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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Adidas Crazy 8 Mens Black Basketball Shoes V11973,Authentic 229442 Nike Dunk Low Men Light British Tan Sail Bold ShoesAdidas D Rose 773 Iii Mens Black/White/Black Basketball Shoes V33084,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Adidas Ultra Boost Mens Solar Yellow/Black Running Shoes V77896,Cheap 170475 Nike Dunk High Men ShoesAdidas Barricade Court Mens Bright Yellow/Iron Metallic/Black Tennis Shoes V42734,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Air Max 95 Mens University Red/Wolf Grey/Black/Pure Platinum/White Running Shoes V83508,Shopping 201698 Nike Dunk High Men Black Yellow ShoesNike Flyknit Racer Mens Blue Glow/White/Black Running Shoes V39143,). Nike Tri Fusion Run Mens Black/Green Strike/Cool Grey/White Running Shoes V19265,Comfortable 220767 Nike Dunk High Men Black ShoesAdidas Solar Boost Womens Bold Pink/Silver Metallic/Black Running Shoes V40734,, VRcades, Adidas Predator Instinct Fg Womens Bold Red/White Soccer Shoes V40738,Cheap 145781 Nike Dunk High Men ShoesNike Air Max 90 Ultra Womens White/Wolf Grey/Metallic Silver/White Running Shoes V96721, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Nike Free Rn Flyknit Womens Hyper Violet/Total Crimson/Laser Orange/Black Running Shoes V59811,Comfortable 182171 Nike Dunk High Men Metallic Gold ShoesNike Shox Nz Womens Metallic Silver/White/Gamma Blue/Electric Green Running Shoes V63999,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. adidas Originals ZX Flux Trainer CP4164,Inexpensive 222709 Nike Dunk SB Low Men White Yellow Blue ShoesCreative Recreation Kaplan Mesh Two Tone Trainer CP4316,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hugo Boss Futesio Trainer CP4486,Inexpensive 234762 Nike Dunks High Men ShoesNike Air Rift Trainer CP4657,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Flight Huarache Trainer CP4772,Comfortable 187856 Nike Dunk Mid Men Silver ShoesRalph Lauren Polo Harvey Leather Trainer CP4964,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals Cole Haan Arlette Sandal II Ivory/Acorn,Authentic 206267 Nike Free Run 3 Men Brown Gold ShoesWomens Shoes Cole Haan LunarGrand Wing Tip Elderberry/Silvercloud,, “This is something entirely new.” Womens Boots ECCO Abelone Tall Boot Black/Black,Inexpensive 150401 Nike Free Run 2 Men White Grey Peach Cream ShoesWomens Shoes ECCO Perth Loafer Green Gables,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots GUESS Sugarr 2 Black Suede,Authentic 238447 Nike Free Trainer 3.0 Men Black Red ShoesWomens Shoes GUESS Espie Gray Suede,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Nike Lunaracer+ 3 Voltage Green/Blue Lagoon/White/Black,Comfortable 185780 Nike Lebron 8 Men Black White ShoesWomens Boots PATRIZIA Chocolat Brown,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Sandals PATRIZIA Tahir Beige,Buy 219162 Nike Lebron 11 Men Blue Grey Orange ShoesWomens Shoes PUMA Ignite XT Core Black/Periscope/White,, they can make up for low utilization with a decent weekend. Womens Boots Rocket Dog Dundee Black Sierras,Shopping 159837 Nike Lebron 8 V2 Men ShoesWomens Boots Sam Edelman Alyssa Black Suede,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Sam Edelman Ivy Black/Ivory,Comfortable 190666 Nike Lunareclipse Shield Men Black Red ShoesWomens Shoes Saucony Excursion TR9 Grey/Blue, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Timberland Bethel Heights All Fit Tall Boot Dark Brown Euroveg/Suede,Inexpensive 182700 Nike Lunareclipse Shield Men Black White ShoesWomens Boots UGG Appalachin Black Suede,. Plumer said The VOID is