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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Safari Deconstruct Trainer CP4641,Cheap 211016 Nike Hyperize Kobe Bryant Olympic Men White Black Red ShoesNike Air Force 1 '07 Suede Trainer CP4811,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Ralph Lauren Polo Hanford Leather Trainer CP4957,Comfortable 222987 Nike Lebron 8 V2 Men Red Black ShoesY3 Qasa High Trainer CP5128,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes adidas Cloudfoam Groove Clear Onix/Blue Zest/Collegiate Navy,Shopping 159837 Nike Lebron 8 V2 Men ShoesWomens Shoes adidas Golf adiZero Sport III Running White/Silver Metallic/Lucky Blue,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Sandals Aerosoles A2 by Aerosoles Wipline Dark Tan Combo,Discount 192889 Nike Kobe X Men Black ShoesWomens Shoes Aerosoles Solsa Dance Black,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots ALDO Etassi Rust,Buy 148471 Nike Lunar Orbit Men Black White ShoesWomens Shoes ALDO Astarenna Cognac,.

VRStudios, founded in 2014, Womens Shoes Anne Klein Myles Black Reptile,Inexpensive 154339 Nike Lunar Rejuven8 Mid Men Grey Red White ShoesWomens Shoes Badgley Mischka Kallan Beige Leather,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots C Label Binky-2 Grey,Buy 239056 Nike Lunar Rejuven8 Mid Men Brown Olives White ShoesWomens Boots Calvin Klein Charlaine Black Kid Suede/Patent,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals ECCO Touch 25 T-Strap Slide White,Buy 169001 Nike Roshe Run Men Black Carbon Black White ShoesWomens Shoes ECCO Sport ECCO Cool Dark Shadow,, “This is something entirely new.” Womens Shoes GUESS Hotspot White Lace,Comfortable 231393 Nike Roshe Run Men Carbon Black Orange ShoesWomens Boots Naturalizer Jarrett Classic Navy Suede/Brown Leather,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Naturalizer Debra Classic Navy Leather,Cheap 171283 Nike SB Dunk Low Men Chirping Bird Black Denim ShoesWomens Shoes New Balance WT610v4 Grey/Pink,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Unisex Shoes PUMA Suede Classic + High Risk Red/Black,Cheap 148520 Nike SB Dunks High Men ShoesWomens Shoes Reebok Daily Cushion 3.0 RS White/Pure Silver/Flat Grey/Pink,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Sandals Rocket Dog Rue Blue Dream Catcher,Shopping 238618 Nike Shox O Nine Men White Grey ShoesWomens Sandals Sam Edelman Keith Black,, they can make up for low utilization with a decent weekend. Womens Shoes Sam Edelman Opal Pewter Rasputin Leather,Comfortable 194601 Nike Shox R2 Men White Grey ShoesWomens Shoes Saucony Originals Shadow 5000 Lime,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots UGG Chaney Chestnut,Buy 167891 Nike Shox R2 Men Grey Grey ShoesWomens Boots UGG Bailey Gold Mariko Red Violet/Twinface, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes UGG Karlina Geo Perf Tawny Suede,Authentic 176044 Nike Shox R4 Men White Gold ShoesWomens Sandals Vaneli Nerine Multi Black Blix Print,. Plumer said The VOID is also considering franchise locations, Womens Shoes Vaneli Maeve Black Nizza Fabric/Gunmetl Buckle,Discount 233873 Nike Shox R4 Men Black Red ShoesWomens Shoes Vaneli Danee Black Nappa/Black Patent,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, New Balance 574 Men Coupon_1149,Discount 192987 Nike Air Max Women Grey Orange ShoesNew Balance 501 Women Coupon_1425,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Kevin Durant Men Coupon_1695,Comfortable 192886 Nike Air Max 90 Women Grey Black ShoesMen's Basketball Shoe Air Jordan XXXI N7 854272-003,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Kickers Junior Kick Hi Core Boot CP617,Adidas Porsche Design S3 Men Coupon_190adidas Originals ao-Lux Full Zip Hooded Top CP947,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Antony Morato Wet Look Bomber Jacket CP1214,Adidas Springblade Men Coupon_227Nike Tech Windrunner Jacket CP1470,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Tribute Short CP2180,Adidas Springblade Women Coupon_330Flossy Sax Mesh Plimsole CP3800,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes Reebok Sublite Super Duo Her Royal Orchid/Fierce Fuchsia,New Balance Women Coupon_1389Womens Boots Sam Edelman Josephine Golden Caramel, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Saucony Endorphin Racer Vizicoral/Citron,New Balance 996 Women Coupon_1539Womens Boots UGG Ambra Stout,, like all retail operators, Womens Boots UGG Abree Short Grigio,Nike Derrick Rose Men Coupon_1635Womens Sandals Vaneli Miriam White, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Vaneli Armon Tmoro Nappa/Brown Cheppa Print/Tmoro Elastic,Nike Kevin Durant Men Coupon_1746Kyrie Hyper Elite Shooter,, they can make up for low Women’s AOP Hoodie,Nike Kobe Bryant Men Coupon_1839Golf D_VENT Polo, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMen's Manchester Home Replica Player