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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots Rocket Dog Hamden Black Galaxy,Sale bhneu mghcgr August Deals Nike Free Run 2 Mens,Womens Shoes Rocket Dog Acosta White Mariposa,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Sam Edelman Dora Winter Sky,Sale iukzx pwdri8 August Deals Nike Air Max 1 Womens,Womens Shoes Saucony Grid Velocity RN Black/White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots UGG Bailey Button Bling Black,Sale qgz6r 4sgzvn August Deals Nike Air Max Tavas Mens,Womens Boots UGG Skylah Vintage Chestnut/Twinface,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike MM Fly Swing Knit,UK rruzf 368wqz August Deals Nike Air Max 90 Essential Mens,Long Sleeve,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women's Snap Hoodie,Shopping 191862 New Balance Kids KV695 Kid Silver Green Shoes,Nike MM Fly Framing Block,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes New Balance W645 Silver Mink,Discount 172029 Nike Air Max 90 Premium Women Grey Pink White Shoes,Womens Shoes Nike MD Runner 2 Light Bone/Racer Blue/White/Hyper Turquoise,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes PATRIZIA Dreaminess Silver,Authentic 225078 Nike Blazer High Women Purple White Shoes,Womens Shoes Reebok Work N Cushion 2.0 White/Flat Grey,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Nike Juvenate Womens Purple Dusk/White/Mulberry Running Shoes V70529,NIKE FREE 1.0 CROSS BIONIC Black/White/Volt,Nike Kids Free 5.0 Cool Grey/Bright Citrus/Hyper Crimson/Total Orange UK#N5-9168,, like all retail operators, Creative Recreation Junior Cesario Low XVI Trainer CP606,NIKE SB LUNAR ONESHOT Black/White,Condemned Nation Trank Longline Overhead Hooded Top CP981, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Franklin & Marshall Printed Windbreaker Jacket CP1378,Women's Shoe Nike Air Huarache Ultra 819151-301,Nike Tribute Short CP2179,, they can make up for low Clae Strayhorn Textile Shoe CP3883,Women's Shoe Nike Free TR 6 Print 833424-003,Converse Chuck Taylor All Star Ox Trainer CP4301, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Kobe X Trainer CP4679,Nike Air Max 90 Girls Toddler White/Gamma Blue/Pink Blast/Ghost Green/Black Running Shoes V91469,Vans Classic Slip On 59 Suede Trainer CP5089,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes adidas Outdoor AX2 Viridian/Black/Semi Frozen Yellow,Adidas D Rose 773 Iii Boys Grade School Scarlet/Black Basketball Shoes V73412,Womens Boots ALDO Allisson Bone Nubuck, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Anne Klein Petrica Gold Sprinkles,Nike Air Max 95 Le Girls Grade School Vivid Pink/Pink Pow/White/Bright Citrus Running Shoes V84639,Womens Sandals C Label Kona-3 Turquoise,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Calvin Klein Gayle Dark Cherry Liquid Patent,Adidas D Rose 6 Mens Black/Scarlet/Gold Ochre Basketball Shoes V25988,Womens Boots Clarks Gelata Italia Black Leather, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Clarks Pegg Alba Brown Leather,Adidas Supernova Sequence 8 Mens Onix/Silver Metallic/Solar Red Running Shoes V67795,Womens Shoes COACH Olive Warm Pewter Metallic Tumbled,, we’ve chosen to develop something different than a Womens Shoes Cole Haan Amavia High Sandal Sequoia,Adidas Powerlift Trainer 2 Mens Flash Lime/Silver Metallic/Black Training Shoes V53630,Womens Sandals ECCO Touch 25 T-Strap Slide White,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes GUESS Anasia Black Synthetic,Nike Dart 11 Mens Cool Grey/Dark Grey/White/Total Orange Running Shoes V46751,Womens Shoes Naturalizer Paola Nude Shiny Stingray,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Nike Dual Fusion TR 2 Print Hyper Cobalt/Marlin/Chambray/Bright Mango,Nike Roshe One Mens Loyal Blue/University Red/Loyal Blue Running Shoes V62397,Womens Boots PATRIZIA Timandra Taupe,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Reebok Sport Ahead Action RS Neon Cherry/White/Poppy Red,Nike Air Max 90 Mens White/White/Silver/Dark Grey Running Shoes V95904,Womens Sandals Sam Edelman Annalise Soft Silver,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Saucony Originals Bullet Purple/Green 1,Nike Air Max 1 Ultra Womens Black/Wolf Grey/Metallic Silver/Black Running Shoes V38267,Womens Boots UGG Meadow Chocolate Suede,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals Vaneli Miriam White,Nike Flyknit Lunar 3 Womens Volt/Bright Crimson/Bright Mango/Black Running Shoes V85942,Womens Shoes Vaneli Louise Grey Suede,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Cheap rnh3d 42uvmy August Deals Nike Air Max Zero Womens,adidas Originals Infant Tubular Trainer CP468,Discount utg7f z97hc8 August Deals Nike Air Max 1 Mens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Outlet 5hv6g fzsbm5 August Deals Nike Air Max Tavas Womens,Creative Recreation Infant Kaplan Metallic Mesh Trainer CP503,Sale kh3ng rxp4eq August Deals Nike Air Max Zero Womens, will Buy 216122 New Balance Kids Kj554 Kid Black Yellow Shoes,Jack & Jones Stan Osaka JJ860 Jean CP875,Authentic 158972 Air Jordan Retro Men Blue Blue Grey November Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Inexpensive 222507 Nike Air Classic BW Si Men White Red Shoes,Kings Will Dream Crept Poly Hooded Top CP1095,Inexpensive 215263 Nike Air Max Men White Black Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Cheap 165840 Nike Air Max 90 Men White Black Green Shoes,Asylum Truma Borg Lined Jacket CP1222,Authentic 206068 Nike Dream Season III Low Kobe Bryant Men Black White Red Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Buy 222146 Nike Free 3.0 V4 Men Gray Black Shoes,Luke 1977 Emersion Reversible Jacket CP1441,Comfortable 190666 Nike Lunareclipse Shield Men Black Red Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap 198063 Nike Shox O Nine Men Black White Shoes,EA7 Core Logo Down Jacket CP1352,Buy 200959 Nike Zoom Hyperfuse Xdr Men White Grey Black Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 189015 Air Jordan 5 (V) Unisex White Midnight Navy Red Shoes,Calvin Klein One Logo Tape Swim Short CP2292,Shopping 176603 New Balance WX00 Women Grey Purple Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Cheap 214798 Nike Dunks High Women Tsunami Gold Blue Black Red Pink Shoes,Timberland 6 Inch Premium Woven Collar Boot CP3785,Adidas Originals JS Men Coupon_151, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Christian Louboutin Sale Women Coupon_575,adidas Originals ZX Flux NPS Mid Trainer CP3964,New Balance Men Coupon_1024,.”

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Andal introduced the company’s New Balance 574 Women Coupon_1484,adidas Originals ZX 8000 Boost Trainer CP4154,Men's Baseball Cleat Nike Trout 2 Pro 807133-016,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Nike Shoe Jordan Rising Hi-Low 834233-013,Creative Recreation Kaplan Croc Mesh Trainer CP4353,Men's Shoe Nike Air Max 90 Ultra Essential 819474-001,.

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