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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Cruyff Laszlo Lounge Hooded Top CP1037,Inexpensive 200402 Nike Shox Conundrum Men Black Brown ShoesUnder Armour Stom Fleece Overhead Hooded Top CP1174,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Condemned Nation Carcass Jacket CP1312,Buy 200607 Nike Shox Conundrum Men White Purple ShoesNative Youth Duffle Coat CP1451,, China, open to the public. Alessandro Zavetti Catina Roll Neck Knit CP1771,Cheap 154920 Nike Shox Conundrum Men White ShoesJack & Jones Milan Sweat Short CP2151,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, adidas Originals Superstar Track Top CP3511,Shopping 240679 Nike Shox Nz Men White ShoesTimberland 6 Inch Premium Quilted Boot CP3786,, Pure Imagination, Lacoste Glendon Trainer CP3925,Shopping 147753 Nike Roshe Run Men Yellow Electric Yellow White Shoesadidas Originals Los Angeles Trainer CP4095,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Asics Gel-Lyte EVO 'Samurai Pack' Trainer CP4235,Cheap 220703 Nike Shox Nz Men Black ShoesCreative Recreation Cesario Lo XVI Ripstop Trainer CP4364,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Kenzo Tenniz Nappa Trainer CP4505,Inexpensive 219137 Nike Shox Nz 2.0 Men Black Grey ShoesNike Free OG 2014 Trainer CP4666,, says the global location-based VR entertainment market will more than double in 2018, Nike Lunar Force 1 Duckboot CP4847,Comfortable 155838 Nike Shox Conundrum Men White Black ShoesReebok Classic Leather Casual Trainer CP4981,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Eeight Womens Dana Cut Out Boot CP5151,Inexpensive 155189 Nike Shox Nz Men White Black ShoesWomens Shoes adidas Fresh Bounce Famous White/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Unisex Shoes adidas by Raf Simons Simons Response Trail Robot Silver Metallic/Matte Silver/Iron Meta,Comfortable 215737 Nike Shox O Leven Men Black White ShoesWomens Sandals Aerosoles A2 by Aerosoles Photo Plush Nude,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Aerosoles Aristocrat Black Croco,Comfortable 194601 Nike Shox R2 Men White Grey ShoesWomens Boots ALDO Etassi Rust,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Womens Boots Calvin Klein Zurie Winter Taupe Cow Silk,Discount 211581 Nike Shox R2 Men Black Green ShoesWomens Sandals Calvin Klein Collection Sara Bubblegum/Wintergreen/Blueberry Patent,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes Calvin Klein Gayle Sandstorm Leather,Authentic 230907 Nike Shox R4 Men White Black ShoesWomens Boots CARLOS by Carlos Santana Loretta Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Boots Naturalizer Lamont Wide Shaft Black Leather,Authentic 182743 Nike Shox Rivalry Men White ShoesWomens Sandals Naturalizer Robyn Saddle Leather/Wood Wrap Heel,, “This is something entirely new.” Womens Shoes Naturalizer Freeda Black Tooled Leather,Shopping 236096 Nike Shox Rivalry Men White Pink ShoesWomens Shoes New Balance Fresh Foam Boracay White/Purple,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Nike Free 5.0 V4 Metallic Silver,Inexpensive 226014 Nike Shox R4 Men Black White ShoesWomens Shoes Nike Air Zoom Pegasus 32 Flash Noble Purple/Vivid Purple/Copa/Reflect Silver,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Sam Edelman Patton Wide Calf Espresso Bean,Discount 213465 Nike Shox Rivalry Men Black Pink ShoesWomens Shoes Sam Edelman Becka Black/Cool Sand,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Saucony Mystic Grey/Blue/Aqua,Authentic 159690 Nike Zoom Kobe IV Men White Red ShoesWomens Boots Timberland Savin Hill Medium Shaft Tall Boot Wheat Forty Leather,, they can make up for low utilization with a decent weekend. Womens Boots UGG Poppy Lodge Leather,Cheap 245321 Nike Zoom Hyperfuse Men Green Black White ShoesWomens Boots UGG Bailey Button Mirage Sterling Twinface,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Slippers UGG Symona Serape Cream Jacquard,Buy 176001 Nike Zoom Kobe VI Men Black ShoesWomens Sandals Vaneli Mallory Black Nappa Leather, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Vaneli Monika Truffle Ecco Suede/Truffle Ecco Suede Covered Buckle,Buy 149893 Nike Zoom Kobe VIi Men Grey Yellow Blue ShoesWomens Shoes Vaneli Sheary Mimetic Canvas,. Plumer said The VOID is also considering franchise locations, Hurley One And Only Boyshort,Buy 185578 Nike Zoom Kobe VIII Basketball Men Grey Royal Purple ShoesNike Aerolayer,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Cheap bpfzm rqps5w August Deals Superstar Mens,Inexpensive 205035 Adidas ZX 750 Unisex Grey ShoesCheap wz3p2 v98dvw August Deals Nike Air Max 2015 Mens, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Discount i288s sq8882 August Deals Nike Air Max 90 Mens Blue,Shopping 233133 Nike Air Max Unisex Black White Summit White Reflect Silver ShoesOnline awrqn uyu8bq August Deals Nike Air Max Zero Womens,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Online teey6 rseavu August Deals Superstar Mens Black,Inexpensive 178239 Air Jordan 1 Retro Unisex Black White Blue ShoesOutlet qkaty c5gp6m August Deals Nike Air Max 90 Womens Purple,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Sale e7wc2 3hmed3 August Deals Superstar Womens Pink,Shopping 226354 Adidas Originals Court Attitude Casual Women White Pink ShoesSale z5nqf bnxkwh August Deals Nike Air Max 90 Essential Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Originals JS Men