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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Womens Sandals PATRIZIA Tahir Sky Blue,Christian Louboutin Sale Women Coupon_486,Womens Shoes PUMA Pulse XT Geo Italian Plum/Lipstick Red,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Womens Boots Rocket Dog Dundee Grey Creek,Christian Louboutin Sale Women Coupon_519,Womens Shoes Rocket Dog Raylan Gunmetal Odyssey,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Womens Sandals Sam Edelman Camilla Saddle Veg Calf Leather,Adidas Bounce Titan 2013 Men Coupon_034,Womens Shoes Saucony Breakthru Pink/Citron,). Unisex Shoes Superga 2095 Fancotu Flowers,Giuseppe Zanotti Sale Women Coupon_664,Womens Boots UGG Lesley Black,, VRcades, Womens Boots UGG Maddox Black,Jimmy Choo Bridal Women Coupon_737,Womens Slippers UGG Belle Cool Green Floral Suede, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Womens Sandals Vaneli Baylee Black Nappa/Smog Specchio Kid/Gunmetal Buckle,Jimmy Choo Pumps Women Coupon_788,Womens Shoes Vaneli Seana Black Herringbone Fabric/Black Nappa,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount q8msd hyzvki August Deals Nike Roshe Run Mens,New Balance Women Coupon_1385,Online ezatf xhwnpf August Deals Yeezy 350 Boost Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Online y3hum kinfs7 August Deals Nike Air Max 90 Womens,New Balance 574 Women Coupon_1512,Outlet pm7ty z5wt82 August Deals Nike Roshe Run Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Sale gdgqz 55girg August Deals Nike Air Max 90 Womens Grey,Nike Derrick Rose Men Coupon_1588,Online 5racg xeignh August Deals Nike Roshe Run Womens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, UK wqray 7g65eq August Deals Nike Air Max 2016 Womens,Nike Derrick Rose Men Coupon_1567,Inexpensive 222039 Adidas ZX 700 Men Black Yellow Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Authentic 244651 Air Jordan Retro Men Grey Grey White Orange Shoes,Nike Derrick Rose Men Coupon_1666,Cheap 155997 New Balance Classics Ml1320 Men Black Shoes,.

VRStudios, founded in 2014, Shopping 162907 New Balance Mx20V3 Men Grey White Shoes,Nike Kobe Bryant Men Coupon_1837,Shopping 209334 Nike Air Force 1 Men Buck Wild Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Cheap 223317 Nike Air Max Men Light Yellow Shoes,Men's Baseball Cleat Jordan 4 Retro Metal 807710-110,Authentic 175056 Nike Air Max 90 Men White Yellow Blue Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Shopping 147175 Air Jordan VII Retro Women White Red Blue Shoes,Men's Running Shoe Nike Air Zoom Structure 19 Flash 806578-600,Authentic 145817 Nike Air Force 1 Women Shoes,, “This is something entirely new.” Authentic 216021 Nike Classic Cortez Nylon Women Yellow Blue Shoes,Men's Running Shoe Nike LunarTempo 2 818097-300,Cheap 230726 Nike Free Run 2 Women Blue Black White Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Bounce Titan 2012 Men Coupon_016,Men's Shoe Jordan Horizon 823581-600,Shopping 209857 Nike Lunarglide 3 Women Black Red Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Christian Louboutin Sale Women Coupon_518,Men's Shoe Nike Air Jordan 15 Retro 881429-400,Jimmy Choo heels Women Coupon_777,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,New Balance Men Coupon_1019,Men's Shoe Nike Air Max Excellerate 4 806770-666,New Balance 574 Men Coupon_1287,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.New Balance 574 Women Coupon_1505,Men's Shoe Nike Air Zoom Elite 8 748588-402,Nike Kevin Durant War Boots Men Coupon_1765,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Boot Nike Air Trainer SC 2 805891-700,Men's Shoe Nike Free RN Distance 827115-402,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-841,, they can make up for low utilization with a decent weekend. Men's Sho eNike Cortez Ultra 833142-300,Men's Shoe Nike LunarEpic Flyknit (Boston 