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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Converse Star Player Ev Ox Trainer CP4267,Jimmy Choo Wedges Women Coupon_938Creative Recreation Cesario Low Woven Trainer CP4382,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Lacoste Marcel LCR Trainer CP4527,Jimmy Choo Wedges Women Coupon_947Nike Roshe Run NM Breeze Trainer CP4663,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Jordan New School Trainer CP4790,Jimmy Choo Wedges Women Coupon_939Ralph Lauren Polo Harvey-NE Trainer CP4939,). Supra Stacks Vulc II Trainer CP5044,Christian Louboutin Sale Women Coupon_606Timberland Womens 6 Inch Premium Boot CP5181,, VRcades, Womens Shoes adidas Barricade Team 4 White/Silver Metallic/Flash Red,Jimmy Choo Wedges Women Coupon_959Womens Shoes adidas Golf Response Light Running White/Silver Metallic/Flash Red, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Womens Boots Aerosoles Enamel Black Combo,Jimmy Choo Wedges Women Coupon_922Womens Sandals Aerosoles Yet Back Brown,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Boots ALDO Keira Black Leather,Jimmy Choo Wedges Women Coupon_923Womens Shoes ALDO Fabriago Fuchsia,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Sandals Anne Klein Minerva Teal Lagoon Reptile,Jimmy Choo Wedges Women Coupon_964Womens Shoes Anne Klein Frisca Grey Leather,, China, open to the public. Womens Shoes Badgley Mischka Jossie Platino Diamond Drill,Jimmy Choo Wedges Women Coupon_967Womens Sandals C Label Adler-14 Orange,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Boots Calvin Klein Evee Pewter/Black Leather,Platforms Jimmy Choo Women Coupon_998Womens Sandals Calvin Klein Tora Nude Blush Matte Snake Print Leather,, Pure Imagination, Womens Shoes Calvin Klein Kinsley Cocoon Cow Silk,Platforms Jimmy Choo Women Coupon_1000Womens Shoes Calvin Klein Carice Cocoon,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Sandals CARLOS by Carlos Santana Cort Black,New Balance Men Coupon_1003Womens Sandals Clarks Un Vasha White Patent Leather,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Sandals Clarks Caslynn Dylan Tan Leather,New Balance Men Coupon_1016Womens Shoes Clarks Rosalyn Wren Dark Brown Leather,, says the global location-based VR entertainment market will more than double in 2018, Womens Boots COACH Lester Denim Shiny Rubber,New Balance Men Coupon_1019Womens Sandals COACH Alyssa Black/Black/Rubber/Calico Rose,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes COACH Kelson Outline Black/Smoke/Black Sig/Suede,New Balance Men Coupon_1051Womens Boots Cole Haan Abbot Bootie Cremini Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Cole Haan Tali Lace Wedge Black/Black Patent,New Balance 373 Men Coupon_1094Womens Shoes Cole Haan LunarGrand Wing Tip Cremini Suede/Seashell Pink,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Cole Haan Original Grand Wingtip Beet Red Snake Print/Optic White,New Balance 410 Men Coupon_1107Womens Sandals ECCO Bouillion Sandal II Gladiator Black/Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes ECCO Bluma Slip-On Wild Dove/Concrete,New Balance 1600 Men Coupon_1091Womens Shoes GUESS Carrie Pink Multi Fabric,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes GUESS Harlea Tan Synthetic,New Balance 574 Men Coupon_1134Womens Sandals Naturalizer Harrison Spinach Leather,.

VRStudios, founded in 2014, Womens Shoes Naturalizer Qualify Tender Taupe Smooth/Black Shiny,New Balance 574 Men Coupon_1158Womens Shoes New Balance WLD5000 Silver/Spectrum Blue,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes New Balance Classics 315 - Cush+ Maroon,New Balance 574 Men Coupon_1153Womens Shoes Nike Free 5.0 TR Fit 5 PRT Fuchsia Glow/Hot Lava/Fuchsia Flash/Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Boots Rocket Dog Lainy Black Galaxy,New Balance 574 Men Coupon_1246Womens Shoes Rocket Dog Magic Almond Beach Canvas,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Sandals Sam Edelman Demi Black Talco Kid Leather,New Balance 574 Men Coupon_1251Womens Shoes Saucony Sapphire Purple/Slime/Red,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Shoes Superga 2095 Metallic Linen 2095 Metallic Linen Gold,New Balance 751 Men Coupon_1298Womens Boots UGG Bailey Bow Chocolate Twinface,, overall, every single one of these experiences is any less than flat out amazing. Womens Boots UGG Akadia Stout Leather,New Balance 891 Men Coupon_1302Womens Sandals UGG Sadie White,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Boots Vaneli Radius Black Nival Suede/Black Nicole Stretch/Black Embroidery,New Balance Women Coupon_1358Womens Sandals Vaneli Baina Black Ferns Patent,, “This is something entirely new.” Womens Shoes Vaneli Remy Off White Nubia Print,New Balance Women Coupon_1370Womens Shoes Vaneli Sheary Mimetic Canvas,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Elite Wing,New Balance 574 Women Coupon_1445Nike Shorty Print,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Matte Silicon Futura,New Balance 574 Women Coupon_1482Women's Ultimate Fit 3-Stripes Three-Quarter Tights,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Various Sizes Nike Air Max Command black grey HWkm5r3l,New Balance 574 Women Coupon_1476Authentic 3t63i iszq33 August Deals Nike Blazer Low Mens,, they can make up for low utilization with a decent weekend. Authentic e8d8p 7ug3mg August Deals Nike Roshe Run Womens,Nike Derrick Rose Men