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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Glorious Gangsta Cassello 7648 Denim Jean CP854,Comfortable 191917 Nike Zoom Hyperfuse Men Green Black ShoesEllesse Triester Poly Tape Short CP2133,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Franklin & Marshall Print Swim Short CP2311,Shopping 176099 Nike Shox Rivalry Men White Pink ShoesFranklin & Marshall Crew Arch Logo Suit CP3617,, China, open to the public. Clae Strayhorn Leather Shoe CP3874,Discount 156987 Nike Zoom Kobe IV Men Gold White Shoesadidas Originals Racer Lite Print Trainer CP4013,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, adidas Originals ZX Flux Mesh Trainer CP4162,Authentic 170662 Nike Zoom Hyperdunk Men Pink Black ShoesConverse Breakpoint Trainer CP4302,, Pure Imagination, Ellesse Pavia Cup Trainer CP4441,Discount 149404 Nike Zoom Kd IV Men Black Red Grey ShoesNike Air Safari Trainer CP4609,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Air Force 1 High Trainer CP4742,Discount 231867 Nike Zoom Kobe IV Men White Purple ShoesPuma Aril Trainer CP4903,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Vans Authentic Trainer CP5062,Comfortable 156966 Nike Zoom Kobe V Men Silver Blue ShoesTimberland Womens 6 Inch Premium Boot CP5172,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes adidas Lite Racer Vivid Mint/Black/White,Shopping 214187 Nike Zoom Kobe V Men White Forest ShoesWomens Shoes adidas Running Kanadia TR 7 Black/Black/Flash Orange,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Aerosoles Wip Free Black,Authentic 223485 Nike Zoom Kobe V Men White Gold ShoesWomens Shoes Aerosoles A2 by Aerosoles Rock Solid White Combo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals ALDO Glerrallan Ice,Inexpensive 171552 Nike Zoom Kobe VI Men White Black Red ShoesWomens Boots Anne Klein Kahlan Wide Black Multi Wide Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Anne Klein Yahaira Black Fabric,Shopping 196170 Nike Zoom Hyperfuse Tb Men Green ShoesWomens Shoes Badgley Mischka Salsa Light Blue Satin,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes New Balance W870v4 White/Red,Buy 215862 Adidas Originals Superstar 2.0 Unisex Red White ShoesWomens Shoes Nike Zoom Pegasus 31 Flash Black/Reflective Silver,, “This is something entirely new.” Womens Shoes Nike LunarTempo Deep Royal Blue/Fuchsia Glow/Light Violet/Fuchsia Flash,Shopping 168711 Adidas Springblade Razor Unisex Orange Black Silver ShoesWomens Shoes Nike Dual Fusion TR 4 Print Hyper Pink/Dynamic Berry/Black/Metallic Silver,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals PATRIZIA Nanor Beige,Inexpensive 154590 Puma Future Cat Super Lt Men Black Red White ShoesWomens Shoes PUMA Pulse XT Sport Gray Violet/Periscope,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Boots Rocket Dog Venise Black Hush,Buy 201426 Nike Air Flightposite 1 Unisex Black Crimson ShoesWomens Shoes Rocket Dog Jenelle Black Love Story,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Sandals Sam Edelman Bonnie Papaya Punch Velour Suede,Buy 236276 Asics Street Conbest Unisex Green Orange ShoesWomens Shoes Saucony Spitfire 2 White/Purple,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Superga 2750 COTW Fabric 28 Violet Fabric,Inexpensive 182982 Nike Roshe Run Unisex Dark Blue ShoesWomens Boots UGG Eliott Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots UGG Bailey Button Bling Ice/Twinface,Authentic 147582 Adidas Originals Superstar 2.0 Women Red White ShoesWomens Slippers UGG Dreams Berry Crush Hearts Suede,, they can make up for low utilization with a decent weekend. Womens Sandals