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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Adidas F50 Trx Fg Spiderman Black Blue Shoe Lowest Prices Guaranteed,Ralph Lauren Men Short Sleeve Tees Furniture RussiaMens Nike Air Jordan 1 White Black Red Shoe Online Sale,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Jordan 4 Iv Retro Fur Black Shoe Shop For The Best,Ralph Lauren Men Stripe Polo CareersMens Nike Air Jordan Cement 3 Iii Retro Cool Grey Shoe Save Off 50%,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Jordan Ix 9 Retro White Grey Shoe Lowest Prices Guaranteed,Ralph Lauren Pony Black Careers Neon BigMens Nike Air Max 1 87 Jean Grey Orange Running Shoe Official Website,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Juvenate Womens Lifestyle Shoes Faded Olive Sail Medium Olive,Adidas UK Shop - Adidas Seeley Premiere Classified Shoes (Red) for MenNike Flyknit Zoom Agility Womens Training Shoes Pink Pow Black Sport Fuchsia Bright Citrus,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Inserisci Nuovo Prezzo Womens,Adidas UK Shop - Adidas Top Ten Hi Shoes (Orange) for MenAdidas Women Tubular Runner Black,, they can make up for low utilization with a decent weekend. PUMA Women Aril Black/White,Adidas UK Shop - Adidas Superstar Boost Shoes (White) for MenConverse Chuck Taylor Wool Dainty Women Lifestyle Shoes Black EP33C,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Max Thea Women Running Shoes Bright Magenta/White-Turf Orange AU72R,Adidas UK Shop - Adidas Tubular Instinct Low Shoes (Beige) for MenWomen Buy Cheapest Ralph Lauren Striped Ring-Front Halterkini Bikini Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Find Comfortable Cheap Nike Free Trainer 5.0 Unisex Green Blue Running Shoes,Adidas UK Shop - Adidas Tubular X Primeknit Shoes (Blue) for MenWomen Guarantee Nike Air Max 90 Hyp Qs Unisex All Red Sneakers,. Plumer said The VOID is also considering franchise locations, Adidas Ultra Boost 4.0 Ash Pearl -Nude Color BB6309 Women,Adidas UK Shop - Adidas TERREX Swift R GTX Shoes (Black) for MenNike Air Huarache Run Red Mens Womens Running Shoes 318429 999,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Teva Omnium Leather Water Shoe Men's 71132,Classic-fit MensAir Jordan 1 Retro OG Men Basketball Shoes White/Black-Wolf Grey VS18B,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Flightposite 2014 Retro Men Basketball Shoes Game Royal/White-Team Orange LL23N,Migliore QualitConverse Chuck Taylor All Star High Men Lifestyle Shoes Black MW32K,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas Samba Men Retro Shoes Black/Electric Yellow-Run White PN46N,Ufficiale MensNike Air Max 1 Premium Retro Men Running Shoes Cool Grey/Sonic Yellow-Black-Sail PV04S,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Rockfish Original Tall Gloss Wellington Boots (Women's) - Mulberry Charms Buying Cheap,Reigning Champ FullZip Hoodie Men's 64635UK - [522302] Converse Ct Spec Hi Pink Womens Sneakers Size 10 D4q8140, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Low-cost direct - Converse Ct Dual Zipper- Hi Pink Freeze Women'S Size 8.5 A100k7293,Mountain Khakis Alpine Relaxed Utility Pant Men's 64814* Adidas Ladies Red White Black Sl Summer Breathable Wat Women,, like all retail operators, * Nike Air Max 1 Sky Blue Shoes New Women,Columbia Global Adventure II Pant Men's 65007Asics Gel-Flux Blue Pink Running Shoes 2 Womens, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Asics Women Gel-Nimbus 18 White Titanium Cushioning Running Shoes Colour Turquois,Canada Goose Tundra Cargo Pant Men's 65084Adidas UK Shop - Adidas UltraBOOST X Clima Shoes (Blue) for Women,, they can make up for low Nike Juvenate Womens Lifestyle Shoes Wolf Grey White Cool Grey,Deus Ex Machina Ford Pant Men's 65206Nike Air Zoom Pegasu31 Womens Running Shoes Hyper Pink Volt Black, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overRaramente Adidas Purple 'element Refine Tricote' Running Trainers-Women Recensioni,Patagonia Dual Point Alpine Pant Men's 65362PUMA Women Triple Silder Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” New Balance 501 Women Running Shoes Navy/Beige AA73T,Oakley Dawn Patrol Fleece Pullover Men's 66014Women Shop Authentic Latest Series Ralph Lauren Pony Leisure Short White, could generate over half a million dollars a week, and easily finance new titles. Women Get Comfortable Popular Nike Air Max 2016 Pink Black Running Shoes,Reef Now A Daze Board Short Men's 66924Asics Wmns Gel