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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes Naturalizer Utopia Black Smooth,Cheap 201772 Nike Air Max Men Pink Black Grey Shoes,Womens Shoes New Balance Fresh Foam Boracay Teal/Yellow,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes Nike In-Season TR 4 Wolf Grey/Pure Platinum/Cool Grey/White,Cheap 227659 Nike Air Max 360 Bb Low Men White Red Shoes,Womens Shoes Nike Lunaracer+ 3 Black/Hyper Orange/Vivid Purple/White,, China, open to the public. Womens Sandals PATRIZIA Shuman Black,Buy 169041 Nike Air Max 90 Men Black Shoes,Unisex Shoes PUMA Suede Mid Classic + Grey Violet/Peacoat,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes Reebok Trainfusion 5.0 L MT Deep Teal/Glass Green/White,Buy 175239 Nike Air Max 90 Men White Black Shoes,Womens Shoes Rocket Dog Jiggy Grey Cotton Candy,, Pure Imagination, Womens Sandals Sam Edelman Demi Black Talco Kid Leather,Shopping 168778 Nike Air Max 90 Men White Blue Shoes,Womens Shoes Saucony Endorphin Racer Vizicoral/Citron,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes Supra Elyse Walker Cuba Black/White,Comfortable 234163 Nike Air Max Fly By Men White Black Shoes,Womens Boots UGG Kiings Black Leather/Suede,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Sandals UGG Magnolia Brilliant Blue Leather,Shopping 167512 Nike Air Max Ltd Men White Black Shoes,Womens Boots Vaneli Kandee Truffle Suede/Truffle Dialux Print/Gold Trims,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes Vaneli Trine Black,Comfortable 180025 Nike Air Max Tailwind Men Grey Green Shoes,Womens Shoes Vaneli Adella Grey E-Print/Matching Elastic,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Elite Stripe,Buy 231674 Nike Barkley Posite Max Men Court Purple Orange Shoes,Nike Converge Seamless,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's EQT Logo Tee,Comfortable 192663 Nike Classic Cortez Nylon VIbrant Men Blue White Shoes,Men's Supernova Shorts,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike MM Fly Blade Block,Inexpensive 225632 Nike Dunk High Men Shoes,LeBron "Strive for Greatness",.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Women's Ultimate Fit High-Rise Long Tights,Buy 158470 Nike Dunk High Men Shoes,UK Sale Adidas Superstar Ii Shoes Women Grey Green White THOjBXRM,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Authentic biy2d 39sykd August Deals Nike Air Max 90 Mens Black,Discount 176160 Nike Dunk Low Men Yellow Blue Shoes,Authentic wyyi3 q4v6w6 August Deals Nike Free 50 Womens,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Cheap 171475 Nike Air Max Ltd Men Black Brown Shoes,Comfortable 204701 Nike Lunarglide 2 Men Grey Blue Shoes,Comfortable 158538 Nike Dunk High Men Black Shoes,, “This is something entirely new.” Buy 194516 Nike Dunk Low Men Shoes,Authentic 211349 Nike Shox Nz 2.0 Men Black Purple Shoes,Buy 201093 Nike Free 4.0 Flyknit Men Red Black Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Inexpensive 163632 Nike Kd VIi Men Black Shoes,Authentic 235450 Nike Shox O Leven Men Black Pink Shoes,Inexpensive 217721 Nike Lunareclipse Shield Men Black Orange Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Shopping 171598 Adidas Springblade Razor Women Blue Orange Shoes,Buy 234931 Nike Zoom Hyperdunk Men White Black Shoes,Inexpensive 213095 Asics Gel Kinsei 4 Women Red Purple Green Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap 186804 Nike Air Max Women Orange Blue Shoes,Comfortable 192372 Nike Zoom Hyperdunk Men Black White Red Metallic Silver Shoes,Buy 214092 Nike Free 4.0 V2 Women Green Blue Shoes,, they can make up for low utilization with a decent weekend. Adidas Bluff Lo - Fot Men Coupon_012,Inexpensive 148912 Nike Zoom Kobe VI Men Grey Light Blue Shoes,Adidas Springblade 2013 Men Coupon_266,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Christian Louboutin Sale Women Coupon_574,Authentic 150841 Onitsuka Tiger By Asics Mexico 66 Men Silver White Shoes,Jimmy Choo Pumps Women Coupon_818, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” New Balance 410 Men Coupon_1102,Inexpensive 224574 Puma Speed Cat Men Brown Shoes,New Balance Women Coupon_1361,. Plumer said The VOID is also considering franchise locations, Nike Derrick Rose Men Coupon_1580,Buy 226442 Nike Free 4.1 Unisex Blue Grey Shoes,Men's Basketball Shoe KD Trey 5 IV 844571-606,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots Timberland Ashdale Ankle Waterproof Black,Men's Basketball Shoe Kobe XI 836183-015,Womens Boots UGG Classic Mini Serape Skyline Twinface,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Vaneli Miriam Coral,Men's Golf Shoe Nike Air Zoom 90 IT 844569-100,Womens Shoes Vaneli Melore Black Quilted Nappa/Black Mag Patent/Match Elastic,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount 231316 Nike Air Max Destiny Fall Men White Red Shoes,NIKE AIR HUARACHE Wolf Grey/White/Black/Wolf Grey,Shopping 195436 Nike Blazer High Men White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount 216975 Nike Dunk Low Men Orange Blue Shoes,NIKE FLYKNIT AIR MAX TOTAL ORANGE/BLACK-VOLT-FRBRRY,Cheap 243587 Nike Free Tr Fit Men Black White Blue Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Comfortable 161984 Nike Lunar Orbit Men Red White Shoes,Nike