Vaneli Eglon Black Smack Patent/Acciao Speed/Gunmetal Trim,Inexpensive 227253 Asics Sportstyle Gt 2 In Unisex Grey Orange ShoesWomens Shoes Vaneli Anjelica T.Moro Nival Suede/T.Moro Rimes/T.Moro Elastic,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Vaneli Adella Grey E-Print/Matching Elastic,Cheap 181707 Air Jordan 18 Original OG Women White Pink ShoesMen's J Wall Hoodie, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike ENMY Coaches,Comfortable 206417 Adidas Originals ZX 700 Women Black Pink ShoesNike Impossibly Light Hooded,. Plumer said The VOID is also considering franchise locations, Women's Soccer Tee Dress,Cheap 169157 Asics Gel Kinsei 4 Women Yellow Green ShoesNike Element Half-Zip,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Brave Soul MST Palm Beach Cargo Short CP2088,New Balance 574 Men Coupon_1168EA7 Core Visibility Woven Tracksuit CP3598,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals Superstar Foundation Trainer CP3967,New Balance 574 Men Coupon_1263Asics Gel-Lyte V 'Mesh City' Trainer CP4243,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Lyle & Scott Cally Mesh Slip On Trainer CP4547,Jimmy Choo Wedges Women Coupon_946Nike Nike Air Force 1 Elite Knit Jacquard VT Trainer CP4776,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots UGG Kisses Mini Moonstone Hearts Suede,Men's Running Shoe Nike Air Zoom Vomero 10 717440-002Womens Shoes UGG Antora I Do! White Suede, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Sandals Vaneli Mandy Red Ecco Nappa,MEN'S NIKE AIR ZOOM ELITE 8 748588-100Womens Shoes Vaneli Eara Black Nappa,, like all retail operators, Nike Tech Fleece,Men's Shoe Jordan Eclipse 724010-126Nike Tech Fleece Cropped Splatter, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Element,Men's Shoe Nike Air Force 1 Flyknit Low 817419-1002016 FFF Stadium Home,, they can make up for low Men's Standard 19 2.0 Tee,Men's Shoe Nike Air Max BW Ultra SE 844967-101Wholesale UK Adidas Originals City Love 3 Generations High Top Shoes Men Black Green ziMWLCVn, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAuthentic hqc47 fvfvqi August Deals Nike Air Max 90 Womens Blue,Men's Shoe Nike Air Zoom Odyssey 2 844545-007Buy futyi wiamiy August Deals Nike Air Max 90 Womens Floral,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap d5pp9 7q5m8c August Deals Nike Free 50 Mens,Men's Shoe Nike Free RN Distance LE (Chicago 2016) 849662-004Discount c7zdb mfck75 August Deals Nike Air Presto Womens, could generate over half a million dollars a week, and easily finance new titles. Online dwg3z wgh4fn August Deals Nike Air Presto Mens,Men's Shoe Nike Lunar Force 1 Flyknit Workboot 855984-001Outlet bgqw3 txrh29 August Deals ZX Flux Mens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Sale f2gs4 gc6ncd Cheap Adidas Superstar Womens White Shoes,Men's shoe Nike Tiempo Legend VI FG 819177-108UK f6ngn 9yztbg August Deals Superstar Womens Gold, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap 174505 Adidas Skate Men Red White Shoes,Men's Shoe Nike Zoom Train Incredibly Fast 844803-400Discount 177438 Air Jordan Retro 14 Men Black Red Shoes,, we’ve chosen to develop something different than a Comfortable 230050 New Balance Mc1005 Men White Shoes,Men's Training Shoe Nike Metcon 2 819899-601Comfortable 197760 Nike Air Force 1 Men White Obsidian Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Cheap 202717 Nike Air Max 90 Men Black Yellow Shoes,NIKE AIR HUARACHE Hyper Pink/Medium Ash/Dark Ash/Dusty CactusShopping 240410 Nike Air Max Ltd Men White Black Red Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Comfortable 192663 Nike Classic Cortez Nylon