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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's/Women's Asics Onitsuka Tiger Mexico 66 Shoes Beige/ Brown/ Gold HL202-0707,Discounts Paco Rabanne Blue Belted Top For Women Sale,Men's/Women's Nike Air Force One High Premium QS Pearl Iridescent Shoes White/White/Metallic Silver 704516-100,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's/Women's Nike Air Max 90 Running Shoes Dark Grey/Red/White 616730-019,Discounts Tsumori Chisato Black/White Drop Crotch Trousers For Women Sale,Men's/Women's Nike Court Tour Mid 1974 Memorial Wool Casual Skate Shoes Cosmic Red/Navy Blue 514992-060,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's/Women's Nike Roshe One Print Running Shoes Tropical Jungle Blue,Jil Sander Natural White Oversized Pinstripe Blazer For Women Online,Women's Adidas Marathon TR 13 Running Shoes Fuchsia/Soil Red V21845,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Reebok Womens Crossfit Nano 2.0 Shoes Blue/Black/White G57915,Latest Maison Michel Black Virginie Felt Fedora Hat For Women On Sale,Nike Air Max 90 Ultra Essential Black/Light Retro/Artisan Teal/Black Running Shoes Womens G56998,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Adidas Originals Womens Stan Smith Croc Trainer,Latest Paul Andrew Aw Black Pumps For Women Online Sale,100% Satisfaction guaranteed Puma Cell Vetara NM Viridian Brand New In Box Black Green Silver 12DP-7526 for Women,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, New Ash Fever Black Sandals For Women Online,New Trendy Diane Von Furstenberg Blue Shift Dress For Women,New Moschino Pink Good Girls Go To Heaven Shoulder Bag For Women Online Sale,, “This is something entirely new.” New Trendy Anya Hindmarch Apex Cage Navy Blue Pumps For Women,New Trendy Kasun London Sterling Silver Cross Pendant Necklace For Women Online,New Trendy Philippe Model Tropez Black Sneakers For Women Online,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, See By Chlo,New Trendy P.A.R.O.S.H. Dark Blue Embroidered Lace Blouse For Women On Sale,Stylish Isabel Marant White Nuk Jumpsuit For Women Sale,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.The Most Popular Werkstatt:M,Stylish Anndra Neen Gold Orbit Clutch For Women,Calvin Klein Womens Boots Black Cow Silk,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Kanna Womens Peeptoe Heels Dark Blue,Stylish Ermanno Scervino White Pleated Midi Skirt For Women Outlet,Nike Sportswear Womens Low-Top Trainers Beige,, they can make up for low utilization with a decent weekend. Superga Womens Trainers Silver Cometu,Stylish Joshua Sanders The Way Platform Black Sneakers For Women Selling Well,PUMA Fenty Jelly Slides Women Pink,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over 2015 Men's Nike Roshe One Hyperfuse Premium Hyper Punch Running Shoes Black Metallic Gold,Stylish Polo Ralph Lauren Mid Blue Skinny Jeans For Women Online,580514-150 Air Jordan Retro 1 '93 White Electric Green-Black-Neutral Grey-Gym Red, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Adidas Originals EQT 2/3 F15 Athleisure Shoes Dust Green/Core Black/White AQ5263,Stylish Victoria Victoria Beckham Cream Scattered Lips Patch Applique Dress For Women Online Sale,Men's Air Jordan 11 Low "Black Gum" Basketball Shoes Black/White,. Plumer said The VOID is also considering franchise locations, Men's Asics Gel Nimbus 17 Running Shoes Black/Silver/Onyx T507N-9093,The Hottest Styles Ermanno Scervino White Embellished Blouse For Women Selling Well,Men's New Balance 990 Shoes Grey/Silver M990LGW,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Hitz Mens Casual Shoes Yellow,Jordan Fly Wade 1 Black White Cyan A19004,Nike Mens Nylon Shoes Black White, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Pikolinos Mens Chukkas Ron/Grey,Men's Adidas Originals Jawpaw II Water Outdoor Running Shoes Blue/White V23077,Natural World Mens Athletic-Inspired Beige Enz,, and for a growing list of partners, Cheap Adidas D Lillard 1 - Core Black / Ftwr White / Scarlet Footwear,Men's Adidas Questar Flyknit Boost Running Shoes Bold Blue/Black,Comfortable Adidas Rita Ora S-M-L - Ftwr White / Clear Onix Footwear,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, adidas