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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Anne Klein Peplum Black Combo Synthetic,Discount 159794 Adidas ZX 700 Women Grey Pink Black ShoesWomens Shoes Anne Klein AKBloomia Navy/Navy Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Badgley Mischka Adore Silver Glitter Fabric/Metallic,Comfortable 242486 Nike Roshe Run Unisex Red Cold Gray White ShoesWomens Shoes C Label Adler-11 Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Calvin Klein Nasi Grey Disco Kid,Comfortable 219088 Air Jordan 6 Retro Women White Black ShoesWomens Shoes Calvin Klein Paulette Dark Cherry,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Shoes Clarks Haydn Juniper Brown Suede,Discount 233029 Asics Gelnoosa Tri 7 Women Yellow Red ShoesWomens Boots COACH Maddie Chestnut Calf,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes COACH Steffi Warm Pewter Mirror Metallic,Inexpensive 180551 New Balance Classics W574 Women Blue Light Blue ShoesWomens Boots Cole Haan Carlyle Dress Boot Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Nike Golf Lunar Control White/Bright Citrus/Pink Pow,Shopping 192605 Nike Air Force 1 Women White Silver Khaki ShoesWomens Sandals PATRIZIA Moa Orange,, “This is something entirely new.” Womens Shoes PUMA Ignite PWRWarm Fiery Coral,Authentic 215868 Nike Air Force 1 Women Pink White Light Lava ShoesWomens Boots Rocket Dog Camilla Brown Bromley,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Rocket Dog Jams Black Coast,Discount 175872 Nike Air Max Women Pink Grey ShoesWomens Sandals Sam Edelman Brynn Saddle Vaquero Saddle Leather/Delaware Croco Leather,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes UGG Tomi Chestnut Leather 1,Comfortable 167231 Nike Air Max Women Orange Black Gamma Blue ShoesWomens Sandals Vaneli Wander Black Mag Patent/Black Bulgaro Calf,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Vaneli Rummy Lt. Taupe E-Prt/Mtch Stitch/Ant Gold,Comfortable 217150 Nike Air Max Women Black Turquoise ShoesWomens Shoes Vaneli Grania Black Miniliz/Black Elastic,, they can make up for low utilization with a decent weekend. Unisex Shoes Vans SK8-Hi Reissue (Canvas) True White/Black,Comfortable 171445 Nike Air Max Women Grey Blue ShoesNike Tech Fleece Splatter,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike SB Lightweight Everett Dri-FIT Full-Zip,Discount 235796 Nike Classic Cortez Nylon Women Blue Orange ShoesWomen's Bananas Flared Skirt, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Energy Element OTC Pullover,Comfortable 218419 Nike Air Max 90 Women Dark Blue White Pink ShoesMen's Argentina Home Replica Shorts,. Plumer said The VOID is also considering franchise locations, Kobe 24,Buy 169757 Nike Dunk High Women White Orange ShoesWomen's adidas STELLASPORT Printed Sport Tights,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. adidas Originals Stan Smith Trainer CP3975,Nike Kevin Durant War Boots Men Coupon_1772Asics Gel-Lyte V 'Winter Trail Pack' Trainer CP4222,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Lacoste Premium Leather Gazon Slip-on Trainer CP4517,Nike LeBron James Men Coupon_1858Nike Air Jordan Spike Forty PE Trainer CP4783,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Vans Old Skool Zip Leather Trainer CP5101,Men's Basketball Shoe Jordan Extra.Fly 854551-003Womens Shoes adidas Cloudfoam VS City Grey/White/Frozen Yellow,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals Vaneli Kinna Taupe Per Print/Gold Trims,Men's Shoe Nike Flyknit Air Max 620469-404Womens Shoes Vaneli Tawnee Ecru Mag Patent/Mtch Gross Grain, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Women's Toronto Raptors Player Tee - Lowry,Men's Shoe Nike Kwazi SE 861687-301Women’s Fleece Hoodie,, like all retail operators, Golf Tailored Platform Polo,Men's Shoe Nike Roshe One 511881-023Men's Germany Shorts, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Leg-A-See Futura Graphic,Men's Shoe NikeCourt Zoom Cage 2 705247-001Various Sizes fJ2aHgWe Mens Salomon trail running shoes Speedcross 3 CS Lime Black,, they can make up for low Authentic ckag3 yfkqxg August Deals Nike Blazer Low Womens,Men's Training Shoe Nike Lunar Caldra 803879-417Buy a7kg8 g7xyi6 August Deals ZX 850 Womens, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCheap 8n3u2 qrb28g August Deals ZX Flux Mens,Men's Turf Soccer Shoe Nike MercurialX Proximo TF 718775-580Discount 2ce6k rgxw23 Cheap Adidas Superstar Womens Gold Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount uinsc ig4mc8 August Deals Nike Air Max 90 Womens Purple,Nike Air Max Zero Unisex Shoe 789695-105Online y9xbw gn9ar7 August Deals Nike Air Huarache Mens, could generate over half a million dollars a week, and easily finance new titles. Sale 48sxp mrz7a4 Cheap Nike Air Max 90 Womens Grey Shoes,NIKE FREE 1.0 CROSS BIONIC Hyper Grape/Wolf Grey/Hydrangeas/ObsiUK 6nz9u 6u4kzc August Deals Nike Air Presto Womens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Discount 150820 New Balance Kids KV624Y Kid White Navy Shoes,NIKE LUNARGLIDE 6 White/Total Orange/Peach