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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Wmns Roshe Two Flyknit Women Black,Fashionable ONEPIECE Original Cotton Blend - Blue / Red / White Men's Jumpsuits - 90MS491,Paul Smith Naked Lady Belt Black L84p7930,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy Cheap VALENTINO Beads Embellished Wool Cloth Jacket - Black Men's Casual Jackets - 35DQ185,Favorably CHRISTOPHER KANE Color Block Cotton Jacquard - Black / Multi men's Pants - 32KL499,Cheap BORSALINO Alessandria Fur Felt Large Brim - Black Men's Hats - 82VC852,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Classic-fit ALEXANDER MCQUEEN Classic Skull Print Silk Chiffon Scarf - Grey / Red Men's Scarves & Wraps - 82OV879,First-Rate DMD HELMETS Salvation Mountain Printed Scarf - Multicolor Men's Scarves & Wraps - 33LD091,Cool ROBERTO CAVALLI Stretch Cotton Corduroy Flared - Brown Men's Pants - 71PK218,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Free 3.0 V2 Mens Gray Orange Shoes I6d4842,Popular TEVA 10Mm Original Universal Lux - Black Men's Sandals - 80FC320,Nike Roshe Run Suede Mens Blue Black Green White Shoes P3v2924,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Vans Old Skool Slip On AIR Mesh Summer Low Unisex SHOE S76h4854,Promotions MP MASSIMO PIOMBO Waterproof Techno Gabardine Car - Blue men's Coats - 52IW526,Discount Sale 2015 Air Jordan 7 Retro"Marvin The Martian"Black/University Red-Poison Green 304775-029 Mens Shoes In the UK online,, they can make up for low utilization with a decent weekend. Discount Sale 2015 Nike Air Yeezy 2 Mens Shoes For Sale Black Green In the UK online,Reasonable Price HARRIS Crocodile Embossed Leather Derby - Green Men's Lace-Up Shoes - 80AM974,Discount Sale Air Jordan 29 White Blue Crack Mens Shoes 2015 Latest Jordan XX9 Sneakers Outlet In the UK online,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount Sale Buy Cheap Nike Kobe 9 2014 Low Weave Black Jade Mens Shoes In the UK online,Converse Chuck Ii Boot Mens Cognac,Discount Sale For Sale To Buy Hot Sale Nike Air Presto 5.0 Mens Shoes Blue Black In the UK online, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount Sale Newest Nike Hyperdunks 2015 TB All Star"USA Away"Shoes Obsidian/University Red/White Mens Basketball Sneakers High Top Cheap Sale In the UK online,Reebok Club C85 Tg Mens Navy,Discount Sale Nike Air Max 90 EM Mens Shoes New Red White In the UK online,. Plumer said The VOID is also considering franchise locations, Discount Sale Nike Air Penny Hardaway Mens Shoes Discout Black White In the UK online,Jordan Retro 8 Socks Mens Basketball Accessories Black/White X9l9661 Outlet,Discount Sale NIKE LUNAR FORCE 1 FUSE Mens Shoes Online Black White In the UK online,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Vans Classic Slip On Skull Suede-Canvas Shoes B87b9105,Discount Sale 2014 New Air Jordan XI 11 Mens Shoes White Black In the UK online,Discount Sale 2015 Latest Nike Roshe Run Knit Mens Shoes Discount Online Cheap Couples Sneaker Red Black In the UK online,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount Sale 2015 Outlet Nike Air Yeezy 2 Mens Shoes Cheap Sale Grey White In the UK online,Discount Sale 2015 Latest Nike Air Jordan 5 Maple Leaf Womems Shoes Green Red Sneakers Outlet In the UK online,Discount Sale Air Nike Zoom Kobe Venom For Men in 77143 In the UK online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Discount Sale Hot Sale Air Max 90 Hyperfuse Mens Shoes Fur Online Shopping Green White Grey In the UK online,Discount Sale 2015 Newest Designed Nike Air Huarache Utility Run Shoes Camouflage/Gray Black Mens Sneaker Online Store In the UK online,Discount Sale Nike Air Jordan 3 III Cement Mens Shoes Dark Grey Orange In the UK online,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Fashionable DAMIR DOMA Mesh Tank - Black women's Tops - 36SU856,Discount Sale Nike Air Max TN I Mens Shoes blue white In the UK online,New Styles ARUNA SETH 70Mm Swarovski Butterfly Lace - Black women's Pumps - 45RG269,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Timberland Glancy 6 Boot Womens Camel,Discount Sale Nike Barkley Posite Max For Men in 77568 In the UK online,Adidas Energy Boost 3 Neutral Running Shoes Sun Glow/Pink/Red - Women's Shoes,, and the entertainment giant made an investment in the company. Jacqueline De Yong Womens Hayden Blouse Black,Discount Sale Nike