2016) 839312-415,MEN'S SHOE NIKE AIR MAX 95 ULTRA JACQUARD 749771-401,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe Nike Hypershift 844369-410,Men's Shoe Nike SB Dunk High Premium 'Skunk' 305050-034,Men's Shoe Nike Zoom Train Toranada AMP 'Gronk' 848507-100, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” NIKE AIR MAX THEA Deep Royal Blue/Hyper Cobalt/Hyper Pink,Men's Shoe Nike Zoom Talaria Mid Flyknit 856957-200,NIKE ROSHE RUN Blue Lagoon/Light Blue Lacquer/White/Blue Lagoon,. Plumer said The VOID is also considering franchise locations, Women's Shoe Nike Air Zoom Pegasus 33 831356-001,MEN'S TRAINING SHOE NIKE METCON 1 704688-410,Nike Roshe One Girls Toddler Hyper Pink Running Shoes V59059,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes Superga 2750 Velvetolmow Batik Blue/Brown,Adidas Anyanda Flex Womens Solid Grey/Raw Purple/Clear Onix Slippers V78764,Womens Boots UGG Palisade Chocolate Suede, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Slippers UGG Mellie Chestnut Water Resistant Suede,Nike Air Max 1 Ultra Womens Summit White/Cool Grey/Metallic Silver/White Running Shoes V79371,Womens Shoes Vaneli Raymon Black Pesca Fabric/Black Smack Patent,, and for a growing list of partners, Womens Shoes Vaneli Lamis Black Satin/Black Satin/Gunmetal Buckle,Nike Air Zoom Winflo 2 Womens Chalk Blue/Racer Blue/Atomic Pink/Platinum Running Shoes V43846,Nike Pro Hyperstrong Hard Plate Three-Quarter,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men's Regista Tech Softshell Jacket,Nike Free 5.0 2015 Womens Violet Ash/White/Hyper Orange/Black Running Shoes V83961,Nike 7" Phenom 2-in-1,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike N7 Cuffed,Nike Zoom Structure 18 Womens Lyon Blue/Black/Pink Pow/Clearwater Running Shoes V62743,Women's Ultimate Fit Three-Quarter Tights,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Inexpensive 149239 Nike Lunarswift 2 Men Pink Black Shoes,Bellfield Tenant Rain Jacket CP1240,Discount 211581 Nike Shox R2 Men Black Green Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 203206 Nike Zoom Hyperfuse Low Men Grey White Blue Shoes,Franklin & Marshall Printed Windbreaker Jacket CP1378,Comfortable 154917 Puma Lifestyle Low Men Grey Yellow Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Inexpensive 176634 Air Jordan 11 Retro Women Black/Infrared White Shoes,The North Face Quest Jacket CP1535,Buy 214511 New Balance WT610V3 Women Brown Cashmere Blue Tan Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2328,Hunter Womens Original Tall Wellington Boot CP5158,adidas Originals Racer Lite Trainer CP3984, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Creative Recreation Cesario Low XVI Trainer CP4319,Womens Sandals adidas Supercloud Plus Slide Collegiate Navy/Vivid Mint/Clear Sky,Nike Nike Free Socfly Trainer CP4673,, like all retail operators, Vans Old Skool Trainer CP5067,Unisex Shoes adidas Originals Samoa White/Silver,Womens Shoes adidas Golf adiZero Sport III Clear Onix/Running White/Flash Pink, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Aerosoles Solsa Dance Bone,Womens Boots Aerosoles Barricade Black Combo,Womens Sandals Anne Klein Ristina Light Taupe/Light Leather,, they can make up for low Womens Shoes Badgley Mischka Cali Stormy Blue Satin/Silk,Womens Sandals Aerosoles Serenwipity Black,Womens Shoes Calvin Klein Jacinda Black/Black, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals CARLOS by Carlos Santana Kaden Spicy Coral,Womens Boots ALDO Desarea Black Patent,Womens Sandals Clarks Brinkley Jazz Ocean Camo,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals COACH Caterine Canary,Womens Shoes ALDO Kenasa White,Womens Boots Cole Haan Putnam Waterproof Bootie Chesnut Suede, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Cole Haan Zerogrand Classic Sneaker Light Silver/Black,Womens Sandals Anne Klein Larow Pewter/Pewter