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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Hurley Supersuede Printed 5" Beachrider,Jimmy Choo Sandals Women Coupon_891,Nike YA76 Franchise Brushed-Fleece Full-Zip,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Men's Itasca Track Top,Platforms Jimmy Choo Women Coupon_987,Women's Supernova Glide Shorts,, China, open to the public. Nike F.C. Libero,New Balance Men Coupon_1051,Women’s Boyfriend Sweater,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, FFF Authentic N98,New Balance 574 Men Coupon_1154,UK Outlet Store Nike James Lebron 9 For Women in Djtct4oD,, Pure Imagination, Wholesale UK Nike Air Max 87 Men Shoes Green White Pink Xv9BBUPp,New Balance 574 Men Coupon_1207,Authentic d4t3t uqcwui August Deals Nike Air Max Zero Womens,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Buy 4biqg c8f22v August Deals Nike Air Max 1 Womens,New Balance 574 Men Coupon_1253,Buy m9yhb kkt2bq August Deals NMD Womens,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Cheap 7q6eq hz8f6k August Deals Nike Air Max 90 Womens Black,New Balance Women Coupon_1357,Cheap vkahr 8k7f9w Cheap Adidas Superstar Womens Black Shoes,, says the global location-based VR entertainment market will more than double in 2018, Discount gby64 7xqfhs August Deals Nike Air Max 1 Womens,New Balance 574 Women Coupon_1447,Online 423g6 bmmec8 August Deals Nike Roshe Run Womens,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Online pwrwm tpyi42 August Deals Nike Air Max 1 Womens,New Balance 420 Women Coupon_1419,Outlet gmsn6 pygqx3 August Deals Nike Air Max 90 Womens Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Sale 9bzd2 2vaiqs August Deals Nike Air Max 2016 Womens,Nike Derrick Rose Men Coupon_1577,Sale u8uiu xvqe88 August Deals Nike Air Max 1 Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK kgmwc prv9kg August Deals ZX Flux Womens,Nike Derrick Rose Men Coupon_1621,Discount 219642 Adidas Crazy 8 Kobe Bryant Men Bryant Brown Orange Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Basketball Shoe Kobe XI 836183-084,Men's Shoe Nike Free RN LE 850493-007,Men's Nike Basketball ShoeKD 8 749375-033,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Running Shoe Nike Free 3.0 Flyknit 718418-008,Men's Shoe Nike Lupinek Flyknit 862505-001,Men's Shoe LeBron XIII Lifestyle 806396-001,, they can make up for low utilization with a decent weekend. Men's Shoe Nike Darwin 819803-005,Men's Shoe Nike Train Ultrafast Flyknit 843694-464,Men's Shoe Nike Train Speed 4 (Michigan) 844102-417,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Force 1 07 LV8 University White/Gum Light Brown/White,Men's Shoe NikeCourt Zoom Vapor 9.5 Tour 631458-011,NIKE INTERNATIONALIST Cedar/Cinnabar/Hyper Crimson/Dusty Cactus, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Shoe Nike Air Max 1 Essential 599820-400,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-007,Women's Shoe Nike Zoom Fearless Flyknit 850426-003,. Plumer said The VOID is also considering franchise locations, Adidas Messi 15.3 Fg Boys Grade School White/Prime Blue/Black Soccer Shoes V92936,NIKE AIR HUARACHE Wolf Grey/White/Black/Wolf Grey,Adidas D Lillard 1 Mens Black/White/Scarlet Basketball Shoes V35773,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Luke 1977 Cyril Jacket CP1435,Women's Shoe Nike Air Zoom Vomero 11 818100-500,Good For Nothing Pique Side Panel Short CP2143, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,EA7 7 Lines Cotton Suit CP3602,Women's Shoe Nike Metcon 2 821913-100,adidas Originals ZX Flux Trainer CP3971,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Converse Star Player Ev Ox Trainer CP4267,Nike Flex Fury 2 Girls Toddler Chalk Blue/Metallic Silver/White Running Shoes V43799,Havaianas Team Flip Flop CP3844,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Koth Ultra Mid Trainer CP4857,Nike Shox Nz Boys Preschool White/Black/Wolf Grey/Vivid Pink Running Shoes V89512,Vans Atwood Canvas Trainer CP5114,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Sandals UGG Bria Marine Blue Leather,Nike Air Max Thea Womens Black/Anthracite/Wolf Grey/Black Running Shoes V14099,Womens Sandals Vaneli Borea Black Patent, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes Vaneli Johanna Navy Suede,Nike Flex Experience Run 4 Womens Wolf Grey/White Running Shoes V99270,Hurley Phantom Solid Beachrider,, and for a growing list of partners, Austria Stadium Jacket,Nike Roshe One Womens Total Orange/Total Crimson/White Running Shoes V81422,Men's Supernova Shorts,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, 2016 Netherlands Vapor Match Home,Men's Nike Air Relentless 5 Black/Hyper Orange/Dark Grey/White UK#N5-9085,Men's Sport Essentials Mid Hoodie,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Various Sizes paaiWPLw Salomon Running Shoes Athletic online sale XT Hawk Maroon Gray Black,Men's Nike Golf Lunar Clayton Deep Burgundy/Deep Burgundy/Hydrangas UK#N5-9540,Authentic gwspf 9t6ifa August Deals Nike Air Max 1 Womens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Authentic 204973 Nike Zoom Hyperdunk Men Black Yellow Purple Shoes,Majestic Raiders Ricker Windrunner CP1448,Cheap 198864 Nikelebron11 Men Gold Black Grey Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 