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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cool And Classical Nike Air Jordan Retro X 10 3th Lady Liberty Dust Size 10 Black Metallic gold 39JK-8139 for Men,New Balance 574 Mens Running Shoes Black G56400,2016 Men's Nike Air Max 2016 KPU Shoes Navy Blue,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Air Jordan 11 72-10 2015 Retro Black/Gym Red-White-Anthracite 378037-002 (Grade School),Mens Nike Air Max 90 White/Black/University Red Trainers G56585,Men's Adidas NEO SKNEO Grinder Leisure Shoes Black/White/Burgundy,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men's Adidas Ultra Boost X Yeezy Boost Running Shoes Grey/Orange,Nike Air Max 2014 Shoes Mens Black and silver G56695,Men's Air Jordan Trainer 2 Flyknit Basketball Shoes White/University Blue/University Blue 921210-106,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Weekend Discount - Nike air jordan 1 sz11,100% Satisfaction guaranteed Air Jordan 14 Nike RetroVivid Black Green 46DX-9228 for Men,Reebok Mens One Distance Shoes Atomic Red/Motor Red/Peach/White/Black G57447,, “This is something entirely new.” Adidas ZX Flux Fade Running Shoes Mens Black/Red G56225,100% Top Quality Diamond Supply Co. Jasper x Oneness287 sz.12 67YE914 for Men,Mens Nike Air Max Lunar 1 Silver Wing/Photo Blue/Black/White Sneakers G56593,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Free 5.0 2015 Cargo Khaki/Black/White/Reflective Silver/Print Mens Sneakers G56838,2018 Latest Nike Hyperdunk 2016 basketball NEW 844359-008 Black anthracite 88OD954 for Men,Creative Recreation Adonis Mid Trainer,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Appealing Nike LeBron 10 EXT QS - Suede Black 76EI-3882 for Men,Amazing Puma Disc Blaze OG x Ronnie Fieg Cove Size 10 96JQ-1819 for Men,Authorization Nike Air Foamposite ' Surfer' Silver 68GO-0325 for Men,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Beautiful Nike Wo Air Vapormax Flyknit Pale 849557-005 Grey SF07624 for Men,Attractive Nike AIR JORDAN 1 RETRO HIGH SZ 9 PATENT LEATHER Black White 53UR946 for Men,Best Selling Jordan F 97 Basketball Size 12 Light MT66077 for Men,, they can make up for low utilization with a decent weekend. Big Discount Nike NEW FREE RN (RUN) 2018 RUNNING TRAINERS WOLF OFF Grey Black White 67GM913 for Men,Authentic Nike Hypershift Basketball 91UA-2373 for Men,Buy cheap Asics GEL LYTE 5 'BAIT' - ITEM 713-5 - IG SOLEDOUTJC 98BW-7310 for Men,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Buy now Nike ZOOM ALL COURT CK SZ 11.5 BAROQUE IVORY CORY KENNEDY Brown 36NN-5619 for Men,Authorization Nike Dunk Medicom 2 SB 69DN872 for Men,Cheap And Fine Air Jordan 11 RETRO BG SPACE JAM 2016 SZ 4Y DS Black EV13123 for Men, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap Price Nike Free Huaraches Carnivore SP 48ON675 for Men,Be fashionable Air Jordan 3 Jordan retro 3 'Sport ' Blue YK78955 for Men,Classic-fit Adidas Superstar Foundation Originals shell toes Black White 16194296 for Men,. Plumer said The VOID is also considering franchise locations, Comments Nike Kobe 4 released 2008 93CE493 for Men,Beautiful Nike Lebron 9 Big Bang 62FF818 for Men,Cost charm Nike AIR ODYSSEY PRM SZ 9.5 OBSIDIAN Grey Blue White 18TQ181 for Men,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations With good start Air Jordan CP3 bundle pack size 13 81172949 for Men,To buy Reebok Pump Infinity Runner Vital Blue / Solar Pink / Bright Yellow / Whit Footwear,Authentic Air Jordan 11 Gamma Blue shoes,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Mens Sneakers White/Black/Solar Blue,Low Price Adidas Rita Ora Superstar 80S - Ftwr White / Ftwr White Footwear,Disney Kids Trainers Blue,, and the entertainment giant made an investment in the company. Mens Shoes