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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Anne Klein AKSport Staycalm Pewter,Cheap 224672 Air Jordan 4 Retro Women White Military Blue Grey ShoesWomens Shoes Badgley Mischka Adonis II Rose,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals C Label Tash-11 Silver,Discount 211756 Puma Cabana Racer II Lx Unisex Black White ShoesWomens Boots Calvin Klein Raylyn Gunmetal Antique Brass,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Calvin Klein Lucette Cocoon Patent,Comfortable 244826 Adidas Originals ZX 700 Women White Orange Beauty Clear Grey ShoesWomens Shoes Calvin Klein Fiorelle Black/Deep Navy Box Leather/Neoprene,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Shoes Clarks Lorry Grace Taupe,Buy 181370 Adidas ZX 750 Women Black Blue Pink ShoesWomens Sandals COACH Platt Black,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes COACH Arlene Chalk,Shopping 184764 Air Jordan 7 Retro Women Pink Blue Black ShoesWomens Boots Cole Haan Cassidy Tall Boot Black Suede,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots PATRIZIA Insightful Black,Comfortable 235469 Nike Air Max Women White Orange ShoesWomens Shoes PATRIZIA Versance Black,, “This is something entirely new.” Womens Shoes PUMA Ignite XT Core Black/Periscope/White,Shopping 202891 Nike Air Max Women White Black Green ShoesWomens Boots Rocket Dog Tipton Black Galaxy,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots Sam Edelman Keegan Leopard,Comfortable 233937 Nike Air Max Women Pink Black ShoesWomens Sandals Sam Edelman Gardener Natural Naked Naked Atanado Leather,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Slippers UGG Dreams Moonstone Hearts Suede,Discount 172029 Nike Air Max 90 Premium Women Grey Pink White ShoesWomens Sandals Vaneli Kendyl Camel Dino Hair Claf/Black Smack Met Patent,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Vaneli Winda Black E-Nappa/White Ferns Patent,Discount 174435 Nike Air Max Command Women Pink Black ShoesWomens Shoes Vaneli Laval Black Pesca Fabric,, they can make up for low utilization with a decent weekend. Men's Camouflage A Tee,Discount 235796 Nike Classic Cortez Nylon Women Blue Orange ShoesNike Course Enemies Selvedge Chino,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Evolution MA Jacket,Discount 172512 Nike Dunk High Women Sun Flower ShoesWomen's Track Tee, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Run Speed,Comfortable 146695 Nike Dunk High Women Yellow Translucent ShoesMen's Scotland Graphic Tee,. Plumer said The VOID is also considering franchise locations, Nike Sneaker Love,Comfortable 149395 Nike Dunks High Women ShoesWomen's Yogi Tee,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Men's Shoe Nike Air Huarache Ultra 819685-100,New Balance Men Coupon_1012Men's Shoe Nike Free RN 2017 880839-100,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Shoe Nike Zoom LeBron Soldier 10 844374-001,New Balance 1400 Men Coupon_1085NIKE AIR MAX 1 ULTRA MOIRE Summit White/White/Anthracite/Challen,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. adidas Originals Racer Lite Print Trainer CP4013,Nike Kevin Durant War Boots Men Coupon_1786Converse Chuck Taylor All Star High Mono Trainer CP4269,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Lacoste Ampthill LCR3 Leather Trainer CP4534,KD7 EXT Black/SailNike Koth Ultra Mid Trainer CP4858,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Dr. Martens Womens 1460 8-Eye Boot CP5148,Converse Jack Purcell Signature Rubber High Top Unisex Shoe 153581C-342Womens Shoes adidas X 15.3 TF Black/Shock Pink/Shock Mint,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals Vaneli Taletha Brown Karnak,Men's Shoe Nike Hyperdunk 2016 Flyknit 843390-017Womens Shoes Vaneli Bahia Black Metal, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Discount 219642 Adidas Crazy 8 Kobe Bryant Men Bryant Brown Orange Shoes,Nike Lunar Control 3 Black/Pure Platinum/Metallic SilverCheap 149340 Air Jordan Retro Men Grey Grey White Grey Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Shopping 204447 New Balance M890V4 Men Blue Green Shoes,NIKE ZOOM TERRA KIGER 2 REDShopping 153841 Nike Air Force 1 Men Shoes,, we’ve chosen to develop something different than a Discount 202316 Nike Air Max 1 Men White Grey Black Shoes,Women's Shoe Nike Air Max 1 Ultra