also considering franchise locations, Womens Sandals UGG Fitchie Oyster Leather,Shopping 155406 Nike Lunarglide Men Blue White ShoesWomens Shoes Under Armour UA Verge Low GTX Blue Knight/Blue Jet/Elemental,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Giuseppe Zanotti Sale Women Coupon_652,Shopping 186813 Nike Roshe Run Unisex Black Yellow Red Print ShoesJimmy Choo Sandals Women Coupon_902,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, New Balance 574 Men Coupon_1162,Cheap 175038 Puma Cabana Racer II Lx Unisex Black Red ShoesNew Balance 574 Women Coupon_1430,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Kids Roshe One Print Copa/Blue Lagoon/White UK#N5-9548,Inexpensive 234068 Nike Dunks High Women ShoesMr Lacy Flat Laces CP363,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals Nursery ZX Flux Trainer CP709,Shopping 229286 Nike Free 4.0 V2 Women Grey Green ShoesCreative Recreation Wilmington Lounge Hooded Top CP1013,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Condemned Nation Woody Bomber Jacket CP1308,Inexpensive 244670 Nike Free Run 2 Women Gray Yellow ShoesDuck & Cover Sandbach Quilt Body Knit top CP1794,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots PATRIZIA Plush Black 1,Jimmy Choo Wedges Women Coupon_960Womens Shoes PUMA 76 Runner Fun Black/Black, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Boots Rocket Dog Timmy Tribal Brown Hush,New Balance Men Coupon_1039Womens Shoes Sam Edelman Lynn New Blue,, like all retail operators, Womens Shoes Superga 2750 LAMEW Grey,New Balance 574 Men Coupon_1156Womens Boots UGG Palisade Chestnut Suede, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes UGG Aven Hazard Orange,New Balance 574 Men Coupon_1215Womens Shoes Vaneli Milka Black Nappa/Pewter Chain,, they can make up for low Womens Shoes Vaneli Lamar Black Satin Fabric/Gunmetal Buckle,New Balance 996 Men Coupon_1325Nike Pro Hyperstrong Core, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMen's EQT Windbreaker,New Balance 574 Women Coupon_1428Nike Racing Print,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Brushed-Fleece Flash Crew,New Balance 996 Women Coupon_1536Youth Wardrobe Style Tights, could generate over half a million dollars a week, and easily finance new titles. Authentic 3ggb3 cpm5hf Cheap Adidas Superstar Womens Black Shoes,Nike Derrick Rose Men Coupon_1656Authentic uvb3d bzii39 August Deals Nike Air Presto Mens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy qighg q786h3 August Deals ZX 750 Mens,Nike Kevin Durant Men Coupon_1736Cheap mmsw4 wrsgnz August Deals Nike Roshe Run Mens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount qphs7 ufgm7u August Deals Nike Blazer Low Mens,Nike Kobe Bryant Men Coupon_1793Online it4b6 tqp7gx August Deals Nike Air Max 90 Womens Black,, we’ve chosen to develop something different than a Outlet rtyrg sburge August Deals Nike Air Max 90 Womens,JORDAN SUPER.FLY 3 Black/Light Green Spark/White/Infrared 23Sale qevbq 775b8c August Deals Nike Air Huarache Mens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. UK z7q5a 5tvqr5 August Deals Nike Air Max Zero Womens,Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II FG 747213-307Inexpensive 189131 Air Jordan 1 Retro Men White Black Red Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Comfortable 208025 Jordan Fly Wade 1 Men Black White Cyan Shoes,Men's Golf Shoe Jordan Trainer ST 833359-110Discount 152422 Nike Air Flightposite 1 Men Blue White Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount 196656 Nike Air Max Men White Black Shoes,MEN'S NIKE BASKETBALL SHOEKYRIE 1 705277-100Inexpensive 175230 Nike Air Max 90 Men White