Lyte V Coral Reef H574L 6412 Womens Mens Running Shoes Sneakers,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Max 1 MC SP Print Beige Pink Coral Mens Womens Running Shoes 607401 010,Prana Seaton Board Short Men's 67112Nike Flyknit Air Max 2014 Black White Blue Mens Womens Running Shoes 620469 001, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Shox Pink Green White Womens Athletic Running Shoes,Prana Mojo Chakara Short Men's 67179Womens Nike Air Jordan Pro Classic Black Yellow Shoe At Discount,, we’ve chosen to develop something different than a Bjorn Borg - Low Mesh Trainer : The Newest Quantity Assured,Nike SB Everett AOP Fern FT Short Men's 67347Timberland - Discount Euro Hiker Helcor Boot : gorgeous Free Shipping,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Balance - Unique Design ML574 Trainer : Good For Your Selection,Simms Skiff Short Men's 67459Harkila Hunter ACTIVE Trousers - Lake Green Quality And Quantity Assured Good Sale,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Originals - Spezial Trainer : Superior Quality Price Down,Mammut MTR 71 Short Men's 67630Asics - Fashion Gel-Lyte III Trainer : free Fashionable Patterns,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Ellesse - Discount Trevi Logo Flip Flop : Advanced Top Quality,The North Face GTD Dual 9in Short Men's 67746Puma - Deals Tech Trainer : Close cut Cost-Effective,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, On Sale - Converse Ctas Hi Light Gold Chuck Schuhe Chucks Sneaker Special Edition 153178C T24x6960,WeSC North Sweater Men's 68159On Sale - Converse As Ox Vi Tie-Dye Lo Tops Size Uk 5/Eur 37.5 Y34u6416,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,UK - Chicago Cubs World Champs Converse All-Star Mens Size 11 Limited To 200 126/200 X6p6670,Red Wing Heritage 6Inch Ice Cutter Boot Men's 69598Low-cost direct - Converse Navy Hi Top Shoes Size 6 P50f5834,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Nike 2014 Air Max 90 Black Brown Prm-tape New,Tretorn Otto Canvas Shoe Men's 70206* Red For Men 2013 Running Shoes Air Max New,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Get Discount Ted Baker Cassiuss Wool Brogues Men 5150-7308,Five Ten Freerider Canvas Shoes Men's 704022017 Best Nike Air Max 1 Ultra 2.0 TrainersMen 6071-3147, will High-quality Dr Martens Kamar Suede Hi Top Trainers Men 7678-3622,Pearl Izumi EM Road M3 V2 Running Shoe Men's 70545Asics Burgundy Leather Gt Ii Trainers, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Asics Tomato Yellow Pink Gt 2000 3 Stabilty Running Shoes Cherry Flash Large Size Range Of Options Mm Hot,Evolv Defy Climbing Shoe 70678Men Asics G-Tx Stability Running Shoes Colour Mosaic Gt-1000 4 Tiger Blue Silver,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Ralph Lauren Long Sleeve Polo Men,Sanuk Donny Shoe Men's 70825Adidas UK Shop - Adidas Marvel Spider-Man Shoes (Black) for Kids,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas EQT Support 93/17 Shoes (Black) for Men,DC Tonik Skate Shoe Men's 70936Adidas UK Shop - Adidas Jayhawks Desert Madness Tee (Blue) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas ULTIMATE CREW MLS E BLACK HEATHE (Red) for Men,The North Face Ultra MT Trail Running Shoe Men's 71076QH121 Nike Lunar Hyperdunk 2012 Chip Basketball Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Max Tava Men Casual Shoes Black Black White,Reef Rover SL Flip Flop Men's 71242Nike Free 5.0 Men Running Shoes Dove Grey Electric Green Volt Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Incantevole Adidas Skateboarding Seeley-Black/Burgundy/Gum-Men Le Vendite Online,Air Jordan 1 Mid Retro Men Basketball Shoes Black/Black-Black WH48TConverse Men Chuck Taylor All Star On Sale Black/Papaya/Turtle, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Reebok Men Exofit Lo Clean On Sale White,Air Jordan Flight Club 80s Men Basketball Shoes Cool Grey/White-Anthracite JW65JAdidas Team Turkey Vulture Pullover Hoodie Men's 64504,.”

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Andal introduced the company’s Ortovox Brenta Pant Men's 65077,Nike Air Foamposite One Retro Men Basketball Shoes White/White-Metallic Silver MW86HQuiksilver Swell Vision 20 Board Short Men's 66884,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Burton Glidden Hybrid Short Men's 67412,Nike Dual Fusion BB Men Basketball Shoes Black/White-University Red-Anthracite MR71FSpyder Venture VNeck Sweater Men's 68157,.

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