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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Admiral 1982 Polo Black 1939A,Cheap Nike Roshe Run Print Men's Running Shoes (Sky Blue ) Australia Online,adidas Tango Crew Sweat Grey 9793H,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Le Coq Sportif Tri Football Tee N,Nike Air Max 90 Hyperfuse Prm Flash Lime Dark Green Wine Red Lightgrey Mens Nike USA TrainersNew,adidas Originals LA Trainer OG White 8591H,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, ASICS Tiger GEL-Lyte V Pastels Multi 7711X,2015 Hot Sale Adidas Originals ZX 750 Unisex Lightgrey White Dodgerblue Red Green Trainers USA Onlin,Nike Air Max 90 Ultra Mid Winter Green 2943J,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas Kanadia 7 Tr Gtx Men's Running Shoes Blue Black COMUK:3206,mens nike tiempo vetta. Size 11. very rare. NEW AND BOXED,Adidas Adizero Md 2 Men's Running Spikes Navy Blue COMUK:4440,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap Nike Sportswear Classic Cortez Leather SE Sail Running Shoes for Men Outlet,Nike Lab X Stone Island Koth Ultra Mid Black/Wolf Grey (834912-001) Men Sz 9.5,Discount Converse Chuck Taylor All Star Core Hi Navy Basketball Shoes for Men Sale,, and the entertainment giant made an investment in the company. Latest Adidas Originals EQT Support ADV Core Black Running Shoes for Men Online,NEW Authentic 2015 Nike Air Jordan VIII 8 Aqua Black Size 9.5,Latest Puma R698 Knit Mesh V2 Blue Heaven Running Shoes for Men On Sale,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in New Lacoste Spirit 2.0 317 1 White/Green Sneakers for Men Sale Online,Nike Air Jordan 11 XI Retro Bred 2012 Black Varsity Red Sz 11 Message For Lower,Nike Air Max 90 87 Shoes Pink White /Nike Jordan [ N4246], in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Red Wing Weekender Chukka Mens Ankle Boots in Copper Q3808,Nike Air Jordan 4 Retro White / Black / Cement Grey 2012 Size 13,Adidas SL 72 Men's Trainers White Navy Q4296,, like all retail operators, Gola Harrier Unisex Trainers in Brown Orange Q4756,Asics Gt-1000 5 Gs Kids Running Shoes Green Purple COMUK:4525,Adidas Superstar II Women Gray Purple, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of adidas Originals Womens Tokyo Cigarette Pant Grey 2147N,Mizuno Fortuna Sp Men's Rugby Boots Black COMUK:7767,adidas Originals Womens Stan Smith White 4715B,, they can make up for low Reebok Womens Hi Satin Bow Pink 3794C,Mizuno Wave Ultima 7 Men's Running Shoes Blue COMUK:5817,Buy Nike Free 5.0 V3 Women's Shoes (Purple/Silver) Australia Online, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over2015 Low Price Nike Free 5.0 Womens 2015 Light Grey/Lawn Green/Black Running Shoes OutletUp To 65% O,Salomon Sense Mantra 3 Men's Running Shoes Green Black COMUK:1336,adidas Originals Womens Sneaker Originals ZX Flux 9 Black Power Purple With Box Nike USA TrainersFul,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” adidas Originals EQT Support RF Women Beige,Adidas Energy Boost Men's Court Shoes Orange COMUK:8848,Women's Hurley Supersuede Solid Beachrider - Boardshorts EF650229r, could generate over half a million dollars a week, and easily finance new titles. Women's Nike Stadium Element Half-Zip (NFL Patriots) - Running Top FT514849h,Adidas Response Boost Techfit Men's Running Shoes Red Gender:Mens COMUK:6978,Women's NikeCourt Premier - Tennis Dress WG920117d,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women's Nike Studio Wrap 4 - Training Shoe MT377723u,Cheap Nike Sportswear AV15 Knitted Jogger Palm Green Sweatpants for Men On Sale,Women BALENCIAGA BLACK GREEN, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Max 90 Women Shoes Dark Blue Red /Nike Jordan [ N3648],Cheap Vans Authentic Port Royale Sneakers for Men On Sale,Nike Free TR Twist Women Shoes