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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike SB Rabona Men Blue Force/Black/White Skateboarding Shoes,Women Max 2016--075,Converse Chuck Taylor All Star Vysoke League Damske Tenisky biele 633-42582,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Zoom Kd 9 Panske Basketbalov,Women Max 90-0791,2016 Curry 2.5 top Quality 3 Elite Playoff 2016 Floor General China Red,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Big Boys Official Kobe 10 Where to buy Lakers out Black Purple AU,Jordans 1 Women-0024,Great 2014 Hyperdunks USA Away University Obsidian White Red,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Original adidas NMD R1 Primeknit Tri-Color White Core Red Core Black BB2888,7 Star Sale Mens/Womens Nike Roshe One Flyknit - Blackish Green 677243 Sale,Original Lebron James 12 Veterans Day PE,, “This is something entirely new.” Real Cheap Nike Air Lebron Slide Slippers South Beach Jade Black Pink 487332 400,7 Star Sale Womens Adidas Pure Boost X Training Shoes Core Black/Sunglow/White AQ5223,Shop Cheap adidas D Lillard 2 Purple Orange,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Shopping Cheap Kobe 7 iD "Fade" Option Blue,Adidas UltraBoost 3.0 Men/Women Running Shoes Ultra Boost Gray Personalisation BB6167,Where to Buy Cheap Curry 3 Crimson Black Grey,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.VANS / SLIP-ON PRO (THRASHER) BLACK VA347VOTE,Nike Air Max Tailwind 7 Women Black/Pure Platinum/Dark Magnet Grey/Metallic Silver Running Shoes,CONVERSE / FLYKNIT WORDMARK STACKED S/S WHITE 10003427-102,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.DC / KIDS STAR ZH HEATHER GREY / BLACK EDBSF03039-KNFH,Asics Gel-Lyte III Lady - Dark Grey/Sheer Lilac Official Website,GARAGE / ML6645 LEOPARD / BLACK / GOLD ML6645,, they can make up for low utilization with a decent weekend. BURTON / WMNS TINDER BP 25L JADED FLIGHT SATIN 152921-427,Genuine Cheap Nike KD 4 Bright Red Blue Sample,Men's Nike Dri-FIT Victory Solid Golf Polo (College Navy),, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's SAXX Underwear Pro Elite 7'' Boxer Briefs 2 Pack (Black),Legit Cheap Nike KD 8 OKC,Men's UNDER ARMOUR Recruit Backpack (BLK/BLK/RED-00), for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free45-0998,Legit Original Air Jordan 4 White Blue Grey,Nike Free44-1093,. Plumer said The VOID is also considering franchise locations, Nike Free46-0188,Nike LeBron Ambassador 9 For Sale Team Red Gold,Basketball OTHER-0254,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Air Force HIGH-0057,Online Authentic Air Jordan 12 Gamma Blue Black Gym Red 130690-027,Basketball OTHER-0005, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Kid free28-35-0101,Original adidas NMD R1 White Navy Red,Basketball Hyperdunk-0093,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Kid NIKE25-37-0007,Original Lebron James 12 "Instinct" Cave Purple Turquoise-Crimson 684593-583,Basketball LOW-0059,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Basketball Hyperdunk-0028,Original Nike Air More Uptempo White Varsity Red,Basketball James-0206,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike SB Trainerendor L Mens Shoes Black White,Shop Nike A Max Motion Lw Sn64 Shoes Mens Blue/White 614764AS,Nike Roshe Run Liberty Floral Unisex Running Shoes Gray, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the 7 Star Sale Nike Huarache Free Run LE Mens Grey/Lime 510801-003 Trainers,Specials Nike Mercurial Victory CR7 FG Football Boots Mens Black/Wht/Crmsn 877502MA,Nike Air Max Reduced Sequent 3 Mens 921694-402 Dark Sky Blue Knit AU Running Shoes,, and for a growing list of partners, Nike LunarGlide 6 Men White/Pure Platinum/Cool Grey/Black Running Shoes,SUPRA / MELROSE WHITE / GUM 08061-135-M,Nike SB Satire Canvas Men Deep Royal Blue/Gum Light Brown/Black Skateboarding Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Jordan Super Fly 5 Po Panske Basketbalov,SUPRA / LOCKER WHITE / BLACK 08040-100-M,2016 Crazylight Boost Bargain 2.5 All Star Dark Shock B42427 Black Pink Purple,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Buy Nike Air Store More Uptempo White Black-Red,DC / ACYD BALL S/S BLACK EDYZT03578-KVJ0,Kings Cork Lebron Clearance 12 XII EXT,.

