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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Modern Fit Washed,New Balance Men Coupon_1055,Active Women's Norway Jacket,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Jordan City,New Balance Men Coupon_1070,Jordan Varsity Fleece,, China, open to the public. 2016 France Vapor Match Home,New Balance 574 Men Coupon_1161,Nike Printed,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Youth Training Track Suit,New Balance 574 Men Coupon_1237,Various Sizes kGwrJFxR Salomon Running Shoes Athletic online sale Speedcross 3 Mid Blue Cyan,, Pure Imagination, Authentic 7hz8p t5fsg3 August Deals Nike Air Max 90 Mens Grey,New Balance 574 Men Coupon_1293,Authentic tkq7q nzcydf August Deals Superstar Womens Pink,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Buy cnckc es695i August Deals Nike Air Max 2015 Mens,New Balance 996 Men Coupon_1322,Buy xgdxv hyqgyi August Deals Superstar Womens,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Cheap gsp2d b6vmi5 August Deals Nike Air Presto Mens,New Balance 574 Women Coupon_1484,Discount 5uweq 2nhyu9 August Deals Yeezy 350 Boost Mens,, says the global location-based VR entertainment market will more than double in 2018, Discount qn49b it2pns August Deals Yeezy 350 Boost Mens,New Balance 574 Women Coupon_1474,Online g8c8s n3bc68 August Deals ZX Flux Womens,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Outlet 42sat 4vwfhp August Deals Nike Roshe Run Womens,Nike Derrick Rose Men Coupon_1615,Outlet vggqq need4f August Deals Superstar Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Sale i6rig 4hxq8c August Deals Nike Air Max 90 Womens,Nike Kevin Durant Men Coupon_1698,UK 8rr3n tmefxf August Deals Nike Air Huarache Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Cheap 237732 New Balance Kids 890V4 Kid Silver Red Shoes,Nike Kevin Durant War Boots Men Coupon_1773,Authentic 161204 Air Jordan 1 Retro Men Stealth Royal Red Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Firm-Ground Soccer Nike Tiempo Legend VI SE FG Cleat 835364-601,Men's Shoe Nike Lupinek Flyknit Low 882685-100,Men's Nike Shoe Jordan Ultra.Fly 834268-401,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Shoe Air Jordan 12 Retro Low 308317-003,Men's Shoe Nike Zoom LeBron Soldier 10 SFG 844378-101,Men's Shoe Nike Air Max Excellerate 4 806770-666,, they can make up for low utilization with a decent weekend. Men's Shoe Nike Kobe Mamba Instinct 852473-500,Men's shoes Nike Mercurial Victory V FG CR7 684867-404,Men's shoes Nike Tiempo Legend VI SG-PRO 819680-108,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over NIKE AIR ZOOM PEGASUS 31 Hyper Cobalt/Volt/Black,Men's Training Shoe Nike Metcon 2 Amplify 819902-600,NIKE TRAINERENDOR Black/Dark Grey/Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Shoe Nike Cortez Ultra BR 833801-400,NIKE AIR MAX 2015 Black/White/Summit White/Reflect Silver,Adidas D Rose 5 Boys Preschool Light Scarlet/Solar Blue/Black Basketball Shoes V62185,. Plumer said The VOID is also considering franchise locations, Nike Huarache Run Boys Grade School Cool Grey/Cool Grey/Wolf Grey/White Running Shoes V46711,NIKE AIR ZOOM STRUCTURE 18 Bright Crimson/Black/Blue Lagoon/Tota,Adidas Wall 2 Mens Black Basketball Shoes V12093,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Track and Field Fleece Half-Zip,Men's Nike Lunar Hyperquickness TB Midnight Navy/Photo Blue/Metallic Silver UK#N5-9511,Nike KO 3.0 Allover Print Pullover,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Wholesale UK Nike James LeBron IX(9) Shoes For Men in HTnHSpKC,Women's Nike Genicco White/Hyper Punch/Wolf Grey/Bright Mango UK#N5-8733,Authentic vqc9g dcyc8x August Deals Nike Air Max 90 Mens Black,.

