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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Armani Jeans Perforated Logo Suede Trainer CP4191,Comfortable 206013 Nike Dunks High Men Graffiti Yellow ShoesCreative Recreation Cesario Lo XVI Snake Trainer CP4333,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Lacoste Bowerey Trainer CP4512,Shopping 180331 Nike Dunks High Men ShoesNike KD VII Trainer CP4676,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Roshe One Print Trainer CP4818,Authentic 174132 Nike Dunks Low SB Men ShoesRalph Lauren Polo Hanford Trainer CP4948,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Cole Haan Sarina Ballet Twine Snake Embossed/Patent,Authentic 160929 Nike Free Trainer Men Blue White ShoesWomens Shoes Cole Haan Jenni Gore Ballet II Black Patent,, “This is something entirely new.” Womens Boots ECCO Touch 35 Shoetie Black,Cheap 160140 Nike Free Trainer 5.0 Men Black White ShoesWomens Shoes ECCO Tallinn Moc Warm Grey,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals GUESS Hyee Black Leather,Comfortable 223409 Nike Hyperdunk Men Blue White Red ShoesWomens Boots Hunter Original Short Gloss Rhodonite Pink,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Nike LunarTempo Black/Copa/Blue Lagoon/Hyper Orange,Buy 219162 Nike Lebron 11 Men Blue Grey Orange ShoesWomens Boots PATRIZIA Meg Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes PATRIZIA Jayne Brown,Discount 238921 Nike Lebron 11 Men ShoesWomens Shoes Reebok Zone Cushrun MT Flat Grey/Citrus Glow/Lush Orchid/Graphite/White/Steel,, they can make up for low utilization with a decent weekend. Womens Boots Rocket Dog Taylor Black Heirloom/Soho,Comfortable 200356 Nike Lebron X Men Orange ShoesWomens Boots Sam Edelman Joey Steel Grey,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Sam Edelman Lynn 1 Black/White,Comfortable 152679 Nike Lebron 11 Men ShoesWomens Shoes Saucony Cohesion 9 Silver/Navy/Teal, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Timberland Ashdale Ankle Waterproof Brown,Discount 214128 Nike Lunarglide 2 Men Black Purple ShoesWomens Boots UGG Hyland Black Leather,. Plumer said The VOID is also considering franchise locations, Womens Shoes UGG Bridgen Black Leather,Buy 238530 Nike Lunarglide 3 Men Black Green Yellow ShoesWomens Boots Vaneli Kandee Black Suede/Black Vero Print/Gunmetal Buckles,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Womens Shoes Vaneli Delray Navy Suede/Navy Croco Paten,Discount 154076 Nike Lunarglide 2 Men White Blue ShoesWomens Shoes Vaneli Aretha Black Nappa,, long-form VR experience, Eclipse, Unisex Shoes Vans Slip-On 59 (Denim C&L) Navy,Comfortable 207450 Nike Roshe Run Men Dark Blue Orange Electric Yellow ShoesEvolution Number 9 Women’s Dress,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Italia Stadium Jacket,Authentic 198289 Nike Roshe Run Men Blue Electric Yellow Cyan ShoesWomen's Jardineto 3-Stripes Shorts,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Nike City Short-Sleeve,Authentic 243165 Nike Shox Conundrum Men Black Pink ShoesNike Revolution Sideline Stretch Woven,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Nike Tri-Blend Palm Just Do It,Authentic 219296 Nike Shox Conundrum Men White Pink ShoesYouth Daybreaker Hoodie,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Online r6pqi btpk9x August Deals Nike Air Max 1 Womens,Discount 190669 Nike Shox R4 Men Black ShoesOutlet eru79 mf6ww5 August Deals Nike Roshe Run Womens,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Sale 7b4i7 3a5kiw August Deals Superstar Mens,Authentic 214761 Nike Shox R4 Men White Grey ShoesSale vr5cz zvnwqu August Deals Nike Air Presto Womens,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, UK mpsur i7mxci August Deals Nike Air Max 90 Womens White,Buy 216208 Nike Shox R6 Men Black ShoesInexpensive 157333 Adidas Skate Rayado Mid Men Grey Shoes,, is backed by Warner Bros., Shopping 176359 Air Jordan 11 Original OG Men White Black Shoes,Authentic 182743 Nike Shox Rivalry Men White ShoesCheap 244703 Asics Gellyte V Men Grey Purple Shoes,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Inexpensive 155596 New Balance Mc696 Men White Silver Shoes,Authentic 204973 Nike Zoom Hyperdunk Men Black Yellow Purple ShoesComfortable 188107 Nike Air Force 1 Men Black Shoes,, Alien Zoo, Inexpensive 215263 Nike Air Max Men White Black Shoes,Shopping 192871 Nike Zoom Hyperfuse Men Royal Blue White ShoesDiscount 213330 Nike Air Max 90 Men Red Grey Shoes,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Buy 151376 Nike Air Max Jr Men Black Blue Shoes,Authentic 182755 Nike Zoom Kobe IV Men Black Grey ShoesInexpensive 227115 Nike Air Max Tailwind 4 Men Red Yellow Shoes,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Shopping 182820 New Balance Fresh Foam 980 Women White Purple Shoes,Cheap 225990 Adidas Originals Lifestyle Unisex White Run White ShoesCheap 162458 Nike Air Max Women Gray Pink Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Shopping 240777 Nike Classic Cortez Nylon Women Black Peach Shoes,Cheap 147667 Adidas ZX 630 Unisex Grey Fluorescent Green ShoesCheap 147933 Nike Lunarglide 2 Women Pink Lime Black Shoes,, and for a growing list of partners, Adidas Porsche Design IV Men Coupon_182,Shopping 156519 Asics Sportstyle Gt 2 In Unisex Brown Red Shoes2015 Christian Louboutin Women Coupon_427,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Jimmy Choo Boots Women Coupon_678,Authentic 170827 Nike Roshe Run Unisex Mixed Blue ShoesJimmy Choo Wedges Women Coupon_922,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, New Balance 574 Men Coupon_1171,Discount 236882 Air Jordan 1 Women Black Metallic Gold ShoesNew Balance 574 Women Coupon_1496,.

