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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots UGG Abree Bruno,Authentic 188296 Nike Classic Cortez Nylon Men Purple Blue Shoes,Womens Boots Vaneli Fordy Black Nappa/Black Quilted Nappa,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Vaneli Candida Natural Bulagaro/Brown Bulgaro/Beige Stitch,Discount 160146 Nike Dream Season III Low Kobe Bryant Men Black White Shoes,Womens Shoes Vaneli Arlen Multi Dane Fabric/Black Gross Grain,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Longball Piped,Discount 209138 Nike Dunk High Men Black Shoes,Nike Sweater Tech,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Running Women’s Graphic Jacket,Buy 169732 Nike Dunk High Men Shoes,Golf Mixed Stripe Polo,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Football Velize Shorts,Buy 214168 Nike Dunk Low Men Red Black Blue Navy Shoes,Hurley Phantom Compression Short-Sleeve,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Authentic 166503 New Balance Mt610V3 Men Yellow Blue Shoes,Inexpensive 151722 Nike Lunarmax Men Gray Blue Shoes,Inexpensive 185856 Nike Air Classic BW Si Men White Black Shoes,, “This is something entirely new.” Cheap 146279 Nike Air Max Men Black Red Shoes,Buy 197026 Nike Roshe Run Men Color Brown Carbon Black White Shoes,Authentic 167635 Nike Air Max 90 Men Black Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Comfortable 171108 Nike Air Max 90 Men White Shoes,Comfortable 171020 Nike Shox Nz Men Black Shoes,Authentic 242116 Nike Air Max Tailwind 4 Men Grey Blue Green Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Authentic 239031 Nike Roshe Run Men Navy Blue Blue White Shoes,Shopping 226201 Nike Shox R6 Men Blue Black Shoes,Discount 206768 Nike Shox O Leven Men Black Red Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic 181086 Nike Shox Rivalry Men White Shoes,Comfortable 244254 Nike Shox R4 Men Grey White Shoes,Buy 149893 Nike Zoom Kobe VIi Men Grey Yellow Blue Shoes,, they can make up for low utilization with a decent weekend. Shopping 181728 Air Jordan 11Lab4 Unisex Red/White Shoes,Cheap 238022 Nike Zoom Kd III Men White Orange Blue Shoes,Cheap 224672 Air Jordan 4 Retro Women White Military Blue Grey Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 145820 New Balance W1080V4 Women Blue Pink White Shoes,Inexpensive 221201 Nike Zoom Kobe VI Men Shoes,Buy 194971 Nike Air Max 90 Women White Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 157920 Nike Free Run 2 Women Gray Navy Shoes,Buy 165644 Nikelebron11 Men Blue Black Purple Shoes,Adidas Clima Cool 5th Men Coupon_109,. Plumer said The VOID is also considering franchise locations, Asics Running Shoes Men Coupon_376,Buy 239444 Puma Lazy Slip On Apricot Men Apricot Shoes,Christian Louboutin Sale Women Coupon_621,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Shoes Nike Air Zoom Pegasus 32 Menta/Liquid Lime/Ghost Green/Black,Nike Derrick Rose Men Coupon_1587,Womens Boots PATRIZIA Donjon Brown,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes PUMA Golf Monolite Cat Mesh Italian Plum/Purple Wine/Cayenne,Nike Kevin Durant War Boots Men Coupon_1756,Womens Shoes Rocket Dog Raylan Black Odyssey,.