Originals Tubular X Primeknit Men Black,Men's Air Jordan 12 Ovo "Black" Basketball Shoes Black/Black-Metallic Gold 873864-032,Nike Air Max 90 Ultra 2.0 Flyknit Men's White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, 2017 Men's/Women's Nike Free RN Flyknit Shoes Wolf Grey/Bright Mango/Pure Platinum/Black 831070-005,Men's Air Jordan XXXI Black Cat Basketball Shoes Black/White 845037-010,Men's/Women's Adidas Originals Superstar Foundation Shoes Collegiate Navy/Running White B27163,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Latest Federica Tosi White Tailored Cropped Trousers For Women On Sale,Men's Nike Air Max 97 KPU TPU Shoes Black/Red 624520-006,Latest Yes Master White Embroidered Flower Bra For Women Sale,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Liska Nude Hooded Coat For Women Selling Well,Men's Nike Air Max Tailwind 7 Shoes Carbon Gray Blue,New Trendy Forte Forte Off White Blazer Jacket For Women Outlet,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, New Trendy Vivienne Westwood Anglomania Black/White Slim-Fit Cropped Trousers For Women Outlet,Men's Nike Air Pegasus 83/30 Running Shoes Royal Blue/Silver/Poison Green/Blsck 599482-401,Stylish Fendi Light Blue Floral Detail Stretch Denim Jeans For Women Online Sale,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Men's Nike Kyrie 1 PE "57 Points" Basketball Shoes Black/Yellow/Red 705277-678,Men's Salomon Outban Mid Outdoor Wearable Casual High Shoes Sneakers Red White,Men's Nike Roshe One X Yeezy 350 Boost Running Shoes Crimson/Black,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Salomon Speedcross 3 CS Outdoor Hiking Trail Running Shoes Grey/Royal Blue/White,Men's Under Armour UA Phenom Proto Training Shoes Black/White,Men-New Balance ML574 Vintage Sneakers Chambray,, and the entertainment giant made an investment in the company. Black Friday - Nike Airmax 1,Men-Asics Gel-Galaxy 8 Sports Shoes Onyx/Silver/Chinese Red,Latest Products - Nike Air Jordan 1 High OG Ying Yang Black,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Reebok Mens Zone Cushrun 2.0 Shoes Black/White/Blue/Coal G57256,Men-Nike Challenger Sneakers Blue Legend/White-Neutral Grey,Adidas Gazelle 2 Retro Dark Petrol Blue / Black Sneakers Mens G56169, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Air Max 2014 Sneakers Mens Moonlight G56707,Men-Saucony Grid 9000 Sports Shoes Grey/Black/Mint,Converse Breakpoint Trainer,, like all retail operators, Tommy Hilfiger Relay 2C Sport Trainer,Discount Nike Shoes - 2013 NIKE AIR JORDAN RETRO XIII 13 HE GOT GAME HGG SIZE 10.5,100% Satisfaction guaranteed Nike f 89 Grey Black White Light 73447189 for Men, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Affordable Price Nike Pippen 6 'Bulls' UP44849 for Men,Hot Cakes - Nike Special Field Air Force 1 SF Olive Khaki UK 9 US 10,Authentic Under Armour Youth Curry 2.5 Team Royal Taxi 8-13 in hand 1274425-400 Blue Navy 18PJ-7615 for Men,, they can make up for low Best lace to buy Nike Air Jordan Retro X 10 NYC City Pack 310805-012 OVO Grey Black Metallic dark gold 38942350 for Men,Latest Products - Nike Air Jordan 1 Retro High OG Black Toe 2016 Men's Size 10,Big Discount New Balance Fresh Foam 1080 M1080GG6 Running Lime Grey Green ST31025 for Men, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overBuy cheap Nike Kobe 11 - Oreo YK22464 for Men,Weekend Discount - Men's Gray Patterned Nike Air Max I NIKEiD Shoes (628312) Size 13,Charms Nike Air More Uptempo x Supreme gold 19991658 for Men,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap price Other Jordans OG Spizike GC39632 for Men,Reebok Mens Classic Nylon Shoes Black/Coal/Tin Grey/Scarlet/White G57322,Comfortable Puma Crossfox XCS Track Size US 13 M (D) EU 47 Black Red 77077178 for Men, could generate over half a million dollars a week, and easily finance new titles. Cost charm Nike Lebron XII 12 NSRL Miami Dolphins SZ 10.5 (684593-301) Grey Black Turquoise 41133351 for Men,Reebok Mens Ventilator Smb Shoes Blue/White G57510,The hottest new trends Nike Air Foamposite One Optic Yellow 60RN212 for Men,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Trend mark Adidas Predator Lz Trx Fg Soccer Size 48MM124 for Men,adidas originals superstar 80s metal toe leather