VIbrant Men Blue White Shoes,NIKE AIR ZOOM PEGASUS 31 White/Blue Lagoon/Clearwater/BlackShopping 240783 Nike Dunks Low SB Men Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic 238447 Nike Free Trainer 3.0 Men Black Red Shoes,NIKE FREE TRAINER 3.0 V3 Black/White/BlackComfortable 230316 Nike Lunarglide Men Grey White Green Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Comfortable 213263 Nike Shox Nz 2.0 Men Black Pink Shoes,NIKE SB LUNAR ONESHOT Team Red/White/BlackInexpensive 185767 Nike Zoom Hyperdunk Low Men Black White Treasure Blue Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Discount 199540 Puma By Hussein Chalayan Men Yellow Shoes,WOMEN'S NIKE FS LITE RUN 2 684667-300Cheap 198476 Adidas ZX700 Women Navy Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Comfortable 152933 New Balance W1400V2 Women Blue Silver Shoes,Women's Shoe Nike Air Max 90 Ultra 2.0 Flyknit Metallic 881563-001Inexpensive 234068 Nike Dunks High Women Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Adidas Bluff Lo - Fot Men Coupon_011,Women's Shoe Nike Free TR 6 Metallic 849805-001Asics Mexico 66 Lauta Women Coupon_394,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Jimmy Choo Bridal Women Coupon_714,Women's Shoe Nike Air Max Jewell 896194-300New Balance Men Coupon_1062,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by New Balance 999 Men Coupon_1343,Adidas Rose 4.5 Boys Preschool Black/Light Scarlet Basketball Shoes V21245Nike Kevin Durant Men Coupon_1711,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men's Golf Shoe (Wide) Nike FI Impact 2 776114-001,Adidas D Lillard 1.0 Boys Grade School Light Onix/Black/White Basketball Shoes V61196Men's Running Shoe Nike Air Zoom Structure 19 806580-004, will Men's Shoe Nike Air Max 90 Ultra Essential 819474-402,Nike Air Max 90 Boys Grade School Cool Grey/Voltage Green/Obsidian/Lucid Green/White Running Shoes VMen's Shoe Nike Magista Onda IC 651541-106, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer NIKE AIR MAX 1 ULTRA MOIRE Game Fireberry/White/Fireberry/Firebe,Nike Huarache Run Girls Grade School Copa/White/Blue Lagoon Running Shoes V48665NIKE SFB FIELD 8" Coyote/Coyote,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Women's Shoe Nike Juvenate Flo Print 842532-500,Adidas D Lillard 1 Mens Frozen Blue/Scarlet/Blue Basketball Shoes V54108Men's Training Shoe Nike Metcon 3 852928-008,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Cosmic Boost Mens Grey/Clear Grey/Flash Orange Running Shoes V56688,Adidas J. Wall 2.0 Boys Grade School Collegiate Navy/Vivid Red/Shock Blue Basketball Shoes V45858Nike Air Max 90 Ultra Mens Heritage Cyan/Black/White/White Running Shoes V58038,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Crazy Cool Womens Black/Prism Mint Running Shoes V24230,Adidas Ultra Boost Mens White/Clear Grey/Black Running Shoes V90370Nike Air Zoom Winflo 2 Womens Copa/White/Hyper Orange Running Shoes V48792, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Nike LunarTempo Black/Bright Crimson/Hot Lava/Total Orange UK#N5-9217,Nike Air Huarache Utility Mens Gym Red/Black Running Shoes V57187The North Face Jester Backpack CP93, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s adidas Originals ZX Flux Trainer CP3961,Nike Shox Nz Mens White/Black/Anthracite/Infrared Running Shoes V87140Creative Recreation Kaplan Trainer CP4346,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Air Max 90 Ultra Breathe Trainer CP4708,Adidas Adizero Tempo 6 Womens Vivid Berry/Metallic Silver/Glow Coral Running Shoes V84462The North Face Hedgehog FastPack Lite Trainer CP5045,.

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