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At four recent VR Jordans 14 Women-0014,GARAGE / KIDS JK447 BLACK / BLUE JK447,Basketball Women-0006, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Nike Air Max 2016 Womens Shoes Black Purple White,VANS / SPICOLI 4 SHADES WHITE / RAINBOW MIRROR V00LC0M7P,Nike Kobe 9 EM Independence Day Womens Shoes Blue Red,, VRcade royalties for developers are on the rise, 7 Star Sale Nz Mens/Womens Nike Roshe One X Yeezy 350 Boost Black,VANS / SPLITZ FXFT BLACK-TOFFEE V00CFK770,PUMA ST Runner Nylon Tradewinds Women Tradewinds/Microchip/Vaporous Gray Running Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Top Sale Cheap Air Jordan XX9 Low Gym Red Black 855514 605,Men's Under Armour Ignite IV Slides (Black/Red),Wholesale Cheap Nike KD 9 Battle Grey,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, NZ Nike Flex Raid Trainers Shoes Mens Blue/Blue 728527OJ,Nike Tech Golf Visor (White),Shop Nike Air Max Motion Trainers Shoes Mens Grey/Blue 826031AN,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, SUPRA / SKYTOP III GREY / RED-BLACK 08000-044-M,Nike Free45-1022,DC / DERRY STOKES S/S SUMMER BLUES EDYKT03333-BRA0,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Basketball Hyperdunk-0087,Man Max 90-1016,Air Force LOW-0175,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Basketball James-0241,Nike Free45-0713,Air Force LOW-0036,, and the entertainment giant made an investment in the company. Basketball Durant-0088,Basketball Kobe-0396,Adidas Adi Kiel - Black/White/Black Top Quality,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas LA Trainer - Sttrme/Running White/Sttrme Hot Sale,Man Max 90-0979,Adidas ZX Flux 2.0 - MGreyh/MGSOGR/Black Factory Price, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Asics Kenjyutsu LE - grey - light grey/ Buying New,Man Max 90-0898,Lacoste Ansell - Light Brown Suede New Arrival,, like all retail operators, Le Coq Sportif Arthur Ashe MADE IN FRANCE - White-Veg Tan Get Cheap,Kid free28-35-0179,Nike Air Foamposite Pro Premium "ASTEROID" - Fire/ Black Great Deals 2017, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Air Max Zero Quickstrike - White/Mid Navy-Rift Blue-Hyper Jade New Style,Nike wonen Flyknit-0096,Nike Hachi LTR - Black Great Deals 2017,, they can make up for low Nike Wmns Air Max 1 PRM - White/ Metallic Silver- Dark Grey- Glacier Fast Shipping,Jordans other-0094,Onitsuka Tiger Fabre BL-S OG - green - white Buying New, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overPuma Trinomic XS 850 Plus - White/Black-Scuba Blue Shop Official,Air Force LOW-0291,The END x Reebok Insta Pump Fury "Claret" - Cardinal/Henna/Red/Green Official Website,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Vans LPE (Heathered fleece) - grey Wholesale,Basketball Hyperdunk-0125,Nike Air Jordan 1 Retro Mens Shoes Alligator White, could generate over half a million dollars a week, and easily finance new titles. Nike Air Jordan 4 Temporal Rift Mens Shoes Grey,Man Max 87-0179,Nike Air Max 2018 Mens Shoes Black White,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Zoom KD 5 Elite Mens Shoes Blue Green,Man Max TN-0199,Nike LeBron 11 Mens Shoes Orange, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Zoom Pegasus 31 Mens Shoes Sapphire Green,Air Force HIGH-0057,7 Star Sale Mens Nike Huarache Free Run Trainers Running Shoes Navy/Blue,, we’ve chosen to develop something different than a Nike Kobe A.D. Mid Mamba Mentality Brand Detached 922482-002,Nike Free45-0317,ASICS GEL-Hyper Tri Men Black/Flash Yellow/Flash Green Running Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Adidas