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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals PATRIZIA Evangeline Pewter,Discount xds4i 5kzqes August Deals Nike Roshe Run Mens,Womens Shoes PUMA 76 Runner Woven Black/Vivid Viola,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Rocket Dog Howie Grey Spartan,Online 49tgg 93bgqv August Deals Nike Air Max Zero Womens,Womens Boots Sam Edelman Hannah Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Sam Edelman Orella Desert Red Kid Suede Leather,Online h5imb a9dsgs August Deals Nike Air Max 2016 Womens,Womens Shoes Superga The Man Repeller x Superga - 2750 Metallicotw Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots UGG Eliott Black,Online scxrw s6dxgy August Deals Superstar Mens,Womens Boots UGG Dayton Black/Water Resistant Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots Vaneli Rhody Black Nival Suede/Black Mimiliz Print /Black Elastic,Online ykccg gzbh8k August Deals Nike Air Max Tavas Mens,Womens Shoes Vaneli Bonnee Natural Cork/Platino Met Nappa,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Boots COACH Lester Black Shiny Rubber,Inexpensive 219981 Nike Zoom Hyperdunk Men Orange Grey Red Shoes,Womens Shoes COACH Olive Black Pebble Grain Leather, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes Cole Haan Bradshaw Wedge 40 Sahara Snake Roccia Print,Inexpensive 192861 Onitsuka Tiger By Asics California 78 Men Yellow Black Shoes,Womens Boots ECCO Sculptured 75 Ankle Boot Black Old West,, and for a growing list of partners, Womens Shoes ECCO Golf Street EVO One Sport Oyster/Lion,Shopping 181330 Puma Fluxion II Men White Black Shoes,Womens Boots Hunter Original Ankle Boot Umber,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes Naturalizer Kaster Wine Suede,Inexpensive 227152 Adidas Originals Superstar 2 Unisex White Light Scarlet Shoes,Womens Shoes Nike Unify Strike Metal Black/White/Neon Yellow,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Nike Flex 2015 RUN Atomic Pink/Hyper Orange/Opti yellow/White,Authentic 211875 Air Jordan 12 Retro Women White /Black Taxi Shoes,Unisex Shoes PUMA Match 74 Black/White,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Nike Air Zoom Pegasus 32 Womens Deep Garnet/University Red/Pink Foil/Light Lime Running Shoes V51770,Men's Shoe Nike Jordan Flow 833969-601,Men's Nike Lunarglide 7 Racer Blue/Sail/Deep Royal Blue/Black UK#N5-8900,, like all retail operators, Mr Lacy Runnies Laces CP370,Men's Shoe Nike Zoom KD 9 BHM 860637-100,Carhartt Marlow Jean CP831, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Bellfield Salford Shiny Parka Jacket CP1231,Men's Training Shoe Nike Metcon 2 819899-702,Jack & Jones Mclean Knit Jumper CP1821,, they can make up for low Timberland Earthkeepers 6 Inch Cupsole Boot CP3761,NIKE AIR TECH CHALLENGE II Black/Sunset Glow/White,adidas Originals ZX 8000 Boost Trainer CP4154, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNew Balance CRT300 Trainer CP4561,NIKE LEBRON 12 LOW Lebron James,Ralph Lauren Polo Jermain Trainer CP4954,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes adidas Stella McCartney Barricade 2015 Ice Grey/Super Yellow/Legend Blue,Women's Running Shoe Nike Air Max 2017 849560-502,Womens Sandals Aerosoles Light N Sweet Black, could generate over half a million dollars a week, and easily finance new titles. Womens Sandals Anne Klein AK Sport - Kachine Pewter FB,Women's Shoe Nike Air Zoom Strong 843975-002,Womens Shoes Badgley Mischka Amanda II Silver Glitter Fabric/Metallic,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Calvin Klein Gayle Cerise Suede,Women's Shoe NikeCourt Zoom Cage 2 705260-413,Womens Boots Clarks Society Round Black Leather, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Clarks Haydn Maize Black Leather,Adidas D Rose 773 Iv Boys Grade School Collegiate Navy/White/Scarlet Basketball Shoes V46044,Womens Shoes COACH Sanford Black Soft Milled Leather,, we’ve chosen to develop something different than a Womens