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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Adidas Men Blue Running Shoes Cumacool,Adidas UK Shop - Adidas Samba ADV Shoes (Black) for Men,* Adidas Originals Suede Mens Blue Gold Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Air Max Bw White Red Men,Adidas UK Shop - Adidas Tubular Shadow Shoes (Black) for Men,* Black Green Men's Air Max Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Blue Green Nike Men's 2013 Air Max Shoes New,Adidas UK Shop - Adidas Supernova ST Shoes (Blue) for Men,* Men Air Max Black Lawngreen 2009,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Offerta Nike Red 'Flex Experience Run 3' trainers-Men Negozio Online,Men Sale Top Quality Air Jordan Retro 11Th Xi Eleventh Black Green Sneakers,Latest Nike Men Air Force 1 Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Latest Vans Men Late Night Pack Authentic Donut Blue,Men Get Cheap Best Quality Nike Air Max 2016 Black Blue Running Shoes,Castelli Race Day Pullover Hoodie 64690,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Analog Sentry Fleece Pant Men's 65232,Men Shop Cheap Top Quality Salomon S Wind M Gray Blue Running Shoes,Quiksilver Quad Rock Scallop Board Short Men's 67095,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Roshe Run Blue Black White Running Shoe Lowest Prices Guaranteed,Mens Nike Air Jordan 6 Vi Retro Yellos Orange Shoe Wholesale Price,Mens Nike Zoom Lebron Xi 11 Purple Shoe Free Shipping, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, On Sale - Converse All Stars Womens Burgundy Maroon Trainers Size 3 E89i6668,Mens Nike Air Jordan Sixty Club Grey White Shoe Cheap Retail,Low-cost direct - Converse All Star Specialty Hi Charcoal Womens Trainers T97p6381,, like all retail operators, * Adidas Women Purple White Climacool Beckham Shoes Women,Mens Nike Air Max 1 87 Pixel Grey Green Shoe Loved By Everyone,* Women Green Blue Snow Air Max Skyline, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Asics Women Gel-Linkmaster Shoes White Silver Colour Carolina Blu,Mens Nike Air Max 90 Em Blue Green Shoe Wholesale,Adidas UK Shop - Adidas Essentials Linear Hoodie (Black) for Women,, they can make up for low Nike Juvenate Fleece Womens Lifestyle Shoes Tumbled Grey Black White Tumbled Grey,Mens Nike Air Max 90 Vt Grey Red Shoe Order Online,Offerta Converse Converse black 'ct dainty' flat low-top trainers-Women Fabbrica, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overDiscount PUMA Women Suede Classic Suede,Mens Nike Air Max 95 360 Wire Drawing Grey Shoe Factory Outlet,Puma MY-77 D2 Women Wedge Shoes Burnt Olive EM03W,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Fashion Wmns Nike Air Max 90 Prem Tape Sn Unisex Black And Blue Sports Shoes,Mens Nike Air Max Nomo Black White Shoe Online Sale,New Adidas Original Womens/Mens ADILETTE SANDAL S75381 Blue, could generate over half a million dollars a week, and easily finance new titles. Nike Air Max 90 Ultra Breathe Pink Womens Running Shoes 725222,Mens Nike Air Max Tn I Dodger Blue Black White Shoe Online Sale,Nike Roshe Run NM BR Light Retro White Volt Mens Womens Running Shoes 644425 402,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Jordan 10 X Retro 30TH BG Lady Liberty 705179 045 Mens basketball sport shoes,Mens Nike Air Penny Hardaway 5 V Grey Black Orange Shoe Cheap Retail,Asics - Special offer Gel-Kayano EVO Trainer : easy going DISCOUNTS, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Kanyon Outdoor Snow Leopard Adults Winter Boot mature New Exclusive,Mens Nike Classic Cortez Nylon Ocean Blue White Red Shoe Fashion Cheap,Seeland Essex Sweater - Shaded Olive Melange formal Fashionable,, we’ve chosen to develop something different than a Hugo Boss - Authentic City Trainer : Exquisite Deals,Mens Nike Flyknit Trainermens Suede Leather Green Shoe Best Price,Asics - Classic Style Gel-Lyte III 50/50 Trainer : Functional For Cheap,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Orvis Encounter Wading Boots - Rubber Sole - / Olive Decorative Original brand,Mens Nike Free Run 5.0 V2 Light Grey Black Green Shoe Shop For The Best,On Sale - Converse Sparkle Knit Hi Top Sneakers Size 7.5 M Black And White R57j8443,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. UK - Converse Unisex Chuck Taylor Clean Low Ox Trainers Skate Shoes Black (#10855) S49g7519,Mens Nike Mercurial Veloce Cr Ag Ossidiana Argento Black White Green Shoe Online Store,Low-cost direct - Converse M9160 All Star Chuck Taylor High Top Canvas Black/White Men'S Sz 8 D97o1,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Hot Sale - Converse First String Chuck Taylor All Star 70 Ox 1970S Low Leather Men 151156C U50t6192,Mens Nike Zoom Kd Vi Blue Yellow Shoe Save Off 50%,* 2011 Air Max Black Orange Shoes Netty Men's,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Adidas Originals Suede Mens Black Red Shoes For,Mens Nike Zoom Lebron X 10 Grey Orange Shoe Cheap 100%,* Black Gold Adidas Men Vi Porsche,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Fire Red Warrior Unisex Adidas Armor System Shoes,Le Chameau Chasseur Fouree Wellington Boots (Women's) Excellent Buying Now,* Nike Air Max Tn I Black Gray Mens Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Yellow Black White Men Air Max Skyline,On Sale - Converse Ctas Marlyn Monroe Pink Womens Trainers A45r3498,2017 New Look Trainers With Contrast Trim Men 7692-2429, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Best BOSS Green by Hugo Boss Lighter Trainers Men 2965-4672,UK - [532353F] Converse Ct All Star Dainty Ox Charcoal Womens Sneakers Size 6.5 W21y8901,Asics Green Yellow Black Gel Flash Xalion 2 Cushioned Running Shoes Flash Melbourne,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Men Asics Colour Onyx Trail Running Shoes Gel-Venture 5 Tiger Black Charcoal,Low-cost direct - Converse One Star Shoes Women'S Sequin Black Sneakers Sz 6M Guc D91z8651,Ralph Lauren Men Shoes Skid-Resistant Outsole Bedding,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Adidas UK Shop - Adidas adiease Premiere ADV Shoes (Red) for Men,Hot Sale - Women'S White Leather Converse All Stars. Size 6. T4y8939,Adidas UK Shop - Adidas Mexico Home Mini Kit (Green) for Kids,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas UK Shop - Adidas Manchester United FC Windbreaker (Black) for Men,* Adidas Shoe Womens Black Blue Women Daroga 20 Climacool,WY537 Nike Lunar Hyperdunk X 2012 Basketball Shoes, will Nike Cj3 Elite Td Men Football Shoes White Black,* For Womens Air Max 90 White Black Orange,Alta Qualit, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Converse Men Chuck Taylor All Star Mono Leather Green,* White Red Black Air Max Bw For Womens,Latest Vans Men Classic Slip-On Canvas White,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Burton B77 Slim Denim Pant Men's 64784,Asics Gel-Noosa Tri 9 Yellow White Running Shoes Flash Womens,Icebreaker Compass HalfZip Pullover Hoodie Men's 677,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, BANKS Shear Short Men's 67414,Asics Women Gel-Linkmaster Shoes White Silver Colour Carolina Blu,Danner Wildland Tactical Firefighter Boot Men's 69542,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, New Balance Minimus 20v5 Training Shoe Men's 70220,Adidas UK Shop - Adidas Irana 2 Shoes (Black) for Women,Vans Chima Pro Skate Shoe Men's 70809, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Air Jordan 1 Low City Retro Men Basketball Shoes Pro Green/Venom Green-Anthracite-Black LR96U,Adidas UK Shop - Adidas JAYHAWKS VAULT LOGO TEE (Grey) for Women,Reebok Kamikaze II Mid Retro Men Basketball Shoes Jadeite/Utopic Teal-White FU19R, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Gazelle 2 Men Retro Shoes Black/Black-Metallic Silver AU35F,Nike Air Force 1 High 08 Le Womens Lifestyle Shoes White White White,Reebok GL 6000 Men Running Shoes Red/White-Blue-Bone-Chino FA33H, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men The cheapest Ralph Lauren Sui Signature Big Pony White Leisure Sporty Polo,Nike Nice Lunartempo Womens Running Shoes Bright Crimson Copa Court Purple Black,Men Sale Perfect Cheap Asics Gel Hyper Orange Blue Sports Shoes,.”

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Andal introduced the company’s Men Find Latest Series Puma El Rey Mid Wtr Black Blue Shoes,Alta Qualit,Nike Air Huarache Run White Blue Black Pink Mens Running Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Air Max 90 VT Leather White Mens Running Shoes 472489 060,Adidas Women Floral Print ZX Flux Solid Grey,Nike Kobe 9 IX Elite Low University Red 639045 600 Men basketball sports shoes sneakers,.

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