Air Max 90 Premium Em Yellow Black Shoes Men's,, “This is something entirely new.” * Black Adidas Men Campus Neo-series High-top,Adidas UK Shop - Adidas X 16.3 Turf Shoes (Black) for Men,* Black Silver White For Mens Air Max 87,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, * For Mens Black Black Air Max 90 Lawngreen,Adidas UK Shop - Adidas Trefoil Track Suit (Grey) for Kids,* Nike 2011 Running Shoes Air Max Gray Rated New Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Ralph Lauren Polo - Beautiful Klinger Sport Suede Trainer : Unusual Luxuriant In Design,Adidas Adizero Prime Boost LTD Running Shoe Men's 70635,Lacoste - Fashion Glendon Trainer : Ice High-Grade,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Timberland Thorton Walking Boots (Men's) - Dark Brown Fascinating Export Outlet,Vans Authentic Core Classic Shoe 70790,SealSkinz Children's Riding Glove - Black Ice High-Grade,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, On Sale - Converse Unisex Ct Pc2 Mid 131963C - White/Purple Uk 7 Eur 40 D15a4075,Vans LXVI Old Skool Lite Shoe Men's 70948,UK - Converse-Chucks Gr.41Hochfront-Sortschuhe/Sneakers P50k5321,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas UK Shop - Adidas Wolfpack Replica Jersey (Red) for Men,Nike Air Max 95 Jacquard Men Running Shoes Dark Grey/Black-Wolf Grey-White CR72I,Adidas UK Shop - Adidas Tigres UANL Replica Third Jersey (Black) for Men,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, XJ470 Nike Hyperdunk 2012 Low Breast Cancer Limited Basketball Shoes,Nike FS Lite Run Men Running Shoes Pure Platinum/Black-Gym Red-White UO36P,Nike Triple Jump Elite Track Spike Unisex Casual Shoes White Racer Blue Black,, and the entertainment giant made an investment in the company. Nike Jordan Flight Flex Trainer 2 Men Training Shoes Black Metallic Black,Nike SB Eric Koston 2 LR Men Skateboard Shoes Black/Turbo Green-Anthracite-Turbo Green QI23M,Adidas Men Adilette Equipment Black,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Latest Nike Men Air Max 90 Ultra Essential Black,Nike Air Trainer 1 Mid SP Retro Men Training Shoes Silver/Silver-Midnight Fog GJ42U,Vans Men Ball Blue, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Matix Surveyor Tapered Denim Pant Men's 64745,Men Best Sell Ralph Lauren Custom Leisure Breathable Yellow Navy Stripe Polo,Burton Drake Pant Men's 65268,, like all retail operators, Nike SB Sunday DriFit Short Men's 67132,Men Choose Cheap Guarantee Ralph Lauren Black Big Pony Classic Leisure Light Red Stripe Polo,Salomon SLab Exo Twinskin Short Men's 67635, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of The North Face Hedgehog Fastpack Mid GTX Hiking Boot Men's 69702,Men Buy New Arrivals Low New Balance 891 Brown White Casual Shoes,Adidas ZX Vulc Skate Shoe Men's 70233,, they can make up for low Butora Endeavor Climbing Shoe Tight Fit Men's 70724,Men Get Comfortable Greatest Adidas Bounce Titan 9466 Black Green Running Shoes,Oakley Dune Flip Flop Men's 71219, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Air Flightposite Exposed Retro Men Basketball Shoes Volt/Photo Blue-Black IT78U,Men Get Authentic Latest Series Adidas Rose 3.5 Derrick Rose Green Black War Boots,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Black/Milk DT90U,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” New Balance 501 Men Running Shoes Black/Brown-White OH85P,Men Buy Cheap Greatest Nike Air Pegasus 28 Black White Running Shoes,Air Jordan Hydro 3 Men Sandals Black/White-Anthracite MN06X, could generate over half a million dollars a week, and easily finance new titles. Onitsuka Tiger Corsair (Frankfurt) Men Black/Fiery Red SG69T,Men Sale New Puma 823 White Black Shoes,Men Find Greatest Special Products New Balance 420 Black White Running Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men Best Cheap Nike Air Max 91 Blue Pink Running Shoes,Choose Cheap New Series Ralph Lauren Canvas Pure Handbag White,Cheapest Greatest Ralph Lauren Pony Slim Handbag Canvas Rosy, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Jordan 12 XII Retro OVO BLACK DRAKE 819955 030 Mens basketball sport shoes,Gundam Nike Air