Kobe VIII(8)BHM Basketball Shoes in 88473 In the UK online,Elle Sport Womens Lightweight Pindot Mesh Performance Singlet Sugar Lime,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Force 1 Low Womens Pink White X95d7071,Discount Sale Nike Zoom Hyper Force PE Sneakers For Men in 70448 In the UK online,Nike Air Max 90 Womens Blue Grey White N65v1002, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. New Era MLB Aqua Snapback Mens Baseball Accessories San Francisco Giants Black Q80t4363 Factory Out,Wmns Nike Free 5.0+ 2016 Men Running Shoes in Red White Z19k2623 For Sale,Asics Gel Venture 5 Trail Running Shoes Indigo Blue/Black/Yellow - Men's Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Originals Dragon Trainers Bluebird/Metallic Gold/White - Men's Shoes,Nike Air Jordan 11 Summer Crystal Transparent Packaging Shoes,Brave Soul Mens Mcrea Skinny Fit Ripped Jeans Blue Wash,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Lyle & Scott Argyle Socks Grey L94x2851,Nike Air Max Flyknit Purple Gray Shoes,Ralph Lauren Half Zip Knit Cream Z13z1908,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Polo Ralph Lauren Hanford Canvas Trainers Navy/Red P43c8147,Nike Air Max 90 Hyperfuse Prm Green Online Shoes,Nike Air Jordan 4 Mens Black Grey White Shoes K54s9435,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Air Max 1 87 Mens Black Blue U26b2395,Nike Blazer 1972 Low Anti-Fur Suede Brown Gold Shoes,Nike Dunk High Top Mens Black White Skeleton W36r4434, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Free Run 2 Mens Black Green Shoes H59r1575,Nike Dunk High Top White Black Pirate Shoes,Vans Surf Black N73v3518,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Discount Sale 2015 New Air Jordan 3 Powder Blue (Blue / Black - Wolf Grey - White) Shoes In the UK online,Nike Free Run 3 DarkGray RoyalBlue Shoes,Discount Sale 2016 Nike Air Max Tailwind 8 Print Sneakers Orange Navy Mens Running Shoes In the UK online,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Discount Sale Buy Online Cheap Nike Air Max 2013 Trainer 1.3 Mens Shoes White Green In the UK online,Nike Free 3.0 V2 Black Royalblue Shoes,Discount Sale Newest Nike Air Max 90 Kids Shoes Children Sneakers Online Store Black White In the UK online,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Discount Sale Nike Air Max 95 360 Mens Shoes Black Green Outlet In the UK online,Nike Shox Agent Black White Shoes,Discount Sale Nike Kobe VIII(8)BHM Basketball Shoes in 88473 In the UK online, will Discount Sale World Cup Nike Mercurial Victory X AG Football Boots black white red In the UK online,Nike Air Max 90 Mid Authentic Store,Adidas Porsche Design Bounce VI Running Shoes Red Black U25r5450 Clearance, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer UK Asics Onitsuka Tiger Mexico 66 Baja Navy Blue Sliver Red Shoes N18i4479 Wholesale online,Nike Air Zoom Vomero 12 Inexpensive Shop,Nike Air Max 90 Hyperfuse Premium "Olympic" Running Shoes Online Shop D94u3374 save 40%-70%,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Lebron XI PS XDR Basketball shoes for Men Black White Graffiti Printing Q3t9516 outlet at disc,Nike Lavadome Ultra Mens Shoes Favorite Store,Nike Air Jordan 10 White Black Red Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Max 2015 Orange Shoes,100% original ADIDAS BY RAF SIMONS Stan Smith Leather - White / Red Men's Sneakers - 79IN110,Nike Dunk High Top Black Grey City Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Roshe Run 3M Glow Hyperfuse Red Shoes,Amazing NEIL BARRETT Bolts Neoprene Jogging - Black Men's Pants - 69KT616,Nike Air Zoom Structure 20 Shoes Retail Prices, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room 2017 Latest CALVIN KLEIN UNDERWEAR Stretch Cotton Jersey Briefs - Black Men's Underwear - 48XP497,Be fashionable TOD'S Grained Leather Vertical Card Holder - Black Men's Wallets - 97JL026,Best lace to buy KWOTS No Way Leather - White Men's Sneakers - 14IY035, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Ugg Reignfall Liberty Wellies Asphalt - Women's Shoes,Nike Air Jordan 3 All Black Shoes,Reebok Royal Smash Trainers Black/White - Women's Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Under Armour Womens Coldgear Evo Cozy Long Sleeve Top Magenta,Nike Air Jordan 13 Supper AAA White Black Red Shoes,Nike Air Jordan 5 Womens Black Purple Shoes R96a4888,.

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