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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Kids Nike Air Jordan X 10 Retro White Black Red Shoe Online Without Sale Tax,Ralph Lauren Men Black Black Shoes Shock Absorption Label RlshoeMens Nike Air Foamposite One Blue Black Shoe Lowest Prices Guaranteed,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Jordan 2 Ii All Black Shoe Save 40%-70%,Ralph Lauren Men Canvas Stripe Shoes Vaughn CareersMens Nike Air Jordan 6 Anti Fur White Black Shoe Shop For The Best,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Jordan Future Premium Black Blue Shoe At Discount,Ralph Lauren Men Match Polo PaintMens Nike Air Jordan V.1 Chukka Hunter Green Shoe Online Sale,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Hot Sale - Swarovski Element Converse-Turquoise Low Top Chuck Taylor All Star Women'S 8 Z74p9051,Adidas UK Shop - Adidas Gazelle Shoes (Black) for Kids* Adidas For Women Purple White Women Running Women,, “This is something entirely new.” * Air Max 90 Green Camo New Womens Shoes,Adidas UK Shop - Adidas Messi 16+ Pureagility Firm Ground Cleats (Blue) for Kids* Nike Air Max 90 Light Pink Black Shoes New Women,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, * Women Skyblue Silver Snow Air Max Tn,Adidas UK Shop - Adidas Cloudfoam Race Shoes (Black) for MenAsics Gel-Tactic Court Black Silver Shoes Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Asics Women Gel-Kayano 22 Tiger Silver Grey Stability Running Shoes Colour Pistac,Adidas UK Shop - Adidas PowerAlley 4 Cleats (Grey) for MenAdidas UK Shop - Adidas Arauana Dance Shoes (Blue) for Women,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Adidas UK Shop - Adidas Floral Performance Swimsuit (White) for Women,Adidas UK Shop - Adidas Crazy Hustle Shoes (Black) for MenAdidas UK Shop - Adidas Techfit Padded Bra (White) for Women,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Max Thea Womens Lifestyle Shoes Radiant Emerald Fiberglass,Adidas UK Shop - Adidas adizero 5-Star 5.0 Mid Cleats (White) for MenNike Air Max 2015 Dos Womens Running Shoes Black Black White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Charm Hot Adidas Dark Grey 'arianna Iii' Trainers-Women Intorno Amato,Adidas UK Shop - Adidas Matchcourt High RX Shoes (White) for MenAdidas Women Botanical Floral ZX Flux Black Print,, they can make up for low utilization with a decent weekend. Nike Women Air Force 1'07 Enamel Suede Enamel Grey,Adidas UK Shop - Adidas Samoa Shoes (Orange) for MenVans Women SK8-Hi MTE High Top Beige,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Toms Classics Women Rope Sole Shoes University Black WC90G,Adidas UK Shop - Adidas X_PLR Shoes (Blue) for MenWomen Most Wanted Ralph Lauren Featured Notch Short Sleeved Big Polo Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Find Guarantee New Balance 574 Purple Blue Running Shoes,Adidas UK Shop - Adidas Gazelle Super Shoes (Red) for MenWomen Find Cheap Best Quality Nike Air Max 90 Em Green Red Running Shoes,. Plumer said The VOID is also considering franchise locations, Women Sale New Series Puma 865 2Nd Ii Second Black Blue Shoes,Adidas UK Shop - Adidas Stan Smith Shoes (Green) for MenMens/Womens Nike Air MAX 2018 X DUNK SB LOW DELUXE Onyx Black Running Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Merrell Trail Glove 3 Trail Running Shoe Men's 71028,A Buon Mercato Puma Black 'Modern Court' suede trainers-Men Consegna VeloceAir Jordan 1 Mid Retro Men Basketball Shoes Gym Red/Black-Dark Sea RW75X,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Force 1 Retro Men Basketball Shoes Black/Fireberry QA10N,Cheapest Converse Grey 'Star Player' canvas trainers-Men Negozio OnlineAdidas M.C. Low Men Lifestyle Shoes Deep Green/Deep Green-Run White IG56C,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Sweet Classic Leather Men Lifestyle Shoes Anthracite/Black-White-Court Purple JL91J,Migliore QualitNike Air Max 1 Essential Retro Men Running Shoes Matte Silver/Sail-Black-Black TR57F,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Joules Fieldwelly (Women's) - Navy Elegant Factory Outlet,KUK - Converse Ct Allstar Hi Snake Womens Trainers Black Metal New Shoes Y52y4416, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Low-cost direct - Converse Ox Daybreak Women Us 6 Pink Sneakers Pre Owned 1767 T77f4444,Quiksilver Into The Wild Fleece FullZip Hoodie Men's 64675Hot Sale - Womens Converse All Star Sneaker/ Shoe Size 6. No Laces Smc7/ Red & Black O27s8673,, like all retail operators, * Deep Red Black Nike Women Air Max Tn Shoes,Levi's Commuter Cinched Cargo Pant Men's 64849Asics 33-Dfa 2 Green Running Shoes Sharp Womens, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Asics Women Gel-Fit Sana 2 Cross Country Shoes Colour Frost Lightning Bermuda,Black Diamond Credo Pant Men's 65001Adidas UK Shop - Adidas Superstar Boost Shoes (Gold) for Women,, they can make up for low Adidas UK Shop - Adidas D2M Three Stripes Long Tights (Black) for Women,Prana Brion Pant Men's 65118Nike Free 3.0 Flyknit Womens Running Shoes White Pure Platinum