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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Men's Shoe Nike Air Max 90 Premium 700155-400,Shopping 187807 Air Jordan 6 Retro Men Black White ShoesMen's Shoe Nike Air Zoom Pegasus 92 844652-006,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Men's Shoe Nike Free Train Versatility 833258-018,Cheap 215560 Air Jordan 13 Men Blue Blue Grey ShoesMen's Shoe Nike SB Zoom Dunk Low Pro 854866-331,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Men's Tennis Shoe Nike Lunar Ballistec 1.5 705285-001,Shopping 176359 Air Jordan 11 Original OG Men White Black ShoesMen's Turf Soccer Shoe Nike HypervenomX Proximo II TF 747484-100,). NIKE AIR TECH CHALLENGE II Black/Sunset Glow/White,Shopping 153376 Air Jordan 7 Retro Men White /True Red Light Silver Tourmaline ShoesNIKE INTERNATIONALIST Black/Dark Grey/Black/White,, VRcades, NIKE SFB MOUNTAIN Military Brown/Military Brown,Discount 194415 Air Jordan VII Olympic Men White Metallic Gold Obsidian True Red ShoesWomen's Shoe Nike Air Force 1 Low Upstep BR 833123-100, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Women's Shoe Nike Air Zoom Strong 843975-500,Shopping 190308 Air Jordan Flight 45 Men Black City Grey ShoesWomen's Shoe NikeCourt Zoom Vapor 9.5 Tour 631475-504,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mr Lacy Flat Laces CP363,Authentic 244722 Air Jordan1 Retro Men Gold Tour Yellow White Grape ShoesCreative Recreation Junior Kaplan Trainer CP595,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals Nursery Tubular Trainer CP718,Cheap 195262 Air Jordan XIII Retro Men Black White Shoesadidas Originals Sport Full Zip Hooded Top CP943,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Jack & Jones Nathe Full Zip Hooded Top CP1087,Inexpensive 156278 Air Jordan Retro 10 Men ShoesBrave Soul MJK Aberdeen Parka Jacket CP1257,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots C Label Binky-2 Grey,Inexpensive 195494 New Balance Classics Ml515 Men Black Red ShoesWomens Boots Calvin Klein Clariss Winter Taupe Leather,, “This is something entirely new.” Womens Shoes Calvin Klein Kiani Black,Authentic 183162 New Balance M890V4 Men Black ShoesWomens Shoes Calvin Klein Nareen Black/Marine Leather,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals CARLOS by Carlos Santana Justa Leopard,Authentic 151373 Nike Air Classic BW Si Men Black Blue ShoesWomens Sandals Clarks Playful Tunes Gold Leather,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Cole Haan Sonna Boot Chestnut Leather,Buy 211545 Nike Air Classic BW Si Men White Yellow ShoesWomens Shoes Cole Haan Bowie Slipon Sneaker Black/Vanilla Snake Print,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Cole Haan Elsie Logo Wedge II Maple Sugar/Patent,Discount 152422 Nike Air Flightposite 1 Men Blue White ShoesWomens Sandals ECCO Sport Cruise Strap Sandal Dark Shadow/Coral,, they can make up for low utilization with a decent weekend. Womens Shoes Ecco Performance Ulterro Lo GTX Dark Shadow/Dark Shadow/Woodrose,Cheap 219464 Nike Air Force 1 Men Berlin ShoesWomens Shoes GUESS Allen Silver Fabric,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots Naturalizer Tricia Wide Calf Black Wide Calf Smooth,Shopping 193812 Nike Air Force 1 Men Black Metallic Silver White ShoesWomens Shoes Naturalizer Narlene Black Printed Iguana, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes New Balance 780V5 Silver/Blue,Discount 214251 Nike Air Force 1 Men ShoesWomens Shoes Nike Free 5.0 V4 Court Purple/Cave Purple/White/Hyper Jade,. Plumer said The VOID is also considering franchise locations, Womens Shoes Nike Tri Fusion Run Dark Grey/Blue Lagoon/Copa/White,Comfortable 183633 Nike Air Griffey Max I Men Black Blue White ShoesWomens Boots PATRIZIA Insightful Grey,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Womens Shoes Vaneli Blowy Platino Metallic Nappa,Discount 231650 Nike Air Max 1 Men Black Green White ShoesWomens Shoes Vaneli Tany Jordan Blue Suede, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Hurley Phantom Block Party Heather,Comfortable 166739 Nike Air Max 1 Men White Purple Yellow ShoesNike Windrunner Tech Fleece,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Training Full-Zip Hoodie,Inexpensive 180031 Nike Air Max 90 Men Black Red ShoesNike Shieldrunner Flash,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Men's Belgium Anthem Jacket,Buy 181600 Nike Air Max 90 Men White Grey Black ShoesAir Jordan,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Energy Bounce 2 Boys Grade School Dgh Solid Grey/White/Vivid Red Running Shoes V53069,Inexpensive 230182 Nike Lunarelite 2 Men Grey Blue ShoesAdidas Crazylight 2.5 Boost Low Mens White/White Basketball Shoes V94998,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Adissage Fade Mens Camo Satellite/Joy Blue/White Slippers V43192,Buy 242746 Nike Shox Conundrum Men White Pink ShoesNike Zoom Streak LT 3 Unisex Running Shoe 819038-601,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas Adizero Boston Boost 5 Womens Vista Blue/White/Semi Night Flash Running Shoes V84384,Authentic 176337 Nike Shox Nz Men Silver White ShoesNike Air Max 2016 Womens Blue Grey/Black/Gamma Blue/Ocean Fog Running Shoes V39457,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Club,Cheap 197292 Nike Free 3.0 V4 Women Purple Ray ShoesNike Element Sphere Half-Zip, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Football Spirit II Training Sweater,Authentic 220938 Nike Free Run 3 Women Yellow Grey White ShoesYouth Essentials 3-Stripes Shorts,, we’ve chosen to develop something different than a Authentic 35z3i 7m8bxy August Deals Nike Air Max 90 Womens Black,Inexpensive 226950 Nike Lunarglide 3 Women Grey Verde Solar Red ShoesAuthentic rrqsx gqnyuc August Deals Superstar Womens Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Buy pxnvx g2kk7x Cheap Nike Air Max 90 Womens Shoes,Adidas Bounce Titan 2013 Men Coupon_043Cheap nivdg aug8va August Deals Nike Roshe Run Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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