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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Online ykccg gzbh8k August Deals Nike Air Max Tavas Mens,Supra Owen Trainer CP5035Outlet hdn5k d6scq3 August Deals ZX Flux Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Sale 5gezp i6khpq August Deals Nike Air Max Zero Womens,Vans 106 Vulcanised Leather Trainer CP5066Sale mceqw s3abz9 August Deals Nike Air Max Tavas Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK 6453d k568tb August Deals Nike Air Max 90 Womens Red,Vans Old Skool Zip Leather Trainer CP5102UK mpsur i7mxci August Deals Nike Air Max 90 Womens White,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Comfortable 241095 Nike Shox R4 Men Grey Shoes,Womens Shoes adidas Sonic Allegra White/Silver Metallic/Frozen YellowBuy 170637 Nike Shox R6 Men White Black Red Shoes,, “This is something entirely new.” Shopping 228338 Nike Zoom Kobe IV Men Red White Shoes,Womens Shoes adidas Courtset Lead/Frozen Yellow/WhiteAuthentic 187981 Nike Zoom Kobe VI Men White Yellow Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Discount 148199 Adidas Ax Flux Unisex Navy Shoes,Womens Shoes adidas Energy Boost ESM Mid Grey/White/Frozen GreenComfortable 216455 Adidas Originals ZX 700 Women Red Beauty White Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Discount 234677 Nike Hyperdunk Women Black White Shoes,Womens Shoes adidas Y-3 by Yohji Yamamoto Femme Boost Lace Black/BlackAdidas Bounce Titan VII Men Coupon_087,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy 190583 Nike Lunarglide 3 Women Red Yellow Shoes,Womens Shoes adidas Outdoor Response Trail Boost Clear Grey/Dark Grey/Solar YellowChristian Louboutin Sale Women Coupon_489,, they can make up for low utilization with a decent weekend. Giuseppe Zanotti Sale Women Coupon_671,Womens Boots Aerosoles World Tor MushroomJimmy Choo Sandals Women Coupon_898,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over New Balance 1600 Men Coupon_1089,Womens Boots Aerosoles Calendar BrownJimmy Choo Wedges Women Coupon_920, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” New Balance 574 Women Coupon_1429,Womens Sandals Aerosoles Serenwipity WhiteNike Kevin Durant Men Coupon_1692,. Plumer said The VOID is also considering franchise locations, Men's Baseball Cleat Nike Trout 2 Pro 807133-010,Womens Sandals Aerosoles Zenchilada CoralMen's Football Cleat Nike Vapor Untouchable Pro 833385-801,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Cole Haan Hollis Sandal Sequoia,Womens Shoes Calvin Klein Patna Black Kid SkinWomens Sandals ECCO Touch 25 Slide Moon Rock,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes ECCO Sport Arizona Tie Shadow White/Pagoda Blue,Womens Shoes Calvin Klein Brady Black LeatherWomens Shoes GUESS Laceyy Beige/Light Brown Fabric,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas Originals JS Men Coupon_145,Womens Sandals ECCO Bouillion Sandal II Gladiator Black/Black2015 Christian Louboutin Women Coupon_422, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Jimmy Choo heels Women Coupon_775,Womens Shoes ECCO Cayla Tie Amber/AmberNew Balance 373 Men Coupon_1096,, like all retail operators, New Balance Women Coupon_1382,Womens Shoes ECCO Golf Biom Hybrid White/Lime PunchNike Kevin Durant Men Coupon_1744, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of AIR JORDAN FUTURE Midnight Navy/White,Womens Shoes ECCO Sport Biom Lite Slip On Dark Shadow/SulphurMen's Nike Shoe Jordan CP3.IX AE 833909-303,, they can make up for low Men's Shoe Jordan Impact 854289-415,Womens Shoes GUESS Anny Natural LeatherMen's Shoe Nike Archive 83.M LX 819517-400, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMen's Shoe NikeCourt Air Zoom Ultra React 859719-800,Womens Shoes GUESS Gilby4 Black/WhiteNike Air Max Zero Unisex Shoe 789695-002,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” NikeCourt Air Zoom Ultrafly Unisex Tennis Shoe (Men's Sizing) 819692-007,Womens Boots Naturalizer July Wide Calf Dark Camel Suede/Banana Bread LeatherWomen's Shoe Nike Roshe One Hyperfuse BR 833826-001, could generate over half a million dollars a week, and easily finance new titles. Adidas Messi 15.1 Fg Boys Grade School Black/Solar Green/Solar Red Soccer Shoes V27771,Womens Sandals Naturalizer Nerice Dark Pewter MetallicAdidas D Rose Lakeshore Mens Light Scarlet/Black/White