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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Clarks Rosalyn Nicole Wine Leather,Christian Louboutin Sale Women Coupon_567Womens Shoes Clarks Evie Bow Navy Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals COACH Alyssa Dark Orange/Orange/Rubber/Wild Beast,Christian Louboutin Sale Women Coupon_579Womens Shoes COACH Fredrica Chestnut Pebble Grain Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Cole Haan Rhinecliff Bootie Black Leather,Christian Louboutin Sale Women Coupon_624Womens Sandals Cole Haan Arlette Sandal II Ivory/Acorn,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots UGG Soleil Black Suede/Leather,Jimmy Choo Sandals Women Coupon_904Womens Boots UGG Classic Short Crazy Plum Twinface,, “This is something entirely new.” Womens Slippers UGG Coquette Navy,Jimmy Choo Sandals Women Coupon_890Womens Sandals Vaneli Dandy Camel Darry Print,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Vaneli Liuba Navy Nappa/Navy Suede/Gold Nailheads,Jimmy Choo Wedges Women Coupon_917Womens Shoes Vaneli Darcy Black Suede/Matching Elastic,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Epic Lux,New Balance Men Coupon_1038Running Faster Than You Women’s Shorts,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Crew-Neck Sweater,New Balance 1400 Men Coupon_1084Kids Rock it Tee,, they can make up for low utilization with a decent weekend. UK Outlet Store WMNS Nike Dunk Heels Shoes Low Blue Black Silver 75OGJ0rA,New Balance Men Coupon_1072Wholesale UK Fitflop Luna Bronze Online TNIfkulp,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic cawgf be6t47 August Deals Nike Air Max 1 Womens,New Balance 574 Men Coupon_1148Authentic wyyi3 q4v6w6 August Deals Nike Free 50 Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy ii7ug 4ztgg5 August Deals Nike Air Huarache Mens,New Balance 574 Men Coupon_1166Cheap 4vwp4 i9z9az August Deals Nike Air Max 1 Ultra Moire 1 Mens,. Plumer said The VOID is also considering franchise locations, Cheap n7rxd 5kh8c6 Cheap Adidas Superstar Womens Gold Shoes,New Balance 574 Men Coupon_1212Discount 7b2ye ubwh53 August Deals Nike Free 50 Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Comfortable 236050 Nike Air Classic BW Si Men Grey Black Shoes,New Balance 574 Women Coupon_1507Shopping 193812 Nike Air Force 1 Men Black Metallic Silver White Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Buy 179184 Nike Air Max Men Dark Grey Blue Shoes,New Balance 574 Women Coupon_1433Cheap 202717 Nike Air Max 90 Men Black Yellow Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Shopping 229846 Nike Air Max 90 Men White Black Shoes,New Balance 574 Women Coupon_1492Authentic 236472 Nike Air Max Tailwind Men Grey Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Cheap 211973 Nike Dream Season III Low Kobe Bryant Men Black White Purple Shoes,Nike Derrick Rose Men Coupon_1656Discount 225299 Nike Dunk Low Men Shoes,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Women's Shoe Nike Zoom Winflo 3 831562-002,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-100Adidas Messi 15.3 Fg Boys Grade School White/Prime Blue/Black Soccer Shoes V92996,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Crazy 8 Mens Black/Royal/Orange Basketball Shoes V25303,Men's Shoe Air Jordan 5 Retro 136027-133Adidas Vigor Tr 6 Mens Black/Silver Metallic/Solar Red Running Shoes V26906,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TGlorious Gangsta Karcher Knit CP1802,Men's Shoe Nike Free RN 2017 880839-001Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2330,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Drome Neoprene Penny Loafer CP3906,Men's Shoe Nike HyperVenomX Finale II Street TF 749888-700adidas Originals ZX Flux Mesh Trainer CP4162,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Cruyff Recopa Hex Trainer CP4417,Men's Shoe Nike Metcon 2 Amplify 819902-704Nike Roshe One Print Trainer CP4702, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Reebok Furylite Graphic Trainer CP4989,Men's Shoe Nike SB Zoom Dunk Low Elite 864345-004Toms Womens Avalon Sneaker Shoe CP5252,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Shoes UGG Syleste Seagull Textile,Adidas D Rose 4.0 Boys Toddler Black/Light Scarlet/Neo Iron Metallic Basketball Shoes V21496Womens Sandals Vaneli Keary Multi Fuchsia Blix Print,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Vaneli Babe Bronze Metal,Adidas Nitrocharge 1.0 Fg Boys Preschool Black/White/Flash Orange Soccer Shoes V34043Jordan Flight Diamond Rise,, and the entertainment giant made an investment in the company. Nike Aeroloft Tech,Adidas D Lillard 1.0 Boys Grade School Black/White/Scarlet Basketball Shoes V35731MERCEDES AMG PETRONAS Polo,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men's FC Bayern Anthem Jacket,Adidas Messi 15.3 Tf Boys Grade School Matte Ice Metallic/Bright Yellow/Black Soccer Shoes V63205NikeCourt Victory, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Buy 215862 Adidas Originals Superstar 2.0 Unisex Red White Shoes,Adidas Solar Boost Womens Clean Onix/Crystal White/Halo Pink Running Shoes V44091Comfortable 244826 Adidas Originals ZX 700 Women White Orange Beauty Clear Grey Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Shopping 156724 Nike Air Max Women Red Black Shoes,Adidas Energy Volley Boost 2 Womens Dark Grey/Tech Silver Metallic/Frozen Yellow Volleyball Shoes V5Authentic 155220 Nike Free 3.0 V4 Women Black Gold Purple Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Bounce Titan III Men Coupon_066,Nike Air Max 2016 Womens Copa/Blue Lagoon/Vivid Purple/Black Running Shoes V48120Shopping 200436 Nike Free 5.0 Women Black Dark Grey White Metallic Silver Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Jimmy Choo Pumps Women Coupon_804,Nike Flex Experience Run 4 Womens Bright Crimson/Atomic Pink/White/White Running Shoes V41734New Balance 1400 Men Coupon_1083,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Junior Air Max 2016 Trainer CP684,Timberland Junior Euro Rock Hiker Boot CP688Kings Will Dream Mariano Hooded Top CP1093,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Jack & Jones McNelson Light PU Biker Jacket CP1425,Foray Marble Regular Fit 3D Jean CP844Nike Tribute Short CP2180, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Clear Weather Lakota Shoe CP3898,Antony Morato Script Overhead Hooded Top CP963Asics Gel-Lyte III Trainer CP4230, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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