Nike Derrick Rose Men Coupon_1650,Cheap 162975 Air Jordan Spizike Women Blue Grey Orange ShoesMen's Basketball Shoe Nike HyperLive 819663-606,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Men's NIKE FREE 4.0 FLYKNIT 717075-005,Discount 202322 Asics Gel Kinsei 4 Women Silver Pink ShoesMen's Running Shoe Nike LunarEpic Flyknit 818676-700,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Kids Air Max Premiere Run Black/Vivid Pink/White/Metallic Silver UK#N5-9589,Authentic 242789 Nike Free 4.0 Flyknit Women Black ShoesProjekts NYC Junior Baltic Bomber Jacket CP459,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Creative Recreation Nursery Cesario Quilted Trainer CP756,Cheap 182254 Nike Free Flyknit 4.0 Women Pink White Court Purple ShoesCriminal Damage Thorpe Full Zip Hooded Top CP1030,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Ellesse Puffer Jacket CP1354,Shopping 163727 Nike Lunar Eclipse Women Gray Blue Orange ShoesJack & Jones Braid Basket Weave Knit CP1823,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals PATRIZIA Perfection Gold,Platforms Jimmy Choo Women Coupon_978Womens Shoes PUMA The Suede Winterized Rugged Italian Plum/Coral Cloud Pink, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy y8ccq kiq6bh August Deals Nike Free Run 2 Womens,Nike Kobe Bryant Men Coupon_1794Cheap r55a6 psigkw August Deals Nike Air Presto Womens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount sn7xk dnyqwk August Deals Nike Air Max 90 Essential Mens,Converse Chuck II Waterproof Thermo Unisex Boot 155331C-001Online rfv8t wwn93z August Deals Nike Air Max 95 Womens,, we’ve chosen to develop something different than a Outlet u7qe8 2mxc4p August Deals Ultra Boost Womens,Men's Basketball Shoe Kobe XI 836183-015Sale ufpg7 hydg7m August Deals Nike Air Huarache Womens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Shopping 211765 New Balance Kids 574 Kid Red Shoes,Men's Basketball Shoe Nike Zoom KD 9 843392-010Cheap 216024 Air Jordan 13 Retro Men Black/Metallic Gold Red White Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Buy 179276 New Balance Classics Ml515 Men Dark Grey Shoes,Men's Nike Air Max Tailwind 7 683632-601Comfortable 199711 Nike Air Force 1 Men Black Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Buy 200179 Nike Air Max Men Black Purple Shoes,MEN'S NIKE FREE TRAINER 3.0 V4 749361-073Inexpensive 160764 Nike Air Max 90 Men White Black Blue Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic 199442 Nike Air Penny 3 Retro Men Red Black Shoes,Men's Nike Shoe Nike SB Dunk Low Pro Ishod Wair 819674-612Cheap 145781 Nike Dunk High Men Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap 185773 Nike Free 5.0 V4 Men Brown Black White Shoes,Men's Running Shoe Nike Free 4.0 717988-010Comfortable 211575 Nike Lunareclipse 4 Men Grey Black Yellow Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Buy 233001 Nike Lunarglide 2 Women Pink Grey Green Shoes,Men's Shoe Nike Air Zoom Odyssey 749338-101Adizero Rose II 773 Men Coupon_292,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Christian Louboutin Sale Women Coupon_618,Men's Shoe Nike FL-RUE 880994-100Platforms Jimmy Choo Women Coupon_998, will New Balance 996 Men Coupon_1327,Men's Shoe Nike Metcon 2 819899-701Nike Derrick Rose Men Coupon_1670, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Boot Nike SFB 6" Leather 862507-400,Men's Shoe Nike Ultra XT Mesh 833910-600Men's Running Shoe Nike Air Max 2017 849559-002,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Shoe Nike Air Max 1 Ultra 2.0 SE 875845-002,Men's Shoe NikeLab Tiempo Vetta 840482-400Men's Shoe Nike Jordan Galaxy 820255-402,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Men's Shoe Air Force 1 Mid 07 315123-029,Men's Turf Soccer Shoe Nike MercurialX Proximo TF 718775-580Men's Shoe Nike Air Huarache Ultra 819685-400,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Women's Shoe Nike Free RN Flyknit 831070-500,NIKE AIR ZOOM PEGASUS 31 FLASH Black/Reflect SilverAdidas J Wall Boys Grade School Fairway/Reflective/Black Basketball Shoes V53259, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas D Rose Lakeshore Mid Boost Mens Granite/Flash Green Basketball Shoes V56176,NIKE FREE 5.0 Menta/Green Glow/Bright CitrusNike Air Max Tailwind 8 Mens Sail/White/Wolf Grey/Black Running Shoes V73284, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s adidas Originals Crib Superstar Trainer CP723,Women's Shoe Nike Air Presto 878068-001Publish Shelton Print Hooded Top CP1143,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Pretty Green Seam Seal Cambert Jacket CP1497,Women's Shoe Nike Free Transform Flyknit 833410-600Pacific Standard Tidal Swim Short CP2335,.

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