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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Outlet fuues qi2z7c August Deals Nike Air Max 90 Mens Black,Nike Kevin Durant Men Coupon_1690,Sale 48mqy y3xxah August Deals Nike Air Max Tavas Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Sale rx3ss r4chyt Cheap Nike Air Max 90 Womens Pink Shoes,Nike Kevin Durant War Boots Men Coupon_1773,UK hn7ux ist5ys August Deals Nike Air Max 1 Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Buy 205527 Nike Dunk High Kid Shoes,LeBron 15 Basketball Shoe 897648-002,Inexpensive 180089 Adidas ZX 750 Men Navy Dark Navy White Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.MEN'S NIKE AIR ZOOM ELITE 8 101 806537-001,Men's Shoe Nike SB Trainerendor 616575-146,Men's Nike Training Shoe Jordan Flight Flex Trainer 2 768911-305,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Shoe Jordan J23 854557-011,Men's Shoe Nike Zoom Train Incredibly Fast 844803-400,Men's Shoe Nike Air Zoom Odyssey 749338-400,, they can make up for low utilization with a decent weekend. Men's Shoe Nike Roshe One Hyperfuse 636220-660,Men's Training Shoe Nike Train Quick 844406-002,Men's Training Shoe Nike Train Quick 844406-107,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over NIKE FLYKNIT LUNAR 3 Black/Pink Pow/Total Orange/White,NIKE AIR MAX 1 ULTRA MOIRE 704995-101,Women's Shoe Nike Air Max 2016 806772-601, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Shoe Nike Free Train Connect 843966-400,JORDAN MELO 11 Black/Blur/Black,Nike Free 5.0 2015 Boys Preschool Pink Pow/Vivid Pink/White/Black Running Shoes V69101,. Plumer said The VOID is also considering franchise locations, Nike Huarache Run Girls Grade School Pure Platinum/Bright Crimson/Artisan Teal/Lakeside Running Shoe,NIKE FREE 5.0 Volt/White/Black,Adidas Pure Boost Zg Mens Collegate Navy/Mineral Blue Running Shoes V45559,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Scoop Frequency Burnout,Nike Kids Fusion Black/Volt/Metallic Silver UK#N5-9588,Various Sizes Adidas Adicolor Shoes Women Red 1130obfB,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic 8ygvu 6gqqg7 August Deals Superstar Womens Pink,Women's Nike FS Lite Run 3 Pure Platinum/Voltage Green/Hyper Pink/White UK#N5-8807,Buy 24vie zngx65 August Deals Nike Blazer Low Mens,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TAuthentic 218639 Nike Air Max Men White Black Cyan Shoes,Nicce Track Hooded Top CP1109,Cheap 221342 Nike Air Max 90 Men Brown Black Shoes,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Shopping 176505 Nike Air Max Tailwind+ 4 Men Grey Blue Green Shoes,Antony Morato Hooded Light Jacket CP1216,Shopping 181086 Nike Dunk High Men Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Inexpensive 210389 Nike Free 4.0 Men Black White Dark Grey Shoes,Ellesse Trevisina Hooded Rain Mac CP1363,Buy 226861 Nike Lebron 8 Men Royal Black White Blue Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Buy 153104 Nike SB Dunk High Men Craze Maze Game Shoes,Nike Tech Windrunner Jacket CP1470,Comfortable 180817 Nike Shox R4 Men White Black Shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Comfortable 177065 Nike Zoom Kobe VI Men White Black Red Shoes,Jack & Jones Owen Shawl Knit CP1831,Shopping 237359 Air Jordan 6 Retro Unisex Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap 169411 New Balance Classics Wl574 Women Black Blue Shoes,The North Face Horizon Cargo Short CP2206,Comfortable 217302 Nike Air Max 247 Women Red Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shopping 191122 Nike Free Run 2 Women Pink White Shoes,Ellesse Milan Interlock Track Top CP3555,Adidas Porsche Design G3 Men Coupon_160,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Cruyff Indoor X-Lite Trainer CP4440,Womens Boots Aerosoles Plantation Dark Brown Suede,Nike Air Jordan 8 Retro Trainer CP4784, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Flossy Womens Plimsole CP5188,Womens Sandals Aerosoles Plushed Metal Dark Tan,Womens Boots Aerosoles Make A Wish Black Combo,, like all retail operators, Womens Boots ALDO Lillianne Bone,Womens Shoes Aerosoles Brain Power Black Combo,Womens Shoes Anne Klein Meg Wine Suede, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes C Label Milan-20 Silver,Womens Sandals ALDO Tiphanie Light Brown,Womens Shoes Calvin Klein Celesse Dark Cherry Kid Suede,, they can make up for low Womens Boots Clarks Gelata Italia Black/Brown Spot Haircalf,Womens Boots Anne Klein Xpert Black Fabric,Womens Shoes Clarks Ciera Tide Black Leather, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes COACH Steffi Warm Pewter