Buy tq7zw ecivmp August Deals NMD Womens,Ellesse Regent Nylon Backpack CP45,Cheap kw773 4fbn9y August Deals Nike Air Max 90 Womens Pink,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Discount ph822 eg4ggg August Deals Nike Air Max 90 Womens Black,adidas Originals Infant ZX Flux Trainer CP463,Online meqww xha53q August Deals ZX Flux Mens,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Shopping 180465 Nike Zoom Hyperfuse Xdr Men Grey Grey Black Shoes,Condemned Nation Matra Jogger CP1610,Authentic 151563 Puma Life Series Men Grey Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Shopping 147175 Air Jordan VII Retro Women White Red Blue Shoes,Converse Core Fleece Short CP2110,Shopping 161999 Nike Air Force 1 Women White Brown Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Cheap 156263 Nike Dunk High Women Shoes,adidas Originals Island Swim Short CP2281,Adidas Clima Cool 5th Men Coupon_105,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mr Lacy Flat Laces CP358,Supra Owen Trainer CP5014,Nike Nursery Air Max 90 Trainer CP785,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Vans Classic Hooded Top CP1185,Y3 Qasa High Trainer CP5125,The North Face Quest Insulated Hooded Jacket CP1527,, and the entertainment giant made an investment in the company. adidas Originals Essentials Fall Melange Track Top CP3535,Unisex Shoes adidas Adizero MD 2 Black/White/Solar Yellow,adidas Originals Gazelle Indoor Trainer CP3981,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Creative Recreation Kaplan Mesh Trainer CP4363,Womens Shoes adidas Outdoor Terrex Swift R Raw Pink/Black/Ash Purple,Nike KD VIII 'Hunts Hill Night' Trainer CP4758, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Vans Old Skool Premium Leather Trainer CP5112,Womens Sandals Aerosoles Power Of Love Safari Print,Womens Shoes adidas Running Response Boost Techfit Night Flash/White/Flash Pink,, like all retail operators, Womens Shoes Aerosoles Dimperial Bone,Womens Shoes Aerosoles Solsa Dance Black,Womens Sandals Anne Klein Hida Light Taupe/Light Pink Fabric, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Sandals C Label Mollini-25 Nude,Womens Boots ALDO Yvesa Black Leather,Womens Sandals Calvin Klein Jeans Valeri Bronze Dusty Suede,, they can make up for low Womens Sandals CARLOS by Carlos Santana Justa Leopard,Womens Boots Anne Klein Joetta Wide Calf Cognac Suede/Cognac Leather,Womens Shoes Clarks Bassett Mine Black Suede, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals COACH Amel Brindle/Brindle Black,Womens Shoes Anne Klein Cailley Taupe Reptile,Womens Boots Cole Haan Tioga Bootie II Chestnut Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Cole Haan Pinch Weekender Coral Haze Canvas,Womens Shoes Anne Klein 7Susanna Black Multi Fabric,Womens Shoes ECCO Golf BIOM Hybrid 2 Concrete/Imperial Purple, could generate over half a million dollars a week, and easily finance new titles. Womens Boots Naturalizer Quimby Truffle Taupe Leather,Womens Shoes Badgley Mischka Alter Ivory Satin,Womens Shoes New Balance WC786 White/Pink,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Nike Air Max Siren Print Sport Fuchsia/Black/Summit White/Mulberry,Womens Boots Calvin Klein Ashby Brown Sugar Calf/Elastic,Womens Sandals PATRIZIA Longina Gold, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Reebok Crossfit Lite Tr Poly Flux Orange/Porcelain/Rebel Berry,Womens Sandals Calvin Klein Collection Urma Bis Painted Linen White/Natural,Womens Sandals Sam Edelman Ruth Black/Ivory,, we’ve chosen to develop something different than a Womens Shoes Saucony Originals Shadow Original Beige/Pink,Womens Shoes Calvin Klein Mayra Steel Metallic Box,Womens Boots UGG Meadow Chestnut Suede,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots Vaneli Jessy Navy Suede/Matching Mop Buttons,Womens Shoes Calvin Klein Collection Gess Haircalf Heel White,Womens Shoes Vaneli Moki Black Patchwork Print,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Active