Dark/Grey/Green /Nike Jordan [ N3335],, we’ve chosen to develop something different than a Mizuno Wave Mirage Women's Court Shoes Black COMUK:1630,Discount Asics Tiger GEL-Lyte V Pastels Mauvewood Running Shoes for Men On Sale,Adidas Response Boost Women's Running Shoes Grey Gender:Womens COMUK:3067,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Asics Gel-Noosa Tri 11 Women's Running Shoes Pink Yellow Green Blue COMUK:9978,Discount Nike Sportswear AF1 Ultra Flyknit Low Sunset Tint Basketball Shoes for Men Sale Online,Puma Faas 500 Tr Women's Running Shoes Fashion COMUK:4747,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Kappa Accrington Fleece Grey 1930S,Discount Vans Classic Slip-On True White Skate Shoes for Men Sale Online,adidas Originals Superstar Cuffed Trackpant Black 8636A,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Vans Worlds #1 LS Tee Black 2238F,Latest Converse Chuck Taylor All Star Hi Raw Sugar Basketball Shoes for Men Online,ASICS Tiger Gel-PTG White 5513O,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Puma Ignite Sock Black 4118J,Latest Nike Sportswear Lunar Magista II FK Black Training Shoes for Men Sale Online,FILA Original Fitness Black 9460Y,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Vans x Peanuts Joe Cool Crew Tee White 5661I,New Adidas Original High Black Beanie for Men Outlet,Authentic & Low Price Asics Gel-Exert Tr Black Item:200363,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Authentic & Low Price Puma Atom Fashion Ii Dp Navy Blue Item:200768,New Converse CONS Star Player Core Cloud Grey Basketball Shoes for Men Sale Online,Authentic & Low Price Reebok Tempo Speedster Blue Item:201201, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Authentic & Low Price Adidas Beach Print Green Item:201616,New Nike Sportswear Tech Fleece Black Sweatpants for Men Online Sale,Authentic & Low Price Reebok Tempo Speedster Blue Item:202041,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Buy Nike Flyknit Lunar 3 Men's Running Shoes (Black/White/Blue Lagoon) Australia Online,Brooks,2015 Hot Sale Nike Free Mens 5.0 V4 Forest Camo Tinware Powderblue Anthracite Brown Running Shoes Ou,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Unisex Nike Zoom D - Distance Spike KH67999i,adidas Superstar Weave Mens Trainers in White Black Q4662,Cheap Nike Hyperdunk 2017 Low Flip The Switch Sale,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Special Field Air Force 1 Army Green,Cheap Adidas Originals Superstar Blue Track Top for Men Outlet,Nike Air Max 2014 Men Shoes Gray White /Nike Jordan [ N1685], Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Max 24-7 Men Running Shoes White Red Silver Black /Nike Jordan [ N1913],Adidas Forum Lo Women Shoes Mid Blue Yellow Green,Nike Air Max LTD Running Shoes White Grey Fire Red /Nike Jordan [ N676], VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Free 4.0 Men Shoes Yellow Grey /Nike Jordan [ N3134],Vans Womens Speedway Dress Black 9171J,Nike Shox O'nine Men Shoes White/Metallic Sliver /Nike Jordan [ N2672], to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Max 90 Lover Unisex Shoes Black Grey Star Sky /Nike Jordan [ N338],adidas Womens Chino Short Blue 4223Q,Nike Zoom Kevin Durant 5 Unisex Shoes White Court Purple /Nike Jordan [ N1110],.”

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Andal introduced the company’s Nike Hurley Block Party Mesh Boys Shorts Fashion Color COMUK:4013,adidas Originals Womens Big Trefoil Tee Navy 5660L,NIke zoom turf jet 97 packers 12 air max jordan kd kobe 11.3 free lunar iv xi,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Air Jordan 11 Retro Black Gamma Blue Size 10 Box Trainers,adidas Originals Womens FLB Black 8613T,Mizuno Wave Rider Kids Running Shoes White Green Black COMUK:8534,.

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