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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Shield Full-Zip,New Balance Men Coupon_1017,Nike MT Windrunner,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Nike SB Woven Jogger,New Balance Men Coupon_1079,Nike Pro Hypercool Allover Print,, China, open to the public. 2016 Brazil CBF Stadium Away,New Balance 574 Men Coupon_1152,Nike Tri-Blend Palm Just Do It,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Youth Locker Room Street Sport Statement Tee,New Balance 574 Men Coupon_1216,Various Sizes Converse Jack Purcell Blue Star Canvas Shoes R8mIubTP,, Pure Imagination, Authentic 89mhq xs8ygd Cheap Nike Air Max 90 Womens Flower Shoes,New Balance 891 Men Coupon_1301,Authentic q5why vfg8bb August Deals Nike Air Max 90 Mens Black,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Buy c6t3i mq72v3 August Deals Nike Air Max 90 Womens Pink,New Balance Women Coupon_1360,Buy yhq5u zn44fe August Deals Nike Air Max 2015 Mens,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Cheap htctm eppgf5 August Deals Nike Air Max 90 Mens Black,New Balance 1400 Women Coupon_1401,Discount 93kfc ranwc2 August Deals Nike Air Max 90 Womens White,, says the global location-based VR entertainment market will more than double in 2018, Discount tdggd zbfps9 August Deals Nike Free 50 Womens,New Balance 999 Women Coupon_1548,Online gryck ehg6mb Cheap Adidas Superstar Womens Shoes,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Outlet 6n678 2sgkax August Deals Nike Air Max Thea Womens,New Balance 999 Women Coupon_1558,Outlet gzzsx hnms56 August Deals Nike Air Max 90 Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Sale iukzx pwdri8 August Deals Nike Air Max 1 Womens,Nike Kevin Durant Men Coupon_1718,UK 8gsiz saiahg Cheap Nike Air Max 90 Womens Flower Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Inexpensive 200454 New Balance Kids 860V4 Kid Grey Pink Shoes,Nike Kevin Durant War Boots Men Coupon_1775,Shopping 202864 Adidas ZX 750 Men Navy Blue White Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Comfortable 177921 Nike Classic Cortez Nylon Women Light Blue White Shoes,Men's Shoe Jordan Trainer ST 820253-403,Cheap 195158 Nike Free Run 2 Women Grey Blue White Shoes,, “This is something entirely new.” Adidas Bounce Titan VII Men Coupon_091,Men's Shoe Nike Air Max 97 Ultra '17 918356-100,Discount 197228 Nike Free Run 3 Women Royal Blue White Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Christian Louboutin Sale Women Coupon_563,Men's Shoe Nike Air Presto Mid Utility 859524-003,Jimmy Choo Pumps Women Coupon_814,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II FG 747213-108,Men's Shoe Nike Metcon 2 Amplify 819902-315,Men's Nike Shoe Hyperfr3sh 759996-600,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Shoe Air Jordan 1 Retro Low OG 705329-003,Men's Shoe Nike Zoom All Out Low 878670-401,Men's Shoe Nike Air Max 1 Ultra 2.0 SE 875845-001,, they can make up for low utilization with a decent weekend. Men's Shoe Nike HypervenomX Proximo II TF 747484-700,Men's Shoe Nike Zoom Train Toranada 835657-370,Men's Track Shoe Nike Zoom Rival XC 749349-014,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Max Zero Unisex Shoe 789695-002,Men's Training Shoe Nike Train Prime Iron DF 832219-006,NIKE SFB FIELD 8" Coyote/Coyote, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Shoe Nike Air Zoom Pegasus 33 831356-402,NIKE AIR MAX 90 PREM Black/Metallic Silver/White,Adidas Element Refine Boys Preschool Black/White/Black Running Shoes V32961,. Plumer said The VOID is also considering franchise locations, Nike Free 5.0 2015 Boys Grade School Game Royal/Neo