Blue Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Inexpensive 211933 Nike Air Max Tailwind Men White Green Shoes,Men's Nike Shoe Jordan Westbrook 0 768934-001Inexpensive 153544 Nike Dunk High Men Cassette Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Authentic 233640 Nike Free 4.0 V2 Men Black Grey Shoes,Men's Running Shoe Nike Air Zoom Pegasus 32 Print 806805-600Discount 236502 Nike Lebron X Men Black Metallic Silver Anthracite Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Buy 154544 Nike SB Dunk Low Men Burgundy Anchorman Red Metallic Gold Shoes,Men's Shoe Air Jordan 13 Retro 414571-122Discount 225341 Nike Shox R4 Men Black Pink Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Shopping 147236 Nike Zoom Hyperfuse Tb Men Black Blue White Shoes,Men's Shoe Jordan Impact 854289-618Discount 245373 Asics Gelspeedstar 6 Unisex Red Blue Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Inexpensive 174634 New Balance W1080V4 Women White Coral Shoes,Men's Shoe Nike Air Max 2016 Print 818135-402Buy 199295 Nike Blazer High Women Orange White Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Comfortable 229833 Nike Hyperdunk Women Black Red Shoes,Men's Shoe Nike Air Trainer (Victor Cruz) 777535-003Adidas Springblade 2013 Men Coupon_255,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Christian Louboutin Sale Women Coupon_599,Men's Shoe Nike Flex Experience RN 4 Premium 749174-018Jimmy Choo Wedges Women Coupon_922, will New Balance 751 Men Coupon_1299,Men's Shoe Nike Kwazi SE 861687-301Nike Derrick Rose Men Coupon_1642, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Boot Jordan Future EP 878222-205,Men's Shoe Nike Roshe Flyknit 677243-012Men's Nike Shoe Jordan Ultra.Fly 834268-011,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Men's Shoe Nike Air Force 1 Ultra Flyknit 817420-004,Men's Soft-Ground Soccer Cleat Nike Tiempo Legend VI SG-PRO 819680-010Men's Shoe Nike Free Train Versatility 833258-013,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Training Shoe Nike Train Quick 844406-107,Men's Training Shoe Nike Zoom Speed Trainer 3 804401-600NIKE MAGISTA ONDA FG White/Vapor Green/Menta/Chrome,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Women's Shoe Nike Air Zoom Strong 843975-500,NIKE AIR MAX 2015 Dark Obsidian/Blue Lagoon/Poison Green/WhiteAdidas D Lillard 1.0 Boys Grade School White/Grey/Scarlet Basketball Shoes V91776, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas D Lillard 2.0 Mens Talc/White Basketball Shoes V80089,NIKE FLYKNIT TRAINER CHUKKA SFB Black/Dark Grey/Sail/BlackNike Air Max Excellerate 4 Mens Black/Dark Grey Running Shoes V16701, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Tri Fusion Run Mens White/Cool Grey/Wolf Grey/Black Running Shoes V90817,Nike MaMen's Soft-Ground Soccer Cleat gista Obra Leather SG-PRO Anti Clog Traction 869482-806Nike Air Max 2016 Womens Hyper Orange/Sail/Black Running Shoes V58757, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Nike MD Runner 2 Velvet Brown/Cave Stone/White UK#N5-8973,Nike Zoom Streak LT 3 Unisex Running Shoe 819038-304Women's Nike Air Max Tailwind 8 Racer Blue/Chalk Blue/Hyper Orange/Black UK#N5-9499,.”

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Andal introduced the company’s Converse Infant Chuck Taylor All Star High Rubber Trainer CP493,Women's Shoe Nike Air Max 90 Ultra Essential 724981-008Nike Junior Air Jordan Spike Forty BG Trainer CP668,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Kings Will Dream Oneya Bomber Jacket CP1430,Women's Shoe Nike Free Connect LTD 885163-106Calvin Klein One Logo Tape Swim Short CP2296,.

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