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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Air Trainer 1 Mid CP4812,Buy gvmem u4h8bs August Deals Nike Air Huarache Womens,Superga 2750 Cotu Classic Trainer CP5005,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Timberland Womens Glancy 6 Inch Boot CP5185,Buy wi7tf 9eepgc August Deals Nike Air Max 90 Womens Purple,Unisex Shoes adidas by Juun. J Perf Leather ZX8000 Low JJ Black/Gold Metallic/Black,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Womens Sandals Aerosoles Water Power Silver,Cheap 5ysdp 8ydfuh August Deals Nike Air Max 95 Womens,Womens Shoes Aerosoles Big Ben Nude Patent,). Womens Shoes ALDO Gazoldo Pewter,Cheap cksxy ai92kc August Deals Nike Air Max Zero Mens,Womens Shoes Anne Klein Barb Light Natural Twinkle Leather,, VRcades, Womens Shoes Badgley Mischka Landmark Silver Diamond Drill Fabric,Cheap g2n8g ntdbdz August Deals Nike Air Max 90 Womens Purple,Womens Shoes C Label Dayna-8 Black, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Womens Sandals Calvin Klein Bryley Black Patent/Neoprene,Cheap p8h2x w6c79z August Deals Nike Air Max 1 Mens,Womens Shoes Calvin Klein Patna Shadow Grey/Black Hair Calf/Leather,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes PATRIZIA Cogsworth Black,Outlet 6n678 2sgkax August Deals Nike Air Max Thea Womens,Womens Shoes Reebok Train Motion RS L Black/Pink/White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Rocket Dog Diver Cream Woodblock,Outlet gcxbs d5mg56 August Deals Nike Air Max 90 Womens Blue,Womens Sandals Sam Edelman Brenda Black Patent,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Saucony Echelon LE2 W Black,Outlet nid2u tb5huw August Deals Nike Blazer Low Womens,Womens Shoes Supra Hammer Run Cardinal Mesh/Microfiber,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots UGG Dawn Black Leather,Sale 3rfcz 6c9zzq August Deals Nike Air Max 90 Womens Black,Womens Shoes UGG Brig Black Knit,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals Vaneli Baylee Black Nappa/Smog Specchio Kid/Gunmetal Buckle,Sale cdzgb g3kun5 Cheap Adidas Superstar Womens White Shoes,Womens Shoes Vaneli Chiara Black Nival Suede/Mtch Elastic,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Naturalizer Dahnny Black/White Printed Snake/Tan Leather,Discount 177322 Air Jordan 4 Retro Women White Chrome Green Shoes,Womens Shoes New Balance W650V2 Cerise,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Nike Air Zoom Pegasus 32 Vivid Purple/Fuchsia Glow/Hyper Orange/Black,Discount 147089 New Balance Classics Wl574 Women Grey Shoes,Womens Sandals PATRIZIA Ciri Silver,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Adidas Predator Instinct Fg Womens Bold Red/White Soccer Shoes V40738,Men's Shoe Nike Zoom Train Toranada AMP 'Gronk' 848507-600,Nike Roshe One Womens White/White/Black Running Shoes V95136,, like all retail operators, Women's Nike Force Sky High Sneaker Wedge White/Metallic Summit White/Sport Fuchsia UK#N5-9472,NIKE AIR HUARACHE Mine Grey/Poison Green/Black/Midnight Fog,Kickers Junior Kick Low Core Shoe CP616, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Ellesse Gorio Poly Tape Full Zip Hooded Top CP1058,NIKE FLYKNIT AIR MAX BLUE LAGOON/BLACK-BRGHT CRMSN,Luke 1977 Complete Showers Jacket CP1437,, they can make up for low 11 Degrees Tropical Fade Swim Short CP2278,NIKE ROSHE RUN Black/Sail/Anthracite,Toms Avalon Sneaker Shoe CP3941, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCreative Recreation Turino Trainer CP4321,Women's Shoe Nike Air Max 1 Essential 599820-023,Nike Lunar Force 1 '14 'Splatter Pack' Trainer CP4740,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Vans Atwood Canvas Trainer CP5117,Women's Shoe Nike Free TR 6 Print 833424-002,Womens Boots Aerosoles Boldness Light Brown Combo, could generate over half a million dollars a week, and easily finance new titles. Womens Boots ALDO Arielle Black Leather,Nike Huarache Run Boys Toddler Black/Anthracite Running Shoes V12861,Womens Shoes Anne Klein Ardmore Tweed,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes C Label Clower-3 Black,Adidas Rose 4.5 Boys Grade School Light Scarlet/Black Basketball Shoes V61635,Womens Shoes Calvin Klein Dolly Lipstick Red, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals Clarks Caslynn Dez Black Patent Leather,Nike Free 5.0 2015 Girls Grade School Pink Pow/Vivid Pink/White/Black Running Shoes V69116,Womens Shoes Clarks Idella Honor Brown,, we’ve chosen to