Turquoise/Light Retro/Black Running Shoes V55021,NIKE AIR ZOOM PEGASUS 31 White/Clearwater/Antarctica/Black,Adidas J Wall Mens Black/Scarlet/White Basketball Shoes V26168,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Hurley Phantom Fleece Crew,Men's Nike Hyperdunk 2014 Bright Mango/Black UK#N5-8762,Youth Wardrobe Fun Tights,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Wholesale UK Nike Releases Dates Air Jordan V 5 Retro Oreo Mens Shoes 1cgxL6Fj,Women's Nike Match Supreme White/Metallic Silver/White/Black UK#N5-9473,Authentic sq2i8 cr9kr3 August Deals ZX Flux Womens,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Shopping 228338 Nike Zoom Kobe IV Men Red White Shoes,Nike Junior Free Run 2 Trainer CP665,Inexpensive 224574 Puma Speed Cat Men Brown Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap 191779 Air Jordan VI Retro Women Blue Pink Shoes,Asylum Turbo Tailored Short CP2081,Authentic 184856 Nike Air Max Women Black Purple Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Inexpensive 202276 Nike Dunk High Women Purple White Silver Shoes,11 Degrees Allover Paisley Swim Short CP2280,Adidas Clima Cool 5th Men Coupon_094,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Vans Authentic Decon Leather Trainer CP5092,Womens Boots Aerosoles Make Two Brown Stretch,Womens Shoes adidas Outdoor AX2 Viridian/Black/Semi Frozen Yellow,, like all retail operators, Womens Shoes Aerosoles Snapjack Grey,Womens Shoes Aerosoles A2 by Aerosoles Rock Solid Black Fabric,Womens Shoes Anne Klein Rushour Navy Fabric, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Sandals C Label Davita-1 Black,Womens Boots ALDO Ocoinia Black Suede,Womens Shoes Calvin Klein Neoli Black Cow Roma,, they can make up for low Womens Boots Clarks Society Round Black Leather,Womens Boots Anne Klein AKKacey Wide Calf Cognac Leather,Womens Shoes Clarks Un.hila Black Leather, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals COACH Alyssa Black/Black/Rubber/Calico Rose,Womens Shoes Anne Klein Falicia Grey Leather,Womens Sandals Cole Haan Elsie Cross Wedge 40 II Acorn,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Cole Haan Jenni Ballet II Roccia Snake Print,Womens Shoes Anne Klein AKFinale Black/Natural/Leopard,Womens Shoes ECCO Cayla Strap Black, could generate over half a million dollars a week, and easily finance new titles. Womens Boots Naturalizer July Wide Calf Dark Camel Suede/Banana Bread Leather,Womens Boots C Label Binky-4 Black,Womens Shoes New Balance WW1745 White,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Nike Free 5.0 TR Fit 5 PRT Black/Lava Glow/White,Womens Shoes C Label Caito Blue,Womens Sandals PATRIZIA Majes Blue, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Reebok Hexaffect Run 3.0 MTM Steel/Tin Grey/Celestial Orchid/White/Alloy,Womens Sandals Calvin Klein Carini Ematite/Black Metallic Box/Matte Embossed,Womens Sandals Sam Edelman Jolan Turquoise/Black,, we’ve chosen to develop something different than a Womens Shoes Superga 2311 Leahorsew Bordeaux,Womens Shoes Calvin Klein Neive Winter Taupe Kid Suede/Patent,Womens Boots UGG Sequoia Chocolate Leather,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals Vaneli Bebra Natural Cork/Platino Met Nappa,Womens Boots CARLOS by Carlos Santana Havana Wide Shaft Cognac,Womens Shoes Vaneli Nelwina Tmoro Amazzonia/Matching Elastic,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hurley Supersuede Printed Beachrider,Womens Boots Clarks Majorca Isle Black Leather/Black Suede,Men's White Mountaineering Tights,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women’s AOP Shorts,Womens Sandals Clarks Reid Newport Cognac