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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes PATRIZIA Versance Pink,Online fpwg2 w87pys Cheap Nike Air Max 90 Womens Grey Shoes,Womens Shoes Reebok Royal Nylon WT Steel/Carbon/White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Rocket Dog Myrna Black Hawaii Dreams,Online khgmi trh89b August Deals Yeezy 350 Boost Womens,Womens Sandals Sam Edelman Rosa Bright White/Classic Nude Multi Beads,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Saucony Peregrine 5 Blue/Citron/Coral,Online u7ce4 fym89k August Deals Nike Air Max 90 Womens Red,Womens Boots Timberland Authentics Teddy Fleece Fold-Down Dark Burgundy,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots UGG Sequoia Chestnut Leather,Outlet 85n7e m35gez August Deals ZX 700 Womens,Womens Slippers UGG Dreams Silver Hearts Suede,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals Vaneli Keary Black E-Print,Outlet kzy65 vfazx8 August Deals Nike Air Max 90 Womens,Womens Shoes Vaneli Dina Taupe Ecco Suede,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Shopping 213110 Nike Dunk High Men Orange Blue Black Shoes,Cheap 177554 New Balance Classics Ml574 Men Green Orange Shoes,Cheap 180811 Nike Dunk Low Men Black Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic 241352 Nike Free Run Men Gray Black White Shoes,Buy 164424 New Balance Mt610V3 Men Black Grey Blue Shoes,Authentic 178826 Nike Lebron 8 V2 Men Blue White Black Shoes,, they can make up for low utilization with a decent weekend. Buy 193785 Nike Roshe Run Men Grey Black White Shoes,Buy 211545 Nike Air Classic BW Si Men White Yellow Shoes,Discount 170552 Nike Shox Nz 2.0 Men White Blue Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 166650 Nike Zoom Hyperdunk Men Orange Shoes,Discount 158605 Nike Air Force 1 Men Black Red Metallic Silver Shoes,Buy 185578 Nike Zoom Kobe VIII Basketball Men Grey Royal Purple Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Comfortable 208172 Asics Gelspeedstar 6 Unisex Grey Red Shoes,Authentic 237753 Nike Air Max Men White Black Shoes,Cheap 196852 Air Jordan 10 Retro Women White Red Gray Shoes,. Plumer said The VOID is also considering franchise locations, Shopping 211612 Nike Air Max Women White Silver Shoes,Buy 195586 Nike Air Max Men Black Green Red Shoes,Authentic 226430 Nike Flyknit Roshe Run Women Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Shopping 158345 Nike Zoom Kobe VI Women Dark Glass Blue Shoes,Shopping 223531 Nike Air Max 1 Men Black Yellow White Shoes,Adidas Springblade 2013 Men Coupon_246,, long-form VR experience, Eclipse, Christian Louboutin Sale Women Coupon_547,Inexpensive 228895 Nike Air Max 90 Men White Grey Shoes,Jimmy Choo Pumps Women Coupon_834,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, New Balance 420 Men Coupon_1111,Cheap 147942 Nike Air Max 90 Men Brown Red Shoes,New Balance Women Coupon_1382,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Nike Kevin Durant Men Coupon_1718,Authentic 185309 Nike Air Max 92 Men Black Shoes,Men's Basketball Shoe Nike HyperLive 820230-106,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. MEN'S NIKE FREE TRAINER 3.0 V4 749361-066,Buy 185428 Nike Air Max Ltd II Men White Black Shoes,Men's Running Shoe Nike LunarTempo 2 818097-002,.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Calvin Klein Gayle Anthracite Metallic Grain Leather,Adidas Crazy 8 Boys Grade School Clear Onix/Regal Purple/Gold Basketball Shoes V45142,Womens Sandals Clarks Un Vasha White Patent Leather, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Clarks Everlay Iris Black Leather,Nike Flex Experience 4 Boys Grade School Wolf Grey/Dark Grey/White/Volt Running Shoes V97781,Womens Shoes COACH Lucille Dark Grey/Black/Suede/Matt Calf,, we’ve chosen to develop something different than a Womens Shoes Cole Haan Highline Pump Cashew Suede/Maple Sugar,Adidas Crazy 8 Mens Black/White Basketball Shoes V30991,Womens Shoes ECCO Siena Moc Denim Blue,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes GUESS Honoran Brass,Adidas Adizero Boston 5 Mens Flash Green/Black/White Running