Brown (Dorado/Forest Green),adidas Originals Climacool 1 Men Grey,Nike Mens Shoes Red,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Puma Mens Athletic-Inspired Steel Grey/Peacoat,adidas Originals Superstar ZZ Men Black,Top brand Adidas Busenitz - Ch Solid Grey / Collegiate Royal / Blush Blue Footwear, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Design Reebok Crossfit Nano 4.0 - Flag Pack Stickerrebel Berry / Steel / White / Hivis green Footwea,New Balance Men's CK 40/40 R3 Cricket Shoes Men White,Jordan J23 Men White,, like all retail operators, Nike Air Presto Low Utility Men's Red,Nike Air Max Modern Men's Green,Men's/Women's Adidas NEO Lite Racer Shoes Core Black/Running White F97999, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men's/Women's Air Jordan 11 Retro "Win Like 82" (Midnight Navy) Basketball Shoes White/Midnight Navy-University Blue 378037-123,Nike Zoom All Out Flyknit Men's Black,Men's/Women's Atmos x Adidas Originals Superstar 80s G-SNK 7 Shoes off-white M25977,, they can make up for low Men's/Women's Nike Air Max 90 Premium Running Shoes Army Green/White/Gum 700155-402,2016 Men's/Women's Adidas Originals Superstar Tongue Label Shoes WHITE/WHITE/BLACK S79390,Men's/Women's Nike Free Powerlines II Jade/Orange, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen's Adidas Marathon Print 3D Running Shoes New Jade/Fuchsia,Men's/Women's Adidas Neo Pace VS Low Shoes White/Navy/Orange,Women's New Balance 996 Running Shoes Teal/Grey/White WR996KM2,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women-Nike Air Max 90 Essential Sneakers Wolf Grey/Ghost Green/Dark Grey/Summit White/Black,Men's/Women's Adidas Originals Superstar 80s Vintage Deluxe Shoes Vintage White/Core Black/Off White B25963,Reebok Womens Crossfit Nano 5.0 Shoes Steel/Peach/Black/Shark/Atomc Red G57873, could generate over half a million dollars a week, and easily finance new titles. Sports Shoes Nike Air Max 90 Hyperfuse Pure Violet/Bright Citrus/Pink Force Womens G57104,Men's/Women's Adidas Running Ultra Boost Shoes Army Green/Grey,100% Genuine Saucony Cortana 3 Size Coral 34BU642 for Women,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy cheap Under Armour Street Precision Mid Training 1274412-008 Grey Black White FI28832 for Women,Men's/Women's Air Jordan 6 "Alternate" Basketball Shoes White/Pure Platinum-Gym Red 384664-113,Top Brands New Balance WL574CNC B Suede Running Sneakers Blue Red White 79GO797 for Women, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap Gas Bijoux Gold Olympie Cuff For Women,Men's/Women's Asics Onitsuka Tiger Mexico 66 Shoes Beige/Brown/Pink HL202-0206,Designers Ann Demeulemeester Black Elongated Tank For Women Selling Well,, we’ve chosen to develop something different than a Designers Red Valentino Red Collar Applique Printed Top For Women Online Sale,Men's/Women's Fragment x Nike Sock Dart SP Shoes University Red 686058,Discounts Malia Mills Black High Rise Bikini Bottoms For Women Online Sale,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Latest Andrea Marques Off White Wrap Bodysuit For Women Online Sale,Men's/Women's Nike Air Max 2017 Shoes Black/Red/White,Latest R13 Grey Distressed Denim Jacket For Women Selling Well,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. New Galvan White Side Slit Gown For Women Online Sale,Men's/Women's Nike Air Max 90 Wash-Stoned Shoes Oxford/Crimson,New Trendy Dolce & Gabbana Embellished Mary Jane Black Pumps For Women Online,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, New Valentino Garavani Rockstud Ballerinas For Women On Sale,Men's/Women's Nike Blazer Mid Woven Basketball Shoes Hyper Red/White 555093-600,Stylish Lisa Marie Fernandez Multicolor Striped Bikini For Women Selling Well,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, The