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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Zoom Structure 18 Womens Lyon Blue/Black/Pink Pow/Clearwater Running Shoes V62596,UK wy8sr wq5gn3 Cheap Adidas Superstar Womens Black ShoesMen's Nike Air Zoom Elite 8 Black/Bright Crimson/Ghost Green/Green Strike UK#N5-9069,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Nike Racquette Leather Black/White/Black UK#N5-9434,Cheap 201374 New Balance Kids 574 Kid Berry Blue ShoesThe North Face Jester Backpack CP91,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Havaianas Infant Brasil Logo Flip Flop CP519,Buy 181948 Air Jordan 11 Retro Kid White ShoesNike Junior Flight Huarache Trainer CP672,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots COACH Alexandra Fatigue/Fatigue Suede/Matte Calf,Comfortable 175762 Air Jordan Retro 12 Men Black Siren Red ShoesWomens Shoes COACH Olive Blush,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots Cole Haan Adler Tall Boot Chestnut,Cheap 193051 Air Jordan Retro 3 Men Black Cement Grey ShoesWomens Sandals Cole Haan Ayla Wedge II Black,, they can make up for low utilization with a decent weekend. Womens Shoes Cole Haan LunarGrand Wing Tip Elderberry/Silvercloud,Cheap 195262 Air Jordan XIII Retro Men Black White ShoesWomens Boots ECCO Adel Tall Boot Black/Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes ECCO Owando Black,Comfortable 170292 Asics Gt Men White Turquoise Black ShoesWomens Sandals GUESS Shura Black Synthetic, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Hunter Original Shearling Lined Leather Pull On Boot Black,Buy 226415 Lebron 11 Men Blue Pink Black ShoesWomens Sandals Naturalizer Every White Leather,. Plumer said The VOID is also considering franchise locations, Womens Shoes New Balance WW812 Hook-and-Loop Black,Inexpensive 164785 Asics Gt2000 Men Black Onyx White ShoesWomens Shoes New Balance W645 Black/Pink Glo,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Sandals UGG Allaria II Mar Wet Sand Suede,Buy 241594 Nike Air Classic BW Si Men Black Pink ShoesWomens Sandals Vaneli Ethna Black Patent, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Womens Shoes Vaneli Easily Roccia Whip Snake,Comfortable 240251 Nike Air Flightposite 1 Men Blue Black ShoesWomens Shoes Vaneli Garim Red Nappa/Red Patent,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Dame Fly Tee,Discount 206141 Nike Air Classic BW Si Men White Red ShoesNike Bermuda Tournament,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Tech Fleece Printed,Buy 167497 Nike Air Force 1 Men Tuskegee Khaki ShoesPiqué Polo,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Women's Shoe Nike Air Max 90 Premium Jacquard 807298-200,Buy 231790 Nike Free 7.0 V2 Men Red White Black ShoesNike Air Max 90 Boys Toddler Deep Royal Blue/White/Light Crimson/Obsidian Running Shoes V52335,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max Sequent Boys Grade School Black/Metallic Cool Grey/University Red/White Running Shoes V,Buy 215278 Nike Free Run 3 Men Black White ShoesAdidas D Rose 773 4 Mens Light Onix/Black/White Basketball Shoes V61380,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas X 15.3 In Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78256,Cheap 151025 Nike Free Tr Fit Men Black Silver ShoesNike Flex Run 2015 Flash Mens Black/Wolf Grey/Hyper Orange/Metallic Silver Running Shoes V38206,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes COACH Arlene Midnight Navy Suede Driver,Discount 161430 Nike Zoom Hyperdunk Men Black Purple ShoesWomens Sandals Cole Haan Adrienne Wedge Chestnut, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Unisex Shoes Vans Brigata (Desert Tribe) Suede/Black,Authentic 160391 New Balance W1540 Women Black ShoesNike Woven, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women's Soccer Flowers Graphic Tee,Cheap 169445 Nike Air Force 1 Women Pearl White Rainbow ShoesSway Boxer Shorts 2 Pack,, we’ve chosen to develop something different than a Men's Uncontrol Climachill Polo,Comfortable 198558 Nike Air Max Women Black Purple ShoesVarious Sizes Nike Air Max 90 Flag Usa Nba Dallas Mavericks Mens Shoes Free Shipping On0Fc1NP,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Authentic c8uza a7tm8y August Deals ZX 850 Mens,Cheap 172665 Nike Air Max Command Women Black Purple White ShoesBuy cxf2t a3bayd August Deals NMD Mens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Cheap 7maxq usrnbq August Deals Nike Air Max Thea Mens,Discount 187394 Nike Dunk High Women Pink Ice White ShoesDiscount 6rykg 3hr9dz August Deals Nike Air Presto Womens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Online 7ufva 5iqm2p August Deals Nike Air Max 1 Mens,Buy 197876 Nike Dunk High Women ShoesOutlet 59rff 8msbdp Cheap Nike Air Max 90 Womens Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Sale dqu6p gptihe August Deals Superstar Womens White,Comfortable 153061 Nike Free Run 3 Women Grey White ShoesUK gk8kg w4itg5 August Deals ZX 750 Mens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Shopping 195146 Adidas Originals Lifestyle Men Blue White Shoes,Buy 238655 Nike Lunarglide 3 Women Brown White Yellow ShoesCheap 242468 Air Jordan Retro Men White Red Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Comfortable 153642 Nike Air Classic BW Si Men Black Yellow Shoes,Adidas Bounce Titan VI Men Coupon_079Inexpensive 206992 Nike Air Griffey Max II Men Grey Orange Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Shopping 225207 Nike Air Max 90 Men Red White Shoes,Adidas Porsche Design III Men Coupon_179Authentic 206677 Nike Air Max R4 Men Black Brown Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Shopping 152196 Nike Dunk High Men Khaki Beige White Blue Shoes,Adizero Rose II 773 Men Coupon_292Discount 206297 Nike Free 3.0 V4 Men Green Silver Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Buy 146043 Nike Lebron 11 Men White Blue Shoes,Asics Running Shoes Men Coupon_370Authentic 153621 Nike Shox Conundrum Men White Blue Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Shopping 170720 Nike Shox R4 Men White Gold Shoes,Christian Louboutin Sale Women Coupon_500Discount 169326 Nike Zoom Kobe VI Men Shoes, will Comfortable 159513 Asics Gelhyper33 Unisex Black Silver Yellow Shoes,Christian Louboutin Sale Women Coupon_635Cheap 171616 New Balance Fresh Foam 980 Women Grey Purple Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Cheap 239163 Nike Air Max Women Black Blue Shoes,Jimmy Choo heels Women Coupon_757Discount 243217 Nike Hyperdunk Women Red Blue Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas Springblade Men Coupon_221,Jimmy Choo Sandals Women Coupon_858Christian Louboutin Sale Women Coupon_589,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Jimmy Choo Wedges Women Coupon_951,Platforms Jimmy Choo Women Coupon_984New Balance 574 Men Coupon_1281,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Derrick Rose Men Coupon_1581,New Balance 373 Men Coupon_1097Men's Firm-Ground Soccer Cleat Nike Mercurial Superfly Leather FG 747219-001, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Nike ZOOM SD 4 685135-001,New Balance 574 Men Coupon_1199MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-001, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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