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At four recent VR Womens Shoes Vaneli Jalo Tortoise Patent,Men's Boot Nike Air Max Goadome 822206-111,Nike Pro Hyperstrong Swingman Heist Slider Compression, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Archive Logo Fleece Hoodie,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-005,Nike Air Pivot Jogger,, VRcade royalties for developers are on the rise, Men's Montreal Impact Ultimate Raglan Tee,Men's Running Shoe Nike Air Zoom Odyssey 749338-002,Nike Pro Hyperwarm Limitless,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Adidas Volley Team 3 Womens Black/Silver Metallic/Dark Grey Volleyball Shoes V26695,Nike Lunarestoa 2 Mens Wolf Grey/White/Black/Dark Grey Running Shoes V99413,Nike Shox Superfly R4 Womens Metallic Silver/Hyper Punch/Cool Grey Running Shoes V63603,, like all retail operators, Nike Air Zoom Structure 19 Flash Womens Black/Cool Grey/Pure Platinum/Reflective Silver Running Shoe,Adidas Energy Boost 3 Womens Sun Glow/Halo Pink/Shock Red Running Shoes V79635,Kickers Junior Kick Low Core Patent Shoe CP615, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Cruyff Laszlo Lounge Hooded Top CP1037,Adidas Ace 16.1 Primemesh Fg/Ag Womens White/Solar Gold/Black Soccer Shoes V94342,Jack & Jones Asger Parka CP1413,, they can make up for low Nike AW77 Blur Short CP2171,Nike Air Max 90 Womens White/Black/Wolf Grey Running Shoes V89297,Lacoste Glendon Trainer CP3924, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overConverse Chuck Taylor All Star Shroud Trainer CP4300,Nike Free 5.0 2015 Womens Blue Lagoon/Voltage Green/Copa/Black Running Shoes V39952,Nike Stefan Janoski Max Trainer CP4645,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Supra Owen Trainer CP5033,Men's Nike Zoom Without A Doubt White/Black/Cool Grey/Reflect Silver UK#N5-9221,Womens Shoes adidas Golf Climacool II Core Black/Iron Metallic/Flash Pink, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Aerosoles Solsa Dance Light Pink,Nike Kids Jr Magista Ola FG-R Soccer Turquoise Blue/Black/Turquoise Blue UK#N5-9491,Womens Sandals Anne Klein Cailina Black/Black Fabric,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals C Label Darla-9 Pewter,Women's Nike Darwin Hyper Turquoise/Hyper Jade/Hyper Turquoise UK#N5-9525,Womens Shoes Calvin Klein Gradyn White Graphic Leather, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes CARLOS by Carlos Santana Margot Black,Women's Nike Lunarelement Black/Laser Crimson/Dark Grey/White UK#N5-9610,Womens Shoes Clarks Amelia Page Black Leather,, we’ve chosen to develop something different than a Womens Shoes COACH Ludlow Feathered Grey Dusted Suede/Pewter Nappa,Creative Recreation Junior Cesario Low XVI Trainer CP600,Womens Sandals Cole Haan Barra Sandal Camello Leather/Snake Print,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots ECCO Touch 15 Scale Bootie Coffee/Espresso,Timberland Nursery 6 Inch Premium Waterproof Boot CP794,Womens Shoes GUESS Cherie White 15,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals Naturalizer Nolana High Tech Grey Printed Iguana Fabric,Antony Morato Silver Hooded Top CP965,Womens Shoes New Balance Rushv1 Teal,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Nike Flex Experience Run 4 Black/Racer Blue/White/Chalk Blue,Nike Club Overhead Hooded Top CP1138,Unisex Shoes PUMA GV Special Basic Sport Grey Violet/Whisper White,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Rocket Dog Jiggy Burgundy Trails,Condemned Nation Palmero Puffer Jacket CP1291,Womens Shoes Sam Edelman Banks Black Suedy Perf/Velour Suede,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots UGG Classic Short Leather Chestnut,Pretty Green Festival Jacket CP1496,Womens Slippers UGG Belle Cool Green Floral Suede,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes Vaneli Anjelica T.Moro Nival Suede/T.Moro Rimes/T.Moro Elastic,Antony Morato Denim Short CP2074,Men's Portland Trail Blazers Ultimate Long Sleeve Hoodie, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike MT Windrunner,11 Degrees Tropical Fade Swim Short CP2278,Nike SB Holgate Lightweight Woven,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Signal Color-Block,Clarks Originals Desert Boot CP3734,Wholesale Trade Adidas Jeremy Scott 3 Tongue Shoes Men White Black maoT7DkW,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Authentic rqdyk p8dyg2 August Deals Superstar Mens,Clear Weather One-O-One Shoe CP3903,Buy ww9hg 6hcrvm August Deals Nike Air Max Tavas Womens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Cheap x8wgd 7etksh August Deals Nike Air Max 1 Mens,adidas Originals Los Angeles Trainer CP4108,Online dz9sr 5tss2i August Deals Nike Air Max 95 Mens, will Outlet pzr8e p37bz4 August Deals ZX Flux Womens,Converse Chuck Taylor All Star High Trainer CP4264,Sale z98vq d4fbi6 August Deals Nike Air Max 90 Womens Red, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Authentic 179352 Adidas Originals Men White Shoes,Cruyff Puente Hi Trainer CP4430,Authentic 164259 Air Jordan XV 15 Men Blue White Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Authentic 154419 Nike Air Classic BW Si Men White Red Shoes,Nike Stefan Janoski Max Trainer CP4615,Shopping 150908 Nike Air Max Men Silver Blue Smoke Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Shopping 200919 Nike Air Max Ltd Men Black Shoes,Nike Jordan Westbrook 0 Holiday Trainer CP4802,Buy 227959 Nike Dunk High Men Grey White Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap 184673 Nike Free 3.0 V4 Men Gray Green Shoes,Ransom Field Lite Trainer CP4971,Cheap 163244 Nike Lunarglide Men Silver Red Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 171243 Nike Shox Nz 2.0 Men Black Pink Shoes,Dr. Martens Womens Core 1460 Boot CP5145,Cheap 178554 Nike Zoom Hyperdunk Men Blue Green Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Comfortable 239808 Nike Zoom Kd III Men Black White Blue Orange Shoes,Womens Shoes adidas CC Adizero Tempaia III White/Light Flash Red/Light Flash Green,Comfortable 218272 New Balance WX20V3 Women Black Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Discount 158932 Nike Dunks High Women Shoes,Womens Boots Aerosoles Good Role Black Fabric,Adidas Originals JS Men Coupon_141,.”

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Andal introduced the company’s Christian Louboutin Sale Women Coupon_533,Womens Sandals Aerosoles True Plush Black,Jimmy Choo Wedges Women Coupon_971,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted New Balance Women Coupon_1387,Womens Boots ALDO Cireven Black Suede,LEBRON 12 Hyper Turquoise/Metallic Cool Grey/Hyper Crimson/Black,.

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