Men's Training Shoe Metcon 1 Dove Grey/Blue Graphite/Wolf Grey/White,Authentic 239343 Nike Shox Nz 2.0 Men White Red Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Creative Recreation Nursery Kaplan Ripple Trainer CP761,Nike Air Max Tailwind 8 Womens Black/Dark Grey/Black Running Shoes V16968,adidas Originals Quilted Superstar Jacket CP1195, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, VMU London Wool Leather Bomber Jacket CP1551,Nike Air Zoom Winflo 2 Flash Womens Noble Purple/Vivid Purple/Copa/Reflective Silver Running Shoes V,adidas Originals Mezcla Track Top CP3532,, like all retail operators, adidas Originals Superstar Shine Trainer CP4058,Nike Fs Lite Run 3 Womens Black/Chalk Blue/White/Atomic Pink Running Shoes V14861,Cruyff Santi Mesh Cobra Trainer CP4438, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Air Jordan Eclipse Trainer CP4806,Men's Nike Mercurialx Finale IC Metallic Gold/Challenge Red/White/Black UK#N5-8990,Flossy Womens Plimsoles CP5192,, they can make up for low Womens Boots Aerosoles A2 by Aerosoles Cinch of Luck Black Combo,Nike Kids Tri Fusion Run Pink Pow/Bright Citrus/White/Metallic Silver UK#N5-9159,Womens Sandals ALDO Braudia Tan, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Anne Klein Tallula Black Multi Fabric,Women's Nike Free 5.0 Pure Platinum/Wolf Grey/Cool Grey/Black UK#N5-9345,Womens Boots Calvin Klein Ahlam Brown Sugar Calf/Cow Kansas,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Calvin Klein Camella Soft White,adidas Originals Infant Racer Lite Trainer CP469,Womens Sandals Clarks Jaelyn Fog White, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Clarks Hotel Vibe Navy Nubuck,Nike Junior Roshe Run Trainer CP631,Womens Shoes COACH Smith Orange Wild Beast Haircalf,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Cole Haan Cyro Sandal Black/Optic White Snake Print,Carhartt Marlow Jean CP831,Womens Shoes ECCO Cayla Tie Mocha/Coffee, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes GUESS Zanie Denim,Criminal Damage Gatsby Overhead Hooded Top CP1027,Womens Shoes Naturalizer Saturday Bridal Brown Leather,, we’ve chosen to develop something different than a Womens Shoes Nike Free 5.0 TR Fit 5 Black/Dark Grey/White/White,Vans Classic Hooded Top CP1182,Womens Sandals PATRIZIA Mykonos Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Reebok Jet Dashride Neon Cherry/Gravel/White/Black,Good For Nothing Middletown Tech Parka Jacket CP1395,Womens Sandals Sam Edelman Dailey Snote White,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Superga 2311 Leahorsew Black,The North Face 1985 Mountain Fly Jacket CP1522,Womens Boots UGG Brielle Black Leather,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Vaneli Raysel Black Nival Suede/Black Elasticized Suede,Jack & Jones Rick Original AT644 Denim Short CP2149,Womens Shoes Vaneli Neddy Tmoro Suede,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Icon,Ellesse Orbital Track Top CP3556,Women's Climaheat Fleece Hoodie,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,2016 Netherlands Stadium Away,Havaianas Brasil Flip Flop CP3845,Youth Lineage Track Suit,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Authentic 9gd5b dwxqzb Cheap Adidas Superstar Womens Gold Shoes,adidas Originals ZX Flux Trainer CP3972,Buy avn8g 56u2b3 August Deals Nike Air Max 2016 Mens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Cheap dwkgf 7zcxyy August Deals Nike Roshe Run Mens,adidas Originals Country OG Trainer CP4169,Discount qg2xe 6mxm74 August Deals Superstar Womens Pink,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Online xhnwi u2grzf August Deals Nike Air Max 95 Mens,Creative Recreation Cesario Low XVI Canvas Trainer CP4335,Sale e7wc2 3hmed3 August Deals Superstar Womens Pink,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Inexpensive 164644 Puma Basket Madrid Men White Shoes,Womens Shoes adidas Running Response Boost Techfit Night Flash/White/Flash Pink,Inexpensive 206414 Air Jordan VII Retro Women White Roes Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Discount 172029 Nike Air Max 90 Premium Women Grey Pink White Shoes,Womens Sandals Aerosoles A2 by Aerosoles Wipline Bone,Comfortable 164653 Nike Lunarglide 2 Women Black Pink Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Comfortable 235536 Nike Free 4.0 Women Grey White Bright Mango Shoes,Womens Shoes Aerosoles Redwood Tan Patent,Jimmy Choo Pumps Women Coupon_782, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” New Balance 574 Men Coupon_1256,Womens Shoes ALDO Afelisa Black,Nike Derrick Rose Men Coupon_1624, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Golf Shoe Nike Flyknit Chukka 819009-001,Womens Shoes Anne Klein Falicia Grey Leather,Men's Running Shoe Nike LunarTempo 2 818097-801,.”

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Andal introduced the company’s Men's Shoe Nike Flex Experience RN 4 Premium 749174-018,Womens Shoes ASICS Gel-Galaxy 8 Dark Grey/Silver/Flash Coral,Men's Training Shoe Nike Metcon 2 819899-702,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted NIKE SB PAUL RODRIGUEZ CITADEL Obsidian/White,Womens Shoes C Label Lychee-1 Coral,Nike Air Max 1 Boys Toddler Black/White/Cool Grey/Gym Red Running Shoes V33816,.

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