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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Roshe Run Blue White Black Mens Womens Running Shoes 511881 093,Black White Yellow Gel Asics Same With Star Thrust Handball Shoes Flash,Offspring x ASICS Gel Lyte V Cobblestone H63VK 0505 Womens Mens Running Shoes Sneakers,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Seeland Woodcock Lady Breeks - Shaded Olive Decorative Original brand,Men Asics 6 Football Shoes Colour Pearl Ds Light White Red,Lacoste - Comfort Straightset Trainer : Rational Construction Provide,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Creative Recreation - Authentic Cesario Low XVI Trainer : Lovely For Sale,Men Asics Cross Colour Training Shoes Gel-190 Tr White Navy Silver,Merrell Rover Shoes (Men's) - Espresso Ebay Panic buying,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Asics Red Yellow Gel Onyx Flash Pulse 6 Cushioned Running Shoes Chinese Horsehair Scrub,Adidas UK Shop - Adidas Clima Tee 3.0 (Blue) for Men,Men Asics Colour Cherry Tur Gel-Court Control Volleyball Shoes Tiger White Tomato,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men Ralph Lauren Polo Careers Shock Absorption Trainers,Adidas UK Shop - Adidas XbyO Pullover (Black) for Men,Ralph Lauren Men Short Sleeve Tees Rugby &Quot Eight&Quot In N,, they can make up for low utilization with a decent weekend. Adidas UK Shop - Adidas ACE 17.3 Primemesh Firm Ground Cleats (Green) for Kids,Adidas UK Shop - Adidas Real Madrid Home Pre-Match Jersey (White) for Men,Adidas UK Shop - Adidas Campus Shoes (Pink) for Men,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas UK Shop - Adidas CrazyTrain Pro Chill Shoes (Blue) for Men,Adidas UK Shop - Adidas Los Angeles Tee (Black) for Men,Adidas UK Shop - Adidas Wolfpack Jersey (Red) for Men, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas UK Shop - Adidas Real Madrid Home Pre-Match Jersey (White) for Men,EX257 Nike KD6 Black Orange Kevin Durant Basketball Shoes,KW616 Nike Kobe VII 7 ZK7 Basketball Shoes,. Plumer said The VOID is also considering franchise locations, Nike Kobe X Men Basketball Shoes Merlot Villain Red Total Orange Metallic Gold,SM616 Nike Kobe VII 7 VII Supreme Christmas Wars Limited Edition,Nike Vapor Carbon 2014 Elite Td Pf Men Football Shoes Mean Green Navy White,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Asics Gel-Kinsei 6 Black Pink Running Shoes Womens,Stoic Flat Front Washed Twill Short Men's 67185,Asics Women Tennis Shoes Gel-Game 5 Tiger Plum White Colour Cotton Candy,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas UK Shop - Adidas Run Sprintweb Tights (White) for Women,Rip Curl Departed Boardwalk Hybrid Short Men's 67391,Nike Solarsoft Womens Lifestyle Shoes White White Bright Crimson,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. On Sale - Converse Ctas Hi Woven Mens Trainers White New Shoes X25j7064,Frye Greene Low Lace Shoe Men's 70857,On Sale - Converse Blue Plimsolls A26i5837,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK - Converse - 'Pimp My Shoes' Size 5 Excellent Condition! W66z8667,Adidas Outdoor Kanadia 7 Trail Running Shoe Men's 71075,Low-cost direct - Converse Pink All Star Ox Glitter Girls S24d6001,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Hot Sale - Converse Denham Unisex Leather Jack Purcell Trainers Black Size Uk 6 Bcf65 D84f9893,Teva Classic Premium Leather Flip Flop Men's 71285,Hot Sale - Washington Redskins-Crystallized Hidden Wedge Converse-Stunning Sz6-11 B84t2355,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in RVCA Davies Trunk Men's 66927,Men Find Comfortable New Ralph Lauren Grid V Neck Soft Sweaters Purple,Quiksilver Street Trunks Scallop Short Men's 67427, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Flyknit Lunar2 iD Volt Black Photo Blue Electric Green Mens Running Shoes 620465 701,Nike Air Jordan 1 Pinnacle Black Metallic Gold 705075 030 Men basketball shoes,Nike Mens Air Jordan 14 Retro White Black Hydro Slide Sandals Shoes Massage Slippers, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Under Armour Curry 2 Waves White Metallic Silver Blue Mens Basketball Sports Shoes Sneakers 1259007 106,Nike Air Jordan 5 V Raging Bull Red Suede Varsity Red Black 136027 601 Men basketball shoes,Mens Nike Air Jordan 4 Cement Retro Engraved White Grey Shoe Official,, we’ve chosen to develop something different than a Mens Nike Air Jordan Spizike 3.5 Retro Glowing White Black