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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Basic Mini Shorts 2 Pack,Shopping 181340 Nike Lunarglide 2 Men Gray Black Shoes,Nike Tech Fleece Mesh Crew,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Ultimate Tee,Cheap 171283 Nike SB Dunk Low Men Chirping Bird Black Denim Shoes,Various Sizes Nike Dunk Low Cut Mens Shoes Blue O1rzePfI,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Authentic 5s9ws 9s7s9y August Deals Nike Air Presto Mens,Inexpensive 182713 Nike Shox Nz Men White Purple Shoes,Authentic rph4e smvg3a August Deals Yeezy 350 Boost Womens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Nicce Fleece Short CP2165,New Balance Men Coupon_1072,Timberland Euro Hiker Boot CP3778,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, adidas Originals Busenitz Trainer CP4075,New Balance 574 Men Coupon_1224,Cruyff Puente Suede Trainer CP4396,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Nike Stefan Janoski Max Trainer CP4645,New Balance Women Coupon_1384,Reebok Furylite Graphic Trainer CP4988,, is backed by Warner Bros., Womens Sandals adidas Voloomix Sleek LG Bright Royal/Clear Sky/Pink,New Balance 574 Women Coupon_1454,Womens Boots Aerosoles Taekwondo Black,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Womens Boots ALDO Cypria Cognac,Nike Derrick Rose Men Coupon_1610,Womens Sandals Anne Klein Evonne White,, Alien Zoo, Womens Shoes Badgley Mischka Pixel Ivory Satin,Nike Kevin Durant Men Coupon_1736,Womens Boots Calvin Klein Jeans Suzie Black Cow Crust/Cow Suede,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Womens Shoes Calvin Klein Gayle Anthracite Metallic Grain Leather,JORDAN CP3.VIII Black/Dark Grey/Infrared 23/Light Green Spark,Womens Boots Clarks Palma Trina Dark Brown Nubuck,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Sandals Vaneli Miriam White,Men's Shoe Nike Free RN Distance 827115-003,Womens Shoes Vaneli Matilda Blue Jeans/Natural Cork,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Superman Boys Bermudas,Men's Shoe Nike Lupinek Flyknit Low 882685-100,BVB Poly Jacket,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Foray Vector Bomber Jacket CP1373,Converse Infant Chuck Taylor All Star Ox Trainer CP490,Jack & Jones Rick Original AT073 Denim Short CP2161, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Havaianas Team Flip Flop CP3842,Nike Junior Air Max 90 Premium Mesh OG Trainer CP641,Asics Gel-Lyte V 'Jack Frost' Trainer CP4239,, like all retail operators, Nike Stefan Janoski Max Trainer CP4614,Duck & Cover Tinnu Slim Straight Grove Denim Jean CP836,Reebok Furylite Reflective Trainer CP4993, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes adidas Courtset Lead/Frozen Yellow/White,Creative Recreation Baltimore Poly Hooded Top CP1023,Womens Shoes Aerosoles A2 by Aerosoles Marimba Dark Brown Combo,, they can make up for low Womens Sandals Anne Klein Viewer Natural Fabric,Under Armour Tech Full Zip Hooded Top CP1175,Womens Shoes Badgley Mischka Elope Iris Blue Satin, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Calvin Klein Dolly Black Kidskin,Ellesse Azzini Full Zip Jacket CP1357,Womens Sandals CARLOS by Carlos Santana Finesse Fuchsia,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Clarks Gael Angora Brown Croc,Rains Long Jacket CP1512,Womens Sandals COACH Amel Rubber/Painted Gingham Poppy Pink/Poppy Pink, could generate over half a million dollars a week, and easily finance new titles. Womens Boots Cole Haan Tali Grand Tall Boot 40 Extended Calf Black,Asylum Turbo Tailored Short CP2079,Womens Shoes Cole Haan Elsie Logo Wedge II Maple Sugar/Patent,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Ecco Performance Ulterro Lo GTX Dark Shadow/Dark Shadow/Woodrose,Pacific Standard Bore Swim Short CP2334,Womens Boots Naturalizer July Black Leather, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes New Balance Fresh Foam Boracay Purple/Pink,Farah Famous Hi Suede Shoe CP3742,Womens Shoes Nike FS Lite Run 2 Blue Lagoon/White/Tide Pool Blue,, we’ve chosen to develop something different than a Womens Sandals PATRIZIA Sifnos