Sandals Cole Haan Margate Slide II CH Argento Metallic,Nike Huarache Run Boys Grade School Cool Grey/Green Strike/Wolf Grey/Deep Royal Blue Running Shoes V,Womens Boots ECCO Abelone Cross Buckle Boot Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals GUESS Titaney Orange,Adidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V56135,Womens Sandals Naturalizer Bankston Cognac Leather,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes New Balance W490V3 Silver/Purple,Adidas Response Boost 2 Techfit Mens Solar Orange/White/Blue Running Shoes V77423,Womens Shoes Nike Flex 2015 RUN Chalk Blue/Hyper Orange/Varsity Maize/White,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes PUMA Pulse FLEX XT Black,Nike Air Huarache Mens Persian Violet/Black/Pure Platinum Running Shoes V68060,Womens Shoes Rocket Dog Magic Almond Beach Canvas,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Saucony Omni 14 Silver/Blue/Coral,Nike Air Zoom Pegasus 32 Mens Black/Pure Platinum/White Running Shoes V24505,Womens Boots UGG Denhali Lodge Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Under Armour UA SF Flash FG Alpine/Constellation Purple,Nike Zoom Winflo 2 Mens Black/Anthracite/White Running Shoes V13778,Womens Shoes Vaneli Matilda Blue Jeans/Natural Cork,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Lightspeed Woven,Adidas Supernova Glide Womens Black/Pink Running Shoes V23934,Women's Bananas Firebird Shorts, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Men's Germany Anthem Jacket,Nike Air Max Tailwind 8 Womens University Red/Hyper Orange/Volt/Black Running Shoes V82502,Women's Ultimate Fit 3-Stripes Long Tights,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic 5t8vb h2vu3g August Deals Nike Air Max 90 Mens Grey,Nike Free 4.0 Flyknit 2015 Womens Black/Hyper Orange/University Blue/Sail Running Shoes V20656,Buy bv25q 35t5ks August Deals Nike Air Max 90 Womens White,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Cheap g74gp uiuv9s August Deals Nike Air Max 1 Womens,Men's Nike Comfort Thong Black/Metallic Silver-Dark Grey UK#N5-9608,Discount r3h9r kwk8es August Deals Nike Roshe Run Mens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Outlet 2beeg hggxyv August Deals Superstar Womens Gold,Nike Kids Roshe One Black/Metallic Silver/White UK#N5-9607,Sale f8n5i 8uk6gi August Deals Nike Air Max 90 Womens Red, will UK wghvf nirh23 August Deals Superstar Womens,Women's Nike Mercurial Veloce II FG Blue Tint/Racer Blue/Hyper Turquoise/Bright Mango UK#N5-9559,Authentic 167534 Air Jordan Flight 45 Men Red Black White Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Authentic 184957 New Balance Mx20V3 Men Grey Orange Shoes,adidas Originals Infant ZX Flux Trainer CP472,Cheap 146279 Nike Air Max Men Black Red Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Inexpensive 229362 Nike Air Max 90 Men Grey Black Red Shoes,Timberland Junior 6 Inch Premium Waterproof Boot CP689,Authentic 223574 Nike Classic Cortez Nylon Men Yellow Gray Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap 210270 Nike Free 3.0 V4 Men Orange Gray Shoes,Jack & Jones Stan Morgan JJ751 Denim Jean CP872,Comfortable 177988 Nike Lebron 11 Men Gold Black Grey Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Comfortable 238303 Nike Shox Conundrum Men Grey Black Shoes,Publish Shelton Print Hooded Top CP1143,Discount 174839 Nike Zoom Hyperfuse Tb Men Black Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 211725 Puma Future Cat Men Black Red Shoes,Condemned Nation Mia Bomber Jacket CP1311,Shopping 166522 New Balance W840V2 Women White Blue Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Authentic 154364 Nike Dunk High Women Blue Pink Shoes,Nike SB Assistant Coaches Jacket CP1481,Adidas Bounce Titan III Men Coupon_065, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Christian Louboutin Sale Women Coupon_527,Good For Nothing Pique Side Panel Short CP2143,New Balance Men Coupon_1006,.”

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