Synthetic,Womens Shoes ECCO Acari Ballerina Warm Grey Metallic/Warm Grey Metallic,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Boots Naturalizer Jakes Wide Shaft Boot Black Wide Shaft Smooth,Womens Shoes Anne Klein Yolden Black Leather,Womens Shoes New Balance WLD5000 White/Pink, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Nike Match Supreme Print Black/White/University Red,Womens Shoes Badgley Mischka Aware Gold Glitter,Womens Sandals PATRIZIA Nanor Sky Blue,, we’ve chosen to develop something different than a Unisex Shoes Reebok Royal Ace Black/Pure Silver/Rivet Grey/Reebok Royal,Womens Shoes C Label Adler-11 Blue,Womens Sandals Sam Edelman Korinne Classic Nude,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Saucony Originals Jazz Low Pro Charcoal/Orange,Womens Sandals Calvin Klein Niobe Platinum Box Metallic Leather,Womens Boots UGG Elsa Chestnut Leather,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots Vaneli Catina Tmoro Nappa/Tmoro Elastic,Womens Shoes Calvin Klein Karel Black Cow Silk,Womens Shoes Vaneli Grania Taupe Miniliz/Black Elastic,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Hurley Phantom Solid 5" Beachrider,Womens Shoes Calvin Klein Ellasandra Dancer Pink Leather,Men's Snow Camo Track Jacket,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Running Faster Than You 2 in 1 Shorts,Womens Sandals CARLOS by Carlos Santana Tandy 2 Kork,Evolution Layered Tights,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Wholesale Trade Nike Kobe X Elite(Elevate)Mens Shoes Wolf Grey/White/Light Retro Basketball Sneakers 3lp3Ismh,Womens Sandals Clarks Viveca Rome Gold Leather,Authentic vpz4v avgnx2 Cheap Nike Air Max 90 Womens Grey Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Cheap 24fz7 8q2w78 August Deals Nike Roshe Run Mens,Womens Sandals Clarks Brinkley Jazz Black,Discount 6g9bi txa9ga August Deals Nike Air Max 1 Mens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Online d3ffw vvtcaa August Deals Nike Blazer Low Mens,Womens Shoes Clarks Kadri Dylan Black Leather,Outlet ixwtp etpg7u August Deals Nike Air Max 90 Womens Orange,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Sale vdbmz ku3rz7 August Deals ZX 750 Mens,Womens Boots COACH Lolita Black/Black Milled Leather/Tumbled Leather,Inexpensive 209178 New Balance Kids Kj554 Kid Black Green Shoes,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Shopping 185780 Air Jordan 6 Retro Women White /Carmine Black Shoes,Womens Sandals ECCO Touch 25 Strap Sandal Trooper/Moon Rock/Ice Flower,Shopping 149175 Nike Air Max 90 Women Pink White Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap 220724 Nike Lunarglide 3 Women Red Slurry Copper Blue Shoes,Womens Shoes ECCO Dlite Ballerina Moon Rock,Asics Gel-Quik 33 Men Coupon_346, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Jimmy Choo Bridal Women Coupon_742,Womens Sandals GUESS Betzy Natural,New Balance 574 Men Coupon_1194, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” New Balance 996 Women Coupon_1537,Womens Sandals Hunter Moustache Slide Sky Blue/Bright Navy,Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II FG 747213-307, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Running Shoe Nike Air Zoom Pegasus 32 Print 806805-403,Womens Sandals Naturalizer Nolana High Tech Grey Printed Iguana Fabric,Men's Shoe Nike Air Presto Mid Utility 859524-003,.”

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Andal introduced the company’s Men's Shoe Nike Zoom Mercurial Flyknit 844626-101,Womens Shoes Naturalizer Orianne Navy,NIKE FREE 5.0 Menta/Green Glow/Bright Citrus,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Women's Shoe Nike Air Zoom Vomero 11 818100-501,Womens Shoes New Balance WT610v4 Thunder/Pink Zing,Nike Air Max 2016 Boys Grade School Blue Lagoon/Black/Brave Blue Running Shoes V39555,.

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