Wolf Grey Black, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overConfortevole Adidas Running Galaxy Elite-Lucky Pink/White/Mid Grey-Women Recensioni,Arc'teryx Stradium Pant Men's 65239Nike Women Air Max 90 Camo Print Bright Citron,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas M.C. Low Women Lifestyle Shoes Pink/Tri Purple-White RX54M,Black Diamond Dawn Patrol LT Climbing Softshell Pant Men's 65369Women Find Perfect Latest Style Ralph Lauren Grid Big Pony Polo, could generate over half a million dollars a week, and easily finance new titles. Women Choose Comfortable Best Quality Nike Air Max 2015 Blue Yellow Gradual Change Running Shoes,Prana Sediment Board Short Men's 66863454471-004 Women/Men Nike Blazer Low Premium Black Ivory Black Sail,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Jordan 4 Retro pink black Womens Basketball Shoes,Reef Party On Board Short Men's 66970Nike Air Max Zero QS Black Fireberry White Womens Running Shoes 789695 013, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Roshe Run iD London Trainer Cool Gray Pink White Womens Running Shoes 511882 909,Brixton Leeward Board Short Men's 67078Womens Nike Air Jordan 13 Xiii Retro Black Green Shoe Factory Outlet,, we’ve chosen to develop something different than a Asics - Deals Gel-Lyte V Trainer : lovely Just For You,Quiksilver Washed Amp 19 Hybrid Short Men's 67255Merrell Traveler Sphere Shoes (Men's) - Espresso Beautiful In Colors Best Price,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Aigle Tenere Light Walking Boots - Camel Emergency Buy Popular,O'Neill Marshall Short Men's 67411Buff High UV Protection Headwear - Mossy Obsession globalization For Sale Designer,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Seeland Wetland - Realtree -4 Relaxed High-Grade,Houdini Crux Short Men's 67551Oakley Replacement Lens for Radar Range - Gold Iridium Delicate Colors Original Product,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike - Preferential Foamposite Trainer : Sweetheart Professional Design,The North Face Better Than Naked 5in Split Short Men's 67627Fred Perry - Deals Howells Twill Trainer : Natural Luxe Online Shop,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Originals - Promotions Stan Smith Trainer : In style Hot,RVCA South Eastern Trunk Men's 67773On Sale - Converse X Missoni Chuck Taylor Ox..Multi-Color..Size 7 G55x9476,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,UK - Black And Pink Hightop Converse Size Uk 5 X83h1462,Nike DriFIT Flash Tights Men's 69443Low-cost direct - Converse X John Varvatos Chuck Taylor Zip - Size 11 - 139986C Ct Hi Red Jv L24m41,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Men Gray Black White Air Max 90,Frye James Lug Wingtip Shoe Men's 70108* Nike Air Max Tn Iii Black Red Aachen Mens Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is * White Red Men's 2013 Air Max Shoes Trainer 1.3,The North Face Ultra 109 GTX Trail Running Shoe Men's 70296100% Quality Red Wing Leather Chukka Boots Men 5290-4242, will Clearance G-Star Camo Lace Up Derby Shoes Men 1193-3573,Five Ten Maltese Falcon Shoe Men's 70449100% Quality Adidas Originals Stan Smith Trainers In Cream Men 4256-9376, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Asics Hyper Green Grey Track And Field Shoes Md 6 Flash Mens,Nike Air Zoom Structure 19 Running Shoe Men's 70567Men Asics Colour Onyx Atomic Tennis Shoes Gel-Game 5 Tiger Blue White,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Navy Blue Ralph Lauren Men Short Sleeve Flag Tees Nyc Usa In Rlm,La Sportiva Genius Climbing Shoe 70674Adidas UK Shop - Adidas X_PLR Shoes (Pink) for Kids,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas Tubular Radial Shoes (White) for Men,Etnies Jameson 2 Eco Skate Shoe Men's 70842Adidas UK Shop - Adidas Sweeper Skort (Red) for Kids,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas Boston Marathon®Official Tee (Blue) for Men,Vans X Pendleton Aldrich SF Shoe Men's 70972KW616 Nike Kobe VII 7 ZK7 Basketball Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Free Ace Leather Men Casual Shoes Black Black Black,KEEN Owyhee Water Shoe Men's 71121Nike Air Max Tailwind 8 Men Running Shoes Game Royal Blue Lagoon White Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Bello Vans Grey leather mix logo lace up trainers-Men Per Cheap,Glerups Rubber Soles Slipper 71293Converse Men All Star Hi White, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Discount PUMA Men Blaze Red,Air Jordan 1 Retro Low Retro Men Basketball Shoes White/White-White FG76WGramicci Damon Pullover Hoodie Men's 64402,.”

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Andal introduced the company’s Roark Revival Transit Pant Men's 64997,Air Jordan Prime Flight Men Basketball Shoes Gym Red/Black-White VN51FHelly Hansen Dry Charger 1/2Zip Top Men's 681,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Columbia Incogneato Novelty Short Men's 67292,Nike Air Force 1 Low Comfort Premium Men Basketball Shoes White/Black DQ07JPatagonia Baggies Short Men's 67749,.

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