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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Men Trainers G-Star Toublo Hi Top Trainers,Legion Green Training - Nike Hyper Dry Fleece Hoodie - Clothing - Sequoia Black 7SP10427 - Men'sMen Trainers HUGO by Hugo Boss Dressapp Suede Loafers,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Men Trainers New Balance Modern Classic 373 Trainers in Orange,Los Angeles Angels - Clothing - Men's - Nike MLB AC Player Game Shorts - Red 3QC11280Men Trainers Nike SB Koston Hypervulc Trainers,, China, open to the public. Men Trainers Reebok Club C 85 Ice Trainers,Light Blue Men's - Running - Nike Dri-FIT 5" Distance Shorts - Clothing - Game Royal Reflective Silver 7SZ10109Men Trainers Sperry 7 Seas Trainers,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Men Trainers Vans Classic Slip-On Plimsolls,Lime Punch Mizuno Wave Rider 20 - Men's - Dark Shadow Vibrant Orange 5QL8512 - Running - Shoes2014 MLB Texas Rangers Adjustable New Era Hat,, Pure Imagination, Boston Red Sox 19 Josh Beckett White Authentic Baseball Jersey,Los Angeles Clippers - Men's - Nike NBA Club Logo Hoodie - Clothing - Red 4FN6294Houston Astros 45 Carlos Red MLB Jerseys Baseball Jersey,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Mens Minnesota Twins G-III Sports by Carl Banks Navy Balance Swim Trunks,Los Angeles Dodgers - Clothing - Nike MLB Game Therma Hoodie - Royal 3RA3584 - Men'sNew Era Atlanta Braves MLB 59FIFTY Fitted Hats 2312,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Super Discount Nike Air Max 90 EX ID white/sport red-anthracite 321763-161,Los Angeles Dodgers - Men's - Royal 1WE10838 - Nike MLB Logo Pullover Fleece - ClothingSuper Discount Nike Flyknit Max black/white-chlrn bl-ttl orng 620469-004,, says the global location-based VR entertainment market will more than double in 2018, Super Discount Nike Lebron 7 blue/black/white 165872-628,Marine Blue Men's - New Balance 610 V5 - Shoes - Running - Pigment Impulse 7DL7402Super Discount Nike Zoom Huarache TR Mid WM black/volt-cool grey 455614-005,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Adidas Ultra Boost Pink Silver White Shoes,Matte Silver Men's - Nike Advance 15 Tank - Clothing - Casual - Dark Grey Heather White 6CF7082Nike Air Max Zeros Yellow White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 90 VT Fur Purple Shoes,Marathon Red Men's - Under Armour 5" Launch Stretch Woven Run Shorts - Black Reflective 9XN11092 - Clothing - RunningNike Air Max 1 87s Navyblue Black White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Blazer Highs Suede VT Wool Light Blue Shoes,Men's - adidas Athletics Essential Woven Jacket - Clothing - Casual - Collegiate Navy White 5UF7247Nike Cortez Nylons Ocean Blue White Red Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Cheap Wholesale Casual Shoes - Womens New Balance 574 Pink,Men's - adidas Originals Superstar - Shoes - Basketball - White Black 6LU5851Emergency Cheap Casual Shoes - Womens New Balance 501 Black/Polar Blue,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Great Casual Shoes - Womens Nike Air Max 90 Bold Berry/Pink Pow/Black/White,Men's - adidas Originals Tubular Doom Sock Primeknit - Trace Khaki Crystal White 2XX9992 - Shoes - Running Trace KhakiLow Priced Running Shoes - Womens Nike Air Max 2015 Pink Pow/Vivid Pink/White/Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Saucony Kilkenny Xc5 Spike - Women'S - Track & Field - Shoes - White/Vizi Pink,Men's - Basketball - Nike Air Force 1 Mid - Shoes - Black Summit White 3LH6734 BlackHurry While Stocks Last Adidas Womens Cc Sonic Shoes Orange Womens 1284,, “This is something entirely new.” 100% Quality Running Shoes - Mens Nike Free 5.0 2015 Pure Platinum/Wolf Grey/Cool Grey/Black,Men's - Basketball - Silver Black 0QP123 - Converse All Star Fresh - Shoes Thunder2018 Latest Design Basketball Shoes - Mens adidas Crazy 2 Silver Met/Light Yellow/Night