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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes New Balance WC1005 Black/Pink,Outlet 3upbq smuqkm August Deals Nike Air Max 90 Mens,Womens Shoes New Balance Classics 515 - Polo Teal,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Nike Air Max Siren Tide Pool Blue/Black/White/Soar,Outlet e7y4s rnh4gd August Deals Nike Air Max Tavas Womens,Womens Sandals PATRIZIA Extravagant White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes PUMA Arial Basic Sports White/Fluro Yellow,Outlet rdpbd yr9r5b August Deals Nike Air Max 90 Mens Grey,Womens Shoes Reebok Hexaffect Run 3.0 MTM Steel/Tin Grey/Celestial Orchid/White/Alloy,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Shoes Vaneli Sheary Black Pizzy Print,Shopping 193944 Nike Free Run 2 Women Red Black White Shoes,LeBron Ultimate Hyper Elite Full-Zip,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Nike Ultimate Flash,Discount 190174 Nike Roshe Run Women Pink Yellow Shoes,Men's Supernova Climachill Tee,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Nike Academy Longer Knit 2,Adidas Clima Cool 5th Men Coupon_109,Women's Climachill Shorts, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Authentic 2dgeg z899fg August Deals Nike Air Max 90 Womens Red,Adidas Springblade 2015 Men Coupon_279,Authentic tzxtd 2bhug3 August Deals Superstar Womens Black,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Women's Shoe Nike Air Zoom Elite 8 748589-101,Men's Shoe Nike Air Max Sequent 719912-012,Nike Free 5.0 2015 Boys Preschool University Red/Black/Hyper Orange/White Running Shoes V82086,, like all retail operators, Adidas D Rose 6 Mens Scarlet/White/Scarlet Basketball Shoes V74265,Men's Shoe Nike Free RN 831508-003,Adidas Distancestar Mens Black/White/Black Track & Field Shoes V33166, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Zoom Vomero 10 Mens Total Crimson/Sail/Racer Blue/Black Running Shoes V80859,Men's Shoe Nike Roshe Two 844656-200,Nike Air Max 90 Womens String/Metallic Gold Green/Dark Storm/Silver Running Shoes V79320,, they can make up for low Men's Nike Dual Fusion Trail 2 Racer Blue/Total Crimson/Black UK#N5-9498,Men's shoes Nike Tiempo Legend VI SG-PRO 819680-108,Sik Silk Big Logo Backpack CP88, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overDr. Martens Nursery Core Colby 3-Eye Lace Shoe CP763,NIKE AIR FORCE 1 HIGH 07 White/Silver/Reflect Silver,adidas Originals Chaos Itasca Windbreaker CP1197,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Bellfield Laugar Waff Cable Knit CP1783,NIKE FLYKNIT TRAINER CHUKKA SFB Wolf Grey/White/Fuchsia Flash/Lyon Blue,EA7 Core Visibility Woven Tracksuit CP3598, could generate over half a million dollars a week, and easily finance new titles. adidas Originals Gazelle Indoor Trainer CP4071,NIKE ROSHE RUN PRINT Total Orange/Black/White,Gourmet Netto Trainer CP4466,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Max 95 Trainer CP4864,Women's Shoe Nike Air Max 1 Ultra Essentials 704993-102,adidas Originals Womens Gazelle OG Trainer CP5254, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals Aerosoles A2 by Aerosoles Wip Current Brown,Women's Shoe Nike Free TR Focus Flyknit 844817-108,Womens Shoes ALDO Musigliano Black,, we’ve chosen to develop something different than a Womens Sandals Badgley Mischka Milly II Platino Metallic Suede,Nike Huarache Run Boys Toddler Black/White/White Running Shoes V37175,Womens Sandals Calvin Klein Jiselle Vermillion Patent,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots CARLOS by Carlos Santana Macomb Black,Adidas Ultra Boost 3 Boys Grade School Clear Green/Mineral/Shock Red Running Shoes V44219,Womens Sandals Clarks Hayla Pier Brown Multi,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals COACH Pipher Black,Nike Flex Fury 2 Girls Grade School Wolf Grey/Hyper Pink/Dark Grey/White/Cool Grey Running Shoes V98,Womens Boots Cole Haan Tali Grand Tall Boot 40 Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Cole Haan Pinch Weekender Mineral Yellow Canvas,Adidas D Rose 773 4 Mens Light Onix/Black/White Basketball Shoes V61380,Womens Shoes ECCO Golf Biom Golf Hybrid White/Dynasty,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Boots Naturalizer Darena Black Leather,Adidas Ultra Boost Mens Solar Yellow/Black Running Shoes V77896,Womens Shoes New Balance WX813v3 Pink,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes Nike Tri Fusion Run Black/Grey,Nike Air Max Ltd Mens Black Running Shoes V12225,Womens Shoes PATRIZIA Contrast Beige,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Running Hooded Lightweight Jacket,Nike Air Max Tailwind 8 Womens University Red/Hyper Orange/Volt/Black Running Shoes V82502,Nike SB Holgate Lightweight Woven,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Pro Hypercool Limitless,Nike Flyknit Lunar 3 Womens Vivid Purple/Hyper Orange/Court Purple/Black Running Shoes V85395,Wholesale Trade 2017/18 Nike Lunar Force 1 LowJacquard PackMens Shoes Jacquard Woven Uppers Black/White Deals u0FH7FPR, will Authentic u4e77 i2k7p8 August Deals Nike Air Max 90 Womens,Nike Zoom Elite 8 Womens Menta/Ghost Green/Voltage Green/Black Running Shoes V63328,Cheap 3rg34 2cxanw Cheap Nike Air Max 90 Womens Grey Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Discount 3uwxs 7mis5y August Deals Nike Air Max 90 Womens Black,Men's Nike SB Portmore Ultralight Mesh Light Retro/White/Black UK#N5-9391,Online gts72 ugtuvu Cheap Adidas Superstar Womens Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Outlet vnyqv u38b29 August Deals Nike Air Max 90 Mens Grey,Women's Nike Air Max Siren Black/Fuchsia Flash/Sail/Hot Lava UK#N5-9289,UK 6zhu6 8vw7vw August Deals Nike Air Max 1 Ultra Moire 1 Mens,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 236836 Adidas Springblade Razor Men Grey Fluorescent Green Shoes,Converse Infant Chuck Taylor All Star Ox Trainer CP476,Comfortable 183988 Asics Gt2000 Men Fluorescent Green White Blue Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Comfortable 243168 Nike Air Force 1 Men White Black Shoes,Nike Junior Air Force 1 Mid Trainer CP622,Discount 167219 Nike Air Max 90 Men Black Yellow Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Inexpensive 196846 Nike Air Max Ltd II Men White Grey Shoes,Hype Premium Jean CP864,Inexpensive 223048 Nike Dunk High Men Yellow Black Purple Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Cheap 198476 Adidas ZX700 Women Navy Shoes,Majestic Raiders Ricker Windrunner CP1448,Discount 167341 Nike Air Max Women Black Purple Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Authentic 221323 Nike Free Tr Fit Women Yellow White Shoes,Only & Sons Glad Crew Neck Knit CP1840,Adidas Springblade Men Coupon_223,.

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