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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Cole Haan Tartine Skimmer Gold/Silver Glitter,Nike Derrick Rose Men Coupon_1589Womens Boots ECCO Nephi Bootie Black Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes ECCO Touch 50 Buckle Coffee,New Balance 670 Women Coupon_1517Womens Shoes Ecco Performance Ulterro Lo GTX Warm Grey/Sage/Ice Flower,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes GUESS Jiyana Gold Synthetic,New Balance 997 Women Coupon_1540Womens Shoes Hunter Rhs Original Clog Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Sandals Naturalizer Finale White Leather,New Balance 996 Women Coupon_1532Womens Shoes Naturalizer Nadine Brown Suede,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes New Balance 521 Black,Nike Derrick Rose Men Coupon_1641Womens Shoes New Balance Classics WL574 Papaya,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Vaneli Shirin Black Soft Nabuk/Black Mesh,Men's Artificial-Grass Soccer Cleat Nike Hypervenom Phantom II AG 747490-308Air Jordan Lite Fleece Full-Zip,, “This is something entirely new.” Nike Fly Framing Slope,Men's Baseball Cleat Nike Trout 2 Pro 807133-010Running Graphic Jacket,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Soccer Flowers Graphic Tee,Men's Basketball Shoe KD 8 'Aunt Pearl' Premium 819148-603Nike 3" Essential,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Kids Tournament Logo Tee,Men's Basketball Shoe LeBron XIII Low 831925-164Jordan Past The Hoop,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Men's Base Mid Shorts,Men's Basketball Shoe Nike KD 8 N7 811363-123Various Sizes Adidas Kite Summer Breathable Wading Shoes Women Green White Gray GLHrphgF,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Wholesale UK Nike Hyperdunk-11 qoQK4HaI,Men's Firm-Ground Soccer Cleat Nike Magista Orden FG 651329-106Authentic dwe3c 9eyxgx August Deals Nike Air Max 90 Womens Red,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic wzcau zc7qgg August Deals Nike Air Max 90 Womens Black,Men's Firm-Ground Soccer Cleat Nike Magista Opus FG 649230-106Buy ii7ug 4ztgg5 August Deals Nike Air Huarache Mens,, they can make up for low utilization with a decent weekend. Cheap 4vk4i dybgrv August Deals ZX Flux Mens,Men's Golf Shoe Nike Air Zoom Attack 853739-001Cheap nkak2 6gdu5b August Deals Nike Blazer Low Mens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 6vqgh 9isqrn August Deals Nike Air Max 90 Womens,Men's Indoor/Court Soccer Shoe Nike HyperVenomX Proximo NJR x Jordan IC 820118-106Discount qn49b it2pns August Deals Yeezy 350 Boost Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Online 2tk2s xtmi9y August Deals ZX 700 Mens,men's NIKE AIR MAX 2015 698902-005Online z62ih 75mk5v August Deals ZX Flux Mens,. Plumer said The VOID is also considering franchise locations, Outlet q6xgb awcb6s August Deals Nike Air Max 90 Essential Womens,Men's Nike Basketball Shoe Kyrie 2 819583-447Sale ezc8w v2p2zr August Deals Nike Air Max 2015 Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Shopping 154034 Nike Air Max Fly By Men Orange Shoes,Men's Running Shoe Nike Flex Fury 2 819134-800Comfortable 220690 Nike Blazer High Men Gray Black Cyan Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Buy 157379 Nike Dunk High Men Purple Black Shoes,Men's Running Shoe Nike Free RN Distance 827115-044Discount 241318 Nike Dunk Mid Premium SB Men Rain Black Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap 204444 Nike Free Run Men Black Gray Blue Shoes,Men's Running Shoe Nike LunarTempo 705461-007Cheap 219354 Nike Lebron 10 Men Red Black White Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Authentic 150728 Nike Lunarglide 3 Men Red Blue White Shoes,Men's Shoe Jordan Eclipse 724010-012Cheap 154920 Nike Shox Conundrum Men White Shoes,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Cheap 190556 Nike Shox R4 Men Black Shoes,Men's Shoe Jordan J23 854557-801Discount 213003 Nike Shox Rivalry Men White Black Shoes,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Discount 228858 Nike Zoom Kobe VIII Basketball Men Black Blue Shoes,Men's Shoe Nike Air Berwuda 555305-402Authentic 240257 Adidas Originals Rayado Unisex Black White Grey Shoes,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Inexpensive 171258 Adidas Climacool Ride Women Grey Tech Grey Metallic Glow Pink Shoes,Men's Shoe Nike Air Max 2016 Print 818135-001Comfortable 201182 New Balance W890V4 Women Purple White Shoes,, is backed by Warner Bros., Authentic 169292 Nike Air Max Women White Pink Shoes,men's NIKE AIR MAX 2015 698902-102Authentic 164531 Nike Dunk High Women Black Shoes,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Discount 167099 Nike Free Tr Fit Women Royal Blue White Shoes,Men's Shoe Nike Air Penny II 333886-100Adidas Originals JS Men Coupon_134,, Alien Zoo, Asics Gel Kayano 18 Women Coupon_385,Men's Shoe Nike Air Zoom Odyssey 2 844545-003Christian Louboutin Sale Women Coupon_624,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Jimmy Choo Pumps Women Coupon_840,Men's Shoe Nike Darwin 819803-005New Balance Men Coupon_1068,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Air Max Turbulence Ls Mens Wolf Grey/Pure Platinum/White Running Shoes V98881,Men's Shoe Nike Roshe One 511881-112Nike