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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Jordan 9 Ix White Shoe Outlet Online,Adidas UK Shop - Adidas Tubular Invader 2.0 Shoes (Black) for MenMens Nike Air Jordan Sixty Club Black Yellow Shoe Save 40%-70%,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Max 1 87 Pixel Grey Black Shoe Stockists,Adidas UK Shop - Adidas Gazelle Super Shoes (Red) for MenMens Nike Air Max 90 Em Red Silver Shoe Official Website,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Max 90 Hypfuse Sp Green Purple Shoe Loved Around,Adidas UK Shop - Adidas Superstar 80s Clean Shoes (Brown) for MenMens Nike Air Max 90 White Red Grey Running Shoe For Sale,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Yeezy 1 I Black Red Shoe Fashion Cheap,Adidas UK Shop - Adidas The Samba Snowboarding Boots (Black) for MenMens Nike Dunk High Green White Shoe Online Store,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Flex Experience Rn Green Shoe At Discount,Adidas UK Shop - Adidas TERREX CC VOYAGER (Grey) for MenMens Nike Free Run 5.5 Wool Skin Blue White Running Shoe Lowest Prices Guaranteed,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * Nike Air Max Blue Green Shoes Women,Adidas UK Shop - Adidas adissage Slides (Black) for MenAsics 33-M Light Blue Blue Running Shoes Womens,, “This is something entirely new.” Asics Hyper-Rocketgirl Pistachio Track And Field Shoes Xc Grape Womens,Adidas UK Shop - Adidas Tango Training Tee (Blue) for KidsAsics Women Gel-Foundation Walker 3 Walking Shoes White Silver Colour,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Cloudfoam Daily QT Mid Shoes (Grey) for Women,Adidas UK Shop - Adidas Real Madrid Home Replica Jersey (White) for KidsAdidas UK Shop - Adidas Floral Bikini Top (Blue) for Women,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Latest Adidas Women Adilette Pony Hair Black,Adidas UK Shop - Adidas Z.N.E. Zero-Dye Hoodie (White) for MenNike Women Air Force 1 07 Mid On Sale White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy Vans Online Women Brushed Metallic Sip on Gold,Adidas UK Shop - Adidas Hurricanes Desert Madness Tee (Green) for MenNike Dunk Sky High Women Premium Shoes Gold Suede/Dark Armory Blue UB71Q,, they can make up for low utilization with a decent weekend. Nike Free TR Fit 3 Women Training Shoes Club Pink/Armry Navy-Armry Slate CN46U,Adidas UK Shop - Adidas ROCKETS PLAYOFF BALL TEE (Red) for MenWomen Purchase Authentic Greatest High Converse Unisex Leather All Brown Casual Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Women Latest Nike Air Max 90 Hyp Prm Blue White Running Shoes,Adidas UK Shop - Adidas Cardinals Jersey (Red) for MenWomen Purchase Cheap New Puma 697 Netty Unisex White Black Running Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Highs Lows x Asics Gel Lyte V Medic H50NK 8101 Womens Mens Running Shoes Sneakers,Adidas UK Shop - Adidas Clippers Swingman Jersey #3 (Red) for MenNike Air Jordan 29 XX9 BHM Black History Month 727133 110 Womens and Mens basketball sport shoes,. Plumer said The VOID is also considering franchise locations, Nike Air Max 90 Breathe Univeristy Red White Gym Red Mens Womens Running Shoes 644204 011,Adidas UK Shop - Adidas Nautical Tee (Blue) for MenNike Flyknit Air Max 1 87 green bule Womens Running Shoes Trainers Sneakers,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Men Short Sleeve Tees Ralph Lauren Grey Careers Nyg.1967,Nike Vapor Speed Low Td Men Football Shoes Black WhiteRalph Lauren Men Stripe Polo Bedding, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Adidas UK Shop - Adidas Cloudfoam Ilation Mid Shoes (White) for Men,Nike Air Max Tailwind 7 Men Running Shoes White Blue Lagoon Copa BlackAdidas UK Shop - Adidas Gazelle Super Shoes (Blue) for Men,, and for a growing list of partners, Adidas UK Shop - Adidas Copa Gloro 17.2 Firm Ground Cleats (Black) for Men,Nike Free 4.0 Flyknit Men Running Shoes Wolf Grey Blue Lagoon White BlackAdidas UK Shop - Adidas Raptors Jersey Replica Tee Lowry (Red) for Men,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Adidas UK Shop - Adidas Response Tee (Orange) for Men,Nike Free 4.0 Flyknit Men Running Shoes Volt White Electric Green BlackDB933 Nike KD6 N7 Blue Black Kevin Durant Basketball Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, YA679 