white/pink Mens Sneakers G56214,Vogue Nike KD 4 Aunt pearl Light 98OL853 for Men, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Wonderful K-Swiss Grancourt II 0 Low Leather Brand New Black White 15CK763 for Men,Mens Nike Air Force 1 Low Black/Tour Yellow/University Red Shoes G56514,Authentic AIR JORDAN 5 GS,, we’ve chosen to develop something different than a Andrew Hill Mens Casual Shoes Navy Blue,Nike Air Force 1 Low Trainers Sail/University Red/Gum Light Brown Mens G56684,Giuliano Galiano Mens High-Top Trainers Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max Mens Shoes Black Skyblue Dark-Grey,Shoes Mens Nike Air Force 1 High Black/White/Metallic Silver/Black G56895,Reef Mens Flip Flops Brown 2,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Viking Kids Winter Boots Dark Purple,Converse Chuck Taylor All Star Jacquard Camo Trainer,Low Price Adidas Adicross 4 - Clear Grey / Ftwr White / Bright Green Footwear,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, adidas Originals Tubular X Men Black,Nike Air Max 90 Ultra Breathe Trainer,Nike Motion Blur Tiempo Genio II FG Men's White,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's/Women's Adidas NEO Lite Racer Shoes Navy Blue/Orange,Supra Hammer Trainer,Men's/Women's Air Jordan 1 HIGH OG AS BG (GS) "ALL-STAR CHAMELEON" Basketball Shoes Black/Metallic Silver 907959-015,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's/Women's Fenty Puma by Rihanna Suede Creepers Shoes Black Brown,Vans Old Skool Acid Denim Trainer,Men's/Women's Nike Air Max 90 Summer Sakura Print Shoes Sunset Glow/Hot Lava-White 724980-800,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Big Discount Adidas Originals Tubular Entrap W Running Sneakers White EU84733 for Women,Appealing Nike SB ZOOM STEFAN JANOSKI LEATHER SZ 8.5 IVORY BONE HAZELNUT 616490 102 Light 79IX331 for Men,The hottest new trends Sorel Glacy Style : 43PD515 for Women,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Cheap Dolce & Gabbana Brown Designers Patch Sicily Tote For Women Online,Authentic Puma Future Disc Lite T Size Black YF22586 for Men,Derek Lam White Lace Up Blouse For Women Selling Well, will Designers Sophia Webster Butterfly Heeled Black Sandals For Women On Sale,Base Price Nike Taxi Lebron 9 57MD676 for Men,Discounts No21 White Panelled Blouse For Women Sale, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Latest Eggs Blue Floral Patch Dress For Women On Sale,Best lace to buy CLARKS ORIGINALS X SUPREME DESERT MALI Sz 9-9.5 39906 Black 73AN-5711 for Men,Manokhi White Dita Skirt For Women Online Sale,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how New Preen By Thornton Bregazzi Black Ruffle Knee Flared Jeans For Women Online,Best Selling Nike Air Jordan 6 Retro 'Maroon' Style # 384664-116 Size 10.5 58545827 for Men,New Trendy Mugler Off White V-Neck Side Slit Top For Women Selling Well,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Stylish Cecilia Prado Lilac One Shoulder Knit Dress For Women Outlet,Big Discount Jordan J23 lifestyle casual sneakers NEW 854557-101 White Metallic gold 36063422 for Men,Stylish Yeezy Duck Egg Nude Duck Egg Season 4 Hooded Jacket For Women On Sale,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, The Hottest Styles Rupert Sanderson Pointed Toe Grey Ballerinas For Women Online,Brilliant Nike Lunar Flyknit Chukka 85032925 for Men,The Most Popular Maria Lucia Hohan Brown Draped Dress For Women Selling Well, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Bikkembergs Womens Sneakers Black,Buy cheap Vans DOREN AUTHENTIC SZ 8 PARROT VN 0SCQ7SR Blue Light VT68773 for Men,Merrell Womens Hiking Boots Brindle, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Men's New Balance 1500 Running Shoes Bright Crimson CM1500SA,Cheap Online Nike Lebron Soldier 10 SFG EP Midinght Suede 852400-444 Navy 51TB682 for Men,Men's Nike Air Force One Low Casual Shoes Midnight Navy Vivid Pink 488298-423,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Nike Air Max 2016 KPU Shoes Navy/Red,Cheap Retail Adidas New Ultra Boost 3.0 Triple Ultraboost SHIPS NOW Black 99022137 for Men,Men's Nike Air Max 90 Zoom IT Waterproof Golf Shoes White/Red/Blue 844569-006,.

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