Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. adidas College Lightweight Player Hoodie - Men's - Texas A&M Aggies - Maroon 3RH7487 - Clothing,Industrial Blue Running - Cedar Night Maroon 5ZR7660 - Men's - Nike Free RN 2017 - Shoes,adidas Techfit Compression Long Sleeve Top - Collegiate Royal 3CG6734 - Men's - Clothing - Training,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Basketball - Clothing - Black Tumbled Grey 5PF10183 - Men's - Nike LeBron Hyperelite Winterized Pants - James LeBron,Jordan Flight OD Pants - Basketball - Wolf Grey Black 3XT4164 - Clothing - Men's,Basketball - Men's - Shoes - Nike Air Shake Ndestrukt - Miidnight Navy New Green 9LT5815 White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Black adidas Originals NMD R2 Primeknit - Men's - Black White 4UX4102 - Running - Shoes,Jordan Super.Fly Team Slide 2 - Men's - Shoes - Black Dark Grey 5OB8515 - Casual Gym Red,Black Men's - Nike LunaRacer+ 3 - Shoes - Running - Magnet Grey Summit White 1JI1483,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Clothing - College Navy 1SE7455 - Men's - Nike NFL Lockdown 1 2 Zip Top - Seattle Seahawks,Men's - Basketball - Converse All Star Leather Hi - Shoes - Black Monochrome 1AB726,Clothing - Men's - Houston Texans - Nike NFL Gridiron Sideline Hoodie - Marine 5IR661,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Clothing - Men's - Wisconsin Badgers - Under Armour College Sideline 1 4 Zip Top - White 7CM4575,Men's - Black 10 Full Zip Hoodie - Casual - Clothing Energy 1QF10286 - adidas Athletics ZNE 90,Clothing - Nike Short Sleeve Fleece Archive Crew - Black Blustery 9CB3723 - Casual - Men's,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Mercurial Superfly Cr7 Fg - Men'S - Soccer - Shoes - Metallic Silver/Hyper Turq,Men's - Running - True Ink True Ink 0IB5644 - Under Armour Drift 2 - Shoes White,Nike Zoom Rival D 8 - Men'S - Track & Field - Shoes - White/Black/Volt,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Grey + black activewear + tricks to cutting out sugar from your diet.,Men's - Training - Nike Legend Swoosh Chest Dash Tee - Clothing - Cool Grey Hyper Crimson 6RO838,Best Value Adidas F50 Adizero Fg Shoes Red Kids 6236,, they can make up for low utilization with a decent weekend. Improve Your Adidas X 15.4 Fxg Shoes Black Kids 1343,Mens Reebok Dmx Edge Adventure GTX Black/Blue/Neon Cherry M83K30G,Factory Direct Adidas Striped 15 Ls Jersey Red Mens 8286,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Price Low Nike Dri Pants Black Mens 3143,Mens Skechers Elston Black PU M93C66A,Cost-Effective New Balance Visaro Control Tf Shoes Orange Mens 7488, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” New Style Nike Max Graphic Shorts Yellow Mens 8504,Mens ECCO Track II Moc Low Bison Leather/Oiled Nubuck M32T38N,Maximum Discount Sales Metasox Footless Socks Blue Mens 9638,. Plumer said The VOID is also considering franchise locations, Hurry While Stocks Last Nike Usa 16/17 Ss Jersey White Unisex 1682,Mens ECCO BIOM Trail Black/Black/Petrol M46H28Q,Beautiful Adidas Mls Seattle Sounders Tri Tee Grey Unisex 4162,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. adidas Performance Men's First Step - Black - Basketball shoes,The New Nike5 Gato Soccer Cleats Soccer Cleats Black Unisex 8054,ASICS Men's Gel-Solution Speed 3 Clay - Orange - Outdoor tennis shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Sportswear Men's Roshe One Hyperfuse Br - Green - Trainers,Men Trainers adidas Originals Stan Smith Leather Trainers,Adidas Adizero 5-Star 3.0 Mid - Men'S - Football - Shoes - White/Collegiate Purple/Collegiate Purple,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas Predator Absolado Instinct Fg - Men'S - Soccer - Shoes - Light Flash Yellow/Core White/Dark Grey,Men Espadrilles ASOS Sandals Leather With Jute Espadrille Sole,Nike Alpha Pro 2 D - Men'S - Football - Shoes - Black/Metallic Dark Grey/White,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, Nike Free runs and Roshe,Men Trainers Base London Devon Leather Chukka Boots,Amazon Mizuno Morelia Neo Cl Md Shoes Yellow Kids 2605,. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, and its price point makes it compelling for LBEs to drop the wires and add VR The Lowest Price Adidas Anthem Track Jacket White Mens 1972,Men Trainers Duke PLUS Boat Shoes,High Quality Nike Sportswear Tech Fleece Cropped Pants Navy Mens 6077,.