Flash,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adorable Casual Shoes - Mens PUMA Suede Classic Snorkel Blue,Men's - Black 1RF1815 - Nike NFL Gridiron Sideline Hoodie - Clothing - Pittsburgh SteelersAuthentic Basketball Shoes - Mens Nike KD 7 Elite Durant Kevin,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Best Buy Basketball Shoes - Mens Converse All Star Ox Black Monochrome/Black,Men's - Black 6JX10161 - Nike NFL Gold Collection Therma-Fit Hoodie - Clothing - San Francisco 49ersBest Website Training Shoes - Mens Jordan Flight Flex Trainer Cool Grey/Black/Pure Platinum/White,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Buy Cheap Casual Shoes - Mens adidas Originals Samoa Vulc Black/White/Bluebird,Men's - Black 9UH6625 - Shoes - Under Armour Threadborne SlingFlex - RunningBuy Running Shoes - Mens ASICS GEL-Cumulus 15 White/Black/Royal,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Charming Training Shoes - Mens Jordan Flight Flex Trainer 2 Infrared 23/White/Black,Men's - Black Black 3QU3901 - Nike The One Tech Woven Pants - Casual - ClothingCheap Sale Basketball Shoes - Mens Nike Air Zoom Flight '96 Black/White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheapest Running Shoes - Mens Nike Roshe One Black/White/Metallic Silver,Men's - Black Dark Grey 3VI10292 - Clothing - Nike Therma Shorts - TrainingComplete Price Basketball Shoes - Mens adidas D Rose 5 Rose Derrick,, they can make up for low utilization with a decent weekend. Cost Charm Running Shoes - Mens adidas Originals ZX Flux Blush Green/Black/Yellow,Men's - Black White 1FE7334 - Nike Air Trainer 180 - Training - ShoesDiscount Running Shoes - Mens adidas Originals Los Angeles Dark Blue/Dark Blue/Dark Blue,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Elegant Casual Shoes - Mens New Balance 574 Blue/Red,Men's - Black White 8GH8919 - Nike Advance 15 Full-Zip Knit Hoodie - Casual - Clothing BlackEmergency Training Shoes - Mens adidas Originals Samoa White/White/Silver, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Fashion Running Shoes - Mens ASICS GEL-Contend 3 Electric Blue/White/Black,Men's - Casual - adidas Athletics ID Crew - Clothing - White 8JH8251Fast Deliver Running Shoes - Mens Nike Cortez White/Black/Leather,. Plumer said The VOID is also considering franchise locations, First-Rate Running Shoes - Mens adidas Originals ZX Flux Black/Black/White,Men's - Casual - Black Black 9ES773 - Converse All Star II Boots - Shoes BlackGet Cheap Running Shoes - Mens Nike Flex Fury Black/Volt/Flash Lime/White,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Lead Gum 1NZ5504 - Running Reebok Classic Leather - Men's - Shoes - Hunter Green Bright Orange Skull Grey,Men's - Royal Taxi 7TN10141 - Under Armour SC30 Hypersonic 9" Shorts - Clothing - Basketball - Curry Stephen Midnight NavyMen's - ASICS Tiger GEL-Kayano Trainer Knit Lo - Shoes - Training - Dark Grey Black 7DA1017, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's - Black 6PQ9059 - PUMA Suede Classic - Basketball - Shoes,Men's - Running - Brooks Launch 4 - Shoes - St Paddy's Day Green Vibrant Green 9VI6212 Fern GreenMen's - Casual - Black 5GN9242 - adidas Originals EQT Bold Taper Pants - Clothing,, and for a growing list of partners, Men's - Clothing - Red 0DK1527 - Nike College Twill Shorts - New Mexico Lobos,Men's - Running - Nike Zoom Structure 18 - Shoes - Magnet Grey Black Volt 7NI5997 Hyper CrimsonMen's - Light Bone 0ZY6797 - Jordan Fadeaway Shorts - Basketball - Clothing,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men's - Nike Dri-FIT Training Short Sleeve - Purple Dynasty Black 2NA610 - Clothing - Training Court Purple,Men's - Running - Under Armour Moda Runner Low - Shoes - Steel Gum 1OK1872 Stealth GrayMen's - Petrol Night Mystery Petrol 6EU1301 - adidas adiZero Boston 6 - Running - Shoes White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's - Running White Fairway 2WF7753 - Shoes - adidas Originals Stan Smith - Casual Running White,Men's - Steel Black 7LK3317 - Under Armour HG Tech Pants - Training - ClothingMens New Balance M2040v3 Black/Red M46U60K,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Orthodox School Puma Evospeed 1.4 Fg / Lava Blast/White/Total Eclipse Shoes Red Mens 7755,adidas Originals Men's Zx Flux Adv - Grey - TrainersWholesale Latest Nike Df Milertop Shorts Black Mens 3045,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Wonderful Puma Match Socks Blue Mens 6233,adidas Performance Men's X 15.4 St - White - Indoor football bootsHigh Quality Nike Flash Cr7 Ss Top Black Mens 7119,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Shop Discount Adidas Gloro Shoes White Unisex 8669,adidas Performance Men's Ace 16+ Tkrz - Blue - Astro turf trainersMen Trainers adidas Originals LA Trainer OG In CH Grey,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Promotions Boots Shoes - Womens Nike Roshe One Hi Sneakerboot Black/White/Hyper Punch,Polo Ralph Lauren Men's Tracksuit Top - Dark Red - Athletic JacketsWomens ASICS GEL-Sonoma 2 G-TX Black/Onyx/Silver W31D72L,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Skechers Ez Flex 2 Quipster Natural W65R90V,Polo Ralph Lauren Men's Sullivan - Dark Blue - Slim Fitadidas Originals Women's Tubular Defiant - Black - Trainers,, and the entertainment giant made an investment in the company. Nike Performance Women's Free Run - Pink - Trainers,Adidas Adizero 5-Star 4.0 - Men'S - Football - Shoes - Black/Collegiate Royal/WhitePolo Ralph Lauren Women's Cardigan - Black - Cardigans,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Flex Trainer 4 - Women'S - Training - Shoes - Clearwater/Blue Lagoon/Volt,Adidas Adizero Diamond King Low - Men'S - Baseball - Shoes - University Red/White/Old GoldUnusual Adidas Womens Supernova Glide Boost 7 Shoes Pink Womens 1904, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Recommendable Casual Shoes - Mens PUMA Suede Classic Olympian Blue/White,Nike Lunarbeast Td - Men'S - Football - Shoes - Wolf Grey/Black/Cool GreyAdidas Ace discount 16+ PureControl Stellar Best Pack FG Football Boots White Store Gold,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Suppliers Air Special Foamposite Pro University Red Black 624041-604,Nike Mercurial Vortex Ii Fg - Men'S - Soccer - Shoes - Electric Green/Black/Hyper PunchNike Mercurial Buy Superfly CR7 324K get Gold FG Football Boots Official White/Black Metallic/Vivid Gold,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Online Nike Magista Obra promotion FG Football Boots Gold/Volt/Black Lowest price,Nike Tiempo Legend V K Leather Fg - Men'S - Soccer - Shoes - Soar/Voltadidas D Rose 7 - Men's - Black Scarlet 1SX7626 - Rose Derrick - Shoes - Basketball,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,ASICS Tiger GEL-Lyte V - Carbon Red 5WE231 - Shoes - Running - Men's,Nike Zoom Matumbo 2 - Men'S - Track & Field - Shoes - White/Volt/BlackBasketball - Men's - Jordan Retro 11 Reversible Shorts - Black Anthracite 8OG599 - Clothing,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's - Running - Nike Dri-FIT Thermal Full Zip Jacket - Clothing - Deep Royal Blue Reflective Silver 7AU3471,Shop For Adidas X 15.1 Fg/Ag Shoes Black Kids 4357Mens Nike Mercurial Victory V AG-R Bright Mango/Metallic Silver/Hyper Turquoise M47G43D,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Mens Nike Free 5.0 Solstice Black/Reflect Silver/Pure Platinum M64V35I,Good Price Dounlimited Mens Hoodie Grey Mens 4560adidas Performance Men's Ace 16.1 Ct - Blue - Indoor football boots, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Performance Men's Zoom Vapor 9.5 Tour Clay - White - Outdoor tennis shoes,Fashion Cheap Joma Combi Ss Jersey Orange Mens 3315Polo Ralph Lauren Men's Cable - Black - Knitted Jumpers, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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