Nike Lebron James 12 Light Blue,Nike Hypervenomx Proximo 'Street' Ic Indoor Court Men Soccer Shoes Black Total Orange WhiteNike Free Hypervenom 2 F.C. Men Casual Shoes Flat Silver Obsidian Dark Grey Cool Grey,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Force 1 Retro Men Basketball Shoes Wolf Grey/Volt NW02O,Nike Men Air Force 1 High '07 RedAir Jordan 1 Trek Men Lifestyle Shoes Cool Grey/Black-Gamma Blue-Gym Red JC82F,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Puma El Ace 3 Mixed Men Lifestyle Shoes Red/New Navy-Mint Leaf TR06T,Buy Nike Online Men Air Max Bw Ultra RedNew Balance 996 Men Running Shoes Blue/Dark Red-Blown-White EP74N,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Air Jordan Hydro II Retro Men Sandals White/Gym Red-Black FT02I,Nike Men SB Stefan Janoski Max Leather RedNike Air Trainer SC High Premium QS Retro Men Training Shoes White/Wolf Grey CF60C,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Dunk High Pro Sb Mint Green Shoe Official,Fjallraven High Coast Trouser Men's 65059Mens Nike Free Run 4.0 V2 Blue Green Shoe Official Website,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Mercurial Victory X Tf Black Red Shoe Save Off 50%,FlyLow Gear Wallace Chino Pant Men's 65160Mens Nike Zoom Kobe Viii 8 Ext Orange Shoe Best Sale,, and the entertainment giant made an investment in the company. Le Chameau Chasseur Fouree Wellington Boots (Women's) Excellent Buying Now,The North Face Kilowatt Pant Men's 65254On Sale - Converse Boots Women Ct As Chelsea Rubber 553267C Yellow H96q7210,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Low-cost direct - Swarovski Elements On Black Low Top Chuck Taylor All Star Converse Women'S 7 L62a,Mountain Equipment Ibex Softshell Pant Men's 65383Hot Sale - New Womens Converse Multi Chuck Taylor All Star Ii High Missoni Textile Trainers W89g358, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, * Black Air Max 95 Women Greenyellow,Hurley Heathered One & Only Board Short Men's 66864* Women Air Max 90 Black,, like all retail operators, Asics Training Shoes Gel-Fit Vida Red Onyx Womens,Reef Party On Board Short Men's 66970Adidas UK Shop - Adidas Aleki X Shoes (Yellow) for Women, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas UK Shop - Adidas Response Long Tights (Blue) for Women,Iron and Resin Revival Board Short Men's 67107Nike Juvenate Fleece Womens Lifestyle Shoes Tumbled Grey Black White Tumbled Grey,, they can make up for low Charm Hot New Balance Black leather '624V3' trainers-Women Miglior Prezzo,Hurley DriFit GI Cargo 2.0 Short Men's 67218Cheap Converse Women Gold Sparkle Faux Fur Chuck Taylor High Top Gold/Black, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overToms Classics Women Canvas Shoes Grey Palm Trees HW17L,Billabong Crossfire X Mini Plaid Short Men's 67368Nike Free 5.0 TR Fit 4 Women Training Shoes White/Purple Venom-Laser Crimson-Anthracite IN07M,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Collect Nike Free Gym All White Casual Shoes,Vans Excerpt Cut Off Short Men's 67449Women Sale Guarantee Puma 701 1St I First Unisex Black White Shoes, could generate over half a million dollars a week, and easily finance new titles. Nike Air Huarache Run Ultra Jacquard Black White Mens Womens Running Shoes 818061 001,Mountain Khakis Equatorial Short Men's 679Nike Air Max 90 USA Flag Hyperfuse QS Blue Glow Mens Womens Running Shoes 454446 400,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Free TR Flyknit 5. 0 Black Grey White Mens Womens Running Shoes 718785 005,Athletic Recon Awol 6.5in Running Short Men's 67734Wmns Nike Roshe One Print Premium Black White Floral Mens Womens Running Shoes 833620 010, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, * Adidas Ladies Shoes Yellow Black Jeremy Scott Js Shoes,Laundromat Navajo Sweater Men's 68165Salomon XA 3D Walking Shoes (Men's) - Union Blue / Methyl Blue / Green Granny tender Promotions,, we’ve chosen to develop something different than a Nike - Advanced Lunar Force 1 Duckboot : Popular Outlet On Sale,Salomon Comet 3D GTX Backpacking Boot Men's 69515Clae - Advanced Ellington Canvas Shoe : Attractive Where To Buy,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Oakley Canopy Goggles - Burnt / Fire Iridium Warm Intellectuality,Salewa Firetail