Lunarestoa 2 Mens Black/Kumquat/Sail Running Shoes V21104,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Supernova Sequence 8 Womens Night Navy/Raw Purple/Super Blue Running Shoes V66702,NIKE AIR ZOOM PEGASUS 31 Dove Grey/Bright Citrus/Total OrangeNike Air Zoom Winflo 2 Womens Wolf Grey/Copa/Fuchsia Glow/Blue Lagoon Running Shoes V97333,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TCreative Recreation Kaplan Perforated Trainer CP4358,Women's Shoe Nike Air Huarache Ultra 819151-100Nike Zoom Stefan Janoski Trainer CP4611,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Puma Ignite PWRWARM Trainer CP4908,Women's Shoe Nike Air Max Thea Joli 725118-002Y3 Sprint Trainer CP5131,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Unisex Shoes adidas by Juun. J Perf Leather ZX8000 Low JJ Black/Gold Metallic/Black,Women's Shoe Nike Free Focus Flyknit 844817-800Womens Sandals Aerosoles Water Power Tan, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Sandals ALDO Casarolo Black Nubuck,Women's Shoe Nike LunarEpic Flyknit 818677-300Womens Shoes Anne Klein Petrica Mint Reptile,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Boots C Label Cathy-8B Charcoal,Women's Shoe NikeCourt Zoom Cage 2 705260-413Womens Boots Calvin Klein Jeans Byra Dark Grey,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Calvin Klein Cadence Shadow Grey Patent/Stretch,Adidas Crazy Fast Boys Preschool Light Aqua/Sub Blue Basketball Shoes V60775Womens Boots Clarks Plaza Steer - Wide Shaft Black Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals Clarks Liya Gander Black,Nike Free 5.0 2015 Boys Preschool Game Royal/Neo Turquoise/Light Retro/Black Running Shoes V54964Womens Shoes Clarks Crewso Riley Nude,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Cover-Ups Hydro Current,Nike Air Max 90 Ultra Mens Heritage Cyan/Black/White/White Running Shoes V58038Active Training Graphic Knit Shorts,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Dri-FIT Speed,Nike Air Zoom Pegasus 32 Mens Black/Pure Platinum/White Running Shoes V24505Nike Strike Stretch Longer Woven,, and the entertainment giant made an investment in the company. Men's Cool 365 Stretch Hoodie,Nike Free 4.0 Flyknit 2015 Mens Black/Hyper Orange/University Blue/Sail Running Shoes V20422Various Sizes Nike Free Run+ 2 Womens Running Shoes Grey Blue Discount 8lemeYpS,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Authentic fsuka ehdbm5 August Deals Nike Roshe Run Mens,Nike Shox Nz Mens Black Running Shoes V12590Buy ecuvq 5wzmrc August Deals NMD Womens, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy 235365 Nike Free 3.0 V4 Men Blue White Shoes,Men's Nike Mercurialx Pro IC Black/Challenge Red/White/Metallic Gold UK#N5-8954Cheap 211016 Nike Hyperize Kobe Bryant Olympic Men White Black Red Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Buy 195604 Nike Lunarglide 2 Men Green Black Shoes,Men's Nike Air Max Effort TR Black/White/Wolf Grey UK#N5-9444Buy 164372 Nike Shox R4 Men White Red Shoes,, we’ve chosen to develop something different than a Discount 225641 Nike Zoom Kobe VI Men White Blue Shoes,Nike Kids Jr Mercurial Victory V FG Soccer Wolf Grey/Black/Hyper Pink UK#N5-9466Discount 229020 Adidas Originals Superstar 2.0 Unisex Grey Red Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Comfortable 202044 Air Jordan 5 Retro Women White Fire Red Pink Shoes,Women's Nike Genicco Print Black/Wolf Grey/White UK#N5-9566Buy 162534 Nike Air Max Women Blue Pink Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Inexpensive 202276 Nike Dunk High Women Purple White Silver Shoes,New Balance 420 Backpack CP74Adidas Clima Cool 5th Men Coupon_103,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Christian Louboutin Sale Men Coupon_413,New Era NY Pitch 2 Tone Backpack CP81Jimmy Choo Bridal Women Coupon_752,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, New Balance Men Coupon_1070,adidas Originals Junior ZX Flux Tech Trainer CP575New Balance 373 Women Coupon_1408,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Kevin Durant War Boots Men Coupon_1758,Ralph Lauren Polo Junior Hanford Trainer CP686Men's Golf Shoe Nike FI Flex 849960-100,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Men's Nike Tiempo Legend VI AG-R 819712-108,Flossy Nursery Polka Plimsole CP769Men's Shoe Nike Air Max 90 Mid Winter 806808-002, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Men's Shoe Nike Metcon 2 819899-701,adidas Originals Long Line Hooded Top CP944Men,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not NIKE MERCURIAL SUPERFLY FG Volt/Black/Hyper Pink,Creative Recreation Concord Lounge Hooded Top CP1019Women's Shoe Nike Free Focus Flyknit 844817-100,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Converse Core Plus Terry Short CP2113,Franklin & Marshall Mitch Wide Checked Short CP2136Flossy Palmira Espadrille CP3799,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, adidas Originals Tubular X Trainer CP4152,Condemned Nation Primo Swim Short CP2300Hugo Boss Stiven Trainer CP4474, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Roshe LD-1000 Trainer CP4878,EA7 Core ID Poly Tracksuit CP3596Nike Womens Benassi Swoosh Sandal CP5239, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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