Leather,Men's Authentic Logo Tee,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Wholesale UK Nike Air Max 2017/18 Mens Shoes Black / Green / Blue kHiXHEL4,Womens Shoes Clarks Candra Glow Bronze Leather,Authentic wsmb8 v56ati August Deals Nike Free 50 Mens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap 3yqt7 vwunng August Deals Nike Air Max 2015 Mens,Womens Shoes Clarks Penwick Molto Grey Synthetic,Discount 675km ucb376 August Deals Superstar Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Online g6qix yb2kwg August Deals ZX Flux Mens,Womens Boots COACH Felicia Black Suede,Outlet qyudb b7sbv2 August Deals ZX 700 Mens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize UK 2fxgz 6q2iqd August Deals Nike Air Max 90 Womens Orange,Womens Shoes COACH Chrissy Orange/Black Wild Beast Haircalf,Cheap 182930 Nike Zoom Kobe VI Kid Dark Glass Blue Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Inexpensive 156278 Air Jordan Retro 10 Men Shoes,Womens Boots Cole Haan Adler Tall Boot Dark Gull Gray,Cheap 226509 Nike Air Classic BW Si Men White Blue Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Inexpensive 165693 Nike Air Max Men Black Cyan Shoes,Womens Sandals Cole Haan Ayla Wedge II Optic White,Shopping 166837 Nike Air Max Darwin 360 Men Dark Grey White Anthracite Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Buy 226742 Nike Classic Cortez Nylon Sapphire Men Blue Red Shoes,Womens Shoes Cole Haan Cary Woodbury,Authentic 201937 Nike Free 3.0 V4 Men Red Black Shoes, will Comfortable 211245 Nike Lebron 10 Men Black White Shoes,Womens Shoes Cole Haan Tali Luxe Smoking Slipper Wedge Black Velvet,Cheap 184963 Nike Shox Nz 2.0 Men Black Red Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Buy 209053 Nike Shox Rivalry Men Black Green Shoes,Womens Sandals ECCO Boullion T-Strap Sandal Moon Rock,Buy 173674 Puma Lifestyle Low Men Grey Blue Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Cheap 202270 Asics Street Conbest Women Grey Orange Shoes,Womens Shoes ECCO Golf Street EVO One Sport Black/Fire,Buy 163219 Nike Classic Cortez Women Red Purple Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 225244 Nike Lunarglide 2 Women Black Purple Shoes,Womens Shoes GUESS Ara Black Suede,Asics Mini BMW Men Coupon_363,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Jimmy Choo Pumps Women Coupon_798,Womens Boots Hunter Original Back Adjustable Sunset/Tent Red,New Balance 574 Men Coupon_1181, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room New Balance 996 Women Coupon_1532,Womens Sandals Naturalizer Yessica Tender Taupe Leather,Men's Football Cleat Nike Vapor Carbon Elite 2014 TD 631425-301, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Running Shoe Nike Flyknit Air Max 620469-006,Womens Shoes Naturalizer Angie Bridal Brown/Suede,Men's Shoe Nike Air Presto Ultra Flyknit 835570-401, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Shoe Nike Zoom Train Incredibly Fast 844803-400,Womens Shoes New Balance WX88v1 Blue/Yellow,NIKE FREE TR 5 Wolf Grey/Volt/Black,.”

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Andal introduced the company’s Women's Shoe Nike Free TR 6 Print 833424-001,Womens Shoes Nike Free 5.0 TR Fit 4 Black/Hyper Punch/Cool Grey/Light Magenta,Nike Flex Fury 2 Boys Grade School Racer Blue/White/Wolf Grey/Deep Royal Blue Running Shoes V72060,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas Pure Boost Reveal Mens Black/White/Clear Grey Running Shoes V33626,Womens Shoes Nike Free 5.0 Print Voltage Green/Hyper Orange/White/Black,Nike Free 5.0 2015 Mens Bright Crimson/White/Black Running Shoes V42171,.

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