EVO Mid GTX Hiking Boot Men's 69683Havaianas - Popular Brasil Flip Flop : Dazzling Factory authorized,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Puma - Breathable Trinomic Nylon Trainer : Skillful Manufacture Sports Shoes,Merrell Fraxion Shell 8 Boot Men's 69861Timberland Earthkeepers 2-Eye Boat Shoes (Men's) - Brown Pull Up Generous For Sale,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Rocky Arktos 9 Inch WP Leather Walking Boots - Brown Lively Floor Price,Salewa Firetail 3 GTX Approach Shoe Men's 70030On Sale - Converse Trainers Chuck Taylor Black Size 7 New With Box Never Worn T5d5350,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, UK - Converse Ct All* Extreme Hi Top Shoe Sneaker Varsity Red Black Leather 10.5 44.5 C57r5131,Diadora Titan Suede Shoe Men's 70178UK - Converse All Star Con Laterali In Cavallino Maculato Piu' Borchie Oro + Spor Q92v3495,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Low-cost direct - Converse All Star Highstreet Mid Men'S Size 11 I34f8608,Lowa Ferrox GTX Lo Hiking Shoe Men's 70309Hot Sale - Converse Jack Purcell Jack Men Casual Badminton Shoes Sneakers Pick 1 A96i4609,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * 2011 For Mens White Gray Air Max Greenyellow,Giro Empire ACC Shoes 70466* Adidas Originals Men Canvas Blue White Campus Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Air Max Ltd Black White Gold Men,Saucony Triumph ISO 2 Running Shoe Men's 70562* Black Red Purple Men's Air Max Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Gray Red Adidas Mens Hiking Sandal,Boreal Zephyr Climbing Shoe 70740* Nike Air Max Tn Blue Red Shoes I Know Steel Men's,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by * White Blue Adidas Originals Mens Suede High-top 2014,Nike Koston Max Shoe Men's 70896Retail Superdry Low Profile Sleek Plimsolls Men 2952-2969,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Authentic Jack & Jones Sable Trainers Men 4872-3518,DC Haven TX SE Shoe Men's 7098260% off Sale For Base London Concert Leather Derby Shoes Men 7656-7501, will Asics Gel-Kinsei 6 Black Silver Running Shoes Mens,Columbia Bahama Vent Relaxed PFG Shoe Men's 71152Black White Silver Gel Asics Bearskin More Surprises Zaraca 4 Cushioned Running Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men Pony Ralph Lauren Shoes Furniture Logo Rounded Toe,Glerups SlipOn Slipper 71291Ralph Lauren Pony Polo August-22 Nyc Solid,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas UK Shop - Adidas Matchcourt Remix High Shoes (Black) for Men,Air Jordan 1 Retro 97 Retro Men Basketball Shoes Sqdrn Blue/Sqdrn Blue-Electirc Yellow WP66DAdidas UK Shop - Adidas Messi 16.1 Firm Ground Cleats (Gold) for Men,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas Lakers Home Swingman Jersey (Gold) for Men,Air Jordan Prime Flight Men Basketball Shoes Black/Club Pink-Court Purple-Flash Lime DA10XAdidas UK Shop - Adidas Climachill Tee (Multicolor) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Jordan Super.Fly 4 Men Basketball Shoes Black Wolf Grey Infrared 23 Black,Nike Air Foamposite One Retro Men Basketball Shoes Anthracite/Total Orange-Black LR61TNike Cj3 Pro Td Men Football Shoes University Red Black White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Free Trainer 3.0 V4 Men Training Shoes Black Bright Crimson White,Nike Air Visi Pro IV Men Basketball Shoes Black/Medium Grey-Anthracite IG82KAdidas Men Los Angeles Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Men Air Max Bw Ultra Sale Blue,Adidas adiHigh EXT Men Lifestyle Shoes Grey/Yellow CH41XLatest Vans Men Era Hi Winter Grey, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Patagonia Performance Straight Fit Denim Pant Men's 64730,Converse Chuck Taylor All Star (Thinsulate) Men Lifestyle Shoes Mole BB39PRhone Torrent Pant Men's 65261,.”

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Andal introduced the company’s DC Lanai 20in Board Short Men's 67072,Converse Chuckout Ox Mesh Men Lifestyle Shoes Varsity Red BD61JThe North Face Rocky Trail Short Men's 67570,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Merrell Polarand Rove Waterproof Boot Men's 69592,Adidas Grand Slam ST Men Retro Shoes Black/Grey OA33XNike Stefan Janoski Max Shoe Men's 70151,.

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