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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Calvin Klein Cirilla Cocoon Leather,Buy 223186 Nike Lunarglide 3 Women Grey Midnight Pink Granite ShoesWomens Sandals CARLOS by Carlos Santana Glisten Turquoise,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Clarks Kearns Flame Black,Discount 225244 Nike Lunarglide 2 Women Black Purple ShoesWomens Sandals Clarks Leisa Gianna Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Clarks Amelia Page Black Leather,Authentic 198372 Nike Roshe Run Women Grey Green Electric Yellow ShoesWomens Shoes Clarks Tri Amanda Sage,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals Sam Edelman Dayton Bistro w/ Melon Stones,Adidas Springblade Men Coupon_230Womens Shoes Sam Edelman Ocie Modern Ivory/Black Modena Calf Leather/Atanado Leather,, “This is something entirely new.” Womens Shoes Superga 2311 Linu Light Grey,Adidas Springblade 2013 Men Coupon_256Womens Shoes Timberland Brattleboro 6" Slush Grey,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots UGG Palisade Black Suede,Adidas Bounce Titan VI Women Coupon_303Womens Shoes UGG Bridgen Black Leather,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Training Women’s PWRSHAPE Cardio Bra,Asics Gel-Quik 33 Women Coupon_388Nike Aerolayer,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's EQT Boston Marathon Track Jacket,2015 Christian Louboutin Women Coupon_424Piqué Polo,, they can make up for low utilization with a decent weekend. Active Training Dri-Release® Shorts,Christian Louboutin Sale Women Coupon_451Nike Victory Swoosh,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over NikeCourt Premier Challenger,Christian Louboutin Sale Women Coupon_488Nike Dri-FIT Fleece, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Wholesale Trade Fitflop Via Bar White Online xtI8m19v,Christian Louboutin Sale Women Coupon_545Authentic 7tbgf f7hi92 August Deals Nike Air Max 1 Womens,. Plumer said The VOID is also considering franchise locations, Authentic rrpng 8mktyf August Deals Nike Air Max Zero Mens,Christian Louboutin Sale Women Coupon_564Buy dqnyy yg5ty6 August Deals ZX Flux Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Shopping 145851 Adidas Springblade Razor Men Dark Blue Orange Shoes,Jimmy Choo Pumps Women Coupon_835Comfortable 177291 Air Jordan 5 Retro Men Black Green Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Authentic 221779 Jordan Fly Wade 1 Men Black White Red Shoes,Jimmy Choo Sandals Women Coupon_904Discount 182416 New Balance Kids 574 Kid Blue Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Comfortable 148303 Nike Air Force 1 Men Chocolate Shoes,Jimmy Choo Wedges Women Coupon_924Inexpensive 203720 Nike Air Max Men Black Cyan Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Comfortable 157360 Nike Air Max 90 Men Black Red Shoes,Platforms Jimmy Choo Women Coupon_986Authentic 196937 Nike Air Max 90 Men Pink White Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Men's Golf Shoe Nike Lunar Force 1 818726-001,Nike Derrick Rose Men Coupon_1636Men's Nike Shoe Zoom Wildhorse 2 654441-601, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Shoe Jordan Horizon Low 845098-010,Nike Kevin Durant Men Coupon_1681Men's Shoe Nike Air Presto Ultra Flyknit 835570-001,, and for a growing list of partners, Men's Shoe Nike LunarTempo 2 BeTrue 848124-600,Nike Kobe Bryant Men Coupon_1827Men's Training Shoe Nike Metcon 1 Amplify 725183-082,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Flight Huarache 'Blackout' Pack Trainer CP4870,Men's Shoe Jordan J23 854557-801Y3 Qasa High Trainer CP5125,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes adidas by Stella McCartney Asimina Mid Cut Frost/Frost/Core Black,Men's Shoe Nike Air Huarache Run Premium 704830-006Womens Sandals Aerosoles Boyzenberry Navy Stripe,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes ALDO Umiraven Black,Men's Shoe Nike Air Max BW Ultra 819475-616Womens Shoes Anne Klein AKPaddy Ivory Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Pivot,Nike Zoom Streak LT 3 Unisex Running Shoe 819038-015Nike Intentional Open-Hem Fleece, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Cheap 182859 Nike Air Flightposite 1 Men Black Dark Army White Shoes,Adidas Springblade Ignite Boys Grade School Solar Yellow/Silver Metallic/Collegiate Royal Running ShCheap 223317 Nike Air Max Men Light Yellow Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount 209242 Nike Air Max 90 Men Black Blue Shoes,Adidas Crazy 8 Mens Black Basketball Shoes V11973Shopping 176514 Nike Air Max Tailwind 4 Men Grey White Blue Shoes,, we’ve chosen to develop something different than a Comfortable 166457 Nike Dunk High Men Obsidian Red Shoes,Adidas D Rose 773 4 Mens Royal/Black/White Basketball Shoes V72990Shopping 179221 Nike Free 3.0 V4 Men Black Gray Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Shopping 229451 Nike Lebron 11 Men Shoes,Adidas Pure Boost Zg Mens Collegate Navy/Mineral Blue Running Shoes V45559Authentic 160464 Nike Roshe Run Men Yellow Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Authentic 196922 Nike Shox R4 Men Black Shoes,Adidas Ace 16.1 Cage Mens Black/White/Shock Red Soccer Shoes V36059Inexpensive 146750 Nike Zoom Kobe VI Men Black White Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount 196188 Nike Zoom Hyperfuse Tb Men Blue Orange Shoes,Nike Air Max Dynasty Mens Black/Met Hematite/Racer Blue/Anthracite Running Shoes V21677Authentic 230610 Asics Gelnoosa Tri 8 Women Black Blue Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Comfortable 170922 Nike Air Max 1 Women Orange Blue White Shoes,Nike Air Max Bw Ultra Mens University Red/Bright Crimson/University Red Running Shoes V82317Discount 180230 Nike Free 5.0 V4 Women Light Grey Orange White Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Shopping 244370 Nike Free Run 3 Women Blue Fireberry Shoes,Nike Cortez Mens Obsidian/Obsidian/White Running Shoes V67325Christian Louboutin Sale Women Coupon_453,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Jimmy Choo Pumps Women Coupon_812,Nike Roshe Ld 1000 Mens Pure Platinum/Obsidian/Wolf Grey/Safety Orange Running Shoes V70263New Balance 574 Men Coupon_1150, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize New Balance 574 Women Coupon_1473,Adidas Eezay Dots Womens Halo Pink/Halo/Mineral Red Flip Flops V57555JORDAN CP3.VIII Black/Dark Grey/Infrared 23/Light Green Spark,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Men's Nike Air Max 90 Ultra BR Shoe 725222-002,Adidas Springblade Ignite Womens Solar Pink/Silver Metallic/Black Running Shoes V77632Men's Running Shoe Nike LunarTempo 2 818097-403,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Flex Experience Run 4 Womens Bright Crimson/Atomic Pink/White/White Running Shoes V41790,Men's Nike Air Max Tailwind 8 University Red/Hyper Orange/White/Black UK#N5-9084Vans Realm Backpack CP101,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Converse Nursery Chuck Taylor All Star Ox Trainer CP730,Nike Kids Jr Mercurial Victory V CR FG Soccer Black/Total Crimson/White UK#N5-9599Nike Tribute Hooded Track Top CP1119, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Original Penguin Quilt Hooded Ratner Jacket CP1490,Nike Zoom Vomero 10 Womens Blue Tint/Racer Blue/Chalk Blue/Black Running Shoes V39966UCLA Piped Swim Short CP2345, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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