develop something different than a Womens Shoes COACH Emerald Black Plaid Wool/Nappa,Adidas D Rose 773 Iii Mens Aluminum/Black/White Basketball Shoes V10261,Womens Shoes Cole Haan Cyro Sandal Black/Optic White Snake Print,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes ECCO Osan Retro Sneaker Green Gables,Adidas Adilette Trefoil Mens Tomato/Black/White Slippers V80663,Womens Shoes GUESS Corben White,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Naturalizer Kana Tan Leather,Adidas Sprintstar Mens White/White/Green Track & Field Shoes V95219,Womens Shoes Nike Dart 11 Blue Graphite/Dove Grey/White/Pink Foil,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals PATRIZIA Toad Beige Python,Nike Flex Fury 2 Mens Black/University Red/Total Crimson Running Shoes V29274,Womens Shoes Reebok Trainfusion 5.0 L MT Alloy/Celestial Orchid/White,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals Sam Edelman Eleanor Pewter Boa Print,Nike Wild Trail Mens Black/Cool Grey/Dark Grey/Metallic Platinum Running Shoes V15493,Womens Shoes Superga 2790 Acotw Light Blue,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots UGG Dayton Black/Water Resistant Leather,Adidas Supernova Sequence Boost 7 Womens Clear Sky/White/Lucky Blue Running Shoes V45439,Womens Sandals Vaneli Borea Black Patent,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Sandals Vans Marina (Just Stripes) Starfish/Gossamer Green,Nike Air Max 90 Womens Black/Metallic Hematite/Dark Grey Running Shoes V21841,Evolution Running Sleeveless Full Zip Hoodie, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Women's Supernova Q1 3/4 Tights,Nike Free 4.0 Flyknit 2015 Womens Dark Grey/Voltage Green/Ghost Green Running Shoes V51104,Nike Epic Block Crossback Sport Bra,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Various Sizes 2013 Nike Air Jordan 1 Mens Shoes Black White Red ItNv5dvo,Men's Nike Hypervenom Phelon II TF Wolf Grey/Total Orange/Black/Black UK#N5-9318,Authentic gux3x bhb49s August Deals Superstar Mens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Buy s6pk2 kqii7u August Deals Nike Air Presto Mens,Nike Kids Sunray Adjust 4 Black/Bright Crimson/Gym Red UK#N5-9618,Cheap zc4a5 qdtqpu August Deals Superstar Mens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Online 7ufva 5iqm2p August Deals Nike Air Max 1 Mens,Women's Nike Golf Lunar Summerlite 2 Clearwater/White/Blue Lagoon/Flash Lime UK#N5-9552,Outlet gy457 45ueyf August Deals Nike Roshe Run Mens, will Sale u9ycm bpuqg9 August Deals Nike Air Max 90 Essential Mens,Hunter Infant Original Chelsea Boot CP523,UK zqm4t uvgtx5 August Deals Nike Air Presto Mens, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Discount 161920 Asics Gelnoosa Tri 7 Men Orange White Turquoise Shoes,Nike Junior Air Max 90 Flash GS Trainer CP681,Discount 178108 Nike Air Force 1 Men White Total Orange Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Inexpensive 190996 Nike Air Max Men White Cyan Shoes,Sik Silk Drop Crotch Skinny Jean CP911,Inexpensive 184449 Nike Air Max Jr Men Black Orange Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 180138 Nike Dunk High Men Shoes,Nike SB Icon Full Zip Hooded Top CP1123,Authentic 155043 Nike Free 5.0 V4 Men Light Grey Black White Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Inexpensive 185566 Nike Lunarglide 2 Men Gray Red Purple Shoes,Condemned Nation Woody Bomber Jacket CP1310,Comfortable 184602 Nike Shox R4 Men White Pink Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap 175111 Nike Zoom Kobe VI Men Brown Orange Shoes,Original Penguin Quilt Hooded Ratner Jacket CP1490,Comfortable 231133 Nike Roshe Run Unisex Black Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Comfortable 235469 Nike Air Max Women White Orange Shoes,Brave Soul MSRT Spence Cargo Short CP2090,Comfortable 237674 Nike Free Flyknit 4.0 Women White Black Grey Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Adidas Porsche Design VI Men Coupon_211,Good For Nothing Middletown Tech Parka Jacket CP1396,Giuseppe Zanotti Sale Women Coupon_674,.”

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Andal introduced the company’s New Balance 410 Men Coupon_1102,Calvin Klein Flip Flop CP3825,Nike Derrick Rose Men Coupon_1594,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted JORDAN FLIGHTFLEX Cool Grey/University Blue/White,adidas Originals ZX Flux Weave Trainer CP4034,Men's Running Shoe Nike Air Zoom Pegasus 32 Print 806805-403,.

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