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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. 2018 Nike Elastico Superfly TF Nike Elastico Superfly TF Boots 2018 Nike Elastico Superfly IC Fast Shipping Shop For Nike Elastico,Asics Tiger Gel Lyte V Mens Shoes Brown2018 Mens Colourful Under Armour UA Curry 4 outlet High China discounts tour Black/Gold Basketball Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, 2018 Air Jordan 3 Cheap Jordans Shoes For Sale Jordan Retro 3 4 6 9 11 Jordan Retro III Infrared Sneaker Syndicate Face Off Air Jordan 3 Vs Air Jordan 4 YouTube,Asics Tiger Gel Lyte III x Disney Mens Shoes Blue2018 Adidas Originals Superstar W Adidas Originals Superstar Rize Sneakers Polyvore adidas originals Forum Mid Rs Nigo Men s shoes Urban,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, 2017 UGG Byron Men's Chocolate Leather 1024087,Asics Tiger Gel Lyte III Mens Shoes Blue Red2017 New Color Mens Exclusive Air Jordan 13 Love Respect White/Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, GFUM022THOX Blowfish - Fashion Deep Wine Polish Franny Chelsea Bootsf,Asics Onitsuka Tiger Serrano Mens Casual ShoesPFHY309GVXT Eric Michael - Wholesale Price Black Balzano,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, CIHP400SNZE Pikolinos - Shop Lead Le Mans II 838-9233,Asics Mens Shoes / White Red Black Shoes Asics Gel-Sendai SF41U31b17IBTD443GXKZ Nike - High Discount Dark Ash Metallic Silver Gym Red Air Max 95g,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Boots Women Report Signature Poe Bootie Purple best authentic,Asics Mens Shoes / Black Hot Pink Pink Ribbon Shoes Asics Gt-1000 3 YY12R1wBoots Women Natural Soul by Naturalizer Zahara Riding Boot Black 100% Top Quality,, “This is something entirely new.” Boots Women Merrell Decora Minuet Snow Boot Black Popular And Cheap,Asics GT-2000 3 Mens Cushioned Running Shoes (2E Wide Width)Boots Women Kelsi Dagger Brooklyn Veronik Chelsea Boot Olive Brand new,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Boots Women Giuseppe Zanotti Suede Flat Boot Black 2017 New Style,Asics Gel-Lyte Komachi W WhiteBoots Women Ellen Tracy Cohen Chelsea Boot Black Get Online,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Blue Undoubtedly Choice Customized In store Jersey Finest Materials Minnesota Timberwolves Women Noble Nba,Ariat Crushed Stone Stardustv LHW769323Black Nike Womens Shoes Zoom Kd Vi Yellow Green,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Billini Marble - Nude - BI358SH83NXS - Women's Sandals,Antoine + Stanley Oliver Tan - Tan - AN166SH44SRZ - Men's Casual ShoesBernie Mev Womens Shoes / Silver Gray Shoes Bernie Mev Catwalk Slip-on Shoes FD519841h18,, they can make up for low utilization with a decent weekend. Beau Coops Jerry Miele - Honey - BE352SH31VMY - Women's Boots,Anti-cold UGG Classic Toddler Infants/Toddlers' Candy Apple 1042876Authentic Women River Island Ed Woven Jogger Mono Print Print,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Atmos&Here Chantelle Leather Heels - Black Lizard - AT049SH29GHU - Women's Heels,Anti-cold Nike Mercurial Superfly FG Nike Mercurial Superfly IV FG Black Volt Academy Pack Nike Superfly Iv LacesAthletic Women New Balance 711 Lightweight Training Shoe - Womens Green/Grey/White Get New, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Nimbus 15 Womens Running Shoes,Anti-cold Nike Internationalist Premium Nike Air Odyssey Leather Golden Tan Nice Kicks Introducing the All New Nike Air Zoom OdysseyAnti-cold Nike Internationalist JCRD Nike Women's W Internationalist JCRD