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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Boots Clarks Morela Liza Khaki Leather,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-003Womens Sandals Clarks Aeron Logan Black,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes Clarks Palmdale Sands Nude Leather,Men's Running Shoe Nike LunarGlide 7 Flash 803566-400Womens Shoes Clarks Penwick Mezza Brown Nubuck,, China, open to the public. Womens Boots COACH Mable Cinnamon Leather,Men's Running Shoe Nike LunarStelos 844591-400Womens Shoes COACH Drew Black/Black Lux Suede/Matte Calf,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes COACH Bowery Metallic Green/Black Patent Pearl/Nappa,Men's Running Shoe Nike LunarTempo 2 818097-701Womens Boots Cole Haan Maxfield Shootie Black Leather,, Pure Imagination, Womens Shoes Cole Haan Air Tali OT Wedge 40 Blazer Blue Patent,Men's Shoe (Extra-Wide) Nike Dual Fusion X 2 819317-002Womens Shoes Cole Haan LunarGrand Wing Tip Dusty Rose Suede/Silver Cloud,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes Cole Haan Tali Luxe Smoking Slipper Wedge Black Velvet,Men's Shoe Air Jordan 12 Retro 130690-600Womens Sandals ECCO Damara Strap Sandal Alusilver,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes ECCO Sculptured 45 W Pump Gravel,Men's Shoe Air Jordan 2 Retro Low 832819-606Womens Shoes GUESS Cherie White 15,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes GUESS Abria Natural Suede,Men's Shoe Air Jordan XXXII Low "Bred" AA1256-001Womens Boots Naturalizer Tipley Bridal Brown Leather,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Naturalizer Gadget Gold Printed Lizard,Men's Shoe Air Jordan 6 Retro 907961-015Womens Shoes New Balance CW442 White/Silver 2,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes New Balance W720v3 Sea Glass/Hi-Lite,Men's Shoe Jordan Horizon Low 845098-406Womens Shoes Nike Genicco Light Ash/Medium Ash/Light Magenta,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Nike Flex Fury Cool Grey/Pink Pow/Pink Foil/Bright Citrus,Men's Shoe Jordan Horizon 823581-003Womens Shoes Nike Air Zoom Elite 8 Hyper Orange/Opti Yellow/Light Voltage Yellow II/Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Sandals PATRIZIA Gamma Pewter,Men's Shoe Jordan Reveal 834064-020Unisex Shoes PUMA Liga Suede Classic Darm Denim/White,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Reebok Royal CL Jogger 2 Collegiate Navy/Exotic Teal/Fearless Pink/Steel/Black/White,Men's Shoe Jordan Trainer ST 820253-303Womens Boots Rocket Dog Somers Brown Saloon,.

VRStudios, founded in 2014, Womens Boots Sam Edelman Lucy Ankle Boot Sangria,Men's Shoe Jordan Rising High 2 844065-004Womens Sandals Sam Edelman Bonnie Oxide Kid Suede Leather,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Sam Edelman Linda Sterling Snake Print,Men's Shoe Nike Air Force 1 Ultra Flyknit 817420-700Womens Shoes Saucony Originals Shadow Original Beige/Pink,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Pro Cool Fitted Printed,Men's Shoe Nike Air Presto Ultra Flyknit 835570-800Nike Pro Fierce,, “This is something entirely new.” NikeCourt Pure,Men's Shoe Nike Air Zoom Elite 8 748588-800Nike Pro Hypercool Reflect,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Various Sizes Nike Shox Turbo 12 Mens Shoes Mesh Black White LqaIpGtn,Men's Shoe Nike Court Zoom Vapor 9.5 Tour 631458-103Authentic 55he6 67t6i8 August Deals Nike Air Max Tavas Womens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap qgpvc 3gr7zm August Deals ZX Flux Womens,Men's Shoe Nike Hyperdunk 2016 Flyknit 843390-446Discount a4ihu v2gsht August Deals Nike Air Max Thea Womens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount xges3 828y63 August Deals Nike Air Max 1 Womens,Men's Shoe Nike Kobe X Elite EXT 822950-001Online gpdev v7dpyb August Deals Nike Air Max Thea Womens,, they can make up for low utilization with a decent weekend. Outlet 6434u xeiey8 August Deals Nike Air Max 90 Mens Grey,Men's Shoe Nike Metcon DSX Flyknit 852930-003Outlet sqrg5 ghgkms August Deals Nike Air Max 1 Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Sale fc6rg 7vhggi August Deals Nike Air Max 90 Womens White,Men's Shoe Nike Roshe One Hyperfuse 636220-440Sale y7m3g u6z736 Cheap Adidas Superstar Womens Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Sale ynkfn nrqhds August Deals Nike Air Max 90 Womens,Men's Shoe Nike Swoosh HNTR 832820-101Discount 245896 Adidas Originals ZX 700 Men Red Yellow Shoes,. Plumer said The VOID is also considering franchise locations, Authentic 214113 Air Jordan 5 V Retro Men Grey Shoes,Men's Shoe Nike Zoom All Out Low 878670-800Discount 166910 Asics Gel Lyte V 5 Men Blue Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Crazylight 2.5 Boost Low Mens Black/Scarlet/White Basketball Shoes V26077,Nike Roshe One Girls Toddler Pink Blast/White Running Shoes V68828Adidas Springblade Drive Mens Light Scalet/Black Running Shoes V61630, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Air Max 95 Mens Night Silver/Volt/Dark Grey/Bright Crimson Running Shoes V66763,Adidas Crazy 8 Boys Grade School Collegiate Royal/White Basketball Shoes V46084Nike Roshe One Mens Brigade Blue/Black/Squadron Blue/Obsidian Running Shoes V41122,, and for a growing list of partners, Adidas Pure Boost Womens Metallic Silver/White Running Shoes V63756,Adidas D Rose 773 Iii Boys Grade School Black/White Basketball Shoes V30661Nike Air Zoom Winflo 2 Womens Chalk Blue/Racer Blue/Atomic Pink/Platinum Running Shoes V43846,, cloud-based content management system for VR.”

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals Clarks Brinkley Arney Greystone Synthetic,Nike Air Max Tavas Mens Gym Red/White/Black Running Shoes V57423Womens Shoes Clarks Candra Glare Purple Grey Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals COACH Brittanie Black/Saddle Matte Calf,Nike Flex Fury 2 Mens Wolf Grey/Dark Grey/Cool Grey/Black Running Shoes V97547Womens Boots Cole Haan Hayden Bootie Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Cole Haan Sarina Ballet Sorbet Snake,Nike Fs Lite Run 2 Mens Dark Magnet Grey/White/Black Running Shoes V51289Womens Boots ECCO Sculptured 75 Mid Boot Black,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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