Yellow,Mocks Canvas Loafer CP3927,Womens Boots Rocket Dog Elka Brown Hush/Sierras,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Sam Edelman Carol Modern Ivory,adidas Originals ZX Flux Techfit Trainer CP4090,Womens Boots Timberland Icon 6" Premium Boot Port Rugged/Metallic Finish,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots UGG Abree Short Rust,Converse Chuck Taylor All Star Brea Leather Trainer CP4297,Womens Sandals Vaneli Baina Black Ferns Patent,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Unisex Shoes Vans SK8-Hi MTE (MTE) Black/Leather,Cruyff Bomba Quilt Trainers CP4421,Full-Zip Hoodie,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Women's adidas Infinite Series Supernova Bra,Nike Stefan Janoski Max Trainer CP4615,Full Zip Sweater,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Various Sizes Adidas Originals Dragon Restore Ancient Ways Running Shoes Men Grey White Blue n33fiaJO,Nike Jordan Westbrook 0 Trainer CP4801,Authentic gpt5r z55aq4 August Deals NMD Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Buy i4tt8 qfcdfn August Deals Superstar Womens Pink,Reebok GL 1500 Trainer CP4979,Cheap qgneu svzgdd August Deals Nike Air Max 90 Womens Floral, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Discount v4yt8 ghp5m4 August Deals NMD Mens,Y3 Retro Boost Trainer CP5124,Outlet agt2c vbbue2 August Deals Nike Air Max 2015 Womens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Sale mceqw s3abz9 August Deals Nike Air Max Tavas Womens,Womens Shoes adidas Essence Stabil White/Tech Metallic/Cinder,Comfortable 219740 Air Jordan 11 Retro Kid Black/Gamma Blue Black Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Cheap 166158 Air Jordan Retro 14 Men Candy Cane White Black Red Shoes,Womens Boots Aerosoles Profit Dark Brown Suede,Discount 160018 New Balance Mx623V2 Men Grey Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Discount 241939 Nike Air Max Men Grey Black Shoes,Womens Sandals Aerosoles Zenchilada Coral,Comfortable 177337 Nike Air Max 90 Men Grey Blue Shoes, will Inexpensive 215477 Nike Blazer Low Men Dark Gery White Shoes,Womens Shoes Aerosoles A2 by Aerosoles Marimba Red,Cheap 209377 Nike Dunks Low Men Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Discount 175533 Nike Lebron 11 Men Christmas Shoes,Womens Shoes ALDO Newbrook Champagne,Buy 176677 Nike Roshe Run Men Black Green Electric Yellow Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Cheap 179762 Nike Shox R5 Men White Black Shoes,Womens Shoes Anne Klein Buttons Firebrick Reptile,Comfortable 154917 Puma Lifestyle Low Men Grey Yellow Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap 196852 Air Jordan 10 Retro Women White Red Gray Shoes,Womens Shoes Badgley Mischka Kallan Beige Leather,Shopping 191966 Nike Classic Cortez Nylon Women Green Red Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Shopping 204022 Nike Roshe Run Women Red Alert Super Rad Green Shoes,Womens Sandals C Label Elinor-10 Blue,Asics Gel-Quik 33 Women Coupon_393, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Asics Gel-Noosa Tri 8 Men Coupon_343,Womens Boots Calvin Klein Jeans Melina Tan Leather,New Balance 574 Men Coupon_1275, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Kevin Durant Men Coupon_1745,Womens Shoes Calvin Klein Lucette Klein Blue Toscano,Men's Golf Shoe Nike Lunar Control Vapor 849971-003, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Shoe Air Jordan 12 Retro Low 308317-002,Womens Shoes Calvin Klein Gailia Platino,Men's Shoe Nike Free RN Distance (Boston 2016) 839478-416,.”

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Andal introduced the company’s Men's Training Shoe Nike Zoom Speed Trainer 3 804401-600,Womens Shoes CARLOS by Carlos Santana Liza Red,NIKE AIR MAX 90 PREMIUM Metallic Silver/Pink Pow/Fireberry/Whit,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Free 5.0 2015 Girls Toddler Pink Pow/Vivid Pink/White/Black Running Shoes V69083,Womens Sandals Clarks Palmdale Dasha Shingle Grey Suede,Adidas Adipure Crazyquick Mens Collegiate Royal/White/Joy Blue Basketball Shoes V46179,.

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