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Max 90 Premium EMs Blue Orange Green Shoes,Cincinnati Reds 54 Chapman Baseball Grey 2011 New Jersey,Nike Cortez Nylons Ice Blue Green Shoes,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Roshe Run Suede Black Green Shoes,Mens New York Mets Noah Syndergaard Majestic Brown 2016 MLB All-Star Game Batting Practice Jersey,Cheap Wholesale Casual Shoes - Womens Jordan 1 Flight 3 White/Infrared 23/Verde,, and the entertainment giant made an investment in the company. Hot Sale Boots Shoes - Womens Timberland 6" Fold Down Boots Blue/Light Grey,New Era Boston Red Sox MLB 59FIFTY Fitted Hats 1860,Provide Training Shoes - Womens PUMA Roma Geranium/Blue Atoll/White,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens ECCO Classic Golf Hybrid Hydromax White/Titanium W37K74P,Super Discount Nike Air Zoom Generation white/wht-mid navy-var crimiso 308573-113,adidas Originals Women's Gazelle Og - Blue - Trainers, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Low Price Basketball Shoes - Mens Converse All Star Street Mid Black/Natural/White,Nike Free 5.0s Orange Deep Blue Shoes,New Casual Shoes - Mens Onitsuka Tiger Tennis Light Grey/Off White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Offers Basketball Shoes - Mens Nike Mentality Game Royal/Volt/Photo Blue/Black,Nike Roshe Run Purple Red Amour Black Pattern Shoes,Outlet On Sale Running Shoes - Mens New Balance 515 Navy,, we’ve chosen to develop something different than a Price Down Basketball Shoes - Mens Jordan Air Incline Black/Gym Red/White,Buy Casual Shoes - Womens Converse CT Zip Back Smoke Gray/White,Quite Brilliant Basketball Shoes - Mens Jordan AJ XX8 SE Black/White/Anthracite/Gym Red,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. 2018 Mens Under Armour UA Curry 4 Store Low Golfs Black/Red Basketball Shoes,Cool Running Shoes - Womens Nike Premier Run Black/Vivid Pink/White/Metallic Silver,Kids Nike Air Jordan 12 Retro Blue University Blue New with Retail Box Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Mercurial Superfly FG Football Boots Hyper Pink/Black Store,Flight Tracker Basketball Shoes - Womens Jordan AJ 1 Mid Black/Hyper Pink/White,VETEMENT x Reebok Websites Sock Great Trainer Dropping - Grey Free Shipping,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Anthracite Running - Men's - Shoes - Nike LunarGlide 9 - Black Volt 9EJ1036,Lovely Casual Shoes - Womens Jordan Eclipse White/Black/Wolf Grey/Tide Pool Blue,Basketball - Men's - Nike LeBron Beveled L S Top - Clothing - Black 0KL3023 - James LeBron,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Black Jordan Trainer Prime - Training - Men's - White Metallic Gold 3GY1093 - Shoes,Outlet On Sale Casual Shoes - Womens Jordan AJ 1 Mid Wheat/Pink Glaze/Shimmer,Black White 4MD7794 Men's - Shoes - Nike LeBron Soldier 11 SFG - James LeBron - Basketball - Dark Grey Circuit Orange,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Casual - Men's - Shoes - Timberland Euro Hiker - Wheat 1FD6709,Adidas NMD Runner R1 W Black Pink Peach Mesh S75234 AU Womens,Clothing - Black 1LP918 - adidas College Sideline Player Hoodie - UCLA Bruins - Men's,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Vapor Strike 2 Mcs - Men'S - Baseball - Shoes - White/Black,Nike women's shoes Shoe sale and Nike women,Nike Nike free shoes and Nike free,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, New Style Puma Classico Indoor Shoes Black Kids 2199,100% Genuine Running Shoes - Mens adidas adiZero Boston 5 Black/White/Solar Yellow,Official Quality Puma Stripe Ls Jersey Blue Mens 3362, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy Cheap Nike Tiempo Legend Vi Ag Shoes White Mens 1963,100% True Casual Shoes - Mens PUMA El SeeVo Limestone Grey/Dark Shadow,Best Sale Discounted Nike Park Iv Unisex Football Socks Red Mens 7940, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Top Under Armour Sportstyle Windbreaker Grey Mens 4659,Adorable Basketball Shoes - Mens Converse All Star Ox Black,Men Trainers adidas Originals Superstar Trainers, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men Trainers ASOS Chelsea Boots in Metallic Copper,Authentic Casual Shoes - Mens Nike Air Penny 5 Royal Blue/White/Black,Men Trainers Jeffery West Adam Ant Buckle Suede Shoes,.”

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Andal introduced the company’s Men Trainers River Island Embossed Leather Formal Shoes,Best Place To Buy Basketball Shoes - Mens Jordan AJ1 Mid Black/Dark Concord,Baltimore Orioles 5 1970 Brooks Robinson Home M & N White,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nationals 28 Jayson Werth White MLB Authentic Jersey,Big Discount New Running Shoes - Mens New Balance 574 Grey/Red,Super Discount Nike Lebron 13 Low white/unvrsty rd-obsdn-mtllc g 831925-164,.

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