Mirror Metallic,Womens Shoes Anne Klein Yahaira Tweed Fabric,Womens Shoes Cole Haan Chelsea OT HI Sling Sandstone Suede,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots ECCO Nephi Bootie Black Leather,Womens Shoes Badgley Mischka Musica Ivory Satin,Womens Sandals GUESS Titaney Black Matte, could generate over half a million dollars a week, and easily finance new titles. Womens Boots Naturalizer Veracruz Bark,Womens Sandals C Label Flatty-14 Cognac,Womens Shoes New Balance W1400v3 Grey/White,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Nike Flex 2015 RN Anthracite/Fuchsia Glow/Vivid Purple/White,Womens Boots Calvin Klein Talloria Black,Womens Sandals PATRIZIA Nye Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots Rocket Dog Sandie Chestnut Hush,Womens Shoes Calvin Klein Nathali Warm Gold/Black Metallic,Womens Shoes Sam Edelman Lynn Swamp,, we’ve chosen to develop something different than a Womens Shoes Superga 2210 LINW Chambray,Womens Shoes Calvin Klein Gailia Graphite Metallic Grain Leather,Womens Boots UGG Meredith Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Sandals Vaneli Kiliana Black Krinkle Patent/Gunmetal Buckle,Womens Sandals CARLOS by Carlos Santana Siena Black,Womens Shoes Vaneli Aligi Black Jinia Print,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Momentum Camo,Womens Boots Clarks Plaza City Brown,Women's Supergirl Track Top,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, 2015/16 Club America Night Rising Stadium,Womens Sandals Clarks Leisa Gianna Black,Women's Ultimate V-neck Tee,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic 43pgi si8bdt August Deals Nike Air Max Thea Womens,Womens Shoes Clarks Corabeth Abby Burgundy Leather,Buy 7bg6m d3zw3y Cheap Adidas Superstar Womens Black Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap bbvuk rqbg86 August Deals Nike Air Max 90 Womens,Womens Shoes Clarks Azella Prosper Natural Mesh,Discount eaqp2 eaciks August Deals Superstar Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Online mkreu 9mxhg2 August Deals Nike Air Max 90 Essential Womens,Womens Sandals COACH Shelly Black Semi Matte Calf,Sale 2dk7g zxizsz August Deals Nike Air Max 90 Essential Womens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize UK 9gbqs h2vtfb August Deals Nike Blazer Womens,Womens Shoes COACH Olive Saddle Pebble Grain Leather,Inexpensive 243759 Adidas ZX 750 Men Black White Blue Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cheap 244703 Asics Gellyte V Men Grey Purple Shoes,Womens Sandals Cole Haan Arden Wedge Black Nubuck,Discount 153926 Nike Air Flightposite 1 Men Cough Drop Black Red Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Shopping 158241 Nike Air Max Men Black Red Shoes,Womens Shoes Cole Haan Bradshaw Wedge 40 Maple Sugar Patent,Authentic 194097 Nike Air Max Ltd Men White Purple Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Discount 147860 Nike Dunk High Men White Red Black Shoes,Womens Shoes Cole Haan Jenni Gore Ballet II Black Patent,Inexpensive 176664 Nike Free 4.0 V2 Men Grey Green Shoes, will Shopping 163265 Nike Lunareclipse 4 Men Grey Royal Blue White Shoes,Womens Boots ECCO Rise Tall Boot Coffee,Inexpensive 176242 Nike Shox O Leven Men White Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Authentic 231763 Nike Zoom Hyperfuse Low Men Grey White Orange Shoes,Womens Shoes ECCO Osan Loafer Shadow White,Comfortable 243422 Adidas Originals Superstar 2.0 Unisex Grey Fluorescent Green Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Shopping 156972 New Balance W890V4 Women Purple Shoes,Womens Shoes ECCO Sport Biom Train Black/Morillo,Cheap 171649 Nike Dunk High Women Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Bounce Titan 2012 Men Coupon_021,Womens Shoes GUESS Laceyy Beige Fabric,Christian Louboutin Sale Women Coupon_449,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Jimmy Choo Sandals Women Coupon_853,Womens Boots Naturalizer Allison Bridal Brown Leather/Suede,New Balance 751 Men Coupon_1298, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Kevin Durant Men Coupon_1745,Womens Shoes Naturalizer Saban Cardinal Leather,Men's Golf Shoe Nike Lunar Control 4 819037-101, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Shoe (Extra-Wide) Nike Dual Fusion X 2 819317-002,Womens Shoes New Balance Fresh Foam Boracay Silver/Purple,Men's Shoe Nike Darwin 819803-005, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Training Shoe Nike Lunar Caldra 803879-040,Womens Shoes New Balance Classics 620 - Redwoods Blue/Grey,NIKE ROSHE RUN Midnight Navy/Black-White,.”

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