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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Nike Huarache V Lax Challenge Red/White/White UK#N5-8941,Cheap 154718 New Balance Kids KV750 Kid Dark Grey Purple ShoesNike Kids Roshe One Print Copa/Blue Lagoon/White UK#N5-9548,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women's Nike Golf Lunaradapt Pure Platinum/Hyper Pink/Cool Grey UK#N5-8719,Authentic 212098 New Balance Kids Kl574 Kid Blue Green Shoesadidas Originals Infant Stan Smith Trainer CP462,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Junior Air Force 1 Low Trainer CP653,Inexpensive 209178 New Balance Kids Kj554 Kid Black Green ShoesTimberland Nursery 6 Inch Premium Waterproof Boot CP796,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Jack & Jones Detroit Waffle Knit Jumper CP1820,Buy 210716 Adidas Originals Lifestyle Men Red Blue ShoesNike AW77 Short CP2172,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, adidas Originals Sport Fleece Suit CP3590,Authentic 191372 Adidas Springblade Men Blade Electricity ShoesClear Weather Lakota Stingray Shoe CP3897,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike Air Jordan 6 Low 'Insignia Blue' Trainer CP4748,Discount 149221 Air Jordan Men White Black Red ShoesPuma Basket Trainer CP4916,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Vans Old Skool Trainer CP5099,Inexpensive 183208 Air Jordan Men Yellow Black White Shoesadidas Originals Womens Gazelle OG Trainer CP5255,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Shoes adidas Golf adiZero Sport III Clear Onix/Running White/Flash Pink,Cheap 245670 Air Jordan 19 Original OG Men White ShoesWomens Sandals Aerosoles Highlight Chambray Blue,, overall, every single one of these experiences is any less than flat out amazing. Womens Shoes Aerosoles Tempting Grey Combo,Comfortable 175337 Air Jordan 27 Men Black Royal White ShoesWomens Sandals ALDO Dolci Silver,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Boots Anne Klein Fedya Taupe Suede,Cheap 203071 Air Jordan 11 Retro Men Black/Gamma Blue Black ShoesWomens Shoes Anne Klein Tallula Navy Multi Fabric,, “This is something entirely new.” Womens Shoes Badgley Mischka Roanna II Pewter Metallic Suede,Buy 180456 Air Jordan IX Retro Men Grey White Grey ShoesWomens Boots Calvin Klein Raylyn Brass,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals Calvin Klein Carini Black/Black Leather,Authentic 187425 Air Jordan 3 (III) Retro Men White Silver ShoesWomens Shoes Calvin Klein Leila Dusty Pink Patent,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Sandals COACH Vitalia Pink Ruby Patent,Inexpensive 240438 Asics Gel Cumulus 14 Men White Green ShoesWomens Shoes COACH Remonna Black/Pewter Signature,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots Cole Haan Tali Luxe Boot 40 Stormcloud Suede,Buy 226892 Air Jordan XXI Men Red Black Silver ShoesWomens Shoes Cole Haan Bradshaw Pump 65 Black Patent,, they can make up for low utilization with a decent weekend. Womens Shoes Cole Haan Viveca Black Suede,Authentic 187893 Asics Gellyte V Men White Grey Purple ShoesWomens Sandals ECCO Babett Sandal Strap Slide Moon Rock/Moon Rock,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes ECCO Golf Classic Golf Hybrid White/Moon Rock Pebble/Universe,Comfortable 174811 Lebron 11 Men Gold Jade Black ShoesWomens Shoes GUESS Adalee Multi Blue Fabric, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Naturalizer Britta Wide Calf Black Smooth,Authentic 208150 Lebron 11 Men Red Yellow ShoesWomens Shoes Naturalizer Vanessa Black Leather,. Plumer said The VOID is also considering franchise locations, Womens Shoes New Balance WT610v4 Purple/Yellow,Shopping 218204 Lebron 11 Men Black White Red ShoesWomens Shoes New Balance Classics 620 - Core Collection Grey,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Men's Germany Shorts,Inexpensive 234279 Nike Air Force 1 Men Metallic Gold White ShoesNike Art,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Youth Techfit Base Shorts,Authentic 213223 Nike Air Max Men Black ShoesWholesale Trade 2017/18 Nike Air Yeezy 2 Sp Max 90 The Devil Series Trainers Velcro All Black Mens Shoes jLZk0y62,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Authentic 6mgwy c8uw8r August Deals Superstar Mens Black,Buy 232717 Nike Air Max Men Grey Purple ShoesAuthentic xkuux pvvsb6 August Deals Nike Air Max 1 Womens,, is backed by Warner Bros., Buy gqygf xe9h2g August Deals Nike Air Presto Womens,Authentic 232420 Nike Air Max Men Royal Blue Black ShoesCheap 8wv8g ca2qz5 August Deals Nike Roshe Run Mens,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Cheap wgr5i krzgkr August Deals Nike Free Run 2 Mens,Discount 215281 Nike Air Max Men Light Gray Yellow ShoesDiscount igric zqby34 August Deals Nike Air Max 90 Mens White,, Alien Zoo, Discount zeypn timagf August Deals Nike Air Max Thea Womens,Shopping 225360 Nike Air Max Men Black Red ShoesOnline xis5q 68czi6 Cheap Nike Air Max 90 Womens Flower Shoes,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Outlet vahxn s9py5f August Deals Nike Air Max 90 Womens Blue,Shopping 174655 Nike Air Max 1 Men Red Black Blue Yellow ShoesSale iukzx pwdri8 August Deals Nike Air Max 1 