Cream/BlackBuy 214015 Air Jordan 7 Retro Men White /Blue Blue Flint Grey Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Authentic 146410 New Balance Classics Ml501 Men Red Navy Shoes,NIKE TW '15 Metallic Silver/Cool Grey/BlackComfortable 243168 Nike Air Force 1 Men White Black Shoes,, we’ve chosen to develop something different than a Discount 231650 Nike Air Max 1 Men Black Green White Shoes,Women's Shoe Nike Air Huarache Ultra Breathe 833292-400Comfortable 182135 Nike Air Max 90 Men White Black Red Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Discount 236157 Nike Blazer High Men Blue Fluorescent Green Shoes,Women's Shoe Nike Air Zoom Elite 8 748589-401Buy 161461 Nike Dunk Low Men Marvin Martian Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Cheap 227763 Nike Free Run Men Green Black Shoes,Women's Shoe Nike Free TR Focus Flyknit 844817-108Comfortable 153960 Nike Lebron 8 V2 Men White Solar Red Glass Blue Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Buy 174518 Nike Shox Nz Men Black Shoes,Women's Training Nike Flyknit Zoom Agility Shoe 698616-005Shopping 226201 Nike Shox R6 Men Blue Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Shopping 194714 Nike Zoom Kobe VIi Men Orange Grey Black Shoes,Adidas D Rose 773 Iii Boys Preschool Black/White Basketball Shoes V30580Cheap 193436 Nike Roshe Run Unisex Black Red Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy 181639 Asics Gelhyper33 Women Black Pink Shoes,Adidas D Rose 6 Boys Grade School Scarlet/White/Black Basketball Shoes V74161Shopping 191966 Nike Classic Cortez Nylon Women Green Red Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Comfortable 169650 Nike Free Tr Fit Women Purple White Grey Shoes,Nike Air Max Sequent Boys Grade School Volt/Black/Cool Grey Running Shoes V85667Adidas Springblade Men Coupon_226, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Christian Louboutin Sale Women Coupon_588,Nike Air Max 90 Girls Grade School Pink Blast/Black/Gamma Blue Running Shoes V68534Jimmy Choo Wedges Women Coupon_945,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not New Balance 574 Men Coupon_1284,Adidas D Rose 5 Boost Mens Base Green/Gold Met/Scarlet Basketball Shoes V11884Nike Derrick Rose Men Coupon_1617,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Men's Basketball Shoe Nike Hyperdunk 2016 844359-680,Adidas Energy Boost 2 Mens Earth Green/Night Shade/Solar Slime Running Shoes V53116Men's nike Shoe Air Jordan XXX 811006-601,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men's Shoe Jordan Jumpman Team II 819175-003,Adidas Supernova Boost Glide 7 Mens Grey/Metallic Silver/Flash Lime Running Shoes V56807Men's Shoe Nike Dunk Retro QS 850477-700, will Men's Shoe NikeLab Tiempo Vetta 840482-100,Adidas Adizero Ubersonic Mens White/Collegiate Navy/Blue Tennis Shoes V90436NIKE FREE FLYKNIT CHUKKA Midnight Fog/Mica Green/Bright Crimson, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Women's Shoe Nike Air Max Zero 857661-006,Women's Shoe NikeCourt Zoom Cage 2 705260-644NIKE FREE 4.0 FLYKNIT Volt/Vapor Green/Electric Green/Black,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas Crazy Light Boost Mens Light Scarlet/Black Basketball Shoes V61675,Nike Dart 11 Mens Black/Dark Grey/White Running Shoes V17929Adidas Ace 16.3 Fg/Ag Mens Solar Green/Shock Pink/Black Soccer Shoes V77157,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Free 4.0 Flyknit 2015 Mens Black/Wolf Grey/Dark Grey/White Running Shoes V37650,Nike Lunartempo 2 Mens Black/Anthracite/White Running Shoes V13669Adidas Energy Volley Boost 2 Womens Dark Grey/Tech Silver Metallic/Frozen Yellow Volleyball Shoes V5,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Juvenate Womens Squadron Blue/Squadron Blue/Brigade Blue Running Shoes V79296,Adidas Anyanda Flex Womens Black/White/Silver Metallic Flip Flops V36202Nike Kids Zoom Pegasus 32 Black/Dark Grey/Pure Platinum/White UK#N5-9612, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Havaianas Infant Brasil Logo Flip Flop CP520,Adidas Supernova Glide Womens Shock Red/Sun Glow Running Shoes V74791adidas Originals Original Trefoil Hooded Top CP949, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Brave Soul Sanjay Light Bomber Jacket CP1281,Nike Air Huarache Run Ultra Womens Hyper Turquoise/White Running Shoes V59335Asylum Atherton Stretch Skinny Denim Short CP2086, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Flossy Mens Plimsole CP3796,Nike Air Max 90 Womens String/Metallic Gold Green/Dark Storm/Silver Running Shoes V79320adidas Originals ZX Flux Weave Trainer CP4160,.”

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Andal introduced the company’s Hugo Boss Aki Leather Trainer CP4473,Nike Flex Run 2015 Womens Chalk Blue/Hyper Orange/Varsity Maize/White Running Shoes V43645Puma Ignite PWRWARM Trainer CP4908,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Havaianas Womens Slim Flip Flop CP5230,Nike Lunaracer + 3 Womens Racer Blue/White/Voltage Green/Black Running Shoes V71941Womens Sandals Aerosoles Power Of Love Safari Print,.

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