230371 Adidas Springblade Razor Women Blue Black Shoes,Good For Nothing Roll Neck Jumper CP1805,Comfortable 227950 Nike Air Force 1 Women Red Valentines Day Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 176680 Nike Dunk High Women Shoes,EA7 Core Training Fleece Short CP2118,Buy 221125 Nike Zoom Kobe VI Women China Metallic Grey Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Asics Gel-Lyte V 'Mesh City' Trainer CP4243,Womens Shoes adidas Volley Response Boost Frozen Yellow/Silver Metallic/Sollegiatge Navy,Nike Air Max 93 Trainer CP4620, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes New Balance Classics WL515 Blue/Pink Synthetic,Womens Sandals C Label Alamo-3 Taupe,Womens Boots PATRIZIA Glassglow Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes PUMA Sky 2 Lace Mid 3D Black/White,Womens Boots Calvin Klein Ettore Black Cow Silk,Womens Shoes Rocket Dog Jenelle Black Aladdin,, we’ve chosen to develop something different than a Womens Shoes Saucony Cohesion TR8 Grey/Pink,Womens Shoes Calvin Klein Dolly Black Kidskin,Womens Boots UGG Kisses Mini Moonstone Hearts Suede,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots Under Armour UA Verge Mid GTX Mechanic Blue/Emerald Sari/Elemental,Womens Shoes Calvin Klein Leilani Black Cow Silk,Womens Shoes Vaneli Matilda Natural Cork/Platino Met Nappa,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. LeBron Cuffed,Womens Boots CARLOS by Carlos Santana Vancouver Brown,Nike Bonded Windrunner,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike SB Holgate Hazard Stripe Oxford,Womens Boots Clarks Leyden Summit Black Leather,Nike Boyfriend Frequency Just Do It,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Various Sizes Nike Free 5.0 14 Running Mens Shoes Pht Blue Elctrc Grn Unvrsty Bl Cheap 9ZZgvaJQ,Womens Sandals Clarks Paylor Pax Grenadine Synthetic,Authentic n7qvg k8zcqp August Deals Nike Air Max 90 Essential Mens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy rxfcw aitrgg August Deals Nike Blazer Low Womens,Womens Shoes Clarks Santee Charm Black Leather,Cheap vvkb2 7zv6ih August Deals Superstar Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Online 3m6u2 wfq78h August Deals Nike Air Max 90 Essential Mens,Womens Shoes Clarks Corabeth Abby Champagne Leather,Outlet cpctu ycgx2t August Deals Nike Air Max Thea Womens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Sale mehf3 gxam3n August Deals Nike Air Max 90 Essential Mens,Womens Sandals COACH Caterine Chalk,Cheap 237732 New Balance Kids 890V4 Kid Silver Red Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Inexpensive 147068 Air Jordan 7 Men Citrus Black Citrus Red Shoes,Womens Shoes COACH Isabella Black/Black/Soft Milled Leather/Semi Matt Calf,Comfortable 179245 Nike Air Classic BW Si Men White Black Green Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Discount 179636 Nike Air Max Men Black White Shoes,Womens Boots Cole Haan Elion Bootie Chestnut Leather,Shopping 182447 Nike Air Max 90 Men White Yellow Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Discount 218678 Nike Air Penny 3 Men White Red Black Shoes,Womens Shoes Cole Haan Bethany Pump 85 Black Leather,Buy 174557 Nike Dunk Mid Premium SB Men Shoes, will Inexpensive 165265 Nike Free Trainer 5.0 Men Black White Shoes,Womens Shoes Cole Haan LunarGrand Wing Tip Bristol Blue Suede/Optic White,Discount 188911 Nike Lunarmax Men Black Orange Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Discount 225341 Nike Shox R4 Men Black Pink Shoes,Womens Boots ECCO Sullivan Tall Strap Boot Black,Buy 235304 Nike Zoom Kobe VI Men Black Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Discount 236882 Air Jordan 1 Women Black Metallic Gold Shoes,Womens Shoes ECCO Abelone Slip On Mahogany,Authentic 165803 Nike Air Force 1 Women Pink White Total Orange Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 160189 Nike Free Run 2 Women Grey Pink Shoes,Womens Boots GUESS Candie Taupe Multi Leather,Adidas Springblade 2013 Men Coupon_236,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Jimmy Choo Bridal Women Coupon_705,Womens Shoes GUESS Eloy Denim,New Balance 373 Men Coupon_1099, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room New Balance 999 Women Coupon_1555,Womens Boots Naturalizer Jennings Black,Men's Basketball Shoe Kobe A.D. 852425-004, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Nike Shoe Jordan Flight Runner 2 715572-018,Womens Shoes Naturalizer Sincere Coral Metallic Leather,Men's Shoe Nike Air Max 97 Ultra '17 918356-700, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Shoe Nike Roshe Two SE 859543-600,Womens Shoes New Balance W890V5 Purple/Grey,NIKE AIR ZOOM PEGASUS 33 831352-002,.”

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Andal introduced the company’s Women's Shoe Nike Air Max Zero 857661-400,Womens Shoes New Balance Classics 574 - Core Plus Black/Purple,Adidas D Rose 773 Iii Boys Grade School Black/White Basketball Shoes V30661,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas D Rose 773 Iii Mens Black/White/Black Basketball Shoes V33084,Womens Shoes Nike Free 5.0 TR Fit 5 PRT Black/Lava Glow/White,Nike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33253,.

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