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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Junior Air Max 95 Trainers CP676,Shopping 181557 Nike Zoom Kobe Kb 24 Men White Blue ShoesThe North Face Ampere Dual Short CP2209,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, adidas Originals Itasca Track Top CP3531,Authentic 223485 Nike Zoom Kobe V Men White Gold ShoesTimberland Britton Hill 6-Inch Warm Lined Leather and Fabric Boot CP3792,, China, open to the public. adidas Originals ZX Flux Trainer CP3960,Inexpensive 153758 Nike Zoom Kobe VI Men Green White Shoesadidas Originals Los Angeles Trainer CP4109,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Asics Gel-Lyte III Trainer CP4230,Buy 232056 Nike Zoom Hyperdunk Men White Red ShoesCruyff Pep Trainer CP4389,, Pure Imagination, Lacoste Bayliss Vulcanised Premium Trainer CP4528,Inexpensive 244058 Nike Zoom Kobe VI Men ShoesNike Air Odyssey Leather Trainer CP4669,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Koth Ultra Mid Trainer CP4857,Authentic 241303 Nike Zoom Kobe VI Men Green Red ShoesReebok Classic Leather Casual Trainer CP4981,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Y3 Desert Boost Trainer CP5130,Comfortable 197659 Nike Zoom Kobe VI Men Black ShoesWomens Sandals adidas adissage Black/Bahia Pink,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes adidas Golf adiZero Sport III Clear Onix/Running White/Flash Pink,Buy 149893 Nike Zoom Kobe VIi Men Grey Yellow Blue ShoesWomens Boots Aerosoles Barricade Dark Brown Combo,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Aerosoles Final Exam Black Croco,Authentic 245780 Nike Zoom Kobe VIi Men Red Yellow Green ShoesWomens Boots ALDO Ziawia Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes ALDO Newbrook Red,Shopping 153526 Nikelebron11 Men Sky Blue Black Grey ShoesWomens Shoes Anne Klein Petrica Pewter Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Anne Klein Dane Medium Taupe/Medium Taupe Fabric,Buy 201087 Onitsuka Tiger By Asics Mexico 66 Men Black Blue ShoesWomens Shoes Badgley Mischka Amber White Satin,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes C Label Clower-3 Wine,Cheap 182337 Onitsuka Tiger By Asics Mexico 66 Men White Black Red ShoesWomens Sandals Calvin Klein Lucette Greige Patent,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Calvin Klein Lynsey Cameo Rose Patent,Shopping 209395 Onitsuka Tiger By Asics Machu Racer Men Red White ShoesWomens Shoes Calvin Klein Ellasandra Orange Laquer Leather,.

VRStudios, founded in 2014, Womens Boots Clarks Mezze Game Dark Grey Leather/Grey Suede,Buy 211123 Puma By Hussein Chalayan Men Blue ShoesWomens Sandals Clarks Taline Trim Black Leather,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Clarks Ashland Rivers Tan,Discount 227653 Puma Clyde Script Laceup Men Red Black ShoesWomens Shoes Clarks Penwick Mezza Black Nubuck,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes New Balance W520V2 Steel,Comfortable 239808 Nike Zoom Kd III Men Black White Blue Orange ShoesWomens Shoes Nike Free 1.0 Cross Bionic 2 Fuchsia Flash/Light Retro/White/Black,, “This is something entirely new.” Womens Shoes Nike Zoom Fit Blue Lagoon/Copa/White/Dark Grey,Shopping 156519 Asics Sportstyle Gt 2 In Unisex Brown Red ShoesWomens Sandals PATRIZIA Vaciller Red,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes PATRIZIA Coro Tan,Comfortable 176591 Nike Roshe Run Unisex Purple Floral Print ShoesWomens Shoes Reebok Sport Ahead Action RS Neon Cherry/White/Poppy Red,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Timberland Joslin Chukka Wheat Nubuck,Inexpensive 160360 Nike Free 4.0 Unisex Khaki Green Fluorescence ShoesWomens Boots UGG Soleil Granite Leather,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Boots UGG Collection Beta Black Leather,Discount 233411 Air Jordan 1 Retro Women Black Pink White ShoesWomens Boots Vaneli Genius Black Mike Calf/Gold Trim,, they can make up for low utilization with a decent weekend. Womens Shoes Vaneli Aleka White Belly Print,Discount 211756 Puma Cabana Racer II Lx Unisex Black White ShoesWomens Shoes Vaneli Treise Black Dixan Kid/Gunmetal Ring,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Sandals Vans Marina Black/Ibis Rose,Shopping 197534 Asics Gelnoosa Tri 8 Women Purple Pink