Coupon_120,Cheap 192014 Nike Dunk Low Women ShoesComfortable 235536 Nike Free 4.0 Women Grey White Bright Mango Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Giuseppe Zanotti Sale Women Coupon_646,Shopping 161180 Nike Dunk Low Women Dark ShoesJimmy Choo Sandals Women Coupon_875,, and for a growing list of partners, New Balance 574 Men Coupon_1126,Inexpensive 155278 Nike Free Run 2 Women Grey Purple White ShoesNew Balance Women Coupon_1351,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Derrick Rose Men Coupon_1662,Shopping 211055 Nike Free Tr Fit Women Black Purple White ShoesMen's Basketball Shoe Jordan Rising High 2 844065-007,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, MEN'S NIKE AIR ZOOM ELITE 8 101 806537-001,Discount 160268 Nike Lunarmax Women White Blue ShoesMen's Indoor/Court Soccer Shoe Nike MercurialX Proximo IC 718774-206,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Sik Silk Fishtail Oil Dye Hooded Top CP1152,Giuseppe Zanotti Sale Women Coupon_663Jack & Jones Tanno Pu Biker Jacket CP1416,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Jack & Jones Rick Original AT979 Denim Short CP2154,Jimmy Choo heels Women Coupon_758Nike Tech Fleece Suit CP3621,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, adidas Originals Gazelle '70s Trainer CP3993,Jimmy Choo Pumps Women Coupon_803Converse Chuck Taylor All Star Shroud Trainer CP4300,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes Sam Edelman Laura Sterling,Men's Basketball Shoe Jordan CP3.IX AE 833909-603Womens Shoes Superga 2790 Acotw Light Purple, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Boots UGG Bryce Lodge Leather,Men's Boot Nike Lunar Force 1 Duckboot 805899-600Womens Slippers UGG Coquette Flora Perf Chestnut Water Resistant Suede,, like all retail operators, Womens Shoes Vaneli Raster Mule Moro Brown,Men's Golf Shoe Nike FI Flex 849960-100Womens Sandals Vans Marina Black/Ibis Rose, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Majors Moment,Men's Nike Cleat Jordan Retro 7 TD 719543-010Men's White Mountaineering Cardigan,, they can make up for low NikeLab Gyakusou Dri-FIT Woven Racer Shorts,Men's Nike Shoe Free 5.0 Photosynthesis 724516-401Nike Track And Field Crew, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike KO 3.0 Fleece,Men's Running Shoe Nike Air Max 2017 849559-005Authentic 5dr8g msc96u August Deals Nike Roshe Run Mens,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic wxi3h h4hgyq Cheap Adidas Superstar Womens Shoes,Men's Running Shoe Nike Free RN Distance 827115-005Buy s534h wtegps August Deals Superstar Womens, could generate over half a million dollars a week, and easily finance new titles. Cheap k6fvw v5prb3 August Deals Nike Air Max Zero Mens,Men's Shoe Jordan B. Fly 881444-007Discount nbbpi c23ugg August Deals Nike Air Max Zero Mens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Online it4b6 tqp7gx August Deals Nike Air Max 90 Womens Black,Men's Shoe Jordan Reveal 834064-003Outlet qbz94 zw5gxi August Deals ZX Flux Mens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Sale sgawh wzugv2 Cheap Nike Air Max 90 Womens Grey Shoes,Men's Shoe Nike Air Max 90 Mid Winter 806808-002UK waqik a2ae3w August Deals Superstar Womens Pink,, we’ve chosen to develop something different than a Authentic 176462 Air Jordan 13 (Xiii) Retro Men Black Green Shoes,Men's Shoe Nike Air Zoom All Out Flyknit 844134-001Discount 183028 Lebron 11 Men Grey Yellow Navy Blue Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Cheap 194730 Nike Air Force 1 Men Black Flint Grey Shoes,Men's Shoe Nike Free Hypervenom 2 747139-800Buy 242762 Nike Air Max Men Gray White Black Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount 230634 Nike Air Max 90 Men Black White Shoes,Men's Shoe Nike Kwazi SE 861687-301Inexpensive 214511 Nike Air Max Tailwind Men White Red Black Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Shopping 153352 Nike Dunk High Men Cherry Brown Yellow Red Shoes,Men's Shoe Nike Swoosh HNTR 832820-101Buy 229794 Nike Free 4.0 Flyknit Men Black Dark Grey White Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap 155951 Nike Lebron 8 Men Blue Black Shoes,Men's Shoe NikeCourt Air Zoom Ultra React 859719-001Inexpensive 159727 Nike Roshe Run Men Black Gray Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Shopping 172261 Nike Shox R4 Men White Pink Shoes,Men's Training Shoe Nike Metcon 2 819899-464Shopping 221687 Nike Zoom Hyperdunk Men Grey Green Abyss Current Blue Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Element Refine Boys Preschool Collegiate Royal/White/Black Running Shoes V46094,Adidas Crazy 8 Boys Grade School Collegiate Royal/White Basketball Shoes V46084Nike Roshe Run Flight Weight Girls Grade School Black/White/Ghost Green/Hyper Grape Running Shoes V3,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Adissage Mens New Navy/White Slippers V66235,Adidas Energy Bounce 2 Boys Grade School Dgh Solid Grey/White/Vivid Red Running Shoes V53069Nike Free 4.0 Flyknit 2015 Mens Black/Hyper Orange/University Blue/Sail Running Shoes V20551, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Predator Instinct Fg Womens Bold Red/White Soccer Shoes V40738,Nike Shox Nz Si Plus Boys Grade School White/Neutral Grey/Metallic Silver Running Shoes V92896Nike Juvenate Womens Squadron Blue/Squadron Blue/Brigade Blue Running Shoes V79296, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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