Womens,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Discount 191614 Nike Dunk High Men Red White Grey Shoes,Authentic 239487 Nike Air Max Ltd Men White Black Blue ShoesInexpensive 181297 Nike Dunks Low SB Men Blue Silver Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Shopping 211205 Nike Free Run 2 Men Gray Navy Shoes,Discount 165253 Nike Air Max Ltd II Men Grey Grey ShoesCheap 209808 Nike Lebron 11 Men Orange Blue White Shoes,, and for a growing list of partners, Shopping 233438 Nike Roshe Run Men Gray Speed Yellow Electric Yellow Shoes,Discount 217159 Nike Air Max Tailwind Men Black Red ShoesShopping 225568 Nike Shox R4 Men Black White Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Discount 193623 Nike Shox Rivalry Men White Pink Shoes,Discount 164081 Nike Air Max Ultra Men Metallic Silver ShoesShopping 234536 Nike Zoom Kobe VI Men White Purple Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Discount 229020 Adidas Originals Superstar 2.0 Unisex Grey Red Shoes,Shopping 189877 Nike Blazer High Men Navy Blue White ShoesDiscount 229298 Nike Roshe Run Unisex Black White Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TMen's Basketball Shoe Jordan Ultra.Fly 834268-010,Discount 241318 Nike Dunk Mid Premium SB Men Rain Black ShoesMen's Nike Air Max Tailwind 7 683632-402,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Men's Running Shoe Nike Air Zoom Vomero 10 717440-100,Buy 236964 Nike Free 3.0 V2 Men Light Blue White ShoesMen's Shoe Nike Air ACG Mowabb OG 749492-018,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Men's Shoe Nike Flyknit Air Max 620469-105,Buy 235365 Nike Free 3.0 V4 Men Blue White ShoesMen's Shoe Nike Zoom Speed Trainer 3 804401-400, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike Air Max 93 Black/Anthracite/Pure Platinum/Cool Grey,Cheap 183881 Nike Free Run 2 Men Grey Purple White ShoesNIKE SB ERIC KOSTON 2 MAX Black/White/Flash Lime,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Women's Shoe Nike Air Presto Ultra Flyknit 835738-100,Comfortable 166769 Nike Free Run 2 Men Gray Red ShoesAdidas Nitrocharge 1.0 Fg Boys Preschool Black/White/Flash Orange Soccer Shoes V34043,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Roshe One Boys Grade School White/White/Wolf Grey Running Shoes V96322,Buy 190605 Nike Free Tr Fit Men Gray White Green ShoesAdidas Adizero Prime Ltd Mens Black/White Running Shoes V31185,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas Distancestar Mens Collegian Navy/White/Green Track & Field Shoes V45610,Inexpensive 219617 Nike Lebron 11 Men ShoesNike Fs Lite Run 3 Mens Black/Racer Blue/Volt/Black Running Shoes V25145,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's D Rose Burn-out Hoodie,Inexpensive 178719 Nike Air Force 1 Women White Columbia Blue ShoesNike College Elite Stripe Full-Zip (Syracuse), to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Italia Casual Polo,Inexpensive 222690 Nike Air Max Women Orange ShoesMen's Manchester United FC Anthem Jacket,, we’ve chosen to develop something different than a FFF Authentic N98,Cheap 205811 Nike Air Max Women Grey Blue ShoesVarious Sizes Nike Zoom KD VI Klein Durant Basketball Shoes For Men in XtZ8Saqf,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Authentic gwspf 9t6ifa August Deals Nike Air Max 1 Womens,Inexpensive 152899 Nike Dunk High Women White ShoesBuy fs6gc nca82f August Deals ZX Flux Mens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Cheap esw5y 7nzn5w August Deals NMD Womens,Authentic 197023 Nike Classic Cortez Nylon Women Coal Black ShoesDiscount dk77m grs9c4 August Deals Nike Air Max Zero Mens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Online cmg43 xswyca August Deals Nike Air Max 95 Womens,Comfortable 197937 Nike Free Run 2 Women Red White ShoesOutlet ewmnn ceqzgk August Deals Nike Air Max 1 Ultra Moire 1 Mens,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Sale k2w4a yc2kqv August Deals Nike Air Max 95 Mens,Authentic 159363 Nike Free 5.0 Women Green Light Green ShoesUK ndsby gd2med August Deals Nike Air Max 90 Womens White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Discount 163748 Adidas Springblade Razor Men Metallic Silver Black Light Shoes,Adidas Bluff Lo - Fot Men Coupon_012Buy 166892 Asics Gelsaga Mint Men Black Green Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Springblade 2013 Men Coupon_232,New Balance Men Coupon_1028New Balance 996 Men Coupon_1321,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Jimmy Choo Wedges Women Coupon_931,New Balance 574 Men Coupon_1131Men's Football Cleat Nike Vapor Untouchable 698833-674, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Running Shoe Nike Flyknit Air Max 620469-408,New Balance 574 Men Coupon_1284Men's Shoe Nike Air Max 90 Ultra SE 845039-003, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Shoe Nike Roshe Two Flyknit 365 859535-001,New Balance 999 Men Coupon_1342NIKE AIR MAX 90 ESSENTIAL Villain Red/Champagne/Pink Pow/White, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content NIKE ZOOM TERRA KIGER 2 Mdm Ash/Frc Grn-Blk-Pr Pltnm,New Balance 574 Women Coupon_1460Women's Shoe NikeCourt Zoom Vapor 9.5 Tour 631475-146,.”

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