Blue Shoe Loved By Everyone,Nike Air Max 2016 KPU Black Silver Mens Running Shoes 806771 607,Mens Nike Air Max 90 Hyperfuse Prm Red Black Shoe Cheap 100%,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Mens Nike Air Max Classic Bw White Blue Red Shoe Clearance Sale,Nike Air Max LD Zero Hiroshi Fujiwara Fragment Obsidian black 848624 412 Mens Running Sneakers Shoes,Mens Nike Air Max Tn I White Black Shoe Wholesale Price,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Mens Nike Dunk High Grey Blue Shoe Cheap 100%,Nike Flyknit Lunar 3 Black Bright Crimson University Red White Mens Running Shoes 698181 006,Mens Nike Free Run+ 2 Black White Shoe Fast Shipping,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Zoom Kd Vi Orange Shoe Buying Cheap,Nike Kevin Durant KD 8 PRM EP Aunt Pearl 819149 603 Mens basketball sports shoes sneakers,Aigle Aiglentine Wellingtons (Women's) - Souris / Khaki tender Promotions,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, UK - [555965C] Converse All Star Hi Silver Black White Women Sneaker Sz 10 T29b9969,NIKE LEBRON SOLDIER 11 Olive/Black-Black discount 897646-200,Hot Sale - Used Converse All Star Size 11 Men 13 Women Black With Flames ~ Chuck Taylor I85y3217,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Black Pink Nike Women Air Max 95 Shoes,Nike Roshe One Print Alligator Camo Red Mens Running Shoes 655206 606,Asics Gel-Fortify Turquoise Grey Running Shoes Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Asics Women Soccer Shoes Ds Light Tiger Yellow Blue Wide Colour Flash,Private custom color Nike LeBron 13 black yellow Mens basketball sports shoes sneakers,Adidas UK Shop - Adidas Supernova TKO Reversible Three-Quarter Tights (Grey) for Women, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Free 3.0 Flyknit Womens Running Shoes Fire Berry Pink Pow Bright Crimson Black,Mens Adidas Adizero F50 Trx Fg Black Gold Shoe Official Website,Buy Adidas Online Women by Jeremy Scott Wings 3.0 Sauvage Multi,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Toms Classics Women Canvas Shoes Grey PR40T,Mens Nike Air Jordan 1 I Fur Inside Brown Leopard Shoe Wholesale Price,Women Purchase Comfortable Best Quality Ralph Lauren Big Polo Lxvii White Breathable Short Sleeved,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Women Buy Popular Nike Air Max 95 360 Unisex Black Green Running Shoes,Mens Nike Air Jordan 4 Iv Retro Black Red Shoe Wholesale,Nike Air Huarache Run All Pink Womens Running Shoes 318429 601,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Air Max Sequent University Red Ocean Mens Womens Running Shoes Sneakers 719912 602,Mens Nike Air Jordan 9 Ix Retro Blue Yellow Shoe Official,Nike Shox Turbo 21 KPU Hyper Pink Black Womens Athletic Running Shoes, will Low-cost direct - Mens/Ladies Converse Rare Brown Leather Hi-Top Trainers Size 7 Exc Cond C79e5734,Mens Nike Air Jordan Spizike 3.5 Retro White Cement Black Shoe Online Without Sale Tax,Le Chameau Skadi Leather Boots (Men's) - Marron Radiance High Quality Designer, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Timberland - Discount 6 Inch Premium Boots : implicit High-Top,Mens Nike Air Max 90 All Black White Running Shoe Save Off 50%,5etta Hunting Muff - Green Lively Floor Price,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Grubs Field Neoprene Wellington Boots (Unisex) - Green mysterious On Sale,Mens Nike Air Max 90 Hyperfuse Prm 25 Anniversary Grey Green Shoe Happy Shopping,Nike - Preferential Foamposite Trainer : Sweetheart Professional Design,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Lacoste - Promotions Premium Leather Gazon Slip-on Trainer : steady Store Wholesale,Mens Nike Air Max 90 White Brown Shoe Fashion Cheap,On Sale - Converse Star Player Fs 3 Hi Undefeated Sz 10 Ballistic White Silver 124130 Shoe E13m4037,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, UK - Converse 67 Deck Star 'May Flowers' Black Us 9.5 Bnib Slip On Cvo 1970 70S W27x9475,Mens Nike Air Max Breathable Blue Grey Shoe Fashion Cheap,Low-cost direct - Converse Mens Chuck Ii Shield Lycra Oxford Synthetic Trainers I55a4785, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Hot Sale - Converse Fastbreak 83 1983 Lunarlon Vintage White Green Retro Men Shoes 156973C P28a9110,Mens Nike Air Max Reviewed Coffee Shoe Wholesale Online,* 2011 Air Max Coffee Rated Shoes New, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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