Max 98 2018 640744-100 Blue Red White DS,Nike Air Max 90 Ultra Essential Black Anthracite White Mens Running Shoes Trainers Sneakers 819474 001,, we’ve chosen to develop something different than a Nike Hypervenom Phantom 2 Premium Leather FG Canvas Black Volt ACC Mens football boots Soccer shoes,NIKE AIR JORDAN 1 Retro High Metallic Navy 555088 106 Mens basketball shoes,Nike Roshe One Hyperfuse Gamma Royal University Blue Deep Royal Blue White Mens Running Shoes 636220 401,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Mens Adidas Ctr360 Maestri Ii Elite All Black Shoe Save 40%-70%,Nike Air Jordan 9 IX Retro Black Olive 302370 020 Mens basketball sport shoes,Mens Nike Air Jordan 6 Anti Fur White Black Shoe Shop For The Best,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Mens Nike Air Jordan Xiii 13 Retro Black White Shoe Buying Cheap,Nike Air Max 2016 Green Black Mens Running Shoes 806771 300,Mens Nike Air Max 90 Premium Em Grey Shoe Online Store,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Air Max Glowing Grey Black Shoe Shop For The Best,NIKE AIR MAX 98 / SUPREME SUPREME BLACK 844694-001,Mens Nike Air Presto 4.0 Light Grey Orange Shoe Loved By Everyone,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Mens Nike Free 3.0 V5 Black Green Shoe For Cheap,Nike Flyknit Air Max 1 87 bule Mens Running Shoes Trainers Sneakers,Mens Nike Ken Griffen Max All Black Shoe Fast Shipping,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Mens Nike Zoom Lebron 9 Ix Black Red Shoe Online Store,Nike Jordan Hydro 4 Slides Sandal Black White Mens Massage Slippers Shoes 705163 010,Berghaus Explorer Trek Plus Walking Boots (Women's) - Navy / Soft Blue Environment-Friendly Buying N,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Nike Studio Wrap 4 Womens Training Shoes Black Black,Kids Nike Air Jordan X 10 Retro White Blue Shoe Fast Shipping,Converse Women Jersey Chuck Taylor Low Top Thunder/White,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Roshe Run Woven 2.0 Women Lifestyle Shoes Black/Light Base Grey-Cool Grey-Suumit White CN52D,Mens Adidas Predator Lz Trx Fg Orange Black White Shoe Wholesale,Women Sale New Arrivals High Converse Pink White Casual Shoes, will Women Great Discount Puma 106 Black Purple Shoes,Mens Nike Air Jordan 3 Iii Retro Cement White Blue Shoe Just Buy It,Nike Air Jordan 3 Retro light blue 136064 104 Women Men basketball shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Flyknit Free 5. 0 Purple Green Womens Running Shoes 616717 505,Mens Nike Air Jordan Aj V.2. Low Black White Shoe Fast Shipping,Nike Wmns Nike Revolution 4 IV Pure Platinum Sunset Women Running 908999-016,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Kenzo - Fashion Sonic Gummy Mesh Trainer : Plate Slim Outlet,Mens Nike Air Jordan Spizike 3.5 Retro Glowing Black Red Shoe Fast Delivery,Creative Recreation - Advanced Kaplan Snake Trainer : Advanced Top Quality,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Originals - Classic Style Energy Boost Trainer : Cool Half-price promotion,Mens Nike Air Max 1 87 White Green Black Running Shoe Clearance Sale,Creative Recreation - Preferential Kaplan Perforated Trainer : Sexy Special Deals,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Under Armour EVO Coldgear Fitted Mock - Carbon Heather / Volcano Superior / Stable Outlet Online,Mens Nike Air Max 90 Grey Blue Shoe Wholesale Price,Oakley Europe Beanie - White sunlight Outlet, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Le Chameau Vierzonord Extreme Wellington Boots (Men's) Cost Charm Half-price free shipping,Mens Nike Air Max 90 Red Grey Shoe Best Price,On Sale - Converse Unisex Ctas Ii 154015C Sneakers Mouse/White/Cy Pink Uk 4 J2x3133, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s * Air Max 90 Brown Yellow Prm Hyperfuse Men's,Mens Nike Air Max Tn I Black Purple Shoe Online Store,* Black Men's Air Max 95 Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted * Gray Men's 2012 Air Max Shoes Breathable,Mens Nike Air Max White Black Red Shoe Store Wholesale,* Nike Air Max Tn I White Silver Shoes Men's,.

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