Forever Women’s Cover Up,Womens Sandals CARLOS by Carlos Santana Kaden Brulee,Women's College Jacket,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women’s Dot Mini Shorts 2 Pack,Womens Sandals Clarks Caslynn Reece Black Leather,Men's Basic Padded Jacket,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic 2dgeg z899fg August Deals Nike Air Max 90 Womens Red,Womens Shoes Clarks Esha Haven Black Synthetic,Authentic tgucu ikb8kv Cheap Adidas Superstar Womens Black Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap 7w6yc 8zkbb9 August Deals Nike Air Max 90 Womens,Womens Shoes Clarks Haley Skylar Grey Nubuck,Discount 737h4 e3xtrm August Deals Yeezy 350 Boost Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Online fgvz4 gvcgsy August Deals Nike Air Presto Mens,Womens Boots COACH Sherman Black/Black Smoke Signature Suede,Outlet nid2u tb5huw August Deals Nike Blazer Low Womens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Sale zf55a u7eain August Deals Nike Blazer Low Womens,Womens Shoes COACH Smith Midnight Navy Cut Snake,Discount 187192 Adidas Neo Casual Men Grey Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Discount 162082 Air Jordan Retro Men White Red Shoes,Womens Shoes COACH Moonlight Khaki/Chalk Signature Embossed PVC/Suede,Shopping 216633 Nike Air Classic BW Si Men White Green Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Cheap 167210 Nike Air Max Men Black White Shoes,Womens Sandals Cole Haan Elsie Thong Sandal 40 II Zinfandel,Buy 211569 Nike Air Max Classic Sl Men Grey Blue Black Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Inexpensive 171665 Nike Cortez Basic Leather Retro Men Midnight Navy White Shoes,Womens Shoes Cole Haan Bria Grand Sneaker Black/Snake Print,Cheap 177294 Nike Free 3.0 V3 Men Dark Grey Red White Shoes, will Buy 234918 Nike Lebron X Men White Metallic Gold Shoes,Womens Shoes Cole Haan Elsie Open Toe Wedge II Fuchsia/Cork,Comfortable 167051 Nike Shox Nz Men White Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Inexpensive 226014 Nike Shox R4 Men Black White Shoes,Womens Sandals ECCO Dagmar Buckle Slide Powder,Buy 176141 Puma Ferrari Firstlap Sf Men Black Blue Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Discount 202374 Air Jordan 11 Retro Women White /White Citrus Shoes,Womens Shoes ECCO Abelone Bit Warm Grey/Moon Rock,Inexpensive 155422 Nike Air Max Ultra Women Silver Green Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Inexpensive 174631 Nike Lunarglide 3 Women Black Red White Shoes,Womens Shoes GUESS Ette Natural Patent,Asics Mexico 66 Lauta Women Coupon_394,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Jimmy Choo Pumps Women Coupon_797,Womens Boots Naturalizer Tipley Classic Cordovan Leather,New Balance 574 Men Coupon_1191, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Derrick Rose Men Coupon_1627,Womens Sandals Naturalizer Orrin Mid Brown Leather,Men's Boot Nike SFB Mountain 654875-900, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Running Shoe Nike Free 4.0 717988-010,Womens Shoes New Balance W780v4 Dark Grey/Pink/Yellow,Men's Shoe Nike Air Huarache Ultra SE 875841-001, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Shoe Nike Air Huarache Utility 806979-103,Womens Shoes New Balance X20v4 - Training Blue/Pink,NIKE FREE TR 5 Black/Pink Pow/Fireberry/Metallic Silver,.”

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Andal introduced the company’s Women's Shoe Nike Free TR 6 Print 833424-003,Womens Shoes Nike Classic Cortez BR Fuchsia Glow/Lava Glow/White,Nike Air Max 90 Boys Grade School Cool Grey/Deep Royal Blue/Wolf Grey Running Shoes V46781,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas Springblade Drive Mens Infraded/Black Running Shoes V60017,Womens Shoes Nike Racquette Leather White/Black/Wolf Grey/White,Nike Flyknit Racer Mens Neo Turquoise/Bright Crimson/Glacier Ice Running Shoes V65928,.

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