Hottest Styles Dsquared2 Checkboard Cropped Bomber Jacket For Women Sale,Men's/Women's Nike LunarGlide 4 Running Shoes Blue/Crimson/Gold/Black/White 524977,The Most Popular Alexander Mcqueen Black Bow Detailed Dress For Women On Sale,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,The Most Popular Proenza Schouler Tiny Ps1 Satchel For Women Online,Men's/Women's Puma Match 74 Citi Series Leather Sneakers White-Black 358673-07,Calvin Klein Womens Boots Deep Navy Leather/Elastic,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Mizuno Womens Running Shoes Black,Women's Adidas Originals Superstar 2 Casual Shoes Beige/Pink 667200,Sparx Womens Casual Sneakers Blue, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike In-Season TR 6 Women's Black,Women's Fenty Puma by Rihanna Leather Creepers Shoes Apple Green,455657-001 Air Jordan 3 BHM Black History Month Black Metallic Gold A03015,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Men's Adidas Originals ZX 750 Shoes Dark Grey/Navy/White G64045,Women's New Balance WL574 Retro Shoes Jade Green/Grey/Pink,Men's AIR MAX 90 HYP PRM USA FLAG electroplate Running Shoes Black Metallic Gold,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Men's New Balance 998 Shoes Dark Blue/Silver/Red M998JC1,Women's Nike Air Max 2013 Leather Shoes Black Purple,Men's Nike Air Max 2011 KPU Shoes White Gray Black,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men's Nike Air Max 90 JCRD Running Shoes Hyper Punch/White-Game Royal-Obsidian,Women-Nike Roshe One Jacquard Sneakers Total Orange/Team Red-Sail,Men's Nike Air Max Lunar1 Shoes White/Wolf Grey/Univeristy Blue 654469, will Men's Nike Blazer Mid Premium Suede Shoes Brown 371761-508,Reebok Womens Yourflex Trainette 8.0 Shoes Peach/Atomic Red/White G57659,Men's Nike Free 5.0 V4 Shoes Light Gray/Royal Blue, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Nike Kyrie 2 Basketball Shoes Black Yellow,Reebok Womens Furylite Slip-on Lux Shoes Laser Red/Chalk/Atomic Red G57840,Men's Nike Shox Current Leather Shoes Black/Grey/Purple,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Under Armour UA Scorpio Running Shoes Carbon Black/Red,Womens New Balance 574 Silver Mink Sports Shoes G56468,Men-Nike Roshe One Print Sneakers Iguana/Sail-Dark Loden-Bamboo,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Factory Price - MEN'S NIKE AIR JORDAN 6 RETRO "MAROON" BASKETBALL SHOES 384664-116 SIZE 14,Nike Roshe One Artisan Teal/Volt/White Womens Sneakers G57052,Weekend Discount - HOT ITEM!! NIKE AIR MAX TN Men's Running Trainers Shoes Red / Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Reebok Mens One Cushion 3.0 Shoes Solar Yellow/Solar Green/Coal/White/Green/Navy G57527,Adidas Originals Womens Stan Smith Pony Hair Trainer,Mens Nike Air Max 90 White/Hyper Cobalt/Black Sneakers G56588, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Originals Climacool Fresh 2.0 Trainer,Vans Womens Old Skool Leather Polka Dot Trainer,Supra Hammer Trainer, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Brilliant Nike Air Jordan VII 7 Retro - Marvin The Martian 304775-029 SZ 8.5 Black Green Red 30AX-6295 for Men,Classic-fit Royal Elastics x Hello Kitty Cruiser 1704 Taiwan Only 90872-011 Pink White BD18510 for Women,Buying New New Balance {M998CTL} 998 East Coast Connoisseur Made In USA [8-12] Orange Navy 88WO664 for Men,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Cheap Online Saucony GRID SD RETRO RUNNING 'GAMES PACK' S70164-1 Grey Navy 19RX517 for Men,They sold very well New Balance Trail Running Hierro Fresh Foam WTHIERT New Yellow Turquoise 70VS-8635 for Women,Collection Here Adidas NMD R1 Triple Reflective 3M Originals Nomad Runner LIMITED Black 81DY531 for Men,.

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