Super Star Detske(4-6) Outdoor Obuv biele/Zlate 331-82188,Kid NIKE25-37-0068,Puma Basket Heart Patent Detske(6-13) Outdoor Obuv biele 978-49690,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Big Boys Official Kobe 10 Where to buy Lakers out Black Purple AU,Nike Free44-0728,Kobe 11 XI Flyknit Fundamentals UK Beethoven Platinum Black Pure White,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Great Max Where to buy 2015 Shoes Crimson Platinum Black Bright Pure,Nike Free44-0666,NZ Nike Revolution Trainers Shoes Womens Blue/Silver 868521IL,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Women Max Flyknit-0043,Nike Free45-0395,Women Air Force-0101,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Jordan 10 Retro Bulls Over Broadway Womens Shoes Silver Black Blue,Kid NIKE25-37-0014,Nike Air Max 95 Essential Womens Shoes White Black Blue,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Revolution 2 MSL Womens Shoes Mint Green White,Basketball Hyperdunk-0046,New Womens Nike Benassi JDI Great Print New York Slide Sandals goddess of flowers White/Yellow, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Fitflop Due Women Exclusive Shoes Pink Fitflops Slippers,Nike Flyknit-0001,Legit Original Air Jordan 4 Blue Laser,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not On Sale Authentic Clutchfit Drive Low White Red,Basketball Hyperdunk-0027,On Sale Nike Air Max 2014 Deep Royal Blue Volt Black Electric Green 621077-402,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Original adidas NMD Runner Primeknit Black White,Air Force LOW-0114,Real Cheap Nike Air Lebron Slide Slippers Grey Orange 487332 103,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Shop Cheap adidas D Rose 7 Multicolor,yeezy shoes-0009,Top Sale Cheap Air Jordan XXX Galaxy Black White 863586-010, will Australia Nike Hypervenom Phade SG Football Boots Mens Black/Orange 410803DR,Nike Free44-0375,Outlet Nike MAGISTA ORDEN Snr 44 Shoes Mens Yellow/Gold 100796BP, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer JORDAN / ECLIPSE CHUKKA BLACK / BLACK-DARK GREY 881453-001,Nike Free44-0270,SOUR / LIMONE S/S WHITE,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how SUPRA / KIDS VAIDER AMBER GOLD / GUM 58201-714-M,24 Kilates x New Balance CT300 - Grey/Navy/Sand/Orange Fast Shipping,BURTON / KILO BP 27L TRUE BLACK MINI RIP 136491-018,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's O,Adidas Court Deck Vulc - Espresso/ White/ Espresso Popular,Men's Under Armour Sportstyle Printed Joggers (Black/Black/Graphite),. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Basketball kyrie-0073,Adidas ObyO Kazuki Campus 80s Felicity - ngtsky - colre Store,Basketball James-0563, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Basketball Durant-0282,Adidas Tubular Runner - Core Black/Chalk White/Matte Copper Outlet Online,Jordans foamposite--094, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Man Max 90-1052,Air Jordan 1 Retro Hi OG Laser - White/Metallic Silver Online Shop,Basketball OTHER-0199, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Kid free28-35-0175,Andrea Pompilio x Onitsuka Tiger Colorado 85 - Black Graphic/Black Graphic,Basketball Kobe-0374,.”

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Andal introduced the company’s Jordans 13-0177,Converse All Star Hi - Ocean/Casino Sale,Air Force LOW-0258,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Kid NIKE25-37-0068,Italia Independent x Adidas ZX Flux NPS - CONAVY/CONAVY/BLUBIR Lowest Price,Kid free28-35-0032,.

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