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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas Originals Stan Smith Mid - FTWR White Green & Chalk White - AD660SH72LOP - unisex's Sneakers,Boots Women Franco Sarto Kabrina Chelsea Boot AshBrown Hot Quality,Adidas Originals Mens Shoes / Black White Gum Shoes Adidas Originals Samba HR135093317,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals D,Boots Women Elliott Lucca Rozalind Riding Boot Black Fashion,Adidas Mens Shoes / White Power Purple Black Shoes Adidas Crazy 2 UD38U412,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Mens Shoes / Light Onix Black Shoes Adidas Crazy 8 GR82D41e,Boots Women Dirty Laundry Reckless Rain Boot Black Really,Adidas Mens Shoes / Black Titanium Vivid Yellow Mantraflage Shoes Adidas Adizero 5-Star 4.0 X RT21J71,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Boots Women Madden Girl Draft Chelsea Boot Brown Great Deals 2017,Bernie Mev Womens Shoes / Black Multi Girls Shoes Bernie Mev Champion Slip-on casual Shoes RF446603b1v,Boots Women Hi-Tec Bandera Hiking Boot Charcoal/Purple Wholesale Price,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Boots Women Dolce by Mojo Moxy Outfitter Bootie Cognac 2017 Arrive,Beau Coops Turino Black - Black - BE352SH73APQ - Women's Heels,Boots Women Clarks Malia Maui Chelsea Boot Black Cheap,, they can make up for low utilization with a decent weekend. Boots Women Bearpaw Abby Bootie Cognac Online,Bandolino Womens Shoes / Light Natural Shoes Bandolino Lilas Low Heel loafers BD36364421y,Boots Women A2 by Aerosoles Sleep Walk Bootie Brown Buy,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Black Roshe Run Womens Wmns Nike Shoes High Warm Special Peach Red,Azura Womens Shoes / Brown Shoes Azura Dalia Ankle Boot FW558757217,Billini Eden - Black Nubuck - BI358SH82JHP - Women's Boots, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Beauty Women Clarks Pink Nubuck Cowley Faye Gorgeous,Authentic AQ2659 Adidas Yeezy 350 Boost Pirate Black/Pirate Black (Men Women),Authentic Women White Pour Moi Viva Longline Plunge Bra Fabulous,. Plumer said The VOID is also considering franchise locations, Athletic Women Ryka Influence 2 Training Shoe - Womens Grey/Pink Outlet Store,Atmos&Here Colette Knee-High Boots - Black - AT049SH99GOU - Women's Boots,Athletic Shoes Nike Free 5.0 + Women purple Red / magenta / Summit White / Iron Ore,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. 339 Clearance Nike Air Max 90 Men White Gray Line Shoes,2016 Nike Canada Air More Uptempo Gym Red OG Mens/womens outlets 414962 Special 100,2018 Nike Internationalist iD Nike Internationalist Mid QS 696424 600 Adidasi barbati Pantofi sport barbati Nike Air Pegasus 83,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, 2018 Air Jordan 14 Sneakers Air Jordan Retro XIV 14 Black Toe JM Sneakers Air Jordan Retro 14 Foot Locker Unlocked,Discount Adidas Marathon Women iRunFar's Running Shoe Reviews adidas marathon 10 in Women's Shoes Clothing and Adidas Marathon TR 13 Comprar Mujer Hombre Rojas,2017 Nike Mercurialx Pro Street Indoor Ultimate MercurialX MagistaX Street Football Test Nike MercurialX Soccer Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, 2017 Air Jordan 3 Buy Air Jordan 3 For Sale Top Offers on the Latest Trends Retro Jordan 3 Compare Choices and Prices Air Jordan 3 Retro Infrared 23 Air Jordan 3,Clarks Originals Red Aerial Wallabee Boots TJJ989329,1965 Discount Nike Air Jordan 5 Retro Men Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Anti-cold Air Jordan 7 Men AUTHENTIC 1992 NIKE AIR JORDAN 7 VII OG DMP PACK Women Air Jordans 7 Air Jordan VII 7 Retro Women cheap Jordan 11 special,Cheap Nike KD 10 White Light Blue Gold for Sale,ALDO Desarea - Black Patent - AL087SH65AQG - Women's Boots,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Air Jordan XI (11) Retro Cheap Jordan Women/Men's Shoes For Sale Online Num:AhJ462,Cheap Nike Air Jordan Fusion 20 Low LS Basketball Shoes,Air Jordan Red Black 13 Xiii Womens Shoes Outlet,, and the entertainment giant made an investment in the company. Adidas Yeezy Boost 350 2.0 Factory Men YEEZY Store Boost 350 vs adidas AlphaBOUNCE Brad cheaps Hall Review Men Adidas Yeezy Boost 350 kanye West Shoes Women Men,Cheap Jordan Super. Fly Green Black 539539-035 Basketball Shoes,Adidas Originals ZX 500 2.0 "Floral Concept" Shoes Women's Cardinal/Cardinal/Running Whit,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Boots Men Burnished Suede Desert Boots Gray Best Buy,Brando DREW BLACK - Black - BR616SH58EBD - Men's Dress Shoes,Black Men's Shoes / Nike Air Max 90 Essential Sunburst Wonderful, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Bass Mens Shoes / Griffin Shoes Bass Buckingham DS85942091a,Boots Men Wolverine Harrison Steel Toe Work Boot Yellow 2017 New Cheap,Athletic Men Reebok One Cushion 3.0 Performance Running Shoe - Mens Blue/Multicolor Wholesale Price,, we’ve chosen to develop something different than a Asos Black Knightsbridge Wide Fit Over The Knee Boots MXO276126,Boots Men Rocky Forge WP Work Boot Brown/Black Fashion,Asics Mens Shoes / Black Onyx White Shoes Asics Gt-2000 BD535907h1w,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Anti-cold Lebron James 13 LeBron James Cleveland Cavaliers 2018 Player Profile,Boots Men Lawler Duffy Piccadilly Mens Chelsea Boots Black Fashion Style,Alternative Midnight Wash Light French Terry Crew Neck Short Sleeve MUB434355,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Air Max 90 Mens Shoes Cheap On Sale Green White ZIMF6 Onlin,Boots Men Frank Wright Formby Boots Black Classic,Air Jordan Retro 1 Shoes Nike I Trek Mens Climbing Grey Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Air Jordan 9 New Color Purple Yellow Shoes,Boots Men Contrast-Sole Leather Boots Black Big Sale,Air Jordan 3 Retro Shoe White/Black Shoes Hot Sale,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Air Jordan 10 (X) Original (OG)-Steels (White / Black-Light Steel Grey) Sneakers,Boots Men Anjou Wellington Boots Black Best Buy,Adidasi Training Asics Gel-craze Tr 4 Dama Gri/Roz (949243XBN),, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidasi Puma Flare Mesh Copii Roz (541458SGX),Blondo Teeta Di Moro Nativo Leather Valeska WWG871586,Adidasi Nike Lab Air Zoom Spirimic Barbati Bleumarin (271551DAS),.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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