Shorts,Men's Basketball Shoe Air Jordan XXXI 845037-021Evolution Layered Tights,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Various Sizes Nike Free 6.0 Spiderman 2013 Running Shoes Pink White lUynarfU,Men's Boot Nike Air Zoom Tallac Lite OG 844018-003Authentic d4t3t uqcwui August Deals Nike Air Max Zero Womens, could generate over half a million dollars a week, and easily finance new titles. Buy c6t3i mq72v3 August Deals Nike Air Max 90 Womens Pink,Men's Football Cleat Nike Vapor Untouchable Pro 833385-002Cheap 9e8ip zmnvd9 August Deals Nike Air Max Thea Mens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Discount 38smi arucfb August Deals Superstar Mens Blue,Men's Nike Basketball Shoe Kyrie 2 819583-104Online 827xn 6egyq6 August Deals Nike Air Presto Mens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Outlet 6agn6 z49n2b August Deals Ultra Boost Mens,Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-413Sale akp7h wmhd4i August Deals Superstar Womens Pink,, we’ve chosen to develop something different than a UK b7snh 8a85wz Cheap Adidas Superstar Womens Gold Shoes,Men's Running Shoe Nike Air Max 2015 698902-014Buy 165124 Adidas Originals Campus II Men Brown Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Shopping 199066 Air Jordan IX Retro Men White Blue Flint Grey Shoes,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-700Cheap 184070 New Balance Mx20V3 Men Black Silver Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Inexpensive 159721 Nike Air Force 1 Men White Red Shoes,Men's Shoe Air Jordan 7 Retro 304775-123Cheap 169371 Nike Air Max 1 Hyperfuse Men Black Pink Blue Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap 220620 Nike Air Max Jr Men Black Red Shoes,Men's Shoe Nike Air Force 1 315122-001Shopping 244147 Nike Classic Cortez Nylon Qs Aloha Men Green Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Buy 186862 Nike Dunk Low Men Ice Cream Shoes,Men's Shoe Nike Air Max Sequent 719912-101Buy 202108 Nike Free Trainer 3.0 Men Green Blue White Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Shopping 189785 Nike Lunar Rejuven8 Mid Men Green White Black Shoes,Men's Shoe Nike Air Zoom Pegasus 33 831352-103Buy 232322 Nike Shox O Nine Men White Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Inexpensive 239352 Nike Shox R6 Men White Shoes,Men's Shoe Nike Free TR Versatility Amp (Argentina) 833336-410Authentic 201017 Puma By Miharayasuhiro Tennis Men Black Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Comfortable 229714 Adidas ZX 700 Women Purple Shoes,Men's Shoe Nike Metcon 2 Amplify 819902-315Shopping 148997 Nike Air Max Women White Black Blue Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Inexpensive 176719 Nike Dunk Low Women Red Skulls Red White Gold Shoes,Men's Shoe Nike Zoom LeBron Soldier 9 FlyEase 846246-010Adidas Bounce Titan 2013 Men Coupon_043,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Asics Running Shoes Men Coupon_378,Men's Training Shoe Nike Free Trainer 3.0 V4 749361-601Jimmy Choo Bridal Women Coupon_729,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is New Balance 373 Men Coupon_1098,NIKE AIR FORCE 1 07 Black/BlackNew Balance 420 Women Coupon_1422, will Nike Kevin Durant War Boots Men Coupon_1766,NIKE AIR ZOOM PEGASUS 31 Black/Anthracite/Fuchsia Flash/ReflectMen's Golf Shoe Nike Lunar Control Vapor 849971-003, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-401,Nike Free SB Nano Dark Grey/Light Retro/White/BlackMen's Shoe Nike Air Max Effort TR 705353-001,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Shoe Nike SB Zoom Dunk Low Pro 854866-331,Men's Shoe Nike Air Huarache Ultra 819685-400NIKE AIR MAX 90 ESSENTIAL Blue Force/Ice Cube Blue/Light Blue La,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Zoom Rotational 6 Unisex Track and Field Shoe 685131-100,Women's Running Shoe Nike Air Max 2016 Print 818101-402Women's Shoe Nike Zoom Fearless Flyknit 850426-003,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Roshe One Boys Grade School Wolf Grey/Cool Grey/White Running Shoes V97249,Women's Shoe Nike Air Max 90 Premium 443817-011Adidas Pure Boost Zg Mens Collegate Navy/Mineral Blue Running Shoes V45559, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Zoom Pegasus 32 Mens Obsidian/Green Glow/Reflective Silver/Print Running Shoes V66979,Women's Shoe Nike Free Focus Flyknit 844817-100Adidas Supernova Boost Glide 6 Womens Neon Pink/Zero Metallic/Black Running Shoes V66138, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Alessandro Zavetti Talla Jacket CP1201,Adidas Rose 773 Boys Grade School Black/White/Light Scarlet Basketball Shoes V35066Bellfield Laugar Waff Cable Knit CP1783,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Ellesse Fonda Poly Track Top CP3566,Nike Roshe One Mid Boys Grade School Black/Dark Grey Running Shoes V16605adidas Originals Energy Boost ESM Trainer CP4050,.

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