Coupon_1598Buy 6zqy4 pbqkai August Deals ZX 700 Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Buy nxi8g dg9n3s August Deals Nike Air Max 2015 Mens,Nike Derrick Rose Men Coupon_1646Cheap a94fa x5qk38 August Deals Superstar Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap uikmg c99a8w August Deals Nike Air Max 90 Mens Black,Nike Derrick Rose Men Coupon_1633Discount gt4t9 u6fugk August Deals NMD Womens,. Plumer said The VOID is also considering franchise locations, Discount xqcdp fngs4x August Deals Superstar Womens Pink,Nike Derrick Rose Men Coupon_1654Online m84uq hrg8v8 August Deals Nike Roshe Run Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Buy 168745 Nike Air Max Men Blue Shoes,JORDAN SUPER.FLY 3 Black/Dark Grey/WhiteCheap 208915 Nike Air Max 90 Men Black White Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Discount 200289 Nike Air Max 90 Hypefuse Men White Blue Shoes,Men's Basketball Shoe PG1 878627-110Inexpensive 214511 Nike Air Max Tailwind Men White Red Black Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount 147578 Nike Dunk High Men Shoes,Men's Firm-Ground Soccer Cleat Nike Magista Orden FG 651329-807Inexpensive 160800 Nike Dunk Low Men Fighter Pack Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Authentic 190709 Nike Free 3.0 V4 Men Coal Black Silver Grey Shoes,JORDAN FLIGHT RUNNER 2 Infrared/Blue Graphite/Black/WhiteComfortable 172677 Nike Free Trainer 3.0 Men Black Blue Orange Shoes,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Men's Shoe Nike Train Ultrafast Flyknit Amp 844645-685,Men's Shoe Nike Air Max BW Ultra 819475-011Nen's nike KOBE X 705317-333, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the NIKE FREE TR 5 Black/Black/Black,Men's Shoe Nike Air Max Uptempo 97 QS 922933-400Women's Shoe Nike Air Max 1 SE 881101-001,, and for a growing list of partners, Women's Shoe Nike Roshe Two Flyknit 365 861706-400,Men's Shoe Nike Air Zoom Elite 8 748588-800NIKE AIR MAX 2015 White/Black/Pink Pow,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Adidas Crazy 1 Mens Tribe Yellow/Black Basketball Shoes V81864,Men's Shoe Nike Free RN CMTR 831510-001Adidas Pureboost 2 Mens Black/Vivid Red/White Running Shoes V29957,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Air Max 2015 Mens Wolf Grey/Dark Grey/Cool Grey/Black Running Shoes V97453,Men's Shoe Nike Free Trainer V7 898053-001Nike Lunartempo Mens Black/Sonic Yellow/Wolf Grey/Laser Orange Running Shoes V28895,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals ALDO Jakki Rust,Nike Lunar Control 3 Pure Platinum/Bright Crimson/BlackWomens Shoes Anne Klein Barb Dark Brown Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Badgley Mischka Alter Ivory Satin,NIKE ROSHE RUN Jade Stone/White/Jade StoneWomens Sandals Calvin Klein Nasi Lilac Disco Kid,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Calvin Klein Gailia Graphite Metallic Grain Leather,NIKE ZOOM SB STEFAN JANOSKI CANVAS Blue Lagoon/Clearwater/WhiteWomens Boots Clarks Kadri Alexa Burgundy Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Comfortable 202692 Nike Air Penny III Retro Men White Royal Blue Shoes,Adidas X 15.2 Fg/Ag Womens White/Frozen Yellow/Night Metallic Soccer Shoes V91324Buy 191871 Nike Dunk Low Men Red White Black Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap 245388 Nike Free Run 2 Men Gray Jade Fuchsia Shoes,Nike Air Max Tailwind 7 Womens White/Black Running Shoes V86991Authentic 180380 Nike Lunarglide 2 Men Black Blue Green Shoes,, we’ve chosen to develop something different than a Shopping 200286 Nike Shox Nz Men White Gold Shoes,Nike Air Max 95 Womens White/Emerald Green/Wolf Grey/Court Purple Running Shoes V91127Comfortable 234512 Nike Shox Rivalry Men White Orange Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Authentic 183450 Nikelebron11 Men Black Red Green Shoes,Nike Flex Run 2015 Womens Chalk Blue/Hyper Orange/Varsity Maize/White Running Shoes V43738Buy 154492 Nike Roshe Run Unisex Blue White Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Inexpensive 213095 Asics Gel Kinsei 4 Women Red Purple Green Shoes,Nike Juvenate Womens Stealth/White/Pure Platinum Running Shoes V79315Cheap 155831 Nike Air Max Women Grey Pink Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inexpensive 190904 Nike Free Run 3 Women White Shoes,Men's Nike Zoom Without A Doubt White/Black/Cool Grey/Reflect Silver UK#N5-9221Adidas Springblade Men Coupon_231,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Christian Louboutin Sale Women Coupon_563,Men's Nike Free Trainer 5.0 V6 AMP FLT Silver/Volt/Black UK#N5-8958Jimmy Choo Sandals Women Coupon_910,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,New Balance 574 Men Coupon_1238,Nike Kids Flex 2015 Run White/Lakeside/Bright Crimson UK#N5-9476Nike Derrick Rose Men Coupon_1590,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Under Armour Stom Fleece Overhead Hooded Top CP1176,Vans Core Basics Zip Hooded Top CP1180Selected Notive Mac Jacket CP1517,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, adidas Originals Superstar Track Top CP3511,Brave Soul Sanjay Light Bomber Jacket CP1281adidas Originals ZX Flux Print Trainer CP3989, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Creative Recreation Cesario Low XVI Quilt Trainer CP4322,Luke 1977 Westy Quilted Jacket CP1445Nike Air Max 1 Ultra Moire Trainer CP4693, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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