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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Free Socfly Trainer CP4699,Discount 242801 Nike Lebron 8 V2 Men ShoesNike Koth Ultra Mid Trainer CP4858,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Reebok Furylite Trainer CP4985,Inexpensive 206325 Nike Lebron 8 V2 Men Grey Orion Blue Grey ShoesCaterpillar Womens Colorado Boot CP5135,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes adidas Adizero Ubersonic Frozen Yellow/White/Silver Metallic,Buy 148471 Nike Lunar Orbit Men Black White ShoesWomens Shoes adidas Running CC Fresh 2 W Night Flash/Silver Metallic/Glow Purple,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Shoes Anne Klein Oates Black Suede,Cheap 169139 Nike Lunar Orbit Men Grey White ShoesWomens Shoes Badgley Mischka Pixel Ivory Satin,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals C Label Cider-1 Orange,Buy 238521 Nike Lunar Eclipse 2 Men Grey Green Purple ShoesWomens Boots Calvin Klein Jeans Neveah Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, New Balance 574 Men Coupon_1187,Buy 166696 Nike Air Max Women Wine Red ShoesNew Balance 574 Women Coupon_1452,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Kevin Durant Men Coupon_1682,Cheap 164152 Nike Air Max 90 Women Grey Blue ShoesJORDAN FLIGHTFLEX Infrared 23/Wolf Grey/White,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Junior Air Force 1 LV8S CP674,Adidas Porsche Design IV Men Coupon_187Condemned Nation Blyth Tech Poly Hooded Top CP986,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Brave Soul MJK Aberdeen Parka Jacket CP1259,Adidas Bounce Titan VI Women Coupon_303The North Face Glacier Delta Zip Fleece Jacket CP1518,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Calvin Klein One Logo Tape Swim Short CP2296,Asics Mini BMW Men Coupon_364Ellesse Monaco Slide Sandal CP3829,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots Rocket Dog Snowdrop Black Mittens,New Balance 574 Women Coupon_1435Womens Sandals Sam Edelman Keith Black, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Saucony Cohesion 8 Grey/Blue/Citron,New Balance 574 Women Coupon_1492Womens Boots UGG Lesley Black,, like all retail operators, Womens Sandals UGG Mattie Navy Leather,Nike Kevin Durant Men Coupon_1695Womens Sandals Vaneli Keary Black E-Print, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Vaneli Sidol Platinum Nizza Fabric/Mtch Met Elastic,Nike Kevin Durant Men Coupon_1700Active Formstrip Bermudas,, they can make up for low Italia Track Jacket,Converse Chuck II Waterproof Thermo Unisex Boot 155331C-001Women's Snap Hoodie, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over2016 U.S. Stadium Home,Men's Basketball Shoe LeBron XIII Low 831925-001Men's Linear 3-Stripes Shorts,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Wholesale Trade 2017/18 Nike Lunar Force 1 LowJacquard PackMens Shoes Jacquard Woven Uppers Black/White Deals u0FH7FPR,Men's Firm-Ground Soccer Cleat Nike Mercurial Superfly V FG 831940-006Authentic gwspf 9t6ifa August Deals Nike Air Max 1 Womens, could generate over half a million dollars a week, and easily finance new titles. Buy fq7gi eaz8yd August Deals Nike Air Max Thea Womens,Men's Nike Air Force 1 07 LV8 718152-200Cheap f2r5k ywv2kz August Deals Nike Air Max 2016 Womens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Discount atvx8 kw3etw August Deals Nike Roshe Run Womens,Men's NIKE FREE 4.0 FLYKNIT 717075-005Online 8qvb4 hdw2di August Deals Nike Free 50 Mens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Outlet bfysb dkqmr9 August Deals Nike Air Huarache Womens,Men's Nike Shoe Jordan Rising Hi-Low 834233-407Sale f2gs4 gc6ncd Cheap Adidas Superstar Womens White Shoes,, we’ve chosen to develop something different than a UK f89tp db3gtg August Deals Nike Roshe Run Mens,MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-403Comfortable 179367 Adidas Originals Court Attitude Casual Men Black Green Red Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Inexpensive 240438 Asics Gel Cumulus 14 Men White Green Shoes,Men's Sho eNike Cortez Ultra 833142-300Comfortable 182688 New Balance M890V4 Men Red Silver Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Authentic 237753 Nike Air Max Men White Black Shoes,Men's Shoe Jordan Eclipse 724010-406Discount 227344 Nike Air Max 90 Men Black Red Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Shopping 239851 Nike Air Max Ltd Men White Red Black Shoes,Men's Lacrosse Cleat Nike Lunar Control 4 College 807142-010Discount 160146 Nike Dream Season III Low Kobe Bryant Men Black White Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Comfortable 157752 Nike Dunks Low SB Men Shoes,Men's Shoe Nike Air Max Sequent 719912-013Discount 148640 Nike Free Run 2 Men Sky Blue White Orange Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Shopping 167867 Nike Lunarmax Men Black Jade Shoes,Men's Shoe Nike Court Zoom Vapor 9.5 Tour 631458-106Shopping 187990 Nike Shox R4 Men White Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Comfortable 239490 Nike Zoom Hyperfuse Tb Men White Blue Grey Shoes,Men's Shoe Nike Free Trainer V7 898053-400Comfortable 154917 Puma Lifestyle Low Men Grey Yellow Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Discount 206640 Air Jordan 5 Retro Women Black Shoes,Men's Shoe Nike Roshe Two 844656-003Inexpensive 211756 Nike Air Max Women White Black Pink Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Shopping 196424 Nike Free 3.0 V4 Women Black Red Gray Shoes,Men's Shoe Nike Zoom Spiridon Ultra 876267-002Adidas Bounce Titan V Men Coupon_072,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by 2015 Christian Louboutin Prive 120mm Women Coupon_435,MEN'S TRAINING SHOE NIKE METCON 1 704688-410Jimmy Choo heels Women Coupon_767,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is New Balance 574 Men Coupon_1125,NIKE AIR MAX 1 ULTRA MOIRE Game Royal/White/Game RoyalNew Balance 574 Women Coupon_1498, will Nike LeBron James Men Coupon_1885,NIKE AIR ZOOM PEGASUS 31 White/Blue Lagoon/Clearwater/BlackMEN'S NIKE AIR ZOOM ELITE 8 748588-603, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Shoe Air Jordan 1 Retro Low OG 705329-101,NIKE FREE TR 5 Cool Grey/Pure Platinum/Bright Citrus/Metallic SMen's Shoe Nike Air Max Zero Breathe 903892-700,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Shoe Nike Zoom All Out Low 878670-401,NIKE SB LUNAR STEFAN JANOSKI MID SHIELD Anthracite/Pink Pow/WhiNIKE AIR ZOOM PEGASUS 31 FLASH Reflect Silver/Total Orange/Black,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Women's Nike FREE 4.0 511527-022,NIKE ROSHE FLYKNIT Electric Green/Wolf Grey/White/VoltNike Air Max 90 Boys Toddler Cool Grey/Voltage Green/Obsidian/Lucid Green/White Running Shoes V47663,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Element Refine Girls Grade School Solar Pink/White/Power Purple Running Shoes V77638,Women's Shoe Nike Air Presto 878068-400Adidas Pure Boost Zg Mens Blue/Shock Blue/Solar Yellow/White Running Shoes V40293, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Dart 11 Mens Black/Dark Grey/White Running Shoes V17929,Women's Shoe Nike Internationalist Jacquard Premium 807407-200Nike Air Max 90 Mens White/White/Silver/Dark Grey Running Shoes V95904, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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