Basketball Shoes V61985,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Max Excellerate Mens Black/Metallic Silver/Anthracite Running Shoes V22298,Womens Shoes Naturalizer Ginger Spring Denim LeatherNike Roshe One Winter Mens Black/Sail Running Shoes V25362, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Huarache Run Ultra Womens White/White/Pure Platinum Running Shoes V95627,Womens Shoes Naturalizer Saturday Bridal Brown LeatherNike Fs Lite Run 3 Womens Chalk Blue/Racer Blue/White/Atomic Pink Running Shoes V43996,, we’ve chosen to develop something different than a Nike Kids Jr Hypervenom Phelon II TF Soccer Total Orange/Black/Total Orange UK#N5-9193,Womens Shoes New Balance WSD400 Amp Pink/Dark Sapphireadidas Originals Infant Tubular Trainer CP467,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Foray Marble Regular Fit 3D Jean CP844,Womens Shoes New Balance W770v5 White/BlueAntony Morato Leather Bomber Jacket CP1204,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Tech Varsity Jacket CP1471,Womens Shoes New Balance Classics WL574 - Pique Polo Collection Silver Mink/TextileEllesse Icaruc Piped Swim Short CP2309,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Clear Weather One-O-One Shoe CP3902,Womens Shoes Nike Lunar Cross Element Black/Cool Grey/White/Metallic SilverBjorn Borg X100 Low Metal Trainer CP4251,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, New Balance M530 Trainer CP4567,Womens Shoes Nike Core Motion TR 2 Black/BlackPuma Disc Blaze Trainer CP4917,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,adidas Originals Womens ZX Flux Zero Tech NPS Trainer CP5257,Womens Shoes Nike Air Max Thea White/White/BlackWomens Boots Aerosoles A2 by Aerosoles Cinch of Luck Brown Combo,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Boots ALDO Dyna Black Leather,Womens Shoes Nike Zoom Winflo 2 Bright Crimson/University Red/Atomic Pink/Metallic PlatinumWomens Shoes Anne Klein Ovido Brown Reptile, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Sandals C Label Elinor-10 Blue,Womens Sandals PATRIZIA Perfection SilverWomens Sandals Calvin Klein Jeans Opel Light Moss Vachetta Leather,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Sandals CARLOS by Carlos Santana Siena Taupe,Womens Sandals PATRIZIA Nerina WhiteWomens Sandals Clarks Hayla Young White,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Womens Boots COACH Eva Chestnut/Chestnut Extended Leather,Womens Shoes PUMA Bixley Glamm Drizzle/DrizzleWomens Boots Cole Haan Graham Short Boot Fatigue Suede,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Shoes Cole Haan Highline Sling Black/Optic White Spotted Snake Print/Black,Unisex Shoes Reebok Royal Ace White/Pure Silver/Steel/Reebok RoyalWomens Sandals ECCO Sport FYM Sandal Moon Rock, will Womens Shoes GUESS Jiyana Silver Synthetic,Womens Boots Rocket Dog Sandie Dusty Blue HushWomens Sandals Naturalizer Nolana Pale Ivory Printed Iguana Fabric, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Shoes New Balance C696v2 - Tennis Sea Glass,Womens Shoes Rocket Dog Trinidad Mulberry CoastWomens Shoes Nike Air Zoom Pegasus 32 Bright Citrus/Violet Frost/Fuchsia Glow/Black,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Sandals PATRIZIA Zanthos Black,Womens Shoes Rocket Dog Acosta Lime StarfishWomens Shoes Reebok SubLite Train 4.0 L MT Lilac Metallic/Steel/Celestial Orchid/White/Black,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Sandals Sam Edelman Ruth Saddle,Womens Sandals Sam Edelman Karley Peach Melba/Natural NakedWomens Shoes Saucony Excursion TR9 Pink/Black/Citron,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Boots UGG Cybele Lodge Leather,Womens Shoes Sam Edelman Rae Bright BlueWomens Slippers UGG Aira Serape Skyline Jacquard, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Vaneli Bunny Tortoise Patent/Dark Purple Leather Lining,Womens Shoes Sam Edelman Beatrix PewterMen's Cleveland Cavaliers Blazers Ultimate Long Sleeve Hoodie, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Hurley One And Only Fleece Full-Zip,Womens Shoes Saucony Grid Velocity RN Coral/RedWomen's Supernova Mélange Bra, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Pro Fierce Palm Print,Womens Shoes Supra Cuttler Grey/Pattern/WhiteNike Flash Hyperspeed Full-Zip Fleece,.”

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