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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Dr. Martens Womens 1460 8-Eye Boot CP5147,Shopping 149502 Nike Shox Nz 2.0 Men Black Grey ShoesWomens Shoes adidas Essence Stabil White/Tech Metallic/Cinder,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes adidas Running Duramo 6 W Black/Silver Metallic/White,Buy 171243 Nike Shox Nz 2.0 Men Black Pink ShoesWomens Sandals Aerosoles A2 by Aerosoles Photo Plush Silver,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Aerosoles Redwood Black Patent,Discount 231295 Nike Shox R2 Men White ShoesWomens Boots ALDO Saydda Black Nubuck,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots Anne Klein Kadey Black Suede,Cheap 191641 Nike Shox R2 Men Black ShoesWomens Shoes Anne Klein Meg Grey Reptile,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Badgley Mischka Salsa Light Blue Satin,Discount 231249 Nike Shox R2 Men White Red ShoesWomens Sandals C Label Rollin-13 Fuchsia,.

VRStudios, founded in 2014, Womens Boots Calvin Klein Talloria Black,Buy 233601 Nike Shox R4 Men White Black ShoesWomens Sandals Calvin Klein Jeans Adeli Black Leather,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Calvin Klein Garnett Black Leather,Inexpensive 215043 Nike Shox R4 Men Grey ShoesWomens Sandals CARLOS by Carlos Santana Lacey Brulee,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots Naturalizer Jamison Banana Bread Leather,Comfortable 180086 Nike Shox Rivalry Men Black ShoesWomens Sandals Naturalizer Donna White Leather,, “This is something entirely new.” Womens Shoes New Balance WMD800v3 Neon Yellow/Purple/Race Red,Authentic 166650 Nike Zoom Hyperdunk Men Orange ShoesWomens Shoes New Balance WL555 Silver,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Nike Flex 2015 RUN Black/Hot Lava/White,Authentic 178187 Nike Shox R5 Men Black ShoesWomens Shoes Nike Air Max Siren Print Gym/Bright Crimson/White/Atomic Pink,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Sam Edelman Madge Black,Discount 190843 Nike Zoom Hyperdunk Men Mango Black ShoesWomens Shoes Sam Edelman Lynn 1 Orange Multi,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Sam Edelman Felicia Sangria Silk Velvet,Cheap 172127 Nike Zoom Kobe VI Men White Purple ShoesWomens Boots Timberland Whittemore Mid Side Zip Boot Dark Brown Woodlands,, they can make up for low utilization with a decent weekend. Womens Boots UGG Cassis Lodge Leather,Shopping 196170 Nike Zoom Hyperfuse Tb Men Green ShoesWomens Boots UGG Collection Elizabeta Espresso Leather,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots Vaneli Ramex Boot (Wide Shaft) T.Moro Nappa/T.Moro Super Star Suede,Buy 149893 Nike Zoom Kobe VIi Men Grey Yellow Blue ShoesWomens Sandals Vaneli Bitya White Nappa, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Vaneli Sheary Champagne Pizzy Print,Discount 173405 Nike Zoom Kobe VIII Basketball Men Black Purple Royal ShoesUnisex Shoes Vans SK8-Hi Reissue (Indigo) Dress Blues,. Plumer said The VOID is also considering franchise locations, Hurley Phantom Solid 9" Beachrider,Comfortable 183294 Onitsuka Tiger By Asics Mexico 66 Men Red White ShoesJordan Varsity,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Originals JS Men Coupon_127,Shopping 228558 Nike Free 3.0 V2 Women Grey Orange ShoesAsics Running Shoes Men Coupon_383, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Giuseppe Zanotti Sale Women Coupon_663,Authentic 196564 Nike Free Run Women Blue Pink ShoesJimmy Choo Sandals Women Coupon_873,, and for a growing list of partners, New Balance 574 Men Coupon_1143,Cheap 241120 Nike Free Run 3 Women Purple White ShoesNew Balance 1600 Women Coupon_1405,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Kevin Durant Men Coupon_1705,Shopping 188602 Nike Lunarglide 3 Women Gray Yellow Blue ShoesMen's Basketball Shoe Jordan Rising High 2 844065-006,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Football Cleat Nike Vapor Untouchable Pro 833385-301,Shopping 240976 Nike SB Dunk Low Women White Black Tourmaline ShoesMen's Running Shoe Nike Air Zoom Terra Kiger 3 749334-400,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes Sam Edelman Dora Mink,Men's Basketball Shoe Kobe XI Elite 822675-670Womens Boots Timberland Savin Hill Medium Shaft Tall Boot Wheat Forty Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Online q62wx 7yu2fp August Deals Nike Air Max Thea Mens,Men's Shoe Nike Air Force 1 Flyknit Low 817419-001Outlet u7qe8 2mxc4p August Deals Ultra Boost Womens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Sale w4d5g cxxz5e August Deals Nike Air Max Thea Womens,Men's Shoe Nike Air Max Sequent Print 822804-022Buy 193079 New Balance Kids 860V4 Kid Purple Shoes,, we’ve chosen to develop something different than a Outlet zb6yq nsyezu August Deals Nike Air Max 90 Womens Purple,Men's Shoe Nike Air Zoom Pegasus 33 831352-400Authentic 190372 New Balance Classics M801 Men Grey Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Buy 166470 Nike Air Force 1 Men White Orange Shoes,Men's Shoe Nike Free Train Force Flyknit 833275-451Inexpensive 174016 Nike Air Max Men White Red Green Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Inexpensive 234952 Nike Air Max 90 Men Black Green Shoes,Men's Shoe Nike Mayfly Woven 833132-002Shopping 178514 Nike Air Penny 1 Men Black Green White Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Comfortable 179728 Nike Dunk High Men Shoes,Men's Shoe Nike Zoom HyperRev 2016 Limited 820219-100Discount 242340 Nike Free 5.0 V4 Men Brown Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Inexpensive 184975 Nike Lebron 8 Men White Black Red Shoes,Men's Shoe NikeLab Air Max 1 Pinnacle 859554-400Comfortable 196950 Nike Shox Conundrum Men White Black Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap 228852 Nike Shox R4 Men White Yellow Shoes,Nike Men's Shoe Air Force 1 Mid 07 315123-026Cheap 157850 Nike Zoom Kobe VIi Men Candy Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Roshe One Boys Preschool White/White/Wolf Grey Running Shoes V96168,Nike Huarache Run Boys Preschool White/Pure Platinum/White Running Shoes V93698Adidas Crazy 8 Mens Royal/Black Basketball Shoes V72841,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Adizero Ubersonic Mens White/Collegiate Navy/Blue Tennis Shoes V90415,Nike Air Max 95 Boys Grade School Black/Blue Lagoon/Volt/White Running Shoes V14253Nike Lunarestoa 2 Mens Black Running Shoes V12577, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Huarache Womens Black Running Shoes V12715,Nike Flex Experience 4 Girls Grade School Black/Volt/Pink Pow/White Running Shoes V30380Nike Lunartempo Womens Wolf Grey/Fuchsia Flash/Flash Lime/Black Running Shoes V98297, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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