Essentials 704993-102Buy 167729 Nike Air Max Excellerate Men Dark Grey Blue Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Buy 221825 Nike Classic Cortez Nylon Men Yellow Green White Shoes,Women's Shoe Nike Air Zoom Pegasus 33 Shield 849567-500Shopping 232876 Nike Dunk Low Men Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Cheap 229760 Nike Free Run 2 Men Green Shoes,Women's Shoe Nike FS Lite Run 3 807145-601Buy 167457 Nike Lunarglide Men Silver Black Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inexpensive 169530 Nike Shox Conundrum Men White Black Shoes,Nike Free 5.0 2015 Boys Toddler Bright Crimson/Total Orange/Bright Citrus/Black Running Shoes V41859Cheap 236747 Nike Shox Rivalry Men White Pink Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap 150731 Nike Zoom Kobe VIi Men Black White Shoes,Nike Cortez Boys Preschool Hyper Pink/White Running Shoes V59224Comfortable 187464 Nike Roshe Run Unisex Carbon Gray Cold Gray Blue Lake Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy 167142 Nike Air Flightposite 1 Women Galaxy Royal Blue Shoes,Adidas J Wall Boys Grade School Fairway/Reflective/Black Basketball Shoes V53259Shopping 165048 Nike Classic Cortez Nylon Qs Aloha Women Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Authentic 154465 Nike Lunarelite 2 Women Black Pink Shoes,Nike Roshe One Boys Grade School Black/Clay Orange/Summit White Running Shoes V14884Adidas Springblade 2013 Men Coupon_271, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Christian Louboutin Sale Women Coupon_635,Adidas 2015 Crazylight Boost Primeknit Mens Black/Gold/White Basketball Shoes V19143Jimmy Choo Wedges Women Coupon_964,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not New Balance 574 Men Coupon_1272,Adidas D Lillard 2.0 Mens Talc/White Basketball Shoes V80089Nike Kevin Durant Men Coupon_1714,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Men's Basketball Shoe Nike Zoom HyperRev 2016 820224-101,Adidas Adizero Boston 5 Mens Flash Green/Black/White Running Shoes V53502Men's Nike Shoe Jordan Flight Runner 2 715572-007,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men's Shoe Jordan Trainer Prime 881463-417,Adidas Adissage Mens Vivsta Blue/White/Bright Royal Slippers V85657Men's Shoe Nike Hypershift 844369-104, will Men's Training Shoe Nike Jordan Flight Flex Trainer 2 768911-005,Adidas Powerlift Trainer 2 Mens Flash Lime/Silver Metallic/Black Training Shoes V53573NIKE FREE TRAINER 3.0 V3 White/Dark Grey/Bright Crimson, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Women's Shoe Nike Air Zoom Pegasus 33 831356-006,Nike Air Max 95 Mens University Red/Wolf Grey/Black/Pure Platinum/White Running Shoes V83494Nike Free 5.0 2015 Boys Preschool University Red/Black/Hyper Orange/White Running Shoes V82086,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas D Howard 5 Mens Light Scarlet/White/Sun Basketball Shoes V62217,Nike Flex Run 2015 Mens Black/Laser Orange/Bright Citrus/Volt Running Shoes V21174Adidas Nitrocharge 2.0 Fg Mens Black/White/Flash Orange Soccer Shoes V34162,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Lunarestoa 2 Mens Black/Bamboo/Baroque Brown Running Shoes V14182,Nike Roshe One Mens Brigade Blue/Black/Squadron Blue/Obsidian Running Shoes V41122Nike Air Max Tailwind 8 Womens Chalk Blue/Racer Blue/White Running Shoes V43949,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Lunartempo Womens Wolf Grey/Fuchsia Flash/Flash Lime/Black Running Shoes V98295,Nike Air Max 90 Mens Squadron Blue/Black/Bright Citrus/Flight Silver Running Shoes V78957Nike SB Kids SB Clutch Brigade Blue/White/Black UK#N5-9558, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Creative Recreation Junior Kaplan Mesh Trainer CP598,Adidas Vigor 6 Tr Womens Flash Red/Silver Metallic/Frozen Green Running Shoes V53967Creative Recreation Victory Poly Full Zip Hooded Top CP1007, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Le Coq Sportif R950 Jacquard Trainer CP4540,Nike Free 4.0 Flyknit 2015 Womens Dark Grey/Voltage Green/Ghost Green Running Shoes V51104Timberland Newmarket 6-Inch Mock Toe Boot CP3790,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Page Not Found,Nike Tri Fusion Run Womens Vivid Purple/Hyper Orange/White/Black Running Shoes V85441Womens Sandals Aerosoles A2 by Aerosoles Wipline Black,.

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