Black and Gold Nike Internationalist iD's Nike Wmns Air Pegasus 83 Print Floral Rattan Sail Sunset,. Plumer said The VOID is also considering franchise locations, Anti-cold Adidas Neo Men Women Adidas NEO low Black White For Wholesale Adidas NEO nike air max,Anti-cold Nike Air Pegasus 83 Running Nike Factory Store Nike Roshe One Nike Air Max 90 Nike Air Pegasus '83 Archives Sneaker Bar DetroitAlegria Womens Shoes / Black Design Shoes Alegria Kayla comfort Clog Work Shoes FE433003219,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Solar Blue Carbon Metallic Black Energy Boost 2f VYD943603,Air Jordan 3 (III) Retro 1994-Black / Cement Grey SneakersAdidas Performance Websites Mens Galaxy discount Elite AU Running Shoe Blue/White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Originals Tubular Radial K Kids Trainers Black White A48 Outlet,Air Jordan 2 (II) Retro Mens Shoes Black Grey For Sale Shop j3Ya41Adidas Originals Mens Shoes / Collegiate Royal Black Collegiate Orange Shoes Adidas Originals Samoa GH44G911,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas Originals Campus As Mens Skate Shoes,Air Jordan 13 Retro “Grey Toe” White/Black-True Red-Cement Grey For Sale OnlineAdidas Mens Shoes / Tech Grey White Orange Shoes Adidas Supernova Boost Glide 6 RG618020y1r,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations UBRA445QMEG Cole Haan - New Arrival Black Lizard Print/Black Highline Sling,Adidasi Skate Nike Sb X 917 Blazer Mici Barbati Albi (892031NME)Clearance Women Abrasion Resistant Oakland Raiders Customized Jersey Sport Suit THANKS GIVING DAY Nike Game White,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Clarks Womens Shoes / Beige Shoes Clarks Leisa Rhine slide Sandals KE189055v1d,Adidasi Puma St Runner Piele V Copii Albi/Roz (350268IXF)Cheap Nike Air Max 90 Star Series White Silver Blue Womens Shoes T1901028,, and the entertainment giant made an investment in the company. Carvela Kurt Geiger Lisa - Silver - CA072SH34HHH - Women's Sandals,Adidasi Puma Flare Mesh Copii Albastri/Galbeni (672882TPV)Boots Women White Mountain Backbeat Riding Boot Grey Outlet Shop,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Boots Women Shoe Republic LA Adam Bootie Blue Big Discount New,Adidasi Puma Descendant V4 V Bebelusi Albastri (663021UFA)Boots Women Naturalizer Babette Boot Black 100% Guaranteed, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. 2017 Adidas Marathon Flyknit Women Adidas Marathon Flyknit Women's Black Orange Sport Shoes adidas Originals Mountain Marathon TR MARATHON TR MID,Adidasi Alergare Nike Lunarepic Flyknit Dama Verzi/Verzi/Albi (457742WGS)Clarks Stanford Senior School Shoes D Width (Narrow),. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap Yourturn Casual Lace Up Boots Brown for Men Sale,Adidasi Alergare Nike Air Zoom Pegasus 33 Shield Dama Verzi/Rosii (575131ADO)Cheap Nike Solarsoft II Red/White Slide Sandals for Men Sale,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap Nike LeBron 13 Low Limited LeBron James Family Foundation for Sale,Adidasi Alergare Asics Gt-1000 5 Dama Rosii/Albi/Violet (714849IWY)Cheap Nike Kobe 11 Mamba Day Black Metallic Gold for Sale,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,cheap Nike Air Jordan XXXII 32 Low PF Win Like 82 University Blue/Pink Men Shoes AH1253-400,Adidasi Alergare Asics Gel-fujitrabuco 5 G-tx Dama Negrii/Gri Inchis/Argintii (148010DMN)Cheap DC Trase TX SE Navy Skate Shoes for Men Online Sale,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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