ShoesHurley Phantom JJF II Elite, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Pro Hyperwarm Max Flash,Buy 170417 New Balance Fresh Foam 980 Women Blue Yellow ShoesMen's Lytham Track Jacket,. Plumer said The VOID is also considering franchise locations, Ferrari Women’s Polo,Discount 188296 New Balance Classics Wl501 Women Grey ShoesJordan AJ 10 Fleece,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Online 6r2fx bpemvr August Deals ZX Flux Mens,Buy 183177 Nike Air Max Women Black Bright Magenta Orange ShoesOnline scxrw s6dxgy August Deals Superstar Mens, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Outlet fkvr9 m6s8u2 Cheap Adidas Superstar Womens Pink Shoes,Inexpensive 214942 Nike Air Max 90 Hyp Prm Women Grey Blue ShoesSale 87ycf z47bnn August Deals Nike Air Max 90 Mens Black,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Sale v9cyc img4qd August Deals Nike Air Max 1 Mens,Authentic 178826 Nike Air Max Tailwind Women Black Pink ShoesUK nw3t2 3h6hkx August Deals Nike Air Max 90 Womens White,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Comfortable 154984 Adidas Crazy 8 Kobe Retro Men White Grey Green Shoes,Cheap 242101 Nike Air Max 1 Women White Yellow Red ShoesAuthentic 214113 Air Jordan 5 V Retro Men Grey Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Jimmy Choo Bridal Women Coupon_729,Adizero Rose II 773 Men Coupon_286Platforms Jimmy Choo Women Coupon_989, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the New Balance 574 Men Coupon_1217,Asics Running Shoes Men Coupon_374New Balance 420 Women Coupon_1419,, and for a growing list of partners, Nike Kevin Durant Men Coupon_1753,Christian Louboutin Sale Women Coupon_446Men's Boot Jordan Future 854554-002,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men's NIKE FREE 4.0 FLYKNIT 717075-302,Christian Louboutin Sale Women Coupon_489Men's Running Shoe Nike Free RN Distance 827115-014,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Shoe Nike Air Huarache Ultra 819685-401,Christian Louboutin Sale Women Coupon_533Men's Shoe Nike Free RN Distance 827115-402,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Tech Fleece Short CP2177,New Balance 574 Men Coupon_1288Toms Classic Slip On Espadrille CP3806,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals Gazelle OG Trainer CP4043,New Balance Women Coupon_1366Creative Recreation Cesario Low XVI Stingray Trainer CP4330,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Eric Koston 2 Max Trainer CP4595,New Balance Women Coupon_1368Puma R698 LS PWRWARM Trainer CP4912,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots UGG Chancery Brown Twinface/Leather,Men's Shoe Air Jordan 1 Retro Low OG 705329-600Womens Slippers UGG Scuffette Liberty Asphalt, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Inexpensive 158565 Nike Air Max Women White Pink Shoes,Women's Shoe Nike Flyknit Air Max 620659-404Inexpensive 155168 Nike Free 5.0 V4 Women Purple Yellow Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Authentic 215082 Nike Free Run 2 Women Grey White Pink Shoes,Women's Shoe Nike LunarEpic Flyknit 818677-800Christian Louboutin Fifi 100mm Women Coupon_440,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Jimmy Choo Pumps Women Coupon_810,Nike Flex Experience 4 Girls Toddler Black/Volt/Pink Pow/White/Vivid Pink Running Shoes V30398New Balance 574 Men Coupon_1149,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Pure Boost Sonic Knit Mens Base Green/Black Running Shoes V11878,Adidas Adilette Cloudfoam Ultra Mens White/Iron Metallic/Vista Grey Slippers V92143Nike Air Zoom Pegasus 32 Mens Black/Deep Royal Blue/Sail/Racer Blue Running Shoes V18298,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Pure Boost X Womens Black/Shock Green Running Shoes V26180,Adidas Nitrocharge 1.0 Fg Mens Amazon Purple/White/Lucky Blue Soccer Shoes V10654Nike Flex Run 2015 Flash Womens Black/Wolf Grey/Green Glow/Metallic Silver Running Shoes V38171, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Nike Air Zoom Pegasus 32 Ghost Green/Copa/Blue Lagoon/Black UK#N5-9208,Nike Air Max Turbulence Ls Mens Wolf Grey/Pure Platinum/White Running Shoes V98881Creative Recreation Junior Reece Hooded Top CP415, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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