Shoes V53502,Womens Shoes Naturalizer Taylor Brown,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Nike Lunaracer+ 3 Flash Lime/White/Black/Clearwater,Adidas X 15.1 Fg/Ag Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78162,Womens Sandals PATRIZIA Emil Denim Blue,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Reebok Daily Cushion 3.0 RS Black/Pure Silver/Team Purple,Nike Air Max Tavas Mens Wolf Grey/White/Cool Grey/White Running Shoes V99823,Womens Sandals Sam Edelman Jolan Jolan Black Ivory,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Unisex Shoes Superga 2095 Fancotu Flowers,Nike Lunarestoa 2 Mens Black Running Shoes V12577,Womens Boots UGG Classic Short Serape Bling Sand Twinface,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals Vaneli Taletha Pale Platino Gesa,Adidas Springblade Drive Womens Black/Neon Pink Running Shoes V23104,Womens Shoes Vaneli Baldy Jordan Blue Perf Suede/Match Stones,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Dri-FIT Knit Half-Zip,Nike Air Max Tailwind 8 Womens Black/White/White Running Shoes V37402,Men's Response Tee, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Birdseye Jogger,Nike Flex Fury 2 Womens Pure Platinum/Fierce Purple/Atomic Pink/White Running Shoes V69866,Various Sizes 2012 Nike Free Run+ 3 Womens Shoes Grey Orange 4h1EUrrI,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic gruvz nvmnsh August Deals Nike Air Max 90 Womens Leopard Print,Nike Tri Fusion Run Womens Hyper Pink/Dark Grey/White/Metallic Platinum Running Shoes V59185,Buy ng6ez yshadu August Deals Nike Air Huarache Womens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Cheap wkpzx 9fxxh3 August Deals Nike Air Max Zero Mens,Men's Nike Zoom Hyperquickness 2015 Tumbled Grey/Deep Pewter/Night Silver/Metallic Silver UK#N5-9262,Online 6w2it ahrss5 August Deals Nike Air Max 90 Mens Black,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Outlet gamft hf5d7a August Deals Nike Air Max Zero Womens,Women's Nike Air Max Siren Print Pure Platinum/White/Metallic Silver UK#N5-9293,Sale td5md u9hsmg August Deals Nike Air Max 1 Womens, will Comfortable 148805 Nike Zoom Kobe VI Kid White Gold Shoes,adidas Originals Junior Superstar Track Top CP458,Inexpensive 156278 Air Jordan Retro 10 Men Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Buy 170509 Nike Air Flightposite 1 Men Royal Blue Grey Shoes,Nike Junior Air Max 1 Trainer CP629,Discount 231650 Nike Air Max 1 Men Black Green White Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Comfortable 197161 Nike Air Max Lebron 8 V.1 Men Royal Orange White Shoes,Nike Junior Roshe Run One Trainer CP675,Shopping 196326 Nike Dunk High Men Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Inexpensive 188443 Nike Free 4.0 V2 Men Black Royal Blue Shoes,Criminal Damage Space Long Hooded Top CP1032,Comfortable 173240 Nike Lunarelite 2 Men White Gray Orange Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Authentic 147514 Nike Shox R2 Men White Blue Shoes,Brave Soul MJK Juke Hooded Bomber Jacket CP1260,Cheap 175111 Nike Zoom Kobe VI Men Brown Orange Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Comfortable 187464 Nike Roshe Run Unisex Carbon Gray Cold Gray Blue Lake Shoes,Native Youth Football Jacket CP1459,Discount 242554 New Balance Wc1005 Women Black Pink Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Authentic 196564 Nike Free Run Women Blue Pink Shoes,Nike Junior Air Max 95 Trainers CP676,Adidas Springblade 2013 Men Coupon_241, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Giuseppe Zanotti Sale Women Coupon_666,Ellesse Icaruc Piped Swim Short CP2310,New Balance 420 Men Coupon_1113,.”

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Andal introduced the company’s Nike Derrick Rose Men Coupon_1605,Timberland 6 Inch Premium Waterproof Fabric Cuff Boot CP3765,Men's Boot Nike Air Zoom Tallac Lite OG 844018-003,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Running Shoe Nike Flyknit Air Max 620469-102,adidas Originals